Research Papers / Publications


  • Cexun Jeffrey Cai, Robert Meyer (Under Review), Dodging Disaster: The Optimality of Information Gathering under Catastrophic Financial Risk.  Abstract
  • Howard Kunreuther, Robert Meyer, Erwann Michel-Kerjan, "To Get People to Buy Insurance, Change How You Talk About Risk" in Businessweek.com.  
  • Eva Ascarza, Raghuram Iyengar, Martin Schleicher (Forthcoming), The perils of proactive churn prevention using plan recommendations: Evidence from A Field Experiment.  
  • Valeria Stourm, Eric Bradlow, Peter Fader (2015), Stockpiling Points in Linear Loyalty Programs, Journal of Marketing Research, 52 (2), 253 - 267.    Abstract
  • Paul Farris, Dominique Hanssens, James Lenskold, David Reibstein (2015), Marketing Return on Investment: Seeking Clarity for Concept and Measurement, MSI
  • Paul W. Farris, Dominique Hanssens, James Lenskold, David Reibstein (2015), Marketing Return on Investment: Seeking Clarity for Concept and Measurement, Applied Marketing Analytics
  • Ulrich Doraszelski, Jordi Jaumandreu (Working), Measuring the Bias of Technological Change.    Related Materials
  • Florian Stahl, Raghuram Iyengar, Yuxin Chen, Andreas Herrmann (Under Review), Latent Change Point Model for Intertemporal Discounting with Reference Durations.  
  • Janice Yeonjin Jung, Barbara Mellers (Under Review), Why Americans Oppose Nudges.
  • Jonathan Z. Berman, Emma E. Levine, Alixandra Barasch, Deborah Small (2015), The Braggart's Dilemma: On the Social Rewards and Penalties of Advertising Prosocial Behavior, Journal of Marketing Research, 25, 90 - 104.    Abstract
  • Rom Y. Schrift, Jeffrey R. Parker, Gal Zauberman, Shalena Srna (Work In Progress), Categorization, similarity, and Stickiness in Decision Trees .
  • Arun Gopalakrishnan, Raghuram Iyengar, Robert Meyer (2015), Consumer Dynamic Usage Allocation and Learning Under Multipart Tariffs, Marketing Science  
  • Raghuram Iyengar, Christophe Van den Bulte, Jae Young Lee (Forthcoming), Social Contagion in New Product Trial and Repeat.    Abstract
  • Ezgi Akpinar, Jonah Berger (2015), Drivers of Cultural Success: The Case of Sensory Metaphors, Journal of Personality and Social Psychology
  • K.C. Green, J. Scott Armstrong, "Forecasting global climate change". In Climate Change: The Facts, edited by Alan Moran, (2015), 170 - 186.  
  • Yimin Cheng, Anirban Mukhopadhyay, Rom Y. Schrift (Work In Progress), Do Costly Options Lead to Better Outcomes? How the Protestant Work Ethic Influences the Cost-Benefit Heuristic in Goal Pursuit.
  • Nicole M. Verrochi Coleman, Patti Williams (2015), Looking for My Self: Identity-Driven Attention Allocation, Journal of Consumer Psychology  
  • Vibhanshu Abhishek, Kartik Hosanagar, Peter Fader (2015), Aggregation Bias in Sponsored Search Data: The Curse and The Cure, Marketing Science, 34, 59 - 77.    Abstract