Marketing Department Colloquia: 2016-2017

 

Location: JMHH 741 Conference Room
Time: 12:00 noon -1:20 PM (unless otherwise noted)

For Colloquia Scheduling Information and suggestions for additional speakers:
Faculty Coordinators: Pinar Yildirim and Americus Reed

For appointments with speakers:
Staff Coordinator: Beth McCarthy

Please Note, this semester several Colloquia presentations fall on Tuesday or Wednesday in addition to the usual Thursday sessions. See below for dates.

Spring 2017

Date
Speaker
Abstract/Paper
Wednesday
January 18, 2017
Matt Backus
Assistant Professor
Columbia University, ECON
Expectation, Disappointment, and Exit: Reference Point Formation in a Marketplace

Thursday
January 19, 2017
Jian Ni
Associate Professor
The Johns Hopkins Carey Business School 
Upselling Versus Upsetting Customers? A Model of Intrinsic and Extrinsic Incentives

Wednesday
January 25, 2017
Giorgos Zervas
Assistant Professor
Boston University, Marketing
The Welfare Impact of Consumer Reviews: A Case Study of the Hotel Industry

Thursday
January 26, 2017
Moran Cerf
Assistant Professor of Marketing
Northwestern University, Kellogg School of Management
Predicting Population-Level Engagement in Content Using Neural Similarity and Single Neuron Intracranial Recordings in Humans

Wednesday
February 1, 2017
Elisabeth Honka
Assistant Professor
UCLA, Marketing
Word-of-Mouth, Observational Learning, and Product Adoption: Evidence from an Anime Platform

Thursday
February 2, 2017
Vicki Morwitz
Harvey Golub Professor of Business Leadership
NYU, Stern
Because We’re Partners: How Social Values and Relationship Norms Influence Consumer Payments in Pay-What-You-Want Contexts

Wednesday
February 22, 2017
Matt Osborne
Assistant Professor
University of Toronto, Marketing
Identification and Estimation of Forward-looking Behavior: The Case of Consumer Stockpiling

Thursday
February 23, 2017
Hilke Plassmann
Associate Professor of Marketing
INSEAD
Pain of Paying? — A Metaphor Gone Literal: Evidence from Neural and Behavioral Science

Thursday
March 16, 2017
Ayelet Israeli
Assistant Professor of Business Administration
Harvard Business School
Channel Management and MAP: Evidence from a Quasi-Experiment

Thursday
March 23, 2017
Bradley Shapiro
Assistant Professor of Marketing and Beatrice Foods Co. Faculty Scholar
University Chicago, Booth
Advertising in Health Insurance Markets

Thursday
March 30, 2017
Tiffany White
Associate Professor of Business Administration and Bruce and Anne Strohm Faculty Fellow
University of Illinois at Urbana – Champaign
Seeing Brands through “Me” Colored Glasses: Effects of Self-Threat and Brand Attachment on Brand Evaluations

Thursday
April 6, 2017
Darren Dahl
Senior Associate Dean, Faculty Director of the Robert H. Lee Graduate School  BC Innovation Council Professor Professor, Marketing and Behavioural Science Division
UBC: Sauder School of Business
Creativity in Open Innovation Contests: How Seeing Others’ Ideas Can Harm or Help Your Creative Performance

Thursday
April 13, 2017 Wroe Alderson Speaker
Time: 3:00 – 4:30 PM
Room: F45 JMHH
Wroe Alderson Speaker
Jerry Wind

Lauder Professor, Academic Director, The Wharton Fellows Program, Director, SEI Center for Advanced Studies in Management, Professor of Marketing
Wharton, University of Pennsylvania
RE-IMAGINING MARKETING: And the Role of our Department in Shaping the Future

  • Abstract
  • Paper
Thursday
April 20, 2017
CANCELED
Thursday
May 11, 2017
CANCELED 

Fall 2016

 

Date
Speaker
Abstract/Paper
Wednesday
September 07, 2016
Daniel McCarthy
Doctoral Candidate, Statistics Department
Wharton, University of Pennsylvania
Valuing Non-Contractual Firms Using Common Customer Metrics

Thursday
September 08, 2016
This talk moved to 365 JMHH
Colin Camerer
Robert Kirby Professor of Behavioral Economics
Caltech
A Neurally-Inspired Economic Model of Habitual Choice
Thursday
September 15, 2016
Evan Weingarten
Doctoral Candidate, Joint Marketing and Psychology Program
Wharton, University of Pennsylvania
The Effect of Salience on Valuation:
Addressing the Dual-Causality Problem in Decision Biases
Wednesday
September 21, 2016
Eric VanEpps
Postdoctoral Fellow, Medical Ethics & Health Policy Department
Wharton, University of Pennsylvania
Behavioral Interventions to Promote Healthier Eating

Thursday
September 22, 2016
Liangbin Yang
Doctoral Candidate, Marketing Department
Wharton, University of Pennsylvania
Inferring Individual Preferences and Intragroup Dynamics with Aggregate and De- identify Data: An Application to Targeted TV Advertising

Wednesday
September 28, 2016
Sydney Scott
Doctoral Candidate, Marketing & Psychology Departments
Wharton, University of Pennsylvania
When do Consumers Prefer Natural?

Thursday
October 06, 2016
Mark Schneider
University of Connecticut, School of Business
Dual Process Utility Theory: A Model of Decisions Under Risk and Over Time

Tuesday
October 11, 2016
Adam Smith
Ohio State University
Inference for Product Competition and Separable Demand

Thursday
October 13, 2016
None Scheduled
Thursday
October 20, 2016
Marissa Sharif
UCLA Anderson School of Management
Emergency Reserves: The Benefits of Providing Slack with a Cost

Abstract

Paper #1

Paper #2

Thursday
October 27, 2016
None Scheduled
Wednesday
November 2, 2016
Kristina Brecko
Stanford Graduate School of Business
New Features Free of Charge? Using Price to Sort Consumers Among Legacy Software Versions

Thursday
 November 03, 2016
Dan Walters
Anderson School of Management, University of California
Known Unknowns in Consumer Judgment and Choice

Tuesday
November 08, 2016
Shiri Melumad
Columbia University, Graduate School of Business
The Distinct Psychology of Smartphone Usage

Tuesday
November 15, 2016
Lisa Zaval
Columbia University
Leverage Legacy to Drive Sustainable Consumption

Thursday
November 17, 2016
Tomo Amano
Stanford University
Ratcheting, Competition, and the Diffusion of Technological Change: The Case of Televisions Under an Energy Efficiency Program

Thursday
December 8, 2016
Dean Eckles
Assistant Professor, MIT
Network Effects in Broadcast-Interpersonal Media: Evidence from Field Experiments on Facebook