Research Papers / Publications


  • Yanhao Wei, Pinar Yildirim, Christophe Van den Bulte, Chrysanthos Dellarocas (2015), Credit Scoring with Social Network Data, Marketing Science    Abstract  Related Materials
  • Abba M. Krieger, Ester Samuel-Cahn (Under Revision), A Generalized Secretary Problem.  Abstract
  • Rom Y. Schrift, Moty Amar (2015), Pain and Preferences: Observed Decisional Conflict and the Convergence of Preferences, Journal of Consumer Research  Abstract
  • Howard Kunreuther, Robert Meyer, Erwann Michel-Kerjan, "To Get People to Buy Insurance, Change How You Talk About Risk" in Businessweek.com.  
  • David Reibstein, Koen Pauwels, "Challenges in Measuring Return on Marketing Investment: Combining Research and Practice Perspectives". In Sixth ANNUAL REVIEW OF MARKETING RESEARCH, edited by Ed Naresh Malhotra, (2015), 107 - 124.
  • Philip Kotler, David Reibstein, Frederick E. Webster, Jr., Legends in Marketing: Yoram (Jerry) Wind, Volume 8, The Future of Marketing (2015).
  • David Reibstein, ed., Legends in Marketing: George S. Day (Forthcoming) (2015).
  • David Reibstein, "Marketing in the Firm Society". In Legends in Marketing: George S. Day (Forthcoming), edited by David Reibstein, (2015).
  • Alixandra Barasch, Emma E. Levine, Maurice Schweitzer (Under Revision), Bliss is ignorance: Happiness, Naivete & Exploitation.  Abstract
  • Uri Simonsohn, Joseph Simmons, Leif D. Nelson (2015), Better P-curves, Journal of Experimental Psychology: General, forthcoming.
  • J. Scott Armstrong, K.C. Green, Andreas Graefe (Forthcoming), Golden rule of forecasting: Be conservative.  
  • Gérard Cachon, Kaitlin Daniels, Ruben Lobel (Work In Progress), The Role of Surge Pricing: Managing Capacity and Competition on a Peer-to-Peer Service Network.
  • Mandeep Dhami, David Mandel, Barbara Mellers, Philip Tetlock (2015), Improving Intelligence Analysis with Decision Science, Perspectives on Psychological Science  
  • Edgar Merkle, Mark Steyvers, Barbara Mellers, Philip Tetlock (2015), Item Response Models of Probability Judgments: Application to a Geopolitical Forecasting Tournament, decision  
  • Barbara Mellers, Eric Stone, Terry Murray, Angela Minster, Nick Rohrbaugh, Michael Bishop, Eva Chen, Joshua Baker, Yuan Hou, Michael Horowitz, Lyle Ungar, Philip Tetlock (2015), Identifying and Cultivating Superforecasters as a Method of Improving Probabilistic Predictions, Perspectives on Psychological Science  
  • Barbara Mellers, Eric Stone, Pavel Atanasov, Nick Rohrbaugh, S. E. Metz, Lyle Ungar, Michael Bishop, Michael Horowitz (2015), The Psychology of Intelligence Analysis: Drivers of Prediction Accuracy in World Politics, Journal of Experimental Psychology: Applied  
  • Jonathan Baron, Barbara Mellers, Philip Tetlock, Eric Stone, Lyle Ungar (2015), Two Reasons to Make Aggregated Probability Forecasts More Extreme, Decision Analysis  
  • Senthil Veeraraghavan, Peter Fader, Necati Tereyagoglu (Work In Progress), Multi-attribute Loss Aversion and Reference Dependence: Evidence from the Performing Arts Industry.  
  • Senthil Veeraraghavan, Necati Tereyagoglu, Peter Fader (Work In Progress), Pricing Theater Seats: The Value of Price Commitment and Monotone Discounting.  
  • Angel Iglesias-Diaz, Camilo Garcia-Jimeno, Pinar Yildirim (Work In Progress), Women, Rails and Telegraphs: Information Spillovers and Collective Action.
  • David Reibstein, Yogesh Joshi, Z. John Zhang (Working), Turf Wars: Product Line Strategies in Markets with Preference Bases Segmentation.  Abstract
  • Paul W. Farris, Dominique Hanssens, James Lenskold, David Reibstein (Under Review), Marketing Return on Investment: Seeking Clarity for Concept and Measurement.
  • Ananya Sen, Pinar Yildirim (Draft), Clicks and Editorial Decisions: How does Popularity Shape Online News Coverage?.  Abstract  Related Materials
  • David Reibstein, Yogesh Joshi, Z. John Zhang (Forthcoming), Turf Wars: Product Line Strategies in Competitve Markets.
  • Raghuram Iyengar, Christophe Van den Bulte, Jae Young Lee (2015), Social Contagion in New Product Trial and Repeat, Marketing Science, 34 (3), 408 - 429.  
  • Eva Ascarza, Raghuram Iyengar, Martin Schleicher (Forthcoming), The perils of proactive churn prevention using plan recommendations: Evidence from A Field Experiment.  
  • Valeria Stourm, Eric Bradlow, Peter Fader (2015), Stockpiling Points in Linear Loyalty Programs, Journal of Marketing Research, 52 (2), 253 - 267.    Abstract
  • Paul W. Farris, Dominique Hanssens, James Lenskold, David Reibstein (Forthcoming), Marketing Return on Investment: Seeking Clarity for Concept and Measurement.
  • Ulrich Doraszelski, Jordi Jaumandreu (Working), Measuring the Bias of Technological Change.    Related Materials
  • Florian Stahl, Raghuram Iyengar, Yuxin Chen, Andreas Herrmann (Under Revision), Latent Change Point Model for Intertemporal Discounting with Reference Durations.  
  • Yao Zhang, Eric Bradlow, Dylan Small (2015), Predicting Customer Value Using Clumpiness: From RFM to RFMC, Marketing Science, 34 (2), 195 - 208.
  • Janice Yeonjin Jung, Barbara Mellers (Under Review), Why Americans Oppose Nudges.
  • Jonathan Z. Berman, Emma E. Levine, Alixandra Barasch, Deborah Small (2015), The Braggart's Dilemma: On the Social Rewards and Penalties of Advertising Prosocial Behavior, Journal of Marketing Research, 25, 90 - 104.    Abstract
  • Rom Y. Schrift, Jeffrey R. Parker, Gal Zauberman, Shalena Srna (Work In Progress), Categorization, similarity, and Stickiness in Decision Trees .
  • Arun Gopalakrishnan, Raghuram Iyengar, Robert Meyer (2015), Consumer Dynamic Usage Allocation and Learning Under Multipart Tariffs, Marketing Science  
  • Ezgi Akpinar, Jonah Berger (2015), Drivers of Cultural Success: The Case of Sensory Metaphors, Journal of Personality and Social Psychology
  • K.C. Green, J. Scott Armstrong, "Forecasting global climate change". In Climate Change: The Facts, edited by Alan Moran, (2015), 170 - 186.  
  • Yimin Cheng, Anirban Mukhopadhyay, Rom Y. Schrift (Under Review), Do Costly Options Lead to Better Outcomes? How the Protestant Work Ethic Influences the Cost-Benefit Heuristic in Goal Pursuit.
  • Nicole M. Verrochi Coleman, Patti Williams (2015), Looking for My Self: Identity-Driven Attention Allocation, Journal of Consumer Psychology  
  • Vibhanshu Abhishek, Kartik Hosanagar, Peter Fader (2015), Aggregation Bias in Sponsored Search Data: The Curse and The Cure, Marketing Science, 34, 59 - 77.    Abstract