Marketing Department Colloquia: 2010-2011

Location: JMHH 741 Conference Room
Time: 3:00-4:20 PM (unless otherwise noted)

For Colloquia Scheduling Information and suggestions for additional speakers:
Contact: Qiaowei Shen (215) 898-8248 (spring)
Contact: Deborah Small (215) 898-6494 (fall)

For appointments with speakers:
Contact: Angela Di Santo (215) 746-3756

Spring 2011

Date Speaker Abstract/Paper
January 27, 2011 Cindy Chan
2nd Year PhD Student, Marketing Department, The Wharton School, University of Pennsylvania
Differentiating the “I” in “In-Group”: How Identity-Signaling and Uniqueness Motives Combine to Drive Consumer Choice
February 3, 2011 Jonathan Levav
Class of 1967 Associate Professor of Business, Columbia Business School, Columbia University
Prisoners of Their Own Resources
February 10, 2011 Gita Johar
Meyer Feldberg Professor of Business, Vice Dean for Research, Columbia Business School
From Categorization to Judgement: Seeing your Traits in what you own (and their Opposite in what you don’t)
 February 17, 2011 Aviv Nevo
Professor of Economics and Marketing
Northwestern University
A Simple Model of Demand Anticipation
 March 3, 2011 Robert Zeithammer
Assistant Professor of Marketing
UCLA Anderson School of Management
The Advertising Agency Selection Contest: A Competitive Auction with Partially Reimbursed Participation Costs
March 10, 2011 Spring Break
March 17, 2011 No talks scheduled
March 24, 2011 Juanjuan Zhang
Class of 1948 Career Development Professor Assistant Professor of Marketing, MIT Sloan School of Management
Strategic Demarketing
April 14, 2011

Wroe Alderson Distinguised Lecture

Location: JMHH 255

Vithala R. Rao
Deane W. Malott Professor of Managment, Professor of Marketing, Samual Curtis Johnson Graduate School of Managment, Cornell University
Research Issues in Measuring WTP

Fall 2010

Date Speaker Abstract/Paper
September 23, 2010 Peter J. Danaher
Coles Myer Chair in Marketing and Retailing
Melbourne Business School, Australia
Modeling Television Audience Behavior Using Aggregate Ratings Data
September 30, 2010 Vinod Venkatraman
The Fuqua School of Business, Duke University
Paper: Separate Neural Mechanisms Underlie Choices and Strategic Preferenced in Risky Decision Making

Presentation:Strategies and Individual Differences in Decision Making

October 14, 2010 Liye Ma
Tepper School of Business, Carnegie Mellon University
Paper: A Dynamic Competitive Analysis of Content Production and Link Formation of Internet Content Developers

Presentation:Production and Linking Decisions of Internet Content Developers ‐ A Dynamic Competitive Analysis

October 21, 2010 Keisha Cutright
The Fuqua School of Business, Duke University
The Beauty of Boundaries: When and Why We Seek Structure in Consumption
October 28, 2010 Rom Schrift
Columbia Business School, Columbia University
Complicating Choice
November 4, 2010 Klaus Wertenbroch
Visiting Professor of Marketing, The Wharton School, University of Pennsylvania
Strategic Indulgence: Self-Imposition of Moral Liability as a Self-Control Strategy
November 18, 2010 Michael Braun
Homer A. Burnell Career Development Professor, Assistant Professor of Managment Science (Marketing Group), MIT Sloan School of Management
Modeling Customer Lifetimes with Multiple Causes of Churn
December 2, 2010 Ulf Bockenholt
John D. Gray Professor of Marketing
Kellogg School of Management
Northwestern University
Making Malleability Predictable: Tree Models of Consumer Judgment and Choice