Marketing Department Colloquia: 2008-2009

 

Location: JMHH 741 Conference Room
Time: 3:00-4:20 PM (unless otherwise noted)

For Colloquia Scheduling Information and suggestions for additional speakers:
Contact: Contact Gal Zauberman (215) 573-0558

For appointments with speakers:
Contact: Angela Di Santo (215) 746-3756

Fall 2008

Date Speaker Topic
Tuesday
09.09.08
Xiaoyan Deng, PhD Candidate
Marketing Department, The Wharton School, University of Pennsylvania
Is Your Product on the Right Side?
The “Location Effect” on Perceived Product Heaviness and Package Evaluation

Tuesday
09.16.08
Yanliu Huang, PhD Candidate
Marketing Department, The Wharton School University of Pennsylvania
There Is More to Planned Purchases than Knowing What You Want: Dynamic Planning and Learning in Multi-Store Price Search Task

Tuesday
09.23.08
Upender Subramanian, PhD Candidate
Marketing Department, The Wharton School, University of Pennsylvania
Exclusive Tie-Ups or Handsets in the Wireless Industry

Thursday
09.25.08
Rajesh Bhargave, PhD Candidate
Marketing Department, The Wharton School, University of Pennsylvania
Aspects of Experiences: The Role of Novelty in Retrospective Summary Assessments

Thursday
10.02.08
Eleanor Feit 
University of Michigan
Reality Check: Combining Survey and Market Data to Estimate Choice Models

Thursday
10.16.08
Scott Rick
The Wharton School, University of Pennsylvania
The Pain of Paying: Implications for the Brain, Behavior and MarriagePAPERS: 
Tightwads and Spendthrifts
Neural Predictors of Purchases
Fatal (Fiscal) Attraction: Sprendthrifts and Tightwads in Marriage

Tuesday
10.21.08
Cassie Mogilner 
Stanford University
The “Time vs. Money Effect”: Shifting Product Attitudes through Personal Connection

Thursday
10.23.08
No Colloquia – ACR Conference

Tuesday
10.28.08
Thales Teixeira, 
University of Michigan
Moment-to-Moment Optimal Branding in TV Commercials: Preventiing Avoidance by Pulsing

Thursday
10.30.08
Renna Jiang, 
University of Chicago
Structural Estimation of a Moral Hazard Model: An Application to Business Selling

Thursday
11.06.08
Sandy Jap, 
Visiting Associate Professor of Marketing, The Wharton School, University of Pennsylvania (Emory University)
Electronic and Physical Market Channels: A Multi-Year Investigation in a Market for Products of Uncertain Quality

Thursday
11.13.08
Darren Dahl, 
Visiting Professor, Columbia Business School (University of British Columbia)
I’ll have What She’s Having: The Social Influence of Obese Consumers on the Hood Choices of Others

Thursday
11.20.08
Renana Peres, 
Visiting Assistant Professor of Marketing, The Wharton School, University of Pennsylvania (Hebrew University of Jerusalem)
The Role of Within-Brand and Cross-Brand Communications in Competitive Growth

Thursday
11.27.08
No Colloquia – Thanksgiving

Thursday
12.04.08
Rajdeep Grewal, 
Visiting Professor of Marketing, The Wharton School, University of Pennsylvania (The Pennsylvania State University)
Customer Satisfaction Heterogeneity and Shareholder Value

 

Spring 2009

Date Speaker Topic
Thursday
01.15.09
Stephanie Finnel, 2nd Year PhD Student
Marketing Department, The Wharton School, University of Pennsylvania
Oscillation in the Dynamic Consumer Self-Control Process

Thursday
01.22.09

Amit K. Bhattacharjee, 2nd Year PhD Student, Marketing Department, The Wharton Schoo, University of Pennsylvania

B. Kyu Kim, 2nd Year PhD Student
Marketing Department, The Wharton School, University of Pennsylvania

Escaping the Crosshairs: Reactance to Identity Marketing

From Impulsivity to Myopia: Deconstructing Present-Biased Preferences through Time Perception


Thursday
01.29.09

Gavan Fitzsimons
Professor of Marketing and Psychology, Fuqua School of Business, Duke UniversityThe Unconscious Consumer


Thursday
02.05.09

No Colloquia


Thursday
02.12.09

No Colloquia – SCP Conference 


Thursday
02.19.09

Oded Koenigsberg
Associate Professor of Marketing, Columbia Business School, Columbia UniversityChannel Decision Making


Thursday
02.26.09

No Colloquia


Thursday
03.05.09

Charles Weinberg
Professor of Marketing, Sauder School of Business, University of British ColumbiaThe Competitive Implications of a “No-Haggle” Pricing Policy: The Access Toyota Case


Thursday
03.12.09

No Colloquia – SPRING BREAK


Thursday
03.19.09

Katja Seim
Assistant Professor of Business and Public Policy, The Wharton School, University of PennsylvaniaPublic Monopoly and Economic Efficiency: Evidence from the Pennsylvania Liquor Control Board’s Entry Decisions


Thursday
03.26.09

Asim Ansari
Professor of Marketing, Columbia Business School, Columbia UniversityHeterogeneous Multinomial Processing Tree Models


WROE ALDERSON DISTINGUISHED LECTURE SERIESThursday
04.02.09
Location: JMHH 260
Time: 3:00 – 4:20 pm

David Schmittlein
John C. Head III Dean
Alfred P. Sloan School of Management, Massachusetts Institute of TechnologyMarketing Behavior and Executive Action


Thursday
04.09.09

No Colloquia – Passover


Thursday
04.16.09

No Colloquia


Thursday
04.23.09

No Colloquia – Four School Conference


Thursday
04.30.09

John R. Hauser
Kirin Professor of Marketing, Alfred P. Sloan School of Management, Massachusetts Institute of TechnologyWebsite Morphing