Marketing Colloquia 2023-2024

Alon Y. Rubinstein
Post-Doctoral Researcher, Business Economics and Public Policy
University of Pennsylvania, The Wharton School

Price and Prejudice: Customer Taste-Based Discrimination and Competition

Aner Sela
Professor of Marketing
University of Florida, Warrington College of Business

Splurging With Alexa:
How Conversational Bots Increase Product Upgrades

Omid Rafieian
Assistant Professor of Marketing
Cornell University, Samuel Curtis Johnson Graduate School of Management

Multi-Objective Personalization of Marketing Interventions

Paper: Multi-Objective Personalization of the Length and Skippability of Video Advertisements

Dr. Maarten Bos Ph.D.

Biography: After receiving his PhD in The Netherlands and postdoctoral training at Harvard University, Maarten Bos was an industry researcher for 10+ years. He founded and led a behavioral science group at Disney Research and was a Lead Research Scientist at Snap Inc., known for Snapchat. His research interests range from decision science to persuasion, and human-technology interaction. His work has been published in journals such as Science, Psychological Science, and the Journal of Marketing Research, and has been covered by the Wall Street Journal, Harvard Business Review, and The New York Times. CV

Behavioral Science Research at a Corporate Research Laboratory

Please note, this Colloquia presentation will be held via zoom only.
Zoom Link:  https://upenn.zoom.us/j/91012962316

Adam Alter
Professor of Marketing
New York University, Leonard N. Stern School of Business

Routines Make People Unexpectedly Nostalgic

Paper: Routines Make People Unexpectedly Nostalgic

Kwabena Baah Donkor
Assistant Professor of Marketing
Stanford Graduate School of Business

Identity and Economic Incentives

Paper: Identity and Economic Incentives

Henrique Laurino Dos Santos
Marketing Doctoral Candidate
The Wharton School, University of Pennsylvania

Analyzing Ad Impacts on Privacy-Restricted Clickstream: An Application of Hawkes Processes

ABSTRACT

Tülin Erdem
Leonard N. Stern School Professor of Business & Professor of Marketing
New York University, Stern School of Business

Consumer Attention, Search and Decision-Making in Hypercomplex Decision Environments

• PAPER

Vicki Morwitz
Bruce Greenwald Professor of Business & Professor of Marketing
Columbia University, Graduate School of Business

Beidi Hu
Doctoral Candidate, Operations, Information and Decisions Department
University of Pennsylvania, The Wharton School

Highlighting Uncertainty: Does It Decrease or Increase Consumer Confidence?

• Abstract
• Paper

Donggwan Kim
Doctoral Candidate, Marketing
Washington University in St. Louis, Olin Business School

TV Advertising Effectiveness with Racial Minority Representation:
Evidence from the Mortgage Market

• Abstract
• Paper

Qiaochu Wang
Doctoral Candidate, Marketing
Carnegie Mellon University, Tepper School of Business

Algorithms, Artificial Intelligence, and Simple Rule-Based Pricing

• Abstract
• Paper

Yu Zhao
Doctoral Candidate, Marketing
University of Pennsylvania, The Wharton School

Company Branding and Job Ads

• Abstract

Walter Zhang
Doctoral Candidate, Marketing
The University of Chicago Booth School of Business

Optimal Comprehensible Targeting

• Abstract
• Paper

Shin Oblander
Doctoral Candidate
Columbia University, Graduate School of Business

Representation Learning for Analysis of Complex Competitive Decisions

• Abstract
• Paper

Rodrigo Dias
Doctoral Candidate
Duke University, The Fuqua School of Business

Consumer Wealth and Price Expectations

• Abstract
• Paper

Zekun Liu
Doctoral Candidate
New York University, Stern School of Business

The Usage and Impact of Differentiation:
Evidence From an Online Edtech Platform

• Abstract
• Paper

Jacob Conway
Doctoral Candidate
Stanford University, Economics

Consuming Values

• Abstract
• Paper

Malika Korganbekova
Doctoral Candidate, Quantitative Marketing
Northwestern University, Kellogg School of Management

Balancing User Privacy and Personalization

• Abstract
• Paper