Marketing Department Colloquia: 2009-2010

 

Location: JMHH 741 Conference Room
Time: 3:00-4:20 PM (unless otherwise noted)

For Colloquia Scheduling Information and suggestions for additional speakers:
Contact: Raghu Iyengar (215) 898-2391 (fall)
Contact: Geeta Menon (215) 898-5404 (spring)

For appointments with speakers:
Contact: Angela Di Santo (215) 746-3756

 

Fall 2009

Date Speaker Topic
Tuesday
09.15.09
Nicole Verrochi, PhD Candidate
Marketing Department, The Wharton School University of Pennsylvania
Feeling like My Self: Emotion Regulation and Identity
Thursday
09.17.08
B. Kyu Kim, PhD Candidate
Marketing Department, The Wharton School, University of Pennsylvania
Understanding Anticipatory Time Perception in Consumers’ Time-related Decisions
Tuesday
09.22.09
Jeonghye Choi, PhD Candidate
Marketing Department, The Wharton School, University of Pennsylvania
Spatio-Temporal Analysis of Imitation Behavior Across New Buyers at an Online Grocery Retailer
Thursday
09.24.09
Neela Saldanha, PhD Candidate
Marketing Department, The Wharton School, University of Pennsylvania
Mixed Indulgences: Consumer Perceptions and Choice
Thursday
10.01.09
Peter Pal Zubcsek
INSEAD
Direct Marketing on a Social Network
Thursday
10.08.09
Woochoel Shin
Duke University
The Company that You Keep: When to Buy a Competitor’s Keyword
Thursday
10-15-09
Daniel Bartels
Northwestern University
University of Chicago (post-doc)
Abstract: The Role of Connectedness to the Future Self in Intertemporal Choice Psychological Connectedness and Intertemporal Choice
On Intertemporal Selfishness: The Perceived Instability of Indentity Underlies Impatient Consumption
Thursday
10.29.09
Nailya Ordabayeva 
INSEAD
Inequality, Status, and Consumption Leapfrogging over the Joneses:
Effects of Inequality on Conspicuous and Inconspicuous Consumption
Thursday
11.05.09
Vicki Morwitz
Research Professor of Marketing, NYU-Stern
Categories Create Mindsets: The Effect of Exposure to Broad versus Narrow Categorizations on Subsequent, Unrelated Decisions
Thursday
11.12.09
 Michael I. Norton
Assistant Professor of Business Administration
Harvard Business School
 The Benefits of Prosocial Spending for Individuals and Organizations
Thursday
11.19.09
 Brett R. Gordon
Assistant Professor of Marketing
Columbia Business School
Competition and Innovation in the Microprocessor Industry: Does AMD spur Intel to innovate more?

Spring 2010

Date Speaker Topic
Thursday
01.14.10
Hilke Plassmann
Assistant Professor of Marketing
INSEAD
The Neural Underpinnings of Decision-Making Related Value Signals
Thursday
01.21.10
Eric Schwartz, 2nd year PhD Candidate
Lauren Yoursaw, 2nd year PhD Candidate Marketing Department, The Wharton School, University of Pennsylvania
Why are certain products talked about more than others? The Effect of Ambient Scent on Perceived Time Duration
Thursday
01.28.10
Sinan Aral
Assistant Professor of Information, Operations and Management Sciences, New York University
Distinguishing Influence Based Contagion from Homophily Driven Diffusion in Dynamic Networks
Thursday
02.04.10
Aparna Labroo
Associate Professor of Marketing, University of Chicago
Making your Heart Fonder or Mind Wander? The Effect of Contemplated Effort on Consumer Preference Background Papers:

Thursday
02.11.10
Natalie Mizik
Gantcher Associate Professor of Business, Columbia Business School
Managing for the Moment
Thursday
02.18.10
Sundar Bharadwaj
Visiting Professor of Marketing, The Wharton School, University of Pennsylvania and Professor of Marketing, Emory University
Perceived Brand Quality: Its Impact on Shareholder Value and the Moderating Role of Current Period Earnings
Thursday
02.25.10
No Colloquia scheduled
Thursday
03.04.10
Amna Kirmani
Professor of Marketing
University of Maryland
Which Agent Do You Prefer: Sinful Success or Virtuous Failure?
Thursday
03.11.10
Spring break – no colloquia
Thursday
03.18.10
Catherine Tucker
Douglas Drane Career Development Professor in IT and Management, Assistant Professor of Marketing, MIT Sloan School of Management, Cornell University
Privacy Regulation and Online Advertising
Thursday
03.25.10
Vithala R. Rao
Deane W. Malott Professor of Management and Professor of Marketing and Quantitative Methods, Johnson Graduate School of Management
A General Consumer Preference Model for Experience Products:
Application to Internet Recommendation Services
Thursday
04.01.10
David Soberman
Professor of Marketing
University of Toronto
Preview Provision under Competition
Thursday
04.08.10
Robert Hornik
Wilbur Schramm Professor of Communication and Health Policy, Director, Center of Excellence in Cancer Communication Research Annenberg School for Communication
Health Communication at Annenberg and the Evaluation of the National Youth Antidrug Media Campaign
Thursday
04.15.10
Lyle Ungar
Associate Professor
Computer and Information Sciences
University of Pennsylvania
Analyzing Product Comparisons on Discussion Boards
Thursday
04.22.10

Location: 245 JMHH, 3:00-4:20PM

NOTE: Reception has been moved to Wednesday, April 21 at 5-6:30 PM in The Living Room of the Inn at Penn Hotel.

WROE ALDERSON DISTINGUISHED LECTURE SERIES

John G. Lynch, Jr.
Ted Andersen Professor, Director of Center for Research on Consumers’ Financial Decision Making, Leeds School of Business, University of Colorado at Boulder

Method, Theory, and Ignorance