Research Centers and Programs

These Research Centers and Programs are associated with the Marketing Department. Their web sites have information about programs, calls for papers, and publications.


Baker Logo

Created in 2003 as a result of a gift to the Wharton School by Jay (W’56) and Patty Baker and permanently endowed in 2010, the Center links retail   theory with practice by forming a partnership between world class researchers, students, and the global leaders of today’s retail industry.

Professor Tom Robertson is the  Interim Director.
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Wharton Customer Analytics (WCA) is an academic research center that focuses on all aspects of the customer experience. Through research and experiential learning engagements, we work with companies to transform business thinking, translate research findings into actionable insights and implementable solutions, and teach students analytics.


Professor Raghu Iyengar is the Faculty Director.
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Neuroscience has begun to uncover some of the fundamental mechanisms underlying decision making, innovation and insight, empathy and human connection, social awareness and the common good, how people use information to guide learning and exploration, and the experience and impact of online versus live interaction and pedagogy. New developments in neuroscience, as well as biometrics, genomics, proteomics, metabolomics, and the human microbiome, offer the opportunity for enhanced precision not only in marketing and finance, but also in the identification of talent, enhancement of performance, and advancing human potential.

The Wharton Neuroscience Initiative aims to translate these new areas of exploration to improve business, drive new discoveries and applications, and enhance the education of future leaders at the nexus of business and brain science.

Professor Michael Platt is the Faculty Director.
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