Wendy De La Rosa

Wendy De La Rosa
  • Assistant Professor of Marketing

Contact Information

  • office Address:

    750 Jon M. Huntsman Hall
    3730 Walnut Street
    University of Pennsylvania
    Philadelphia, PA 19104-6340


Past Courses


    This course is concerned with how and why people behave as consumers. Its goals are to: (1) provide conceptual understanding of consumer behavior, (2) provide experience in the application of buyer behavior concepts to marketing management decisions and social policy decision-making; and (3) to develop analytical capability in using behavioral research.


Will 2022 Be a Banner Year for Real Estate?

Low interest rates and work-from-home trends bode well this year for home building and prices, but much depends on how the Federal Reserve responds to rising inflation, says Wharton’s Susan Wachter.

Knowledge @ Wharton - 1/18/2022
How Data Analytics Can Help Advance DEI

During a Leading Diversity@Wharton event, Wharton’s Stephanie Creary spoke with experts about how increasing access to accurate data can help drive changes in DEI policies.

Knowledge @ Wharton - 1/18/2022
How to Improve Your Time Management Skills

Daily planning can help employees feel in control and more engaged at work. But the best type of planning depends on their role and environment, explains Wharton management professor Michael Parke.

Knowledge @ Wharton - 1/18/2022