Marketing Department Colloquia 2020-2021

Location: JMHH 741 Conference Room (unless otherwise noted)
Time: 12:00 noon – 1:20 PM (unless otherwise noted)

For Colloquia Scheduling Information and suggestions for additional speakers:
Faculty Coordinators: Pinar Yildirim (FALL 2020) John McCoy (SPRING 2021)

For appointments with speakers:
Staff Coordinator: Beth McCarthy


In light of the COVID-19 outbreak and University of Pennsylvania event restrictions, the Marketing Colloquia schedule for Fall 2020 and Spring 2021, is pending. We hope you remain safe and healthy, and we look forward to communicating with you about future events soon. Please contact Beth McCarthy ( if you have any questions. 

Please Note: No “In-Person” speakers will be scheduled for Fall 2020. Presentations will most likely done via Blue Jeans, Zoom on some other system. Information will be posted as it becomes available.

For more information on how the University of Pennsylvania is responding to the COVID-19 outbreak, visit the Penn Coronavirus website.

Fall Colloquia Speakers 

Click on the + next to the speaker’s name for additional information.

Thursday, September 3, 2020 - Speaker: Daniela Schmitt

Daniela Schmitt  
Postdoctoral Research Fellow
Wharton Marketing, University of Pennsylvania

How Much Content Should Be Paid? Managing Freemium
Along The Customer Journey

  • ZOOM: Thursday, September 3, 2020 12.00 PM to 1.20 PM

Thursday, September 10, 2020 - Speaker: Wendy De La Rosa

Wendy  De La Rosa
Marketing, PhD Candidate
Stanford University, GSB

The Impact of Payment Frequency on Subjective Wealth Perceptions and Discretionary Spending

WEDNESDAY, September 16, 2020 - Speaker: Qi Yu

Qi Yu
Doctoral Student
Wharton Marketing Department

The Dark Side of Assortment Expansion: Increased Price Sensitivity in Existing Categories

  • ZOOM: Wednesday, September 16, 2020 12.00 PM to 1.20 PM

Thursday, September 24, 2020 - Speaker: Dan Schley

Dan Schley
Associate Professor, Department of Marketing Management
Rotterdam School of Management (RSM), Erasmus University Rotterdam

How Categorization Shapes The Probability Weighting Function

  • ZOOM: Thursday, September 24, 2020 12.00 PM to 1.20 PM

Thursday, October 8, 2020 - Speaker: Dafna Goor

Dafna Goor  
Assistant Professor of Marketing
London Business School

Status Pivoting

Thursday, October 22, 2020 - Speaker: Anita Rao

Anita Rao
Associate Professor of Marketing
University of Chicago, Booth School of Business

Industry-Funded Research and Bias In Food Science

Thursday, November 5, 2020 - Speaker: Navdeep Sahni

Navdeep Sahni
Associate Professor of Marketing
Stanford University, GSB

Presentation Title


Thursday, November 19, 2020 - Speaker: Kalinda Ukanwa

Kalinda Ukanwa
Assistant Professor of Marketing
USC, Marshall School of Business

Presentation Title


Spring Colloquia Speakers 

Click on the + next to the speaker’s name for additional information.