RESEARCH CENTERS AND PROGRAMS

These Research Centers and Programs are associated with the Marketing Department. Their web sites have information about programs, calls for papers, and publications.

JAY H. BAKER RETAILING INITIATIVE

Created in 2003 as a result of a gift to the Wharton School by Jay (W'56) and Patty Baker and permanently endowed in 2010, the Center links retail theory with practice by forming a partnership between world class researchers, students, and the global leaders of today's retail industry.

Professor Barbara Kahn is the Faculty Director.

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SEI CENTER FOR ADVANCED STUDIES IN MANAGEMENT

"Seeking to further our understanding of the characteristics of the 21st century enterprise" is the slogan of the SEI Center. The Center conducts a series of workshops, conferences and lectures for the exchange of knowledge and information among business leaders, SEI Center world class researchers and educators and students. We seek to identify and understand trends in management practice and their impact, and to design and implement research programs to meet the future needs of management. The results of our efforts provide both educational material to faculty as well as guidelines for corporate action. Professor Jerry Wind is the founder and director.

Professor Jerry Wind is the Director of the SEI Center for Advanced Studies in Management.

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GLOBAL CONSULTING PRACTICUM

Global teams, comprised of Wharton MBA students with MBA students from another leading international business schools, work with the top managers of their international client firms under the guidance of faculty from both schools to develop (1) a strategic plan that is grounded in market research and (2) a detailed implementation plan (including financial and operational plans) for their medium sized or entrepreneurial clients.

Professor Leonard Lodish is the Founder and Program Leader of the GCP.

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WHARTON CUSTOMER ANALYTICS INITIATIVE

Through the Wharton Customer Analytics Initiative, world-class researchers collaborate with leading-edge businesses to ask and answer critical questions. Many businesses have come to the recent realization that customer analytics is at the heart of what will give them a competitive edge; we foresee an “arms race” as they invest in employees, technology, and outside expertise to help them reduce their reliance on decisions based primarily on conjecture versus decisions based on actual data capturing a wide variety of “touchpoints” that each customer has with the firm. The Wharton Customer Analytics Initiative helps companies understand how to monetize the individual-level data that they collect about customers based on the applications of academic models and subsequent translations for a high-level managerial audience.

 

Professors Eric T. Bradlow and Peter S. Fader are the Faculty Co-Directors.

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