Marketing Department Colloquia 2020-2021

Location: Presentations will be held via Zoom
Time: 12:00 noon – 1:20 PM (unless otherwise noted)

For Colloquia Scheduling Information and suggestions for additional speakers:
Faculty Coordinators: Pinar Yildirim (FALL 2020) John McCoy (SPRING 2021)

For appointments with speakers:
Staff Coordinator: Beth McCarthy


In light of the COVID-19 outbreak and University of Pennsylvania event restrictions, the Marketing Colloquia schedule for Spring 2021, will be held via Zoom. We hope you remain safe and healthy, and we look forward to communicating with you about future events soon. Please contact Beth McCarthy ( if you have any questions. 

Please Note: No “In-Person” speakers will be scheduled for Spring 2021. Presentations will be done via Zoom or some other system. Information will be posted as it becomes available.

For more information on how the University of Pennsylvania is responding to the COVID-19 outbreak, visit the Penn Coronavirus website.

Spring Colloquia Speakers 

Click on the + next to the speaker’s name for additional information.

Thursday, January 28, 2021 – Speaker: Andrey Simonov

Andrey Simonov
Assistant Professor of Marketing
Columbia University, Columbia Business School

Gaming or Gambling? An Empirical Investigation of the Role of Loot Boxes in Video Games

  • ZOOM: Thursday, January 28, 2021 12:00 PM – 1:20 PM

Thursday, February 18, 2021 – Speaker: Rima Toure-Tillery

Rima Toure-Tillery
Associate Professor of Marketing
Northwestern University, Kellogg School of Management

Good on Paper: How The Decision Context Influences Prosocial Behavior

  • ZOOM: Thursday, February 18, 2021 12:00 PM – 1:20 PM

Thursday, March 11, 2021 – Speaker: David Dubois

David Dubois
Associate Professor of Marketing

When and How Slow Motion Makes Products More Luxurious

  • ZOOM: Thursday, March 11, 2021 9:30 AM – 11:00 AM

Thursday, April 1, 2021 – Speaker: Kaitlin Woolley

Kaitlin Woolley
Assistant Professor of Marketing
Cornell University, SC Johnson Cornell College of Business

Motivation from an Experiential (vs. Material) Product Focus

  • ZOOM: Thursday, April 1, 2021 12:00 PM – 1:20 PM

Thursday, April 15, 2021 – Speaker: Tong Guo

Tong Guo
Assistant Professor of Marketing
Duke University, Fuqua School of Business

Debunking Misinformation in Advertising

  • ZOOM: Thursday, April 15, 2021 12:00 PM – 1:20 PM

Fall Colloquia Speakers 

Click on the + next to the speaker’s name for additional information.

Thursday, September 3, 2020 - Speaker: Daniela Schmitt

Daniela Schmitt  
Postdoctoral Research Fellow
Wharton Marketing, University of Pennsylvania

How Much Content Should Be Paid? Managing Freemium
Along The Customer Journey

  • ZOOM: Thursday, September 3, 2020 12.00 PM to 1.20 PM

Thursday, September 10, 2020 - Speaker: Wendy De La Rosa

Wendy  De La Rosa
Marketing, PhD Candidate
Stanford University, GSB

The Impact of Payment Frequency on Subjective Wealth Perceptions and Discretionary Spending

WEDNESDAY, September 16, 2020 - Speaker: Qi Yu

Qi Yu
Doctoral Student
Wharton Marketing Department

The Dark Side of Assortment Expansion: Increased Price Sensitivity in Existing Categories

  • ZOOM: Wednesday, September 16, 2020 12.00 PM to 1.20 PM

Thursday, September 24, 2020 - Speaker: Dan Schley

Dan Schley
Associate Professor, Department of Marketing Management
Rotterdam School of Management (RSM), Erasmus University Rotterdam

How Categorization Shapes The Probability Weighting Function

  • ZOOM: Thursday, September 24, 2020 12.00 PM to 1.20 PM

Thursday, October 8, 2020 - Speaker: Dafna Goor

Dafna Goor  
Assistant Professor of Marketing
London Business School

Status Pivoting

Thursday, October 22, 2020 - Speaker: Anita Rao

Anita Rao
Associate Professor of Marketing
University of Chicago, Booth School of Business

Industry-Funded Research and Bias In Food Science

  • ZOOM: Thursday, October 22, 2020 12.00 PM to 1.20 PM

Thursday, November 5, 2020 - Speaker: Navdeep Sahni

Navdeep Sahni
Associate Professor of Marketing
Stanford University, GSB

Are Consumers Averse to Sponsored Messages? The Role of Search Advertising in Information Discovery

  • ZOOM: Thursday, November 5, 2020 12.00 PM to 1.20 PM

Thursday, November 19, 2020 - Speaker: Kalinda Ukanwa

Kalinda Ukanwa
Assistant Professor of Marketing
USC, Marshall School of Business

Algorithmic Discrimination in Service