Marketing Department Colloquia 2022-2023

Location: Please see schedule below.
Time: 12:00 Noon – 1:20 PM (unless otherwise noted)

For Colloquia Scheduling Information and suggestions for additional speakers:
Faculty Coordinators: Zhenling Jiang (Spring), Pinar Yildirim (Fall)

For appointments with speakers:
Admin Coordinator: Beth McCarthy

For information on the University of Pennsylvania’s COVID-19 outbreak, visit the Penn Coronavirus website.

Spring Colloquia Speakers 

Click on the + next to the speaker’s name for additional information.

Thursday, January 19, 2023 ~ Speaker: Michael Pollmann

Michael Pollmann
Assistant Professor of Economics
Duke University, Economics Department

Causal Inference for Spatial Treatments

Thursday, February 2, 2023 ~ Speaker: Hal Hershfield (This seminar is co-hosted by the Legal Studies & Business Ethics Seminar Series)

Hal Hershfield
Professor of Marketing and Behavioral Decision Making
UCLA’s Anderson School of Management

Room: 260 JMHH

This seminar is co-hosted by the Legal Studies & Business Ethics Seminar Series

Back To the Present: How Direction of Mental Time Travel Affects Thoughts and Behavior

Thursday, February 16, 2023 ~ Speaker: Jeremy Yang

Jeremy Yang
Assistant Professor of Business Administration
Harvard University, Harvard Business School

Engagement that Sells: Influencer Video Advertising on TikTok

Thursday, February 23, 2023 ~ Speaker: Ali Goli

Ali Goli 
Assistant Professor of Marketing
University of Washington, Marketing Foster School of Business

Personalized Versioning: Product Strategies Constructed from Experiments on Pandora

Thursday, March 16, 2023 ~ Speaker: Brian D Knutson

Brian D Knutson
Professor of Psychology
Stanford University, Department of Management

Promise and Puzzles of Neuroforecasting

Thursday, March 23, 2023 ~ Speaker: Giovanni Compiani

Giovanni Compiani
Assistant Professor of Marketing
University of Chicago Booth School of Business

Online Search and Product Rankings: A Double Logit Approach

Thursday, March 30, 2023 ~ Speaker: Nitin Mehta

Nitin Mehta
Professor of Marketing, Area Coordinator,
Marketing Area Ellison Professorship in Marketing
University of Toronto, Rotman School of Management

The Consumption of Serial Media Products and the Optimal Release Strategy

*Tuesday, April 4, 2023 ~ The Wroe Alderson Distinguished Lecturer: Christine Moorman

The Wroe Alderson Distinguished Lecturer

Christine Moorman
T. Austin Finch, Sr. Professor of Business Administration
Duke University, Fuqua School of Business

Windows of Opportunity: Reflections and Directions for Marketing

Thursday, April 13, 2023 ~ Speaker: Steven Tadelis

Steven Tadelis
Professor of Economics, Business and Public Policy
University of California Berkeley, Haas School of Business

Learning, Sophistication, and the Returns to Advertising:
Implications for Differences in Firm Performance

Thursday, April 20, 2023 ~ Speaker: Rachel Gershon

Rachel Gershon
Assistant Professor of Marketing
UC San Diego, Rady School of Management

Individuals Prefer to Harm Their Own Group Rather Than Help an Opposing Group

Thursday, April 27, 2023 ~ Speaker: Yu Ding

Yu Ding  
Assistant Professor of Marketing
Stanford University, Graduate School of Business

A Novel Crowdsourcing Approach for Improving the Information Ecosystem

Fall Colloquia Speakers 

Click on the + next to the speaker’s name for additional information.

Thursday, October 13, 2022 - Speaker: Jiarui Liu

Jiarui Liu
Doctoral Candidate in Economics
University of Chicago, Kenneth C. Griffin Department of Economics

Who Should Be Subsidized for Electric Vehicles? Demand Estimation and Policy Design Under Network Effects

*WEDNESDAY, September 21, 2022 - Speaker: Spyros Zoumpoulis

Spyros Zoumpoulis
Assistant Professor of Decision Sciences
INSEAD, Fontainebleau

A Sample Size Calculation for Training and Certifying Targeting Policies

Thursday, September 22, 2022 - Speaker: Ada Aka

Ada Aka
Marketing Doctoral Candidate
University of Pennsylvania, The Wharton School

Inferring Consideration Sets: A Computational Model of Naturalistic Memory-Based Decision Making

*WEDNESDAY, September 28, 2022 - Speaker: Zijun Tian

Zijun Tian
Doctoral Candidate
The Economics Department, School of Arts and Sciences, University of Pennsylvania

Mega or Micro? Influencer Selection Using Follower Elasticity

Thursday, October 6, 2022 - Speaker: Yegor Tkachenko

Yegor Tkachenko
Doctoral Candidate in Quantitative Marketing
Columbia University, Columbia Business School

Reining in Long Consumer Questionnaires with Self-Supervised Deep Reinforcement Learning

Thursday, October 20, 2022 - Speaker: Xinyao Kong

Xinyao Kong
Doctoral Candidate in Quantitative Marketing
University of Chicago, Booth School of Business

Heterogeneous Consumer Dynamics and the Financing Gap

Thursday, October 27, 2022 - Speaker: Alexander Fulmer

Alexander Fulmer
Doctoral Candidate in Behavioral Marketing
​Yale School of Management

How Selection Can Beget Fun: Examining a New Product Selection Method

*Monday, October 31, 2022 ~ Speaker: Nils Wernerfelt

Nils Wernerfelt
Director, Economics and Policy Research Team with Meta (Facebook)

Estimating The Value of Offsite Data to Advertisers on Meta
(with Anna Tuchman, Bradley T. Shapiro, and Robert Moakler)

Thursday, November 3 ~ Speaker: Amir Tohidi

Amir Tohidi
Doctoral Candidate in Social & Engineering Systems and Statistics

Habits in Consumer Purchases: Evidence from Store Closures

*Friday, November 4, 2022 ~ Speaker: Yuyan Wang

Yuyan Wang
Senior Researcher on Google Brain Recommender Research Team
Google Brain {Alumni – Princeton University, Department of Operations Research and Financial Engineering}

Recommending for a Three-Sided Food Delivery Marketplace: A Multi-Objective Hierarchical Approach

Thursday, November 10, 2022 - Speaker: George Gui

George Gui
Doctoral Candidate in Quantitative Marketing
Stanford, GSB

Designing Promises with Reference-Dependent Customers: The Case of Online Grocery Delivery Time