Research Papers / Publications


  • Andrew Edward White, Andrea C. Morales, Patti Williams (Under Revision), Apocalypse Now: When and Why Fear Increases Consumer Choice.  
  • Cassie Mogilner, Michael Norton (2016), Time, Money, and Happiness, Current Opinion in Psychology  
  • Jing Peng, Christophe Van den Bulte (Under Revision), Participation vs. Effectiveness of Paid Endorsers in Social Advertising Campaigns: A Field Experiment.    Abstract
  • Jing Peng, Ashish Agarwal, Kartik Hosanagar, Raghuram Iyengar (Under Revision), Network Embeddedness and Content Sharing on Social Media Platforms.    Abstract