Marketing Department Colloquia: 2012-2013


Location: JMHH 741 Conference Room
Time: 3:00-4:20 PM (unless otherwise noted)

For Colloquia Scheduling Information and suggestions for additional speakers:
Contact: Keisha Cutright

For appointments with speakers:
Contact: Beth McCarthy

Spring 2013

Date Speaker Abstract/Paper
January 10, 2013 NONE SCHEDULED
January 17, 2013 Anne Coughlan
John L. and Helen Kellogg Professor of Marketing
Northwestern University, Kellogg School of Management
Wardrobing: Is It Really All That Bad?

January 24, 2013 Roland Rust
Distinguished University Professor David Bruce Smith Chair in Marketing
University of Maryland, Robert H. Smith School of Business
Return on Service Amenities

January 31, 2013 NONE SCHEDULED
February 7, 2013 TBA
February 14, 2013 Andrew T. Stephen
Assistant Professor of Business Administration and Katz Fellow in Marketing
University of Pittsburgh, Joseph M. Katz Graduate School of Business and College of Business Administration
Product Ideation in Social Networks

February 21, 2013 NONE SCHEDULED
February 28, 2013 NONE SCHEDULED
March 7, 2013 No Colloquia. Spring Break.
March 14, 2013 Hal Hershfield
Assistant Professor of Marketing
NYU, Stern
Conceptions of the Future Transform Intertemporal Choice

March 21, 2013 Sriraman Venkataraman
Assistant Professor of Marketing
University of North Carolina, Kenan-Flagler Business School
Will Restraints on Marketing Violent Movies Deter Crime?

March 28, 2013 Ayelet Fishbach
Jeffrey Breakenridge Keller Professor of Behavioral Science and Marketing
University of Chicago, Booth School of Business
Waiting for Something: Motivation from Non-Action

April 4, 2013 Tulin Erdem
Leonard N. Stern Professor of Business, Professor of Marketing
NYU, Stern
Consumer Learning and Evolution of Consumer Brand Preferences

April 11, 2013 NONE SCHEDULED
April 18, 2013

Room: 345 JMHH

Wroe Alderson Lecture
Philip Kotler
S.C. Johnson & Son Professor of International Marketing
Northwestern University, Kellogg School of Management
Confessions of a Marketer

Fall 2012

Date Speaker Abstract/Paper
September 6, 2012 None Scheduled
September 13, 2012 None Scheduled
September 20, 2012 Bryan Bollinger
Assistant Professor of Marketing
New York University, Leonard N. Stern School of Business
Technology Adoption in Regulated Markets: An Empirical Study of the Southern California Dry Cleaning Industry
September 27, 2012 None Scheduled
October 4, 2012 None Scheduled
October 11, 2012 None Scheduled
October 18, 2012 None Scheduled
October 25, 2012 Michaela Draganska
Lecturer in Marketing
The Wharton School, University of Pennsylvania
Comparing the Impact of Online Advertising and Traditional TV Commercials
November 1, 2012 Raphael Thomadsen
Assistant Professor
UCLA, Anderson School of Management
The Impact of Switching Stores on State Dependence in Brand Choice

November 8, 2012 None Scheduled
November 15, 2012 None Scheduled
November 22, 2012 No Colloquia – Thanksgiving Break
November 29, 2012 Juliet Zhu
Associate Professor and Chair, Marketing Division
University of British Columbia, Sauder School of Business
I Can Feel Your Pain: Haptic Roughness Promotes Empathy and Helping Behaviors

December 6, 2012 Kelly Haws
Assistant Professor of Marketing
Texas A&M University, Mays Business School
Self-Control: A Journey in Starting, Stopping, and Supersizing