Research Papers / Publications


  • Qiaowei Shen (Forthcoming), A Dynamic Model of Entry and Exit in a Growing Industry.
  • J. Scott Armstrong, K.C. Green, Andreas Graefe (Forthcoming), The Golden Rule of Forecasting: Be Conservative.  
  • Cindy Chan, Leaf Van Boven, Eduardo B. Andrade, Dan Ariely (2014), Moral Violations Reduce Oral Consumption, Journal of Consumer Psychology  Abstract
  • Andreas Graefe, J. Scott Armstrong, A.G. Cuzan, Randall J. Jones (Forthcoming), Accuracy of combined forecasts for the 2012 Presidential Elections: The PollyVote.    Abstract
  • Hengchen Dai, Katherine L. Milkman, Jason Riis (2014), The Fresh Start Effect: Temporal Landmarks Motivate Aspirational Behavior, Management Science, Forthcoming.    Abstract
  • Qiaowei Shen, Ping Xiao (2014), McDonald’s and KFC in China: Competitors or Companions?, Marketing Science  
  • Arun Gopalakrishnan, Raghuram Iyengar, Robert Meyer (Under Review), Consumer Dynamic Usage Allocation and Learning under Multi-part Tariffs.  Abstract
  • Keisha M. Cutright (Work In Progress), Heroes or Helpers? How Low Control Drives Product Preferences.
  • Hengchen Dai, Katherine L. Milkman, Jason Riis (Under Review), Put Your Imperfections Behind You: Why and How Meaningful Temporal Landmarks Motivate Aspirational Behavior.    Abstract
  • Chris Groening, Pinar Yildirim, Vikas Mittal, Pandu Tadikamalla (2014), Hedging Customer Risk, CNS
  • Pinar Yildirim, Maria Petrova (Work In Progress), What Drives Money in Politics.
  • Arun Gopalakrishnan, Eric Bradlow, Peter Fader (Under Review), A Cross-Cohort Changepoint Model for Customer-Base Analysis.  Abstract
  • Yanhao Wei, Pinar Yildirim, Christophe Van den Bulte, Chris Dellarocas (Work In Progress), The Impact of Network-based Credit Scores on Financing Equality.
  • J. Scott Armstrong, Andreas Graefe, A.G. Cuzan, Randall J. Jones (2014), Combining forecasts: An application to elections, International Journal of Forecasting, 30 (1), 43 - 54.  Abstract
  • Renana Peres, Christophe Van den Bulte (2014), When to Take or Forego New Product Exclusivity: Balancing Protection from Competition against Word-of-Mouth Spillover, Journal of Marketing  
  • Amit Bhattacharjee, Cassie Mogilner (2014), Happiness from Ordinary and Extraordinary Experiences, Journal of Consumer Research    Abstract
  • Andrew Edward White, Patti Williams, Andrea C. Morales (Under Review), Apocalypse Now: When and Why Fear Increases Consumer Choice.  
  • Jehoshua Eliashberg, Sam Hui, Z. John Zhang (2014), Assessing Box Office Performance Using Movie Scripts: A Kernel-based Approach, IEEE Transactions on Knowledge and Data Engineering
  • Delphine Manceau, Jehoshua Eliashberg, Vithala R. Rao, Meng Su (2014), A Diffusion Model for Preannonced Products, Customer Needs and Solutions, 1 (1), 77 - 89.  
  • Ananya Sen, Pinar Yildirim (Work In Progress), Editorial Coverage and Advertising.
  • Qiaowei Shen, Hui Li, Yakov Bart (Working), Strategic Category Development in Two-Sided Platforms.
  • Qiaowei Shen, Miguel Villas-Boas (Working), Behavioral Advertising.
  • Qiaowei Shen, Aamir Rafique Hashmi, Ping Xiao (Working), Are there Spillovers from the Rival? Evidence from Entry and Expansion of KFC and McDonald's in Chinese Cities.
  • Min Ding, Songting Dong, Jehoshua Eliashberg, Arun Gopalakrishnan, Portfolio Management in New Drug Development (2014).  
  • Patti Williams (2014), Emotions and Consumer Behavior, Journal of Consumer Research, 40 (5), viii - xi.  
  • Rod Duclos, Alixandra Barasch (2014), Prosocial Behavior in Intergroup Relations: How Donor Self-Construal and Recipient Group-Membership Shape Generosity, Journal of Consumer Research    Abstract
  • Claudia Townsend, Barbara E. Kahn (2014), The “Visual Preference Heuristic:” The Influence of Visual versus Verbal Depiction on Assortment Processing, Perceived Variety, and Choice Overload, Journal of Consumer Research
  • Rom Y. Schrift, Jeffrey R. Parker (2014), Staying the Course: The Option of Doing Nothing and Its Impact on Post-Choice Persistence, Psychological Science, 25 (3), 772 - 780.    Abstract
  • Nicole M. Verrochi Coleman, Patti Williams (Under Review), Looking for My Self: Allocating Attention for Identity-Based Emotion Regulation.  
  • Min Ding, Songting Dong, Jehoshua Eliashberg, Arun Gopalakrishnan, Portfolio Management in New Drug Development (2014).  
  • Eric Schwartz, Eric Bradlow, Peter Fader (2014), Model Selection Using Database Characteristics: Developing a Classification Tree for Longitudinal Incidence Data, Marketing Science , 33 (2), 188 - 205.    Abstract