Wendy De La Rosa

Wendy De La Rosa
  • Assistant Professor of Marketing

Contact Information

  • office Address:

    750 Jon M. Huntsman Hall
    3730 Walnut Street
    University of Pennsylvania
    Philadelphia, PA 19104-6340

Teaching

Current Courses

  • MKTG211 - Consumer Behavior

    This course is concerned with how and why people behave as consumers. Its goals are to: (1) provide conceptual understanding of consumer behavior, (2) provide experience in the application of buyer behavior concepts to marketing management decisions and social policy decision-making; and (3) to develop analytical capability in using behavioral research.

    MKTG211001 ( Syllabus )

    MKTG211002 ( Syllabus )

Past Courses

  • MKTG211 - CONSUMER BEHAVIOR

    This course is concerned with how and why people behave as consumers. Its goals are to: (1) provide conceptual understanding of consumer behavior, (2) provide experience in the application of buyer behavior concepts to marketing management decisions and social policy decision-making; and (3) to develop analytical capability in using behavioral research.

Knowledge@Wharton

How to Increase Interest in Government Benefits

Americans would be more likely to claim billions in untapped federal aid if they felt psychological ownership over those benefits, according to a new study from Wharton’s Wendy De La Rosa.

Knowledge @ Wharton - 9/14/2021
The Fed, Inflation and Interest Rates: What’s Ahead?

Federal Reserve Chairman Jerome Powell sent “three significant messages” on the U.S. economic outlook in his address last month in Jackson Hole, Wyoming, according to Wharton’s Christina Parajon Skinner.

Knowledge @ Wharton - 9/14/2021
Confronting Ethical and Moral Dilemmas: Don’t Go It Alone

In this Nano Tool for Leaders, Wharton’s G. Richard Shell explains how “the power of two” can help when you are faced with a moral or ethical dilemma at work.

Knowledge @ Wharton - 9/14/2021