Marketing Colloquia 2023-2024

Location: 7th Floor JMHH
Time: 12:00 Noon – 1:20 PM (unless otherwise noted)

For Colloquia scheduling information and suggestions for additional speakers:

Colloquia Speakers
Spring 2024

Click on the + next to the speaker’s name for additional information.

*Wednesday, February 14, 2024 – Alon Y. Rubinstein

Alon Y. Rubinstein
Post-Doctoral Researcher, Business Economics and Public Policy
University of Pennsylvania, The Wharton School

Price and Prejudice: Customer Taste-Based Discrimination and Competition

Thursday, February 15, 2024 – Aner Sela

Aner Sela
Professor of Marketing
University of Florida, Warrington College of Business

Splurging With Alexa:
How Conversational Bots Increase Product Upgrades

Thursday, February 29, 2024 – Omid Rafieian

Omid Rafieian
Assistant Professor of Marketing
Cornell University, Samuel Curtis Johnson Graduate School of Management

Multi-Objective Personalization of Marketing Interventions


Paper: Multi-Objective Personalization of the Length and Skippability of Video Advertisements

Wednesday, March 20, 2024 ~ Maarten Bos

Dr. Maarten Bos Ph.D.

Biography: After receiving his PhD in The Netherlands and postdoctoral training at Harvard University, Maarten Bos was an industry researcher for 10+ years. He founded and led a behavioral science group at Disney Research and was a Lead Research Scientist at Snap Inc., known for Snapchat. His research interests range from decision science to persuasion, and human-technology interaction. His work has been published in journals such as Science, Psychological Science, and the Journal of Marketing Research, and has been covered by the Wall Street Journal, Harvard Business Review, and The New York Times. CV

Behavioral Science Research at a Corporate Research Laboratory

Please note, this Colloquia presentation will be held via zoom only.
Zoom Link

Thursday, March 21, 2024 – Adam Alter

Adam Alter
Professor of Marketing
New York University, Leonard N. Stern School of Business

Routines Make People Unexpectedly Nostalgic

Paper: Routines Make People Unexpectedly Nostalgic

Thursday, April 11, 2024 – Kwabena Baah Donkor

Kwabena Baah Donkor
Assistant Professor of Marketing
Stanford Graduate School of Business

Identity and Economic Incentives

Paper: Identity and Economic Incentives

Thursday, April 18, 2024 – Henrique Laurino Dos Santos

Henrique Laurino Dos Santos
Marketing Doctoral Candidate
The Wharton School, University of Pennsylvania

Analyzing Ad Impacts on Privacy-Restricted Clickstream: An Application of Hawkes Processes


Thursday, May 9, 2024 – Tülin Erdem

lin Erdem
Leonard N. Stern School Professor of Business & Professor of Marketing
New York University, Stern School of Business

Consumer Attention, Search and Decision-Making in Hypercomplex Decision Environments

*Friday, May 10, 2024 Vicki Morwitz ~ Wroe Alderson Lecturer

Vicki Morwitz
Bruce Greenwald Professor of Business & Professor of Marketing
Columbia University, Graduate School of Business

The Fees Paradox: The Pain of Choice

Colloquia Speakers
Fall 2023

Click on the + next to the speaker’s name for additional information.

Thursday, September 7, 2023 - Beidi Hu

Beidi Hu
Doctoral Candidate, Operations, Information and Decisions Department
University of Pennsylvania, The Wharton School

Highlighting Uncertainty: Does It Decrease or Increase Consumer Confidence?

Thursday, September 21, 2023 - Donggwan Kim

Donggwan Kim
Doctoral Candidate, Marketing
Washington University in St. Louis, Olin Business School

TV Advertising Effectiveness with Racial Minority Representation:
Evidence from the Mortgage Market

Thursday, September 28, 2023 - Qiaochu Wang

Qiaochu Wang
Doctoral Candidate, Marketing
Carnegie Mellon University, Tepper School of Business

Algorithms, Artificial Intelligence, and Simple Rule-Based Pricing

*Wednesday, October 4, 2023 - Yu Zhao

Yu Zhao
Doctoral Candidate, Marketing
University of Pennsylvania, The Wharton School

Company Branding and Job Ads

Thursday, October 5, 2023 - Walter Zhang

Walter Zhang
Doctoral Candidate, Marketing
The University of Chicago Booth School of Business

Optimal Comprehensible Targeting

Thursday, October 12, 2023 - Shin Oblander

Shin Oblander
Doctoral Candidate
Columbia University, Graduate School of Business

Representation Learning for Analysis of Complex Competitive Decisions

Thursday, October 19, 2023 - Rodrigo Dias

Rodrigo Dias
Doctoral Candidate
Duke University, The Fuqua School of Business

Consumer Wealth and Price Expectations

Thursday, October 26, 2023 - Zekun Liu

Zekun Liu
Doctoral Candidate
New York University, Stern School of Business

The Usage and Impact of Differentiation:
Evidence From an Online Edtech Platform

Thursday, November 2, 2023 - Jacob Conway

Jacob Conway
Doctoral Candidate
Stanford University, Economics

Consuming Values

Thursday, November 9, 2023 - Malika Korganbekova

Malika Korganbekova
Doctoral Candidate, Quantitative Marketing
Northwestern University, Kellogg School of Management

Balancing User Privacy and Personalization