Marketing Colloquia 2023-2024

Beidi Hu
Doctoral Candidate, Operations, Information and Decisions Department
University of Pennsylvania, The Wharton School

Highlighting Uncertainty: Does It Decrease or Increase Consumer Confidence?

• Abstract
• Paper

Donggwan Kim
Doctoral Candidate, Marketing
Washington University in St. Louis, Olin Business School

TV Advertising Effectiveness with Racial Minority Representation:
Evidence from the Mortgage Market

• Abstract
• Paper

Qiaochu Wang
Doctoral Candidate, Marketing
Carnegie Mellon University, Tepper School of Business

Algorithms, Artificial Intelligence, and Simple Rule-Based Pricing

• Abstract
• Paper

Yu Zhao
Doctoral Candidate, Marketing
University of Pennsylvania, The Wharton School

Title (Pending)

ABSTRACT
PAPER

Walter Zhang
Doctoral Candidate, Marketing
The University of Chicago Booth School of Business

Optimal Comprehensible Targeting

• Abstract
• Paper

Shin Oblander
Doctoral Candidate
Columbia University, Graduate School of Business

Representation Learning for Analysis of Complex Competitive Decisions

• Abstract
• Paper

Rodrigo Dias
Doctoral Candidate
Duke University, The Fuqua School of Business

Consumer Wealth and Price Expectations

• Abstract
• Paper

Zekun Liu
Doctoral Candidate
New York University, Stern School of Business

The Usage and Impact of Differentiation:
Evidence From an Online Edtech Platform

• Abstract
• Paper

Jacob Conway
Doctoral Candidate
Stanford University, Economics

Consuming Values

• Abstract

Malika Korganbekova
Doctoral Candidate, Quantitative Marketing
Northwestern University, Kellogg School of Management

Title (Pending)

ABSTRACT
PAPER