Marketing Department Colloquia 2021-2022

Jesse Shapiro
Eastman Professor of Political Economy
Brown University

Advertising Prices in Equilibrium: Theory and Evidence

• ABSTRACT
• PAPER
• Zoom Only

Lawrence Williams
Associate Professor; Marketing PhD Program Director; Division Chair of the Professional Effectiveness Division
University of Colorado Boulder, Leeds School of Business

The Pursuit of Meaning and the Preference for Less Expensive Options

• ABSTRACT
• PAPER
• APPENDIX
• ZOOM: https://upenn.zoom.us/j/94312976844

Carolyn Yoon
Associate Dean for Diversity, Equity, & Inclusion;
Wilbur K. Pierpont Collegiate Professor of Management;
Professor of Marketing; Faculty Director of Diversity and Inclusion
University of Michigan, Stephen M. Ross School of Business

Neuroforecasting: Forecasting Aggregate Choice Using Neural Measures

• ABSTRACT
• LOCATION: 741 JMHH (note this an IN-PERSON seminar, Zoom is available for those who cannot attend)
• ZOOM

Avi Goldfarb
Professor of Marketing; Rotman Chair in Artificial Intelligence and Healthcare
University of Toronto, Rotman School of Management

The Disruptive Economics of Artificial Intelligence Systems

• ABSTRACT
• PAPER
• LOCATION: 741 JMHH
• ZOOM: https://upenn.zoom.us/j/92270394591

Kareem Haggag
Assistant Professor
UCLA, Anderson School of Management

The Long-Run Effects of School Racial Diversity on Political Identity

• ABSTRACT    
• PAPER    
• ZOOM: https://upenn.zoom.us/j/94881935694

The Wroe Alderson Distinguished Lecturer

Eric J. Johnson
Norman Eig Professor of Business Marketing; Director Center for the Decision Sciences
Columbia University, Columbia Business School

Designing Better Choices

• Go to the 2022 Wroe Alderson Site

Yi Liu
Marketing Doctoral Candidate
University of Pennsylvania, The Wharton School

Implications of Revenue Models and Technology for Content Moderation Strategies

• ABSTRACT
• PAPER
• ZOOM ONLY: https://upenn.zoom.us/j/92007623132 Thursday, September 9, 2021 12.00 PM to 1.20 PM

Amandeep Singh
Marketing Doctoral Candidate
University of Pennsylvania, The Wharton School

Date: *Wednesday, September 29, 2021 12.00 PM to 1.10 PM
Location: JMHH 741 Conference Room (Colloquia will be held in person, on campus)
Zoom: https://upenn.zoom.us/j/94346584250

Network Externalities and Cross-Platform App Development in Mobile Platforms

• ABSTRACT
• PAPER 1
• PAPER 2

Broderick Turner  
Assistant Professor of Marketing  
Virginia Polytechnic Institute and State University, Department of Marketing

Date: Thursday, September 30, 2021 12.00 PM to 1.10 PM
Location: JMHH 741 Conference Room (Colloquia will be held in person, on campus)
Zoom: https://upenn.zoom.us/j/99269815090

Racism as a Market System

• PRESENTATION ABSTRACT
• PAPER
• SUPPLEMENTARY INFORMATION

Michael Kurish  
Marketing Doctoral Candidate  
University of Pennsylvania, The Wharton School

Date: Wednesday, October 6, 2021 12.00 PM to 1.10 PM
Location: JMHH 741 Conference Room (Colloquia will be held in person, on campus)
Zoom: https://upenn.zoom.us/j/94535737795

Does the Offline Environment Impact Online News Browsing:
Evidence from Migration

• ABSTRACT

Adriana Samper  
Associate Professor  
Arizona State University, W. P. Carey School of Business

You Like This, Not That: How Physical Disability Shapes Inferred Product Preferences

• ABSTRACT
• ZOOM ONLY: https://upenn.zoom.us/j/98189593755 Thursday, October 7, 2021 12.00 PM to 1.10 PM

Artem Timoshenko  
Assistant Professor of Marketing  
Northwestern University, Kellogg School of Management

Date: Thursday, October 21, 2021 12.00 PM to 1.10 PM
Location: JMHH 741 Conference Room (Colloquia will be held in person, on campus)
Zoom: https://upenn.zoom.us/j/91815700582

Transfer Learning for Targeted Promotions

• ABSTRACT
• PAPER

Stephanie M. Tully  
Assistant Professor of Marketing  
Stanford University, Graduate School of Business

Date: Thursday, November 4, 2021 12.00 PM to 1.10 PM
Location: JMHH 741 Conference Room (Colloquia will be held in person, on campus)
Zoom: https://upenn.zoom.us/j/94739331091

Psychological Ownership of Money

• ABSTRACT
• PAPER 1
• PAPER 2
• PAPER 3
• WEB APPENDIX

Allison Chaney  
Assistant Professor  
Duke University, Fuqua School of Business

Date: Thursday, November 18, 2021 12.00 PM to 1.10 PM
Location: Colloquia will be held via ZOOM only
Zoom: https://upenn.zoom.us/j/98520193752

How Recommendation System Feedback Loops Disproportionately Hurt Users with Minority Preferences

• ABSTRACT   

Renée Richardson Gosline   
Senior Lecturer and Research Scientist, Marketing  
MIT, Sloan School of Management

Human-AI Interaction & Considerations for Decision-Making

• ABSTRACT
• ZOOM: https://upenn.zoom.us/j/98290944616   Thursday, December 2, 2021 12.00 PM to 1.20 PM