Marketing Department Colloquia: 2011-2012

 

Location: JMHH 741 Conference Room
Time: 3:00-4:20 PM (unless otherwise noted)

For Colloquia Scheduling Information and suggestions for additional speakers:
Contact: Rom Schrift (215) 573-7021

For appointments with speakers:
Contact: Beth McCarthy (215) 573-4831

Spring 2012

Date Speaker Topic
Thursday
January 19
Arun Gopalakrishnan
PhD Student, 2nd Year Marketing
The Wharton School, University of Pennsylvania
&
Jeffrey Cexun Cai
PhD Student, 2nd Year Marketing
The Wharton School, University of Pennsylvania
A Cross-Cohort Changepoint Model for Customer Base Analysis

Keeping Your Enemies Closer

Thursday
January 26
Brett R. Gordon
Class of 1967 Associate Professor of Business
Columbia Business School, Columbia University
Advertising Effects in Presidential Elections

and

Political Advertising and the Electoral College

*Tuesday
January 31
William Rand
Assistant Professor
Robert H. Smith School of Business, University of Maryland
Differential Adaptive Diffusion

Agent-Based Modeling in Marketing

Thursday
February 2
Jae Lee
PhD Student, 3rd Year Marketing
The Wharton School
University of Pennsylvania
&
Valeria Montero
PhD Student, 2nd Year Marketing
The Wharton School
University of Pennsylvania
Social Learning and Trial on the Internet

Latent Redemption Thresholds in Linear Loyalty Programs

Thursday
February 9
Catherine Tucker
Douglas Drane Career Development Professor in IT and Management and Associate Professor of Marketing
Sloan School of Management, MIT
Social Advertising
Thursday
February 16
None Scheduled
Thursday
February 23
None Scheduled
Thursday
March 1
Cindy Chan
PhD Student, 3rd Year Marketing
The Wharton School, University of Pennsylvania
&
Jonathan Berman
PhD Student, 3rd Year Marketing
The Wharton School, University of Pennsylvania
Gratitude, Guilt, and Gift-Giving

&

Self-interest without Selfishness: The Hedonic Benefit of Imposed Self-Interest

Thursday
March 8
None Scheduled – Spring Break
Thursday
March 15
None Scheduled
Thursday
March 22
Zakary Tormala
Associate Professor of Marketing Graduate School of Business, Stanford University
The Preference for Potential
Thursday
March 29
None Scheduled
Thursday
April 5
None Scheduled
Thursday
April 12
Ayelet Gneezy
Assistant Professor, Marketing
University of California, San Diego
Pay-What-You-Want, Identity and Self-Signaling in Markets

Paying to Be Nice: Consistency and Costly Prosocial Behavior

Thursday April 19
Wroe Alderson Speaker Series

Room: JMHH 250

David Aaker
E.T. Grether Professor Emeritus of Marketing and Public Policy
Haas School of Business, University of California, Berkeley
Forget Brand Preference, Win the Brand Relevance Battle

Fall 2011

Date Speaker Topic
Thursday
September 8
Vibhanshu Abhishek, PhD Candidate Operations and Information Management, The Wharton School, University of Pennsylvania Reselling or Platform-Selling? Channel Structures in Electronic Retailing
Thursday
September 15
Amit Bhattacharjee, PhD Candidate Marketing Department, The Wharton School, University of Pennsylvania Tip of the Hat, Wag of the Finger: How Moral Decoupling Enables Consumers to Admire and Admonish
Thursday
September 22
Dina Mayzlin
Associate Professor of Marketing
Yale School of Management
Promotional Reviews: An Empirical Investigation of Online Review Manipulation
Thursday
September 29
Thursday
October 6
Kaifu Zhang, PhD Candidate, INSEAD Social Media Competition: Differentiation with Use-Generated Content
Thursday
October 13
Thursday
October 20
Yang Li, PhD Candidate, Columbia Business School, Columbia University An Empirical Study of National vs. Local Pricing under Multimarket Competition
Thursday
October 27
Thursday
November 3
Amin Sayedi, PhD Candidate, Tepper School of Business, Carnegie Mellon University Competitive Poaching in Sponsored Search Advertising and Strategic Impact on Traditional Advertising
Thursday
November 10
Peter StĆ¼ttgen, PhD Candidate, Tepper School of Business, Carnegie Mellon University A Satisficing Choice Model
Thursday
November 17
Tuba Pinar Yildirim, PhD Candidate, Katz Graduate School of Business, University of Pittsburgh User-Generated Content in News Media