Location: JMHH 741 Conference Room
Time: 3:00-4:20 PM (unless otherwise noted)
For Colloquia Scheduling Information and suggestions for additional speakers:
Faculty Coordinator: Pinar Yildirim
For appointments with speakers:
Staff Coordinator: Beth McCarthy
Spring 2014
| Date | Speaker | Abstract/Paper |
|---|---|---|
| Thursday, January 16, 2014 | Susan Athey Professor of Economics School of Humanities and Sciences, Stanford |
Designing Large Advertising Markets Where Agents Have Heterogeneous Objectives: A Structural Empirical Approach |
| Thursday, January 23, 2014 | Chrysanthos Dellarocas Professor, Chairman, Information Systems School of Management, Boston University |
Attention Allocation in Information-Rich Environments: The Case of News Aggregators |
| Thursday, January 30, 2014 | None Scheduled | |
| Thursday, February 6, 2014 | Joseph Alba James W. Walter Eminent Scholar Chair, Distinguished Professor, Chair, Department of Marketing University of Florida, Warrington College of Business Administration |
A Marketing Perspective on Free Will |
| Thursday, February 13, 2014 | None Scheduled | |
| Thursday, February 20, 2014 | None Scheduled | |
| Thursday, February 27, 2014 | None Scheduled | |
| Thursday, March 6, 2014 | Harikesh Nair Associate Professor of Marketing Stanford University |
Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation |
| Thursday, March 13, 2014 | None Scheduled | |
| Thursday, March 20, 2014 | Juliano Laran Associate Professor, Marketing University of Miami |
Managing Goal Pursuit |
| Thursday, March 27, 2014 | None Scheduled | |
| Thursday, April 3, 2014 | Mitchell J Lovett Assistant Professor of Marketing Simon Business School, University of Rochester |
The Role of Paid and Earned Media in Building Entertainment Brands: Reminding, Informing, and Enhancing Enjoyment |
| Thursday, April 10, 2014 | None Scheduled | None Scheduled |
| Thursday, April 17, 2014
Location: G30 JMHH |
Wroe Alderson Distinguished LectureLeonard Lodish |
Some Learnings (Lessons) That I Have Found Valuable After 45 Years In Marketing Science |
| Thursday, April 24, 2014 | Aradhna Krishna Dwight F. Benton Professor of Marketing Ross School of Business, University of Michigan |
Embodied Mental Simulation and Other Automatic Imagery |
FALL 2013
| Date | Speaker | Abstract/Paper |
|---|---|---|
| Thursday, August 29, 2013 | Jonathan Berman Doctoral Candidate, Marketing Department The Wharton School, University of Pennsylvania |
Self‐interest without Selfishness: The Hedonic Benefit of Imposed Selfinterest |
| Wednesday, September 04, 2013, 12:00 – 1:20 | Cindy Chan Doctoral Candidate, Marketing Department The Wharton School, University of Pennsylvania |
Experiential Gifts Are More Socially Connecting than Material Gifts |
| Thursday, September 12, 2013 | Jae Lee Doctoral Candidate, Marketing Department The Wharton School, University of Pennsylvania |
Social Learning and Network Characteristics – The Impact of Homophily and Balance |
| Tuesday, September 24, 2013 | Daria Dzyabura Assistant Professor of Marketing NYU, Stern |
The Role of Changing Utility in Product Search |
| Thursday, September 26, 2013 | So-Eun Park University of California at Berkeley |
Consumer Surplus Moderated Price Competition |
| Tuesday, October 08, 2013 | Bryan Bollinger Assistant Professor of Marketing NYU, Stern |
Learning-by-doing in the Solar Photovoltaic Industry |
| Thursday, October 10, 2013 | Clarence Lee Harvard Business School |
Designing Freemium: a Model of Consumer Usage, Upgrade, and Referral Dynamics |
| Thursday, October 17, 2013 | Donald Ngwe Columbia University |
Why Outlet Stores Exist: Reducing Cannibalization While Extending Markets |
| Thursday, October 24, 2013 | Ron Berman University of California, Berkeley |
Beyond the Last Touch: Attribution in Online Advertising |
| Thursday, October 31, 2013 | Avery Haviv Rotman School of Management, University of Toronto |
Does Purchase Without Search Explain Counter Cyclic Pricing? |
| Thursday, November 07, 2013 | Adrian Albert Stanford University |
Data-Driven Marketing for Sustainability on the Energy Grid |
| Thursday, November 14, 2013 | Szu-Chi Huang Assistant Professor of Marketing Stanford University |
What Drives You? A Dynamic Analysis of Motivation in Different Stages of Goal Pursuit |
| Thursday, November 21, 2013 | None Scheduled | |
| Thursday, December 05, 2013 | Maferima Toure-Tillery Assistant Professor of Marketing Northwestern University |
It Wasn’t Me: The Effect of Perceived Self-Diagnosticity on Adherence to Goals and Standards |
| Thursday, December 12, 2013 | Jiwoong Shin Associate Professor of Marketing Yale School of Management |
Managing Buzz |