Wendy De La Rosa

Wendy De La Rosa
  • Assistant Professor of Marketing

Contact Information

  • office Address:

    750 Jon M. Huntsman Hall
    3730 Walnut Street
    University of Pennsylvania
    Philadelphia, PA 19104-6340

Teaching

Past Courses

  • MKTG211 - CONSUMER BEHAVIOR

    This course is concerned with how and why people behave as consumers. Its goals are to: (1) provide conceptual understanding of consumer behavior, (2) provide experience in the application of buyer behavior concepts to marketing management decisions and social policy decision-making; and (3) to develop analytical capability in using behavioral research.

Knowledge@Wharton

What Rising Inflation Means for Stock Investors

Familiar hedging options like commodities are no longer safe havens against core inflation, according to new research co-authored by Wharton's Nikolai Roussanov.

Knowledge @ Wharton - 7/20/2021
How Contractors Can Successfully Manage from the Outside

Contractors are outsiders who don’t have the social capital needed to be effective managers, but new research from Wharton’s Peter Cappelli shows how they are leveraging their outsider status for the win.

Knowledge @ Wharton - 7/20/2021
Learning to Be a Better Leader

In his latest book, 'The Edge,' Wharton management professor Michael Useem profiles 10 chief executives and shares their strategies for sustained success.

Knowledge @ Wharton - 7/20/2021