2024
- David Reibstein – Barclays Credit Cards, WalletHub – 08/20/2024
- David Reibstein – Will the Olympics Boost France’s Reputation?, Knowledge@Wharton – 08/11/2024
- Cait Lamberton – You Can’t Market to Gen X, Probably. But if you want to try…, Ad Age – 07/01/2024 Description
Why is it so hard to market to this sometimes overlooked but big-spending age cohort? And what can psychology tell us about our best hopes for doing so?
- Cait Lamberton – Burger King, Coke and Lockheed Martins Woo Gen Z with Scholarships, Fast Company – 05/20/2024
- Cait Lamberton – Is the Stanley Still a Status Symbol? And What’s the Next “It” Cup?, Retailmenot.com – 04/04/2024
- Cait Lamberton – Tiktok Turns to Nuns, Veterans and Ranchers in Marketing Blitz, New York Times – 04/04/2024
- David Reibstein – 2024 Farmers Insurance Review, WalletHub – 04/01/2024
- Kartik Hosanagar – Who Profits the Most From Generative AI?, MIT Sloan Management Review – 03/12/2024
- Stefano Puntoni – Why Walmart’s quick success in generative AI search should have Google worried, CNBC.com – 03/10/2024
- Stefano Puntoni – Generative AI is having a throw-everything-at-the-wall moment, Yahoo Finance – 02/29/2024
- David Reibstein – Expert Thoughts on Costco Credit Card, WalletHub – 02/08/2024 Description
Commentary
- Cait Lamberton – Why is Corporate America losing its Stomach for Activism?, CNN – 01/01/2024 Description
While corporate giants from a range of industries pledged to provide support and financial assistance for employees seeking abortion care, few are wading into that political conversation with the kind of fervor we’ve seen on other issues in the recent past.
2023
- Cait Lamberton – Why Advertising May be Over-Emphasizing Performance Marketing, Wall Street Journal – 12/14/2023
- Jehoshua Eliashberg – Just ask Taylor Swift: Data make the case for movie theaters versus streaming, LA Times – 12/01/2023
- Cait Lamberton – Everybody Knows Flo From Progressive. Who Is Stephanie Courtney?, New York Times Magazine – 11/25/2023 Description
“Even if people find her annoying, they don’t find her objectionable,” Lamberton said. In fact, even people who don’t like Flo do like Flo, because any character trait they cite as a reason for disliking her “reflects that there’s a very strong memory trace.” For advertisers, a character that stimulates mild irritation with every appearance is preferable to one that is innocuous, so long as the benign annoyance does not mutate into a strong negative association. Complaining about something trivial, Lamberton said, “is a very comforting experience.”
- Stefano Puntoni – 5 Ways Marketing and Sales Leaders Can Embrace GenAI, Harvard Business Review – 11/16/2023
- Pinar Yildirim – Redefining Modern Luxury Consumption, Knowledge@Wharton – 11/07/2023
- David Reibstein – What Is the Best Country in the World?, Knowledge@Wharton – 10/03/2023
- Robert Meyer – New ‘AI at Wharton’ initiative aims to explore and research AI applications, educate students on AI, Daily Pennsylvanian – 09/17/2023
- Stefano Puntoni – How AI Affects Our Sense of Self, Harvard Business Review – 08/15/2023
- David Reibstein – ‘Barbie’ is a hit and all kinds of business are hopping on the bandwagon, CNN – 07/29/2023
- Stefano Puntoni – As AI Expands, Consumers Will Still Prefer Some Products Made With a Human, Wall Street Journal – 06/19/2023
- Cait Lamberton – How behavioral economics can help you save on airfare, CBS News – 06/11/2023
- David Reibstein – NIM MIR Marketing Dashboards – The next generation, NIM – Nürnberg Institut für Marktentscheidungen – 04/24/2023
- Kartik Hosanagar – Generative AI Won’t Revolutionize Search — Yet, Harvard Business Review – 02/23/2023
- David Reibstein – Hot Takes On The Future Of Marketing With David Reibstein, Avasta – 01/17/2023
2022
- Pinar Yildirim – Elon Musk polls Twitter users on whether he should step down as chief executive, Financial Times – 12/19/2022
- Cait Lamberton – Ads Desperately Want You to Know Who They Are: Postmodern Marketing, The Atlantic – 12/15/2022
- David Reibstein – It doesn’t seem like Bank of America Advertises its credit cards as much as other major issuers: why do you think that is?, Wallethub.com – 12/02/2022
- Pinar Yildirim – Elon Musk wants paid subscribers to account for 50% of Twitter’s revenue, but half of its users won’t pay to use the site, data shows, Business Insider – 11/26/2022
- Pinar Yildirim – A diminished Twitter faces a World Cup test for hate speech moderation, The Washington Post – 11/19/2022
- Pinar Yildirim – Candidates rely on social media, but platforms are changing, News Nation – 11/16/2022
- Pinar Yildirim – Twitter and Free Speech: What Is Musk’s Plan?, Knowledge at Wharton – 11/15/2022
- David Reibstein – National Brand Ranking : Vietnam Ranks 47th out of 195 countries, vietnamplus.vn – 11/12/2022
- David Reibstein – National brands impact many aspects economic life, nguoiduatin.vn – 11/11/2022
- David Reibstein – Education is the solution to improve national brand ranking, giaoducthudo.giaoducthoidai.vn – 11/11/2022
- David Reibstein – The ‘father’ of the ranking of countries shared with Vietnamese students for the first time, vtc.vn – 11/11/2022
- David Reibstein – The professor at the school that produced the most billionaires: Don’t just leave the research done, thanhnien.vn – 11/11/2022
- Pinar Yildirim – Is Twitter too ‘sticky’ to leave, or will Elon Musk’s chaos undo the glue?, Grid News – 11/09/2022
- Pinar Yildirim – Social media has evolved as a crucial tool during election cycles — but it can also be misused, NPR – 11/09/2022
- David Reibstein – Starbucks posts massive sales even as U.S. inflation soars, npr.org – 11/03/2022
- David Reibstein – Wharton professor collaborates to create seventh annual U.S. News Best Countries list, The Daily Pennsylvanian – 10/05/2022
- Robert Meyer – A psychologist explains why some people stay put and party during a hurricane: ‘We are prone to optimism bias’, CNBC – 09/29/2022
- David Reibstein – How Russia’s Invasion of Ukraine Divides the World, U.S.News – 09/27/2022
- Pinar Yildirim – Newsletter: Essential Politics: Let’s talk about those White House student loan tweets, Los Angeles Times – 08/31/2022
- Wendy De La Rosa – This new work perk lets you get paid more frequently, but there are drawbacks, The Globe and Mail – 07/23/2022
- Wendy De La Rosa – Inflation Hits Highest Levels in 40+ Years, CNN Live – 07/17/2022
- Wendy De La Rosa – In a turbulent economy, here’s how to weather the inflation storm, NPR – 07/06/2022
- Wendy De La Rosa – How often you receive your pay cheque affects your financial health. Here’s why, World Economic Forum – 06/23/2022
- Wendy De La Rosa – What the Frequency of Your Pay Means for Financial Well-being, Knowledge @ Wharton – 06/14/2022
- Pinar Yildirim – Social Media Usage Is At An All-Time High. That Could Mean A Nightmare For Democracy, NPR – 05/27/2022
- Pinar Yildirim – Elon Musk Agrees to Buy Twitter, The New York Times – 04/25/2022
- Kartik Hosanagar – How AI and Humans Can Best Collaborate at Work, Wall Street Journal – 04/07/2022
- Deborah Small – The Awful American Consumer, Vox.com – 04/07/2022
- Gideon Nave – Cutting back on final drink of day ‘could improve brain health’, The Guardian – 03/04/2022
- Gideon Nave – Just one drink per day can shrink your brain, study says, CNN – 03/04/2022
- David Reibstein – Gen Z and the business of being woke, openDemocracy.net – 02/19/2022
- Wendy De La Rosa – How Getting Paid Daily Can Change Your Spending Habits, Your Money Briefing, a Wall Street Journal Podcast – 02/16/2022
- Wendy De La Rosa – One Way to Spend Less: Spread Out Your Paychecks, The Wall Street Journal – 02/11/2022
- David Reibstein – Research academic award: smart ideas with the real-world impact, Financial Times – 01/19/2022
- David Reibstein – Pursuit of social purpose sends business schools back to their roots, Financial Times – 01/16/2022
2021
- David Reibstein – Let’s Talk Marketing: A Conversation with David Reibstein, 74&WEST – 11/01/2021
- Patti Williams – Facebook’s Name Change to Meta Reflects Common Corporate Tactic, Wall Street Journal – 10/28/2021
- Wendy De La Rosa – CNBC Media Alert: CNBC to Stream “Invest in You: Ready. Set. Grow America’s Financial Education” on October 13, CNBC – 10/13/2021
- Wendy De La Rosa – How to Increase Interest in Government Benefits, Knowledge @ Wharton – 09/14/2021
- Cait Lamberton – Budweiser remembers 9/11- Shared Narrative or Fragmented Feelings?, New York Times – 09/11/2021 Description
Advertising against a tragic event is a delicate calculation for American companies. Do they acknowledge the occasion and invite accusations of being opportunistic? Do they stay silent and risk appearing out of touch or unpatriotic? What is the border between commemoration and commercialization? Wharton Professor Cait Lamberton suggests that responses to these ads may depend less on moving graphics or evocative music, and more on the way that viewers’ lives have unfolded since that painful day.
- Kartik Hosanagar – Atomic-backed Jumpcut uses data to advance diversity in film, TechCrunch – 06/10/2021
- Patti Williams – Inside the Mysterious World of Celebrity Beauty Brands – 05/04/2021
- Gideon Nave – 2021 Best 40-Under-40 Professors: Gideon Nave, The Wharton School, Poets & Quants – 05/03/2021
- Robert Meyer – How to overcome cognitive biases against climate action, The Hill – 04/25/2021
- David Reibstein – The Agile Nation, U.S.News – 04/13/2021
- David Reibstein – Americans Saw Their Country As More Politically Stable After the Capitol Assault. Why?, U.S.News – 04/13/2021
- David Reibstein – Das Land wird einen echten Neustart erleben, Absatzwirtschaft – 03/01/2021
- Cait Lamberton – When did Robinhood become a battleground? Dr. Cait Lamberton discusses the WallStreetBets-Wall Street clash, Bloomberg – 02/02/2021
- Gideon Nave – Scientists identify the region of the brain associated with risk-taking – and it could explain why some people are more likely to smoke and drink, Daily Mail – 01/28/2021
- Gideon Nave – Risk-taking behavior has a signature in the brain, big data shows, Penn Today – 01/28/2021
- Patti Williams – Choosing the Right Brand Name, Wharton Magazine Online – 01/25/2021
- David Reibstein – Measure for Measure: How Marketing Metrics Have Evolved, MSI – 01/12/2021
- Patti Williams – Into the metaverse: Can Facebook rebrand itself?, Penn Today – 01/01/2021
2020
- David Reibstein – Markets In Motion, Forbes – 12/22/2020
- Gideon Nave – Loneliness can help grow parts of brain tied to imagination, study finds, CNN – 12/16/2020
- Gideon Nave – This Is how loneliness actually changes your brain, Huffington Post – 12/15/2020
- David Reibstein – Spotlight: Holiday shopping moves online amid surging COVID19, retailers face shaky prospects, Xinhuanet.com – 11/26/2020
- Cait Lamberton – Are jeans political? Wondery podcast invites Professor Lamberton to take on “Denim Wars.”, Wondery.com – 11/24/2020 Description
As part of their popular “Brand Wars,” series, Wondery podcasts invited Dr. Cait Lamberton of The Wharton School to discuss whether various jeans were, “blue,” or “red,” and what the political connotations of brands mean for consumers, brands, and politics.
- Gideon Nave – Science has been in a “replication crisis” for a decade. Have we learned anything?, Vox – 10/14/2020
- Patti Williams – Homespun BLM products include cookie kits, garden gnomes, Associated Press – 09/27/2020
- Patti Williams – Anthony Martignetti, TV commercial star who ran home for Prince pasta, dies at 63, Washington Post – 08/27/2020
- Pinar Yildirim – Political and Charitable Giving: One Rises, the Other Falls, UCLA Anderson Review – 06/30/2020
- Deborah Small – As movie theaters reopen, they’re tackling a role they never expected to play: Psychologist, Washington Post – 06/22/2020
- David Reibstein – Less than half of small and medium-sized enterprises suspended in the US, employment resumption, Nikkei – 05/19/2020
- David Reibstein – Spotlight: Retailers see bumpy road ahead even as U.S. states race to reopen, Xinhuanet – 05/13/2020
- Deborah Small – The Panic of 2020? Oh, I Made a Ton of Money—and So Did You, Wall Street Journal – 03/20/2020
- Deborah Small – “In Anxious Times, Stocking Up On Stuff Is Just a Natural Human Response”, WHYY.ORG – 03/15/2020
- David Reibstein – Groupon and Blue Apron’s real problem: Neither business model works, experts say, MarketWatch – 02/21/2020
- Santiago Gallino – Goop expands wholesale footprint with Sephora – 01/07/2020
- Pinar Yildirim – The Surprising Similarity Between Charitable and Political Giving, Wall Street Journal – 01/01/2020 Description
Why do people donate money to political campaigns? This question has vexed many scholars, especially because donations are often small and unlikely to affect the outcome of a race or curry influence with politicians.
A working paper from the National Bureau of Economic Research has a possible answer: The paper’s findings suggest that the main motivation for political giving is the same as it is for charitable giving—the donor is driven by his or her desire for the positive feeling that comes from doing something good.
The researchers noticed that the two kinds of giving often act like substitutes. When someone gives more to a political campaign, in other words, they are likely to give less to charity. The converse was also found to be true.
“Political contributions and charitable giving may satisfy the same psychological needs,” says Pinar Yildirim, assistant professor at the University of Pennsylvania’s Wharton business school and co-author of the study. Maria Petrova, Ricardo Perez-Truglia and Andrei Simonov are the study’s other authors.
To test whether charitable and political giving are interchangeable, the paper looked at contributions to the American Red Cross after a foreign natural disaster. The authors chose to focus on foreign catastrophes because they generate a lot of press coverage, which encourages people to donate, and, unlike domestic natural disasters, have little effect on Americans’ financial ability to donate.
The authors found that within six weeks of a foreign disaster, the American Red Cross tends to receive about a 27% increase in the amount of donations. After looking at data from the Federal Election Commission, the authors also found that in the same six-week period after a natural disaster, political donations decline by about 3.75%.
“That may seem small, but it’s statistically significant and could translate into a big loss over a campaign period for politicians, equating to about $562 million in political contributions,” says Dr. Yildirim.
The authors also tested whether upticks in political giving reduced charitable giving. They looked at political ads on TV, which encourage people to give to certain candidates. Television viewers often see different advertisements, depending on their market. The authors found that viewers in counties that saw more political ads increased their political giving by about 9.2% relative to an adjoining county that saw fewer political ads, and decreased charitable giving by about 0.7%. While the second number is small, it does illustrate that there is a relationship between the two, the authors say.
The authors looked to see if other explanations, like household budget constraints, could explain their results. But more charitable or political giving had no effect on spending on groceries, retail items or even lottery tickets.
“Past economic research has found that people tend to make mental buckets for groceries and other expenditures. It seems that charitable and political giving are often put in the same bucket,” says Dr. Yildirim.
It remains unclear how the substitution effect is likely to play out this fall as the U.S. faces a pandemic and an intense election season, says Dr. Yildirim.
2019
- Deborah Small – What Motivates People to Open Their Wallets on Giving Tuesday, Wharton Stories – 12/03/2019
- David Reibstein – Macy’s Thanksgiving Day Parade May Be Expensive, But the Company needs It Now More Than Ever, Footwear News – 11/28/2019
- David Reibstein – Elon Musk says 250,000 people have already pre-ordered Tesla’s new Cybertruck. Here’s what entrepreneurs and marketers can learn from his ability to inspire ‘true believers’ to commit to his brand, Business Insider – 11/27/2019
- J. Scott Armstrong – The Last of the Climate Deniers Hold On, Type Investigations – 11/18/2019
- David Reibstein – Airbnb and Nashville thrive together. What’s the ‘party house’ ban going to mean for NashVegas?, The Tennessean – 11/07/2019
- Deborah Small – What Handing Out Full Size Candy Bars On Halloween Says About You, Fortune – 10/24/2019
- Santiago Gallino – How Zero-Inventory Stores Like Bonobos Supercharge Customers And Make Retailers More Productive, Forbes – 09/29/2019
- Santiago Gallino – Inventory-free showrooms ‘super-charge’ customers, RetailDive – 09/26/2019
- Gideon Nave – Study challenges idea that autism is caused by an overly masculine brain, Science Magazine – 09/03/2019
- Gideon Nave – Autism theory overturned: no link between male hormones and empathy, Newsweek – 09/03/2019
- David Reibstein – Should Boeing Change the Name of the 737 Max to Put Passengers at Ease?, Skift – 07/18/2019
- Santiago Gallino – Why dynamic and personalized pricing strategies haven’t taken over retail — yet, RetailDive – 06/22/2019
- J. Scott Armstrong – Opinion: Climate science poll made of opinions, The Detroit News – 06/13/2019
- J. Scott Armstrong – Why SkyCity dropped its name from the Breakers, NZ Herald – 06/05/2019
- David Reibstein – Inside The Aflac Isn’t Campaign, Forbes – 03/29/2019
- David Reibstein – How Brands Weather the Next Recession, ANA – 03/15/2019
- David Reibstein – Spotlight: Amazon’s decision to ditch New York expansion plans leads to mixed reactions, Xinhua – 02/17/2019
- David Reibstein – Grooming Brands Are Waging War Over Masculinity, GQ – 01/23/2019
- David Reibstein – Japan’s Lessons on Branding a Country, U.S.News – 01/23/2019
- Gideon Nave – The origins of economic decision biases and how they may relate to the 2017 Bitcoin bubble, Cryptopotato – 01/21/2019
- Gideon Nave – Are bigger brains smarter? Barely, says study led by Penn scholar., The Philadelphia Inquirer – 01/03/2019
- Kartik Hosanagar – Reining in algorithms with Wharton Professor Kartik Hosanagar, CNBC Squawk Alley – 01/01/2019
2018
- Gideon Nave – Bigger brains are smarter, but not by much, Penn Today – 11/30/2018
- David Reibstein – Payless Opens Fake Luxury Store, Sells Customers $20 Shoes For $600 In Experiment,” CBS Philly, CBS Philly – 11/28/2018
- David Reibstein – Spotlight: Is it worth it to pay Amazon 2-bln-USD incentives?, Xinhua – 11/27/2018
- Pinar Yildirim – Big advertisers still shunning Ingraham’s Fox News show months after boycotts, Politico – 10/16/2018
- Pinar Yildirim – Why big spenders shun luxury brands when counterfeits hit market, World Trademark Review – 10/11/2018
- Deborah Small – Charitable Giving Seen As Subjective Decision Even In The Face Of Objective Information, Philanthropy Journal News – 09/24/2018
- Gideon Nave – Experts are good at betting which scientific experiments can replicate, The Economist – 08/30/2018
- Gideon Nave – The science behind social science gets shaken up – again, WIRED – 08/27/2018
- Gideon Nave – Online bettors can sniff out weak psychology studies, The Atlantic – 08/27/2018
- Gideon Nave – Attempt to replicate major social scientific findings of past decade fails, The Guardian – 08/27/2018
- Gideon Nave – In psychology and other social sciences, many studies fail the reproducibility test, NPR – 08/27/2018
- Gideon Nave – More social science studies just failed to replicate. Here’s why this is good, Vox – 08/27/2018
- Gideon Nave – Five ways high testosterone impacts men’s behavior, Newsweek – 07/08/2018
- Gideon Nave – Is testosterone the luxury hormone?, Forbes – 07/07/2018
- Pinar Yildirim – What does the end of net neutrality actually mean?, World Economic Forum – 06/15/2018
- J. Scott Armstrong – Is the Earth Becoming Dangerously Warmer?, Watts Up With That – 06/01/2018
- J. Scott Armstrong – To the Editor, Washington Post: In reference to “Emails show EPA turned to climate skeptics to craft ‘red team-blue team exercise – 06/01/2018
- J. Scott Armstrong – Why Are Analysts Almost Always Wrong About Apple?, Forbes – 05/17/2018
- David Reibstein – A new Philly-themed bar is drawing crowds in London, WHYY – 05/12/2018
- Pinar Yildirim – Facebook’s Value Rose by $17 Billion During Zuckerberg’s 11 Hours of Testimony, The Street – 04/11/2018
- David Reibstein – A Liberty Bell and a severed snake: 76ers marketing tools to score a big win, The Inquirer – 04/11/2018
- Gideon Nave – Personality predicts musical preference, The Economist – 04/05/2018
- Pinar Yildirim – What Heavier Regulation Could Wind Up Costing Facebook, The Street – 03/28/2018
- Deborah Small – Should you broadcast your charitable side?, The Behavioral Scientist – 03/27/2018
- Wendy De La Rosa – Why Is It So Hard to Talk about Money?, Scientific American – 03/22/2018
- David Reibstein – Why the U.S. Needs to Act on its Brand, U.S.News – 03/20/2018
- Santiago Gallino – The Store Is Dead — Long Live the Store, MIT Sloan Management Review – 03/01/2018
- J. Scott Armstrong – Kesten C. Green: Climate Bet 10 Years on: What Became of Al Gore’s ‘Tipping Point’?, Breitbart – 02/09/2018
- David Reibstein – The top 10 best countries to raise children in 2018, CNBC – 02/06/2018
- J. Scott Armstrong – Open Letter from Scientists to the American Museum of Natural History, The Natural History Museum – 02/04/2018
- J. Scott Armstrong – Al Gore’s global warming vision proves more mirage than material, The Australian – 02/01/2018
- David Reibstein – Wharton marketing professor says Trump hasn’t helped America’s brand and that isn’t good for the economy, Business Insider – 01/30/2018
- David Reibstein – U.S. slips to No. 8 in world rankings, from No. 4 in 2016, Wharton prof tells Davos, The Inquirer – 01/23/2018
- David Reibstein – Best Countries in the world report: Why SA ranks 39 and the US is falling, Biznews.com – 01/23/2018
- Santiago Gallino – These Experts Say Philadelphia Is the Best Place for Amazon, Philadelphia Magazine – 01/22/2018
- Santiago Gallino – This Will Be Where Amazon Puts Its Second Headquarters, According to Experts, Money – 01/19/2018
- Santiago Gallino – How to Improve “Picker” Performance, HBR – 01/01/2018
- David Reibstein – Why the U.S. Needs to Act On its Brand, U.S. News – 01/01/2018
2017
- J. Scott Armstrong – Can Warren Buffett’s infamous bet tell us something about forecasting the market?, Reading Eagle – 12/26/2017
- David Reibstein – When Disruption Happens, What’s the Best Way for Brands to Respond?, ANA – 11/17/2017
- Gideon Nave – One Facebook ‘like’ is all it takes to target adverts, academics find, The Guardian – 11/13/2017
- J. Scott Armstrong – The Gospel According to Michael Porter, Institutional Investor – 11/08/2017
- David Reibstein – Atlanta Given Best Gambling Odds to Land Amazon’s HQ2, WABE.org – 10/26/2017
- David Reibstein – Image of China changes at “china speed” U.S. experts say, New China TV – 10/10/2017
- David Reibstein – The entrepreneurial spirit and all the innovation in China are dramatic, US expert, New China TV – 10/05/2017
- David Reibstein – Yo Philly@ We crunched the nummbers and we’re not Amazon’s prime location, Philly.com – 09/27/2017
- Gideon Nave – Testosterone makes men more impulsive, The Economist – 08/17/2017
- Wendy De La Rosa – Helping Recipients of Food Assistance Use Their Benefits Wisely, Scientific American – 07/21/2017
- J. Scott Armstrong – Alarums And Excursions (Correspondence with the President of MIT on the science behind climate change), Watts Up With That? – 07/20/2017
- Santiago Gallino – Wal-Mart Will Punish Its Suppliers for Delivering Early, Bloomberg Businessweek – 07/12/2017
- J. Scott Armstrong – Armstrong: United Nations’ IPCC Climate Forecasts Violate Scientific Method, The Heartland Institute – 07/06/2017
- J. Scott Armstrong – Response to MIT President: Paris Exit Scientifically Sound (Part II), Master Resource – 07/06/2017
- J. Scott Armstrong – Response to MIT President: Paris Exit Scientifically Sound (Part I), Master Resource – 07/05/2017
- Gideon Nave – Testosterone on the Brain, Psychology Today – 06/29/2017
- Gideon Nave – Men can be so hormonal, New York Times – 06/24/2017
- Santiago Gallino – Best Free Business MOOCs In June, Poets & Quants – 05/31/2017
- Gideon Nave – Nothing worse at work than a man convinced he’s right, Chicago Tribune – 05/08/2017
- Gideon Nave – This is a man’s brain on testosterone, CBS Money watch – 05/04/2017
- Gideon Nave – Testosterone supplements may impair decision-making, Newsweek – 05/01/2017
- David Reibstein – Visa Credit Card Questions, wallethub.com – 04/24/2017
- J. Scott Armstrong – J. Scott Armstrong: ‘Give Us Your Money, and We’ll Save You’ Is the Battle Cry of Politicized Science, Breitbart – 04/24/2017
- J. Scott Armstrong – Armstrong and Green: What Does the March for Science Mean by ‘Science’?, Breitbart – 04/22/2017
- J. Scott Armstrong – We need new rules to help rein in executive pay club, The Australian – 04/10/2017
- J. Scott Armstrong – J Scott Armstrong on Breitbart News Daily: ‘No One Asks’ Researchers To Follow Scientific Method, Breitbart – 03/31/2017
- J. Scott Armstrong – J Scott Armstrong: Fewer Than 1 Percent Of Papers in Scientific Journals Follow Scientific Method, Breitbart – 03/29/2017
- David Reibstein – Is Brand America Tanking?, forbes.com – 03/28/2017
- J. Scott Armstrong – Top CEOs do come cheaper, says business professor, The Australian – 03/23/2017
- J. Scott Armstrong – Heartland Institute Award Winner Compares Work of Climate Science Deniers to 9/11 Firefighters, Desmog – 03/23/2017
- Jehoshua Eliashberg – Turmoil in the corner office, Los Angeles Times – 01/18/2017
- Pinar Yildirim – Trump’s fondness for Twitter no help to the company, San Francisco Chronicle – 01/11/2017
- Pinar Yildirim – Trump’s fondness for Twitter no help to the company, San Francisco Chronicle – 01/11/2017
2016
- J. Scott Armstrong – With Trump in the White House, states could step up on climate change, Fox News – 11/25/2016
- David Reibstein – America is Great and Can Be Greater, U.S.News – 11/04/2016
- Pinar Yildirim – Big Data’s Big Muscle, IMF F&D – 11/01/2016
- David Reibstein – Wharton conference looks at how branding effects countries, The Daily Pennsylvanian – 10/31/2016
- David Reibstein – Why Nations Need to Brand Themselves, U.S.News – 10/31/2016
- David Reibstein – India needs to improve entrepreneurship, quality of life, Business Standard – 10/21/2016
- David Reibstein – Brand India: How loudly can it lay siege?, The Economic Times – 10/20/2016
- J. Scott Armstrong – 6 books that influence guru Robert Cialdini wants you to read, MarketWatch – 10/05/2016
- J. Scott Armstrong – PollyVote gives a reliable forecast about the Election. Prepare for Hillary., Fabius Maximus website (blog) – 09/16/2016
- J. Scott Armstrong – Most Forecasters Predict a Win for Clinton, Except for Two, The Fiscal Times – 09/03/2016
- David Reibstein – Will Dancing with the Stars Redeem Ryan Lochte?, Vanityfair.com – 08/30/2016
- Deborah Small – Why we resist treating charities like investments, marketwatch.com – 08/22/2016
- J. Scott Armstrong – Here’s What The Wharton School Of Business Really Thinks Of Donald Trump, Huffington Post – 08/17/2016
- J. Scott Armstrong – What Wharton Thinks of Trump, Huffington Post – 08/17/2016
- J. Scott Armstrong – 11 definizioni tratte dal dizionario finanziario del diavolo … Leggi tutto: http://www.soldionline.it/guide/libreria-finanza/11-definizioni-dizionario-finanziario-del-diavolo?cp=1, AbcRisparmio – 06/29/2016
- J. Scott Armstrong – Let’s take control! Brexit and sovereignty, Open Democracy – 06/12/2016
- Gideon Nave – Everything you’ve heard about sniffing oxytocin might be wrong, New Scientist – 05/16/2016
- David Reibstein – The World’s Most Valuable Brands 2016, Forbes.com – 05/11/2016
- J. Scott Armstrong – Why Even the Best Forecasters Sometimes Miss the Mark, Knowledge@Wharton – 04/19/2016
- J. Scott Armstrong – Our biographical model predicts Clinton would defeat Trump by a landslide, but would be tied with Cruz, USAPP American Politics and Policy (blog) – 04/15/2016
- Deborah Small – PayPal withdraws planned N.C. expansion due to anti-gay law, USA Today – 04/06/2016
- J. Scott Armstrong – Wharton prof. has been predicting presidential elections since 2004, The Daily Pennsylvanian – 03/13/2016
- Gideon Nave – A far from dismal outcome, The Economist – 03/02/2016
- Deborah Small – Career Advice from 12 Top Minds in Marketing, Marketing News – 03/01/2016
- David Reibstein – The global marketplace is changing too fast for complacency, ibm.com – 03/01/2016
- David Reibstein – Apple Brand Could Become Casualty of FBI Tussle Over iPhone Hack, Bloomberg.com – 02/24/2016
- David Reibstein – The world’s countries, ranked – by Wharton, The Daily Pennsylvanian – 02/03/2016
- David Reibstein – U.S. News Unveils 2016 Best Countries Rankings, U.S. News & World Report – 01/20/2016
- David Reibstein – Why Countries Need to Sell Themselves, usnews.com – 01/20/2016
- David Reibstein – Jimmy Kimmel Live! Jokes About Best Countries Report, hownationsbrand.com – 01/20/2016
- David Reibstein – It’s safe to eat Chipotle burritos – and buy some stock, marketwatch.com – 01/13/2016
2015
- Deborah Small – Billions at Stake as IPO Charity Set-Asides Become Routine, Chronicle of Philanthropy – 12/17/2015
- Deborah Small – This provocative new approach to giving can help you save more lives with your money, Washington Post – 12/01/2015
- David Reibstein – A merger mean tto shake up the sleepy mattress biz, marketplace.org – 12/01/2015
- Deborah Small – The science behind why people fear refugees, Vox – 11/18/2015
- Gideon Nave – The weak science behind the wrongly named moral molecule, The Atlantic – 11/03/2015
- David Reibstein – U.S. News & World Report Announces a New Best Countries Platform, U.S. News & World Report – 11/03/2015
- J. Scott Armstrong – New Study Shows Simple Forecasts Beat Complex Forecasts, Equities.com – 09/24/2015
- Pinar Yildirim – How Facebook could affect your chances of getting a loan, Toronto Star – 08/10/2015
- Deborah Small – When big brands join awareness campaigns, fit matters, Newsworks – 08/07/2015
- J. Scott Armstrong – Scientists Back Besieged Climate Researcher, The American Spectator – 08/04/2015
- Deborah Small – Cecil the Lion’s Legacy, Philadelphia Daily News – 08/02/2015
- Michael Platt – Michael Platt Appointed Penn Integrates Knowledge Professor, PennNews – 06/15/2015
- Deborah Small – Ward off office foes and influence colleagues with these six research-based strategies, Washington Post – 05/27/2015
- J. Scott Armstrong – NASA Conspiracy in Antartica, Liberty Voice – 05/23/2015
- J. Scott Armstrong – When Big Companies Sponsor Stuff, Does It Work?, New York Magazine – 05/12/2015
- David Reibstein – But First, A Word From 100 Podcasts’ Sponsors, fivethirtyeight.com – 05/01/2015
- J. Scott Armstrong – Why C.E.O. Pay Reform Failed, The New Yorker – 04/20/2015
- J. Scott Armstrong – Forecasts of Dangerous Man-Made Global Warming are Not Valid, La Stampa – 04/12/2015
- J. Scott Armstrong – Scientists Debunk Climate Models, The New American – 04/08/2015
- J. Scott Armstrong – IPCC’s Violation of Forecasting Principles, Heartland Daily Podcast – 04/06/2015
- J. Scott Armstrong – Missing the mark on climate change skepticism, Washington Times – 03/24/2015
- J. Scott Armstrong – Are We Victims of Aggressive Advertising?, Sputnik News – 03/04/2015
- J. Scott Armstrong – Are C.E.O.s That Talented, or Just Lucky?, The New York Times – 02/07/2015
- Patti Williams – Super Bowl Ads Were Slightly Less Sexist This Year. Don’t Celebrate Yet., The New Republic – 02/01/2015
- Patti Williams – Expect Lots of Puppies, Little Cleavage in SuperBowl Ads, Fortune – 01/30/2015
- J. Scott Armstrong – Warning: The Article You’re About to Read Might Make You Laugh, Wall Street Journal – 01/22/2015 Description
Refers to the Green and Armstrong paper on mandatory dislaimers.
- David Reibstein – 2015’s Best & Worst Cities for Football Fans, wallethub.com – 01/05/2015
2014
- J. Scott Armstrong – Lessons From a Year of Market Surprises: Reviewing the Year in Markets, The Wall Street Journal – 12/30/2014
- J. Scott Armstrong – The Global Warming War – 11/05/2014 Description
- David Reibstein – Apple, Microsoft and Google Are World’s Most Valuable Brands, Forbes.com – 11/05/2014
- J. Scott Armstrong – Is Social Psychology Biased Against Republicans?, The New Yorker – 10/30/2014
- Deborah Small – Correctional officers collect supplies for Ebola stricken Liberia, Baltimore Sun – 10/30/2014
- Deborah Small – How to Raise $750,000 for Charity, the YouTuber Way, GOOD Magazine – 10/23/2014
- Pinar Yildirim – The Consequences of Using Social Network Data for Credit Scores, Badcredit.org – 10/20/2014
- David Reibstein – El verdadero peso, dinero.com – 10/05/2014
- Qiaowei Shen – Alibaba’s Next Move: Grow Abroad, or Go Deeper into China?, Knowledge@Wharton – 10/01/2014
- Santiago Gallino – How to Win in an Omnichannel World, MIT Sloan Management Review – 09/16/2014
- Deborah Small – More money raised for Ferguson officer than slain teen, cnn.com – 08/23/2014
- Deborah Small – Cheap and charitable pizza: The psychology of Rosa’s Post-It program, Philadelphia CItypaper – 08/20/2014
- Deborah Small – Raising Awareness about Girls’ Struggles, New York Times – 08/04/2014
- David Reibstein – Consumer Products Companies are Seeking Less Shelf Space, wsj.com – 08/01/2014
- David Reibstein – Film directors want to give Kodak another artsy moment, Marketplace.org – 07/30/2014
- David Reibstein – The Bear Case For Uber (Yes, There Is One), Forbes.com – 07/28/2014
- Qiaowei Shen – Curtain Up in China: Broadway Gives Its Regards to Beijing, Knowledge@Wharton – 06/06/2014
- J. Scott Armstrong – 10 things CEOs won’t tell you, The Wall Street Journal – 05/09/2014
- David Reibstein – Philadelphia: Straining for a slogan, Philly.com – 05/01/2014 Description
- J. Scott Armstrong – Gap between executive pay and worker wages continues to grow, Al Jazeera – 04/15/2014
- J. Scott Armstrong – Business school experts: High CEO pay hurts American companies, stockholders, Fox News: Opinion Section – 04/15/2014
- David Reibstein – Kraft hits refresh button on vintage brands, Marketplace.org – 04/14/2014
- J. Scott Armstrong – Which Half of your Budget is Being Wasted?, VMARKETING China – 04/01/2014
- Pinar Yildirim – Rest in Peace: Planning for Your Demise, Digitally, Knowledge@Wharton – 03/26/2014
- J. Scott Armstrong – Try This: Hire the CEO by not meeting the candidate first, The Globe and Mail – 03/09/2014
- J. Scott Armstrong – Forget what you know about hiring a CEO, The Globe and Mail – 03/09/2014
- J. Scott Armstrong – Four Actionable Findings on Executive Compensation, Wharton Magazine – 03/07/2014
- J. Scott Armstrong – Big Company CEOs Just Aren’t Worth What We Pay Them, Forbes – 03/06/2014
- Pinar Yildirim – Body Slams, Vicious Dogs, Tidal Waves: How Effective Are Today’s Violent Ads?, Knowledge@Wharton – 02/25/2014
- J. Scott Armstrong – The Miracle of Combining Forecasts, Smart Data Collective – 02/16/2014
- David Reibstein – Cheers to CVS for dropping tobacco, Philly.com – 02/10/2014
- J. Scott Armstrong – Value of Stock “Experts” is Up for Debate, Wall Street Journal – 01/03/2014
2013
- J. Scott Armstrong – Experimenting with health care — does ObamaCare harm or hurt?, Fox News – 12/24/2013
- J. Scott Armstrong – Global climate models and their limitations: Model simulation and forecasting- Methods and principles, Climate Change Reconsidered II: Physical Science – 12/23/2013
- Deborah Small – Cracking the feminist psyche, and wallet, Washington Post – 12/20/2013
- J. Scott Armstrong – EPA v. USA, The New American – 12/16/2013
- Pinar Yildirim – Technology Can Save the News — If Readers Change How They Consume It, Forbes – 11/26/2013
- Pinar Yildirim – Technology Can Save the News — If Readers Change How They Consume It, Knowledge@Wharton – 11/22/2013
- J. Scott Armstrong – On the Face of it: The Psychology of Electability, The New Yorker – 11/18/2013
- Pinar Yildirim – Twitter for Dummies, Marketplace – 11/07/2013
- Pinar Yildirim – Twitter: What’s It Worth?, Knowledge@Wharton – 11/06/2013
- J. Scott Armstrong – Obama’s Executive Order on Climate, Renew America – 11/06/2013
- Qiaowei Shen – In the Global Movie Business, China Aims for a Starring Role, knowledge@wharton – 10/29/2013
- J. Scott Armstrong – Why Not to Confuse Forecasting with Modeling, Wharton Magazine – 10/28/2013
- J. Scott Armstrong – The Science Fiction of IPCC Climate Models, Human Events – 10/24/2013
- J. Scott Armstrong – Los Angeles Times endorses censorship with ban on letters from Climate Skeptics – 10/18/2013
- J. Scott Armstrong – Climate forecast: All’s well, pressreader – 10/09/2013
- J. Scott Armstrong – Climate forecast: All’s well, despite what the IPCC says, Financial Post – 10/08/2013
- David Reibstein – Old Slogan Returns as United Asserts It Is Customer-Focused, The New York Times – 09/20/2013
- Pinar Yildirim – Fric et Fric et Instagram: Qui va profiter des photos que vous partagez sur Internet?, Fisheye (France) – 09/10/2013
- David Reibstein – The CMO.com Interview: Wharton’s Dr. David Reibstein, CMO.com – 09/03/2013
- David Reibstein – The Global Digital Marketing Forum Kicks off, MBCNEWS Korea – 08/17/2013 Description
- David Reibstein – A look at Philly’s sneaker culture, Philly.com – 08/13/2013
- David Reibstein – Nuts & Bolts – Attribution: In Your Face, Last Clickers!, targetmarketingmag.com – 08/01/2013
- J. Scott Armstrong – Evidence-based Forecasting for Global Warming – 07/14/2013 Description
Talk given in Houston, July 14, 2013 at the Doctors for Disaster Preparedness Conference.
- Qiaowei Shen – Israel and China: The ‘Odd Couple’ Trading Partners Tighten Their Ties, knowledge@wharton – 06/25/2013
- Patti Williams – What the #%*# Did That Ad Just Say?, Marketplace – 06/04/2013
- Pinar Yildirim – Upset about Political Bias in the Media? Blame Economics, Knowledge@Wharton – 05/22/2013
- Pinar Yildirim – Google Glass: Can ‘Tech Cool’ Become ‘Market Cool’?, Knowledge@Wharton – 05/22/2013
- Pinar Yildirim – Cloud 9, Penn News Today – 05/22/2013
- J. Scott Armstrong – High pay does not equal high equity, Financial Times – 05/19/2013
- Pinar Yildirim – Adobe’s Shift to the Cloud: Is This the Start of a Trend?, Knowledge@Wharton – 05/08/2013
- Patti Williams – Research Roundup: Foreign Diversification, Social Comparisons and Consumer Identity, Knowledge at Wharton – 05/08/2013
- J. Scott Armstrong – Regulating Reverse Psychology, Wharton Magazine – 04/11/2013
- Patti Williams – Lights, cameras…nappies, Financial Times – 04/11/2013
- Pinar Yildirim – Today’s Forecast for the Weather Business: Increased Revenues and a Focus on Innovation, Knowledge@Wharton – 04/10/2013
- Deborah Small – On Samoa Air, Fatter People Pay More to Fly: Good Business or Bad Customer Relations?, Knowedge@Wharton – 04/10/2013
- Deborah Small – Research Roundup: The Financial Impact of Social Impact, Knowledge@wharton – 04/10/2013
- Patti Williams – The Hazards of Celebrity Endorsements in the Age of Twitter, Knowledge@Wharton – 04/09/2013
- Pinar Yildirim – From Nike to marriage equality, controversy can be a good thing, OregonLive – 03/30/2013
- J. Scott Armstrong – Advertising as free speech, The Washington Times – 03/27/2013
- Pinar Yildirim – What’s the Deal with Groupon?, Knowledge@Wharton Today – 03/11/2013
- J. Scott Armstrong – Advertising Disclaimers Are Worthless, And They Mislead Customers, Forbes – 02/27/2013
- Pinar Yildirim – Facebook has New Competition, The Fiscal Times – 02/14/2013
- Pinar Yildirim – What Defines Success in Mobile Race?, Knowledge@Wharton – 02/13/2013
- J. Scott Armstrong – How Health-related Disclaimers are Fooling You, US News and World Report – 02/12/2013
- J. Scott Armstrong – A Friendly Bet on Global Warming, Wharton Magazine – 02/07/2013
- Qiaowei Shen – Mexican Multinationals Target China’s Most Adventurous Consumers, knowledge@wharton – 02/06/2013
- J. Scott Armstrong – Climate Seers as Blind Guides – 02/04/2013
- Americus Reed – More Information – 01/31/2013 Description
For much more information, visit Americus’ PERSONAL WEB PAGE.
- Patti Williams – Vegetables in the Winter, Served Family Style, New York Times – 01/29/2013
- David Reibstein – Will The Clover Bring Luck to Starbucks?, BloombergBusinessweek – 01/24/2013
- J. Scott Armstrong – No cause for alarm at five-year mid-point of the Armstrong-Gore climate bet, Watts Up With That? – 01/19/2013
- J. Scott Armstrong – Taking a Stand on Climate Change Cost-Benefit Analysis, Wharton Magazine – 01/07/2013
- Pinar Yildirim – How Instagram Can Make Money — Without Alienating Users, Knowledge@Wharton – 01/02/2013
2012
- Pinar Yildirim – Twitter and Instagram: The Current Skirmish, Unfiltered, Knowledge@Wharton – 12/14/2012
- Deborah Small – To Tell Its Story, Red Cross Goes to Those It Helped, New York Times – 12/13/2012
- J. Scott Armstrong – Should Government Force companies to be Responsible, IPA Review – 12/01/2012
- Deborah Small – Altruism rarely sole motivation for giving, Columbus Dispatch – 12/01/2012
- J. Scott Armstrong – Open letter to UN Secretary-General: Current scientific knowledge does not substantiate Ban Ki-Moon assertions on weather and climate, say 125-plus scientists, Financial Post – 11/29/2012
- Jonah Berger – Parents looking for ‘cool factor’ in baby names, USA Today – 11/29/2012
- Jonah Berger – 4 Decision Making Mistakes to Avoid, INC Magazine – 11/26/2012
- Pinar Yildirim – Facebook’s New ‘Social Jobs’ App — Like or Dislike?, Knowledge@Wharton – 11/20/2012
- Jonah Berger – How to Cope With a Terrible Review, Businessweek – 11/16/2012
- J. Scott Armstrong – Letter judged as ‘not fit to print’, New York Times – 11/15/2012
- Jonah Berger – Hurricanes and Hot Baby Names, New York Times Op-Ed – 11/09/2012
- Jonah Berger – Did your team win? That might affect how you vote., Washington Post – 11/01/2012
- J. Scott Armstrong – Science Drives Out Pseudoscience, The Wall Street Journal – 11/01/2012
- Jonah Berger – Chanel No. 5’s heavy notes of Brad Pitt tickling the wrong senses at the moment, Chicago Tribune – 10/24/2012
- Jonah Berger – Mobile Telephone Start-Up Solavei Avoids Ads, Relies on Customers for Sales Leads, Dail Beast – 10/24/2012
- Deborah Small – This column will change your life: selfishness, The Guardian – 10/19/2012
- Qiaowei Shen – Estee Lauder’s New Skin Care Brand in China: The Potential for High-risk, High-reward, knowledge@wharton – 10/16/2012
- Jonah Berger – ‘Old-fashioned’ has lost its chic for Wendy’s, NPR – Marketplace – 10/11/2012
- Jonah Berger – Good bye ivory tower, hello social media: academics struggle to make ideas accessible, WHYY – 09/28/2012
- Deborah Small – Business-networking group uses social setting to raise charity, Columbus Dispatch – 09/13/2012
- Deborah Small – ‘Framing’ Prevents Needed Stimulus, New York Times – 09/01/2012
- Pinar Yildirim – Is Back-to-school Spending Making the Grade?, Knowledge @ Wharton – 08/30/2012
- Pinar Yildirim – Money from Friends: Finding the Right Revenue Model for Social Media, Knowledge @ Wharton – 08/29/2012
- Deborah Small – Business Journalism’s Image Problem, New York Times – 08/20/2012
- Jehoshua Eliashberg – Perils of declaring your next revolution, FT – 07/30/2012
- Jonah Berger – Crafting Contagious, Google Think Quarterly – 07/19/2012
- Patti Williams – Merck Under Fire for Marketing Meds to Kids, Marketplace Business – 06/21/2012
- Qiaowei Shen – The U.S. Demographic Shift: A ‘Tipping Point’ for Marketers, knowledge@wharton – 05/22/2012
- Jonah Berger – Penn Researchers Detail Polling-place Effect, Penn News – 05/22/2012
- Jonah Berger – Sophia and Jacob are most popular U.S. baby names, USA Today – 05/15/2012
- Deborah Small – Declining Employee Loyalty: A Casualty of the New Workplace, Time Business – 05/11/2012
- Deborah Small – Knowledge@Wharton Human Resources Research ArticleView Article on Knowledge@Wharton Mobile Declining Employee Loyalty: A Casualty of the New Workplace, Knowledge@wharton – 05/09/2012
- Qiaowei Shen – Starbucks Moves to the Express(o) Lane in China, knowledge@wharton – 04/03/2012
- Jonah Berger – When to Ignore Web Memes, Wired – 04/01/2012
- Deborah Small – Stereotypes hurt black-teen programs, The Root – 03/21/2012
- Jonah Berger – Should you read this story? Why you’re having trouble deciding, MSNBC – 03/14/2012
- Jonah Berger – Bad Reviews Can Boost Sales. Here’s Why, Harvard Business Review – 03/01/2012
- J. Scott Armstrong – ‘Moneyball’ for Managers: Paul Meehl’s Legacy, Wharton Magazine – 02/07/2012
- Pinar Yildirim – Customer Analytics: A New Lifeline for the Red Cross and Other Nonprofits?, Forbes – 02/02/2012
- Pinar Yildirim – Customer Analytics: A New Lifeline for the Red Cross and Other Nonprofits?, Knowledge @ Wharton – 02/01/2012
- J. Scott Armstrong – No Need to Panic About Global Warming, The Wall Street Journal – 01/27/2012 Description
This letter drew in 2539 responses to the WSJ online version.
- Pinar Yildirim – Media Bias and Advertising, Insead Blog – 01/26/2012
- Jonah Berger – Hidden triggers prompt voters’ choices, USA Today – 01/20/2012
- Jonah Berger – Polling Location May Influence Vote, Study Finds, ABC News – 01/19/2012
- Pinar Yildirim – Academic literature on new media, Insead Blog – 01/16/2012
- Christophe Van den Bulte – MSI – Leader Interview: Exploring the “Network” in Social Networks, Marketing Science Institute – 01/01/2012
- Christophe Van den Bulte – MSI – Leader Interview: Exploring the “Network” in Social Networks, Marketing Science Institute – 01/01/2012
2011
- Deborah Small – Why we give to charity, Boston Globe – 12/04/2011
- J. Scott Armstrong – A history of scientific alarms, IPA Review – 12/01/2011
- Jonah Berger – Decision Quicksand, Wall Street Journal – 11/30/2011
- Jonah Berger – Five Tips for Driving Word-of-Mouth — No Matter What Your Product Is, Ad Age – 11/28/2011
- Patti Williams – Thinking vs. Feeling: The Psychology of Advertising, The Atlantic – 10/27/2011
- Jonah Berger – The Drive to Be Different, Wired – 10/14/2011
- Patti Williams – Silicon Valley moves into Madison Avenue | Marketplace From American Public Media, Marketplace Public Radio – 10/03/2011
- Jonah Berger – If You Want to Win, Tell Your Team It’s Losing (A Little), Harvard Business Review – 10/01/2011
- Jonah Berger – No Room for Promises in Advertising, Business Week – 08/27/2011
- Qiaowei Shen – Marketing to China’s Youth: Fitting In and Standing Out, knowledge@wharton – 08/24/2011
- Jonah Berger – The Physiology of (Over-)Sharing, The Atlantic – 08/05/2011
- Jonah Berger – Why You Just Shared That Baby Video, Wall Street Journal – 07/23/2011
- Kartik Hosanagar – To Pique Interest, Start-Ups Try a Digital Velvet Rope, The New York Times – 07/17/2011
- J. Scott Armstrong – Ten Things CEOs Won’t Tell You, The Wall Street Journal – 07/05/2011
- Jonah Berger – New Study Shows How To Rack Up Retweets:, Fast Company – 06/29/2011
- Jonah Berger – Bet on the Losing Team, Scientific American – 06/28/2011
- J. Scott Armstrong – The Dangers of a Competitor Orientation – 06/08/2011
- Jonah Berger – Decision Quicksand, The Guardian – 05/21/2011
- Jonah Berger – Under the Influence: How the Group Changes What We Think, Wall Street Journal – 05/03/2011
- J. Scott Armstrong – Testimony Before U.S. House Committee on Climate Change, Climate Depot – 03/31/2011
- David Reibstein – Market Segmentation: Connecting Data to Decisions with Customer Analytics, Knowledge@Wharton – 03/31/2011
- Patti Williams – Circles and Swooshes: What’s Behind the Trend Toward Kinder, Gentler Logos, Time – 03/14/2011
- Jonah Berger – Why Are Easy Decisions So Hard?, Wired Magazine – 03/02/2011
- J. Scott Armstrong – How to Decide U.S. Policy in Iran, North Korea, Egypt, Libya … And So On – 03/01/2011
- Jonah Berger – The Formula for a Most-Emailed Story, NPR – 02/25/2011
- Jonah Berger – Better to be reviled than ignored, The Economist – 02/24/2011
- Jonah Berger – The End Of Trends: If It’s Hot, It’s Over, NPR – 02/09/2011
- Patti Williams – Will Fewer Choices Reap Higher Profits for the Girl Scouts, Knowlege@Wharton Today – 02/03/2011
- Jonah Berger – The Tyranny of Choice, BBC – 01/11/2011
2010
- Jonah Berger – The Key to Fulfillment, Oprah.com – 12/01/2010
- J. Scott Armstrong – “Let’s Deal in Science and Facts”, Wall Street Journal – 11/19/2010 Description
A letter to the editor regarding government spending on global warming policies.
- Jonah Berger – Can Negative Publicity Help?, New York Times – 10/30/2010
- J. Scott Armstrong – Polly the Parrot Predicts the Outcome of the U.S. Midterm Elections, Wharton Magazine – 10/20/2010
- J. Scott Armstrong – It’s the biography, stupid, The Global Mail – 10/18/2010
- J. Scott Armstrong – Experience Versus Evidence in Advertising, Wharton Magazine – 09/28/2010
- Jehoshua Eliashberg – Applying Academic Formulae to Scripts, NPR – 08/17/2010
- J. Scott Armstrong – False Alarm: Works cited and consulted, False Alarm – 08/05/2010
- Jonah Berger – Why Elite Shoppers Eschew Logos, New York Times – 07/26/2010
- Jonah Berger – Brands and Stores Want Haul Videos, Marketplace, National Public Radio – 07/13/2010
- J. Scott Armstrong – Forecasting Problems for Global Warming Alarmists, Environment & Climate News – 07/01/2010
- Jonah Berger – Inconspicuous Consumption: Subtle Signals of Style, Psychology Today – 06/01/2010
- J. Scott Armstrong – Interview of the author about Persuasive Advertising, Fox News – 05/25/2010
- Yoram (Jerry) Wind – Wharton’s Jerry Wind Predicts the Future of Advertising, IESE Insight – 05/19/2010
- Jonah Berger – 5 Reasons Your Fast-Car Is More Social Than Your Fast-Food, Fast Company – 05/10/2010 Description
Hello
- Jonah Berger – Applause, Please, for Early Adopters, New York Times – 05/09/2010
- Jehoshua Eliashberg – Americans are seeing fewer and fewer foreign films, The Philadelphia Inquirer – 05/09/2010
- Jonah Berger – The market is bleeding, so I’m selling!, Marketplace, National Public Radio – 05/01/2010
- Jehoshua Eliashberg – Josh discusses his research, FastForward – 04/21/2010
- Yoram (Jerry) Wind – Future of Advertising Project, VMarketing China Magazine – 04/01/2010 Description
Interview in report about The Future of Advertising Project
- Jehoshua Eliashberg – Rodar ‘Avatar’ Fue Una Decisión Muy Arriesgada, El Mundo – 03/07/2010
- Jonah Berger – Will You Be E-Mailing This Column? It’s Awesome, New York Times – 02/09/2010
- Jonah Berger – The Feel-Good Economy, The Globe and Mail – 01/28/2010
- Jehoshua Eliashberg – Crunching the Numbers, Part 2, New York Times – 01/20/2010
- Jehoshua Eliashberg – Crunching the Numbers, New York Times – 01/20/2010
- Deborah Small – Haiti response is boon and challenge for nonprofits, The Record – 01/18/2010
- Gal Zauberman – Time Management, NPR Radio, WHYY – Radio Times – 01/15/2010
- Yoram (Jerry) Wind – New Year, New Look for Google for Advertisers, Google Agency Ad Solutions Blog – 01/13/2010 Description
Media coverage of Fast.Forward (http://www.youtube.com/user/FastForward), the Marketing Channel on YouTube co-founded with Google
- Gal Zauberman – Where Did the Time Go? Do Not Ask the Brain, New York Times – 01/04/2010
- Patti Williams – Top Business Trends of 2010, Wharton@Work – 01/01/2010
2009
- Jonah Berger – Examining the shifting trends in baby names, Philadelphia Inquirer – 12/30/2009
- Gal Zauberman – Carpe Diem? Maybe Tomorrow, New York Times – 12/28/2009
- Jonah Berger – What Is It About “It” Gifts?, NPR – Talk of the Nation – 12/24/2009
- Patti Williams – For ‘Avatar,’ An Unprecedented Marketing Push, NPR – 12/17/2009
- Jonah Berger – How Do Popular Holiday Gifts Become Popular?, Washington Post – 12/13/2009
- Jonah Berger – Paper checks… Remember those?, NPR – Marketplace – 12/02/2009
- J. Scott Armstrong – A Reexamination of Climate Change Issues, News of Interest.TV – 11/23/2009
- Yoram (Jerry) Wind – Listing of The Network Challenge: Strategy, Profit, and Risk in an Interlinked World, KYW News Radio 1060 – 11/01/2009 Description
Listing of The Network Challenge: Strategy, Profit, and Risk in an Interlinked World in “KYW News Radio 1060 AM’s 10 Books to Read by Marc Kramer.” November 1, 2009.
- Yoram (Jerry) Wind – World Series a marketing windfall for Philadelphia, Philly.Com – 10/27/2009
- Patti Williams – Do Ads with High Schock Value Work?, Marketplace – 10/14/2009
- Peter Fader – Looking at Life as One Big Subscription, New York TImes – 10/11/2009
- Yoram (Jerry) Wind – What’s the future of advertising?, InternetNews.com – 10/02/2009 Description
Media coverage of Fast.Forward (http://www.youtube.com/user/FastForward), the Marketing Channel on YouTube co-founded with Google
- Yoram (Jerry) Wind – Fast.Forward. Connecting marketers with innovative ideas (and other marketers), YouTube Biz Blog – 09/23/2009 Description
Media coverage of Fast.Forward (http://www.youtube.com/user/FastForward), the Marketing Channel on YouTube co-founded with Google
- Yoram (Jerry) Wind – YouTube’s FastForward Biz Site Off to Slow Start, ReadWriteWeb Blog – 09/23/2009 Description
Media coverage of Fast.Forward (http://www.youtube.com/user/FastForward), the Marketing Channel on YouTube co-founded with Google
- Patti Williams – The Urge to Buy Turns on Ethics, Philadelphia Inquirer – 09/19/2009
- Yoram (Jerry) Wind – Truth in Advertising, Penn Gazette – 09/01/2009 Description
Media coverage of Fast.Forward (http://www.youtube.com/user/FastForward), the Marketing Channel on YouTube co-founded with Google
- Patti Williams – Worn Clothes Make the Man, Wall Street Journal – 08/20/2009
- Peter Fader – Free For All? Profits Can Be Elusive Online, NPR – 08/19/2009
- Deborah Small – Opposites that attract, Philadelphia Daily News – 08/18/2009
- Deborah Small – I say spend. You say no. We’re in love, New York Times – 08/15/2009
- Yoram (Jerry) Wind – A New Kind of Campaign: Changing the World’s Perception of Doing Business with Israel, Knowledge@Wharton – 08/13/2009 Description
Podcast with David Pottruck
- Deborah Small – With spending, opposites attract and repel, Yahoo! Finance – 08/12/2009
- Jonah Berger – Why We Love — and Love to Hate — Fads, Wall Street Journal – 08/10/2009
- Peter Fader – Microsoft and Yahoo Are Linked Up. Now What?, New York TImes – 07/29/2009
- Yoram (Jerry) Wind – Interview: Yoram (Jerry) Wind, Examiner.com – 07/26/2009 Description
First Friday Book Synopsis
- Jehoshua Eliashberg – The Best of Times for Hollywood, Philadelphia Inquirer – 07/21/2009
- Patti Williams – Hog Futures Down, Knowledge@Wharton – 07/20/2009
- Yoram (Jerry) Wind – Tips for Better Networking Skills, FOX Business News – 07/17/2009
- Jonah Berger – Don’t Blog or Tweet Anything With More Than Half a Million Hits, Wired Magazine – 07/15/2009
- Jonah Berger – Berlin Bans Brakeless Bikes, Freakonomics Blog – 07/02/2009
- Jonah Berger – Cultural Latency, Fast Company – 07/01/2009
- Yoram (Jerry) Wind – The Network Challenge: Strategy, Profit, and Risk in an Interlinked World, Wharton Alumni Newsletter – 07/01/2009 Description
Featured book in Wharton Alumni Newsletter
- J. Scott Armstrong – MIT AND IPCC CLIMATE FORECASTS ‘UNSCIENTIFIC’, International Climate Science Coalition – 06/17/2009
- Yoram (Jerry) Wind – Future of Advertising? Print, TV, Online Ads, AdvertisingAge – 06/01/2009 Description
ARF, Wharton School Study Finds WOM Largely Driven by Paid Media Ads
- Patti Williams – Warmer, Fuzzier: The Refreshed Logo, New York Times – 05/31/2009
- Jonah Berger – American Apparel suit means cheap ads, NPR – Marketplace – 05/18/2009
- Jonah Berger – Quick Arriving Fads Quick to Flame Out, New York Times – 05/17/2009
- Jehoshua Eliashberg – Something for the Weekend, Financial Times – 05/15/2009
- Deborah Small – Does More or Less Make You Mean?, BBC Radio – 05/08/2009
- Jonah Berger – Heather Today, Gone Tomorrow, Scientific American – 05/04/2009
- Jonah Berger – How Twitter Might Be More Popular and Less Cool, San Jose Mercury News – 04/24/2009
- Yoram (Jerry) Wind – Wondering What to Do? We Asked the Experts, Ad Age – 04/06/2009
- Jonah Berger – A Slight Deficit Can Actually Be an Edge, The New York Times – 03/16/2009
- Peter Fader – The Cookie Crumbles: By banning online sales, are the Girl Scouts failing our daughters?, Newsweek – 03/11/2009
- Jonah Berger – When Being Down At Halftime Is A Good Thing, Wall Street Journal – 03/06/2009
- Jonah Berger – Las Vegas Touts Its Affordability, Wall Street Journal – 02/04/2009
- Patti Williams – ITunes: The Preferred Plastic, Philadelphia Inquirer – 02/04/2009
- Yoram (Jerry) Wind – An Interview with Wharton Professor Jerry Wind at MPlanet 2009, Marketing Shift Online Marketing Blog – 01/28/2009 Description
Video interview at MPlanet 2009 Conference
- Peter Fader – Professors to Watch, Financial Times – 01/26/2009
- Peter Fader – Marketing in a Downturn (video), Financial Times – 01/22/2009
- Jonah Berger – Frugalness Is The New Chic, National Public Radio – 01/21/2009
- J. Scott Armstrong – MIT’s unscientific, catastrophic climate forecast, pressreader – 01/01/2009
2008
- Jehoshua Eliashberg – The Year’s Superstar Flops, Forbes – 12/09/2008
- Jonah Berger – Psychology: Bias at the Ballot Box, Nature – 11/28/2008
- Jonah Berger – How to Turn a Herd on Wall Street, New York Times – 11/09/2008
- Jonah Berger – Brain Research on Buying, Stanford Magazine – 11/04/2008
- Jonah Berger – Warm Your Hands, Warm Your Outlook, National Geographic News – 10/24/2008
- Jehoshua Eliashberg – The Reliance-Spielberg Deal: Anil Ambani’s Next Blockbuster?, India Knowledge@Wharton – 10/02/2008
- Yoram (Jerry) Wind – Mindful Strategy, Los Angeles Times – 10/01/2008 Description
Interview with LA Times on the financial crisis
- Jonah Berger – Modifying political behavior by manipulating group identification, Huffington Post – 09/10/2008
- Jonah Berger – Poll Position, Stanford Social Innovation Review – 09/01/2008
- Jonah Berger – Subconscious Decisions: Voting in Churches and Buying Designer Labels, Scientific American – 08/28/2008
- Jonah Berger – When Images Speak Louder Than Words, Huffington Post – 08/21/2008
- Jonah Berger – Surprising Insights from the Social Sciences, Boston Globe – 07/13/2008
- Jonah Berger – Polling Places’ Surprising Sway, Scientific American Mind – 07/01/2008
- Jonah Berger – How Do You Vote? Depends on Where You Vote, ABC News – 06/24/2008
- Jonah Berger – Too Racy for JC Penney, NPR – Marketplace – 06/24/2008
- Jonah Berger – Voter Decision Affected by Polling Place, Study Finds, National Geographic – 06/23/2008
- Jonah Berger – Where You Vote Affects How You Vote, Nature – 06/23/2008
- Jonah Berger – Your Polling Place Affects How You Vote, NPR – All Things Considered – 06/23/2008
- Jonah Berger – Contexts and Product Choice, National Public Radio (WNYC) – 05/30/2008
- Jonah Berger – Subtly but Visibly Swayed by Context, New York Times – 05/12/2008
- J. Scott Armstrong – Federal Polar Bear Research Critically Flawed, Forecasting Expert Asserts, Science Daily – 05/10/2008
- Jehoshua Eliashberg – Indiana Jones and the inescapable ads, Chicago Tribune – 05/10/2008
- Jehoshua Eliashberg – Grand Theft Auto Car-Jacks Pop Culture, Philadelphia Inquirer – 05/08/2008
- Jonah Berger – Herd on the Street, CNBC – 04/10/2008
- Kartik Hosanagar – EBay bids for durability in changing digital world, USA Today – 03/31/2008
- Deborah Small – Use your heart and head when giving, Financial Times – 03/15/2008
- J. Scott Armstrong – Climate panel on the hot seat, The Washington Times – 03/14/2008
- Yoram (Jerry) Wind – A glimmer in Hong Kong’s eye, Marketplace, NPR – 02/20/2008 Description
A 101-carat diamond could fetch millions of dollars in a spring auction in Hong Kong. Sally Herships reports Asia’s love of luxury and increased wealth has raised the demand for gemstones.
- Eric T Bradlow – A Statistical Look at Roger Clemens Career, New York Times – 02/10/2008
- Jonah Berger – Philly’s best cooks, Blog – 02/06/2008
- Yoram (Jerry) Wind – The Power of Impossible Thinking, Lady Advisor – 02/01/2008
- Patti Williams – World’s most recession-proof economy? The Super Bowl, Espn.com – 01/28/2008
- Jonah Berger – If You Like It, It Must Be Uncool, US News & World Report – 01/09/2008
- Jonah Berger – Variety Can Change Your Mind, Boston Globe – 01/04/2008
- Yoram (Jerry) Wind – Las Vegas Fellows Master Class, Wharton@Work – 01/01/2008 Description
Report on Las Vegas Fellows Master Class
2007
- Jehoshua Eliashberg – Milking the Bible for Laughs, Los Angeles Times – 12/26/2007
- Jonah Berger – Chequebook Frugalista: Marketers are reframing ad messages, Financial Post – 12/12/2007
- Yoram (Jerry) Wind – Replacing old-Fashioned Infrastructures and the Power of Identity, Wharton Alumni Magazine – 12/01/2007
- Jonah Berger – Timeless Object, New York Times – Consumed – 10/28/2007
- Peter Fader – Why Napster Was the Best Thing To Happen to the Music Industry (and They Killed It), EMTM Newsletter – 10/15/2007
- Jonah Berger – Time to Get Trigger Happy, Fast Company – 10/01/2007
- Jonah Berger – Researchers on the hunt for cool, Vancouver Sun – 09/15/2007
- Maria Ana Vitorino – NEOS finds a new application in computational economics, Argonne National Laboratory News – 08/22/2007
- Patti Williams – Why Do Some People Shop Impulsively, Newsweek – 08/17/2007
- Patti Williams – Guilt Won’t Stop Impulsive Shoppers, Researchers Say, CBC – 08/09/2007
- Jehoshua Eliashberg – Can College Professors Help Exhibitors Book Movies?, BoxOffice.com – 08/01/2007
- Deborah Small – Emotion-Recognition Software Knows What Makes You Smile, Wired Magazine – 07/16/2007
- Deborah Small – What makes us care, The Globe and Mail – 07/14/2007
- Peter Fader – Dr. Peter S. Fader to Receive DMEF’s 2007 Robert B. Clarke Outstanding Educator Award, DMA – 07/10/2007
- J. Scott Armstrong – “55 of the Hottest, Smartest, Most Talked About College Professors” (See Newsworthy Professors), CollegeDegree.com – 07/07/2007
- J. Scott Armstrong – One Expert is Willing to Bet Money Al Gore is Wrong About Global Warming, Fox News – 06/27/2007
- J. Scott Armstrong – An inconvenient bet?, The Daily Pennsylvanian – 06/21/2007
- Peter Fader – What Data Mining Can and Can’t Do, CIO Insight – 06/13/2007
- Peter Fader – The Link Between Ants, Actuaries, and Customers’ Actions, 1to1 magazine – 06/11/2007
- Jonah Berger – I Think, You Behave, Science – 06/01/2007
- Jonah Berger – What You See Affects What You Get, Sloan Management Review – 05/01/2007
- Jonah Berger – Dancing To The Beat of Their Own Drummer, Vancouver Sun – 04/26/2007
- Kartik Hosanagar – Clicks are great but calls are better, Forbes – 04/23/2007
- Deborah Small – Who’s Counting: Pictures, Statistics, and Genocide, ABC News – 03/04/2007
2006
- J. Scott Armstrong – In Praise of Third Place, by James Surowiecki, The New Yorker, The Financial Page – 12/12/2006
- Jonah Berger – Voting Booth Feng Shui, New York Times – 12/10/2006
- Peter Fader – The Traveling Salesman and the Grocery Shopper, RetailWire – 12/06/2006
- Jehoshua Eliashberg – Can Computers Pick Better Movie Scripts?, Forbes – 12/04/2006
- David Reibstein – Interview on the Mplanet 2006 Remote Broadcast, Marketing Matters Live – 11/30/2006
- Jehoshua Eliashberg – ‘Revenge of the Nerds,’ Part V: Can Computer Models Help Select Better Movie Scripts?, Knowledge@Wharton – 11/29/2006
- Jehoshua Eliashberg – Funny Money, New York Times – 11/12/2006
- Jehoshua Eliashberg – What’s Next for Netflix?, Knowledge@Wharton – 11/01/2006
- Jehoshua Eliashberg – Snyder Adds New Star to His Lineup: Cruise, The Washington Post – 08/29/2006
- Jehoshua Eliashberg – A Big Star May Not a Profitable Movie Make, The New York Times – 08/28/2006
- Patti Williams – Single Question Could Lead to Drug Use, ABC News – 07/26/2006
- Yoram (Jerry) Wind – How to Make the Impossible Possible, The Star Online – 07/10/2006
- Jehoshua Eliashberg – Meet Hollywood’s Latest Genius, Los Angeles Times – 07/02/2006
- Leonard Lodish – “A Summary of Fifty-Five In-Market Experimental Estimates of the Long-Term Effect of TV Advertising”, Knowledge@Wharton – 05/23/2006
- Stephen Hoch – Stephen Hoch News, New York Times – 05/03/2006 Description
Stephen Hoch, Patty and Jay H. Baker Professor; Professor of Marketing, Chairperson, Marketing Department; Director, Jay H. Baker Retailing Initiative, was quoted in an article about how gas prices affect retail sales. (A similar article appeared in the Sarasota Herald-Tribune, 5/8/06 )
- Stephen Hoch – Stephen Hoch News, The Philadelphia Inquirer – 04/17/2006 Description
Stephen Hoch, Patty and Jay H. Baker Professor; Professor of Marketing, was quoted in an article about common traits in fast-food product brands.
- Stephen Hoch – Stephen Hoch News, BusinessWeek – 04/17/2006 Description
Stephen Hoch, Patty and Jay H. Baker Professor; Professor of Marketing, Chairperson, Marketing Department; Director, Jay H. Baker Retailing Initiative, was quoted in an article about negative consumer mood and how this affects shopping behavior.
- Kartik Hosanagar – An arduous path to green cards, Philadelphia Inquirer – 04/08/2006
- Jehoshua Eliashberg – Rent or Buy that DVD?, Newsweek – 03/20/2006
- Stephen Hoch – Stephen Hoch News, The Economic Times – 03/15/2006 Description
Stephen Hoch, Patty and Jay H. Baker Professor; Professor of Marketing, was quoted in an article about global customer dissatisfaction trends. ( Similar articles appeared in several other outlets including: The Plain Dealer, 3/15/06, Investment Dealer’s Digest, 3/28/06, and Detroit News, 3/28/06 )
- Stephen Hoch – Stephen Hoch News, Wall Street Journal – 03/03/2006 Description
Stephen Hoch, Patty and Jay H. Baker Professor; Professor of Marketing, was quoted in an article about overall U.S. consumer-spending trends.
- Barbara E. Kahn – Bring on Armani, Prada, and Other High-end Brands: Japanese Consumers Still Demand Quality, Knowledge@Wharton – 03/01/2006
- Stephen Hoch – The Shopping Season Is Longer, but Is It Better?, Knowledge@Wharton – 03/01/2006
- Barbara E. Kahn – A Million Little Embellishments: Truth and Trust in Advertising and Publishing, Knowledge@Wharton – 02/22/2006
- Barbara E. Kahn – Tastes Great, Less Filling, and Perfect with Cheese’: Beer Tries to Brew up a New Image, Knowledge@Wharton – 01/25/2006
- Stephen Hoch – Stephen Hoch News, The Wall Street Journal – 01/06/2006 Description
Stephen Hoch, Patty and Jay H. Baker Professor; Professor of Marketing, was quoted in an article about the overall retail industry and the results of holiday shopping.
- Stephen Hoch – Stephen Hoch News, San Francisco Chronicle – 01/06/2006 Description
Stephen Hoch, Patty and Jay H. Baker Professor; Professor of Marketing, was quoted in an article about the effect of gas prices on holiday shopping.
- J. Scott Armstrong – “Review of my several articles and books” – Search under Author for Armstrong, http://manyworlds.com – 01/02/2006
2005
- Jehoshua Eliashberg – Hey! Big Spender, Screen International – 12/16/2005
- Stephen Hoch – Stephen Hoch News, Plastics News – 12/12/2005 Description
Stephen Hoch, Patty and Jay H. Baker Professor; Professor of Marketing, was quoted in an article about recycling practices throughout the Wal-Mart stores’ network.
- Stephen Hoch – Stephen Hoch News, The Wall Street Journal – 12/02/2005 Description
Stephen Hoch, Patty and Jay H. Baker Professor; Professor of Marketing, was quoted in an article about holiday shopping trends in discount department stores. (A similar article appeared in The San Francisco Chronicle, 12/2/05)
- Kartik Hosanagar – Can India conquer world with IT only?, Economics Times – 11/22/2005
- Barbara E. Kahn – EBay Calling Skype: Is It a Good Connection?, Knowledge@Wharton – 11/21/2005
- J. Scott Armstrong – Video of interview with CN8 Money Matters Today:, WMV file (31,421 KB) – 11/01/2005
- Barbara E. Kahn – Spreading Yourself Too Thin: The Atkins Diet and Other Fads, Knowledge@Wharton – 10/19/2005
- Barbara E. Kahn – The Upgraded Digital Divide: Are We Developing New Technologies Faster than Consumers Can Use Them?, Knowledge@Wharton – 10/05/2005
- Barbara E. Kahn – Brand Rehab: How Companies Can Restore a Tarnished Image, Knowledge@Wharton – 09/21/2005
- Jehoshua Eliashberg – Brand Rehab: How Companies Can Restore a Tarnished Image, Knowledge@Wharton – 09/21/2005 Description
Following a corporate scandal, managers who acknowledge they have problems and launch communication programs to repair their tarnished reputations stand the best chance of rehabilitating a tainted brand or corporate image, according to Wharton faculty and branding consultants.
- Z. John Zhang – How Lenovo Is Leveraging the Brand from East to West, Knowledge@Wharton – 09/21/2005
- Barbara E. Kahn – The Hype over Skype: Can It Go the Distance?, Knowledge@Wharton – 09/07/2005
- Peter Fader – Peter Fader News, Entrepreneur Magazine – 09/05/2005 Description
Peter Fader, Frances and Pei-Yuan Chia Professor; Professor of Marketing, was quoted in an article about the role of technology-savvy social leaders in augmenting the publicity of a product
- Peter Fader – Peter Fader News, Progressive Grocer – 09/01/2005 Description
Peter Fader, Frances and Pei-Yuan professor of marketing, and Eric T. Bradlow, professor of marketing and statistics and academic director of the Wharton Small Business Development Center, were featured in an article about their research on supermarket shopping patterns.
- J. Scott Armstrong – “Flaws are found in validating medical studies: Many see need to overhaul standards for peer review”, The Boston Globe – 08/15/2005
- Peter Fader – Peter Fader News, Philadelphia Inquirer – 08/08/2005 Description
Peter Fader, Frances and Pei-Yuan Chia Professor; Professor of Marketing, was quoted in an article about how the music industry has changed in the past several decades.
- Peter Fader – Peter Fader News, The Economic Times (India) – 08/03/2005 Description
Peter Fader, Frances and Pei-Yuan Chia Professor; Professor of Marketing, was quoted in an article about the role of technology in the general marketing of products.
- Peter Fader – Peter Fader News, Pioneer Press – 07/20/2005 Description
Peter Fader, Frances and Pei-Yuan Chia Professor; Professor of Marketing, Eric Bradlow, associate professor of marketing and statistics, and Jeffrey Larson, doctoral student in the Marketing Department, were quoted in an article about the time consumers spend in a supermarket and how this impacts future shopping trends.
- Peter Fader – Peter Fader News, The New York Times – 07/10/2005 Description
Peter Fader, Frances and Pei-Yuan Chia Professor; Professor of Marketing, was quoted in an article about Amazon’s future marketing strategy.
- Barbara E. Kahn – Florida Red or Moody Blue: Study Looks at Appeal of Off-beat Product Names, Knowledge@Wharton – 06/29/2005
- Barbara E. Kahn – Tune in Tomorrow for the Digital Living Room?, Knowledge@Wharton – 06/15/2005
- Peter Fader – Peter Fader News, The Washington Post – 06/08/2005 Description
Peter Fader, Frances and Pei-Yuan Chia Professor; Professor of Marketing, Eric Bradlow, associate professor of marketing and statistics, and Jeffrey Larson, doctoral student in the Marketing Department, were quoted in an article about the time consumers spend in a supermarket and how this impacts future shopping trends. ( A similar article appeared in The Globe & Mail, 6/8/05 )
- Peter Fader – Peter Fader News, National Public Radio: Marketplace – 05/20/2005 Description
Peter Fader, Frances and Pei-Yuan Chia Professor; Professor of Marketing, was interviewed about Mexican panaderias and starting hybrid chains using Starbucks as a business model.
- Peter Fader – Peter Fader News, National Public Radio – 04/25/2005 Description
Peter Fader, Frances and Pei-Yuan Chia Professor; Professor of Marketing, was interviewed about dual-disc DVD marketing initiatives.
- Barbara E. Kahn – Food Fight: Obesity Raises Difficult Marketing Questions, Knowledge@Wharton – 03/09/2005
- Peter Fader – Peter Fader News, The Seattle Times – 03/09/2005 Description
Peter Fader, Frances and Pei-Yuan Chia Professor; Professor of Marketing, was quoted in an article about CD-DVD dual discs and how they will promote music sales.
- Gal Zauberman – Future Shock Concept Gets a Personal Twist, New York Times – 02/22/2005
- Yoram (Jerry) Wind – Should Your Next CEO Be a Philosopher?, Knowledge@Wharton – 02/09/2005
- Barbara E. Kahn – Sears-Kmart Merger: Is It a Tough Sell?, Knowledge@Wharton – 01/14/2005
- Barbara E. Kahn – What’s the Buzz About Buzz Marketing?, Knowledge@Wharton – 01/12/2005
- David Reibstein – When Art Meets Science: The Challenge of ROI Marketing, Knowledge@Wharton – 01/01/2005 Description
It’s a question as old as business itself: How can a company be sure it’s spending the right amount of money on the right kind of marketing so that it can sell more products or services to increase profitability and, ultimately, enhance shareholder value?
2004
- J. Scott Armstrong – “Improving Learning at Universities: Who is Responsible?”, University of Pennsylvania Almanac – 12/14/2004
- J. Scott Armstrong – Howard Brody (Nov. 7, 04)”The Vioxx of Yesteryear: A Recurring Pattern in Pharmaceuticals”, In City Pulse, lansingcitypulse.com – Full Text. – 11/07/2004
- J. Scott Armstrong – Letter to Wall Street Journal, Oct. 11, 2004:, Are MBA’s Really Learning How to Do Things? – 10/11/2004
- J. Scott Armstrong – “Article in Financial Times of Germany”, Re Pollyvote page on politicalforecasting.com – 10/04/2004
- Barbara E. Kahn – Low-carb, High-carb: What’s a Baker/Pasta Maker to Do?, Knowledge@Wharton – 06/16/2004
- Jehoshua Eliashberg – Pixar’s Future Plans Could Include Disney, MacNewsWorld – 05/25/2004 Description
“Pixar isn’t like Disney; they don’t do things the same way,” Mar Elepano, production supervisor of the division of animation and digital arts at USC’s School of Cinema-Television, told MacNewsWorld. “At Disney, there’s the problem of too many cooks in the kitchen.” But Elepano pointed out that Disney has one thing Pixar needs — an “incredible distribution mechanism.”
- Barbara E. Kahn – When the CEO is the Brand, But Falls from Grace, What’s Next?, Knowledge@Wharton – 04/07/2004
- Stephen Hoch – State of the Art in Direct Mail: Getting Ever Closer to the Customer, Knowledge@Wharton – 03/24/2004
- Jehoshua Eliashberg – 5 pensions to withhold Eisner votes, Hollywood Reporter – 02/27/2004 Description
Adding more fuel to the drive to oust Michael Eisner as chairman of the board of the Walt Disney Co., five more state pension funds plan to withhold their votes for Eisner at Disney’s shareholders meeting.
2003
- Barbara E. Kahn – Six Kinds of Jelly Beans: How the Perception of Variety Influences Consumption, Knowledge@Wharton – 07/30/2003
- J. Scott Armstrong – “Not Just Play Acting”, http://www.crn.com – 07/22/2003
- J. Scott Armstrong – “Psyched Up,” Peter A. Buxbaum, Operations and Fulfillment – 03/03/2003
- J. Scott Armstrong – “Why We Argue About the War on Terrorism: Bad Forecasts and How to Avoid Them”, BBC – 03/03/2003
- Barbara E. Kahn – The Mammogram Experiment: How Emotions Can Affect High-Stakes Decision-Making, Knowledge@Wharton – 02/26/2003
2002
- Stephen Hoch – 2002: The Year of the Apology, Knowledge@Wharton – 12/04/2002
- Barbara E. Kahn – Can Holiday Shoppers Save the Economy?, Knowledge@Wharton – 12/03/2002
- J. Scott Armstrong – Now Hear This: Wall Street’s research stinks. Here’s how to fix it., The Wall Street Journal – 12/02/2002
- J. Scott Armstrong – “Game or Serious Business?”, Financial Times – 12/02/2002
- Jehoshua Eliashberg – Peer-to-Peer Music Trading: Good Publicity or Bad Precedent?, Knowledge@Wharton – 10/09/2002 Description
Advance publicity is key to record albums’ success, states Wharton marketing professor Peter Fader “and by trying to stamp out peer-to-peer music trading, record companies are shooting themselves in the foot.”
- J. Scott Armstrong – “Role Playing Can Help You See the Future Through Someone Else’s Eyes”, Entrepreneur – 09/02/2002
- Barbara E. Kahn – What’s In a Name? Not Much Without a Branding Strategy, Knowledge@Wharton – 07/17/2002
- J. Scott Armstrong – “Rehearsing for Success”, Business2.0.com – 07/01/2002
- Stephen Hoch – K-mart’s 20-Year Identity Crisis, Knowledge@Wharton – 01/30/2002
- J. Scott Armstrong – “The Forecaster’s Toolkit,” Erik Sherman, Catalyst – 01/01/2002
2001
- Jehoshua Eliashberg – American Beat: See You at the Movies, Newsweek – 06/25/2001
- J. Scott Armstrong – “Setting Your Sites on Global Data”, Business Finance – 06/01/2001
- Barbara E. Kahn – Corporate Sponsorships of Stadiums and Other Institutions Don’t Always Pay Off, Knowledge@Wharton – 05/09/2001
2000
- Barbara E. Kahn – That Elusive Customer Loyalty: How to Build It, Learn From It and Profit From It, Knowledge@Wharton – 11/22/2000
- Patti Williams – Do Mixed Emotions and Advertising Mix?, Knowledge@Wharton – 10/16/2000
- Jehoshua Eliashberg – Professors’ Model Outperforms Movie Screen Exhibitors at Box Office, Informs Online – 01/04/2000
1999
- Barbara E. Kahn – Christmas E-tailers: Will It Be Ho-Ho or So-So?, Knowledge@Wharton – 12/10/1999
- Barbara E. Kahn – New Strategies for Success, Knowledge@Wharton – 09/17/1999
- Barbara E. Kahn – Surviving the E-Trading Explosion, Knowledge@Wharton – 06/08/1999
- J. Scott Armstrong – Role Playing: A Method to Forecast Decisions, Knowledge@Wharton – 01/01/1999
1998
- Jehoshua Eliashberg – A Critical Problem for Movie Marketers, Financial Times – 11/02/1998
- Jehoshua Eliashberg – More B.O. Oracles Take Up Trackin’, Variety – 10/25/1998
- J. Scott Armstrong – Integration of Statistical Methods and Judgment for Time Series Forecasting: Principles from Empirical Research, Knowledge@Wharton – 01/01/1998
1997
- Jehoshua Eliashberg – Maybe Nobody Does Read the Reviews, Business Week – 11/24/1997 Description
Who cares what Gene Siskel and Roger Ebert think? An old Hollywood saw is that movie critics are out of sync with the ticket-buying public. Consider L. A. Confidential, a police drama set in the 1950’s starring Kim Basinger and Kevin Spacey. All the reviewers’ talk about Oscar-level performances and four-star quality didn’t matter at the box office, where the film noir has thus far bagged a so-so $33 million.
- Jehoshua Eliashberg – On Film Critics, The Wall Street Journal – 11/13/1997
- J. Scott Armstrong – Peer Review for Journals: Evidence on Quality Control, Fairness, and Innovation, Knowledge@Wharton – 01/01/1997
- J. Scott Armstrong – Social Irresponsibility in Management, Knowledge@Wharton – 01/01/1997
- J. Scott Armstrong – Competitor Orientation: Effects of Objectives and Information on Managerial Decisions and Profitability, Knowledge@Wharton – 01/01/1997
1996
- J. Scott Armstrong – We Need to Rethink the Editorial Role of Peer Reviewers – 10/25/1996
- Jehoshua Eliashberg – A Parsimonious Model for Forecasting Gross Box-Office Revenues of Motion Pictures, Knowledge@Wharton – 02/01/1996
1995
- J. Scott Armstrong – Asymmetric Errors in Extrapolation: An Empirical Analysis of Causes, Knowledge@Wharton – 01/02/1995
1994
- Jehoshua Eliashberg – The Foolproof Film Forecast Formula?, The Washington Post – 06/12/1994 Description
Wondering what movies to see this summer? Worried you will not receive your full $7.50 worth of shadowy sex, high-gloss pyrotechnics and spilled viscera?
1993
- Jehoshua Eliashberg – New Pre-Launch Test Calculates a Movies Box-Office Success, The Christian Science Monitor – 11/05/1993 Description
The secret to Hollywood’s blockbuster box office sales so far in 1993. is simple: The movies are good.
- J. Scott Armstrong – Causal Forces: Structuring Knowledge for Time-series Extrapolation, Knowledge@Wharton – 01/01/1993
- J. Scott Armstrong – Principles Involving Marketing Policy: An Empirical Assessment, Knowledge@Wharton – 01/01/1993
1992
- J. Scott Armstrong – “Myth of the Market Share”, Wharton Alumni Magazine – 01/01/1992
1991
- J. Scott Armstrong – Does the Need for Agreement among Reviewers Inhibit the Publication of Controversial Findings?, Knowledge@Wharton – 01/01/1991
1990
- J. Scott Armstrong – “The Case for Minimum Teaching Standards”, Wharton Almanac – 01/01/1990
1985
- J. Scott Armstrong – “Forecasting: Of Suckers and Seers”, The Press – 07/03/1985
1983
- J. Scott Armstrong – “Dear Diary: 114 Hours is an A in Time Contract Class”, The Daily Pennsylvanian – 10/31/1983
- J. Scott Armstrong – “Time Contracts”, Interfaces – 08/01/1983
- J. Scott Armstrong – “A New Approach to Grading (and to Learning)”, Administrator – 07/01/1983
- J. Scott Armstrong – “As Symposium, Confessions of Economic Forecasters”, Philadelphia Inquirer – 06/08/1983
- J. Scott Armstrong – “Economic Forecasters Convene at the Wharton School”, Philadelphia Inquirer – 06/06/1983
- J. Scott Armstrong – “Symposium on Forecasting”, Huntsville Times – 05/02/1983
- J. Scott Armstrong – “The Art of Forecasting Falls on Hard Times”, Newport News – 05/01/1983
1982
- J. Scott Armstrong – “Wanted: Dull, Obscure Research”, The San Francisco Chronicle – 11/28/1982
- J. Scott Armstrong – “Please, No Breakthroughs”, Omni – 11/01/1982
- J. Scott Armstrong – “Bafflegab”, American Journal of Nursing – 09/01/1982
- J. Scott Armstrong – “The Body”, Omni – 09/01/1982
- J. Scott Armstrong – “This Football Fan Hopes that NFL Players Do Strike”, The Philadelphia Inquirer – 07/01/1982
- J. Scott Armstrong – “Scholars Propose Methods of Improving the Peer Review of Articles”, The Chronicle of Higher Education – 06/23/1982
- J. Scott Armstrong – “Journals Prefer Predictable Results”, Sunday News Journal – 03/28/1982
- J. Scott Armstrong – “Scientific Journals Cater to Authors, Not Readers”, The Arizona Republic – 03/28/1982
- J. Scott Armstrong – “Professor Knocks Quality of Research Papers”, The Daily Pennsylvanian – 03/26/1982
- J. Scott Armstrong – “Armstrong Posits Offbeat Formula for Hopeful Authors”, The Wharton Journal – 03/25/1982
- J. Scott Armstrong – “Plain Prose: It’s Seldom Seen in Journals”, Philadelphia Inquirer – 03/23/1982
- J. Scott Armstrong – “The ‘Seersucker Theory’ of Economic Forecasting”, Rhode Island Herald – 02/25/1982
- J. Scott Armstrong – Strategies for Implementing Change: An Experiential Approach, Knowledge@Wharton – 01/01/1982
- J. Scott Armstrong – Barriers to Scientific Contributions: The Author’s Formula, Knowledge@Wharton – 01/01/1982
1981
- J. Scott Armstrong – “How Expert Are the Experts?”, Inc – 12/01/1981
1980
- J. Scott Armstrong – “Is ‘Unintelligible’ Best?”, Supervisory Management – 12/01/1980
- J. Scott Armstrong – “Diary of Impermeable Prose”, The London Times – 06/09/1980
- J. Scott Armstrong – “Concerning Bafflegab”, Johns Hopkins Magazine – 06/01/1980
- J. Scott Armstrong – “Bafflegab Pays”, Psychology Today – 05/12/1980
- J. Scott Armstrong – “Incomprehensible You Say? Brilliant!”, The Philadelphia Bulletin – 03/31/1980
- J. Scott Armstrong – “The Language: Multi-Syllabic Illiteracy”, Philadelphia Inquirer – 03/25/1980
- J. Scott Armstrong – Five, UPI Releases – 03/10/1980
1979
- J. Scott Armstrong – “Telling Lies”, Wall Street Journal, – 02/01/1979
- J. Scott Armstrong – “And Here’s a Look at a Wharton School Maverick”, The Pennsylvania Gazette – 01/01/1979
1978
- J. Scott Armstrong – “The Corporate Mindset”, Human Behavior – 12/01/1978
- J. Scott Armstrong – “Armstrong Sells Ethics to MBA’s”, The Wharton Journal – 10/19/1978
- J. Scott Armstrong – “Forecaster Charges It’s Much Overrated”, Philadelphia Inquirer – 07/10/1978
- J. Scott Armstrong – “A Case of Ethics”, Philadelphia Inquirer – 05/08/1978
- J. Scott Armstrong – “Can We Teach Social Responsibility?”, New Castle News – 04/18/1978
- J. Scott Armstrong – “Social Irresponsibility in Management”, Scholarly Commons – 01/01/1978
- J. Scott Armstrong – “One Moment Please”, The Business of Ethics – 01/01/1978
1977
- J. Scott Armstrong – “Ethics Sometimes ‘Forgotten’ in Corporate World”, Call-Chronicle – 02/06/1977
- J. Scott Armstrong – “Ethics Courses in Business School”, Philadelphia Inquirer – 01/10/1977
- J. Scott Armstrong – Reference to “Social Irresponsibility in Management” in “Epilogue: Greed and Goodness”, Journal of Business Research, 5 (September), 185-213. Full Text (PDF) – 01/01/1977 Description
Philip J. Hilts (2003), "Epilogue: Greed and Goodness," Protecting America’s Health: The FDA, Business, and One Hundred Years of Regulation, New York: Alfred A. Knopf, Full Text – Refers to J. Scott Armstrong (1977), "Social Irresponsibility in Management"
Faculty Index
Standing
- Jonah Berger
- Ron Berman
- Eric T Bradlow
- Wendy De La Rosa
- Ryan Dew
- Peter Fader
- Raghuram (Raghu) Iyengar
- Zhenling Jiang
- Barbara E. Kahn
- Cait Lamberton
- John McCoy
- Barbara Mellers
- Shiri Melumad
- Robert Meyer
- Gideon Nave
- Michael Platt
- Stefano Puntoni
- Jagmohan Raju
- Americus Reed
- David Reibstein
- Thomas S. Robertson
- Marissa A. Sharif
- Christophe Van den Bulte
- Patti Williams
- Pinar Yildirim
- Z. John Zhang
- Walter W. Zhang