Wendy De La Rosa

Wendy De La Rosa
  • Assistant Professor of Marketing

Contact Information

  • office Address:

    750 Jon M. Huntsman Hall
    3730 Walnut Street
    University of Pennsylvania
    Philadelphia, PA 19104-6340


Past Courses

  • MKTG2110 - Consumer Behavior

    This course is concerned with how and why people behave as consumers. Its goals are to: (1) provide conceptual understanding of consumer behavior, (2) provide experience in the application of buyer behavior concepts to marketing management decisions and social policy decision-making; and (3) to develop analytical capability in using behavioral research.

In the News

Knowledge at Wharton


In the News

What the Frequency of Your Pay Means for Financial Well-being

Paying employees daily has become a recruitment tool for companies in a tight labor market. But workers who access their wages on demand often develop a false sense of their own wealth and spend more, according to new research from Wharton’s Wendy De La Rosa.Read More

Knowledge at Wharton - 6/14/2022
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