Marketing Colloquia 2023-2024

Location: 7th Floor JMHH
Time: 12:00 Noon – 1:20 PM (unless otherwise noted)

For Colloquia scheduling information and suggestions for additional speakers:

Colloquia Speakers
Spring 2024

Click on the + next to the speaker’s name for additional information.

*Wednesday, February 14, 2024 – Alon Y. Rubinstein

Alon Y. Rubinstein
Post-Doctoral Researcher, Business Economics and Public Policy
University of Pennsylvania, The Wharton School

Price and Prejudice: Customer Taste-Based Discrimination and Competition

Thursday, February 15, 2024 – Aner Sela

Aner Sela
Professor of Marketing
University of Florida, Warrington College of Business

Splurging With Alexa:
How Conversational Bots Increase Product Upgrades

Thursday, February 29, 2024 – Omid Rafieian

Omid Rafieian
Assistant Professor of Marketing
Cornell University, Samuel Curtis Johnson Graduate School of Management

Multi-Objective Personalization of Marketing Interventions

 

Paper: Multi-Objective Personalization of the Length and Skippability of Video Advertisements

Thursday, March 14, 2024 – Olivia Natan

Olivia Natan
Assistant Professor in Marketing
University of California, Berkeley Haas

Thursday, March 21, 2024 – Adam Alter

Adam Alter
Professor of Marketing
New York University, Leonard N. Stern School of Business

Routines Make People Unexpectedly Nostalgic

Paper: Routines Make People Unexpectedly Nostalgic

Thursday, April 11, 2024 – Kwabena Baah Donkor

Kwabena Baah Donkor
Assistant Professor of Marketing
Stanford Graduate School of Business

Thursday, April 25, 2024 – Leslie John

Leslie John
Professor of Business Administration
Harvard Business School

Thursday, May 9, 2024 – Tulin Erdem

Tulin Erdem
Leonard N. Stern School Professor of Business & Professor of Marketing
New York University, Stern School of Business

*Friday, May 10, 2024 Vicki Morwitz ~ Wroe Alderson Lecturer

Vicki Morwitz
Bruce Greenwald Professor of Business & Professor of Marketing
Columbia University, Graduate School of Business

Colloquia Speakers
Fall 2023

Click on the + next to the speaker’s name for additional information.

Thursday, September 7, 2023 - Beidi Hu

Beidi Hu
Doctoral Candidate, Operations, Information and Decisions Department
University of Pennsylvania, The Wharton School

Highlighting Uncertainty: Does It Decrease or Increase Consumer Confidence?

Thursday, September 21, 2023 - Donggwan Kim

Donggwan Kim
Doctoral Candidate, Marketing
Washington University in St. Louis, Olin Business School

TV Advertising Effectiveness with Racial Minority Representation:
Evidence from the Mortgage Market

Thursday, September 28, 2023 - Qiaochu Wang

Qiaochu Wang
Doctoral Candidate, Marketing
Carnegie Mellon University, Tepper School of Business

Algorithms, Artificial Intelligence, and Simple Rule-Based Pricing

*Wednesday, October 4, 2023 - Yu Zhao

Yu Zhao
Doctoral Candidate, Marketing
University of Pennsylvania, The Wharton School

Company Branding and Job Ads

Thursday, October 5, 2023 - Walter Zhang

Walter Zhang
Doctoral Candidate, Marketing
The University of Chicago Booth School of Business

Optimal Comprehensible Targeting

Thursday, October 12, 2023 - Shin Oblander

Shin Oblander
Doctoral Candidate
Columbia University, Graduate School of Business

Representation Learning for Analysis of Complex Competitive Decisions

Thursday, October 19, 2023 - Rodrigo Dias

Rodrigo Dias
Doctoral Candidate
Duke University, The Fuqua School of Business

Consumer Wealth and Price Expectations

Thursday, October 26, 2023 - Zekun Liu

Zekun Liu
Doctoral Candidate
New York University, Stern School of Business

The Usage and Impact of Differentiation:
Evidence From an Online Edtech Platform

Thursday, November 2, 2023 - Jacob Conway

Jacob Conway
Doctoral Candidate
Stanford University, Economics

Consuming Values

Thursday, November 9, 2023 - Malika Korganbekova

Malika Korganbekova
Doctoral Candidate, Quantitative Marketing
Northwestern University, Kellogg School of Management

Balancing User Privacy and Personalization