Location: JMHH 741 Conference Room (unless otherwise noted)
Time: 12:00 noon – 1:20 PM (unless otherwise noted)
For Colloquia Scheduling Information and suggestions for additional speakers:
Faculty Coordinators: Ryan Dew SPRING and David Reibstein FALL
For appointments with speakers:
Staff Coordinator: Beth McCarthy
In light of the COVID-19 outbreak and University of Pennsylvania event restrictions, the remaining Marketing Colloquia scheduled for Spring 2020, have been cancelled. We sincerely apologize for any inconvenience this may have caused. We hope you remain safe and healthy, and we look forward to communicating with you about future events soon. Please contact Beth McCarthy (bmccarth@wharton.upenn.edu) if you have any questions.
For more information on how the University of Pennsylvania is responding to the COVID-19 outbreak, visit the Penn Coronavirus website.
Spring Colloquia Speakers
2020
Click on the + next to the speaker’s name for additional information.
Thursday, January 16, 2020 ~ Speaker: Carey Morewedge
Thursday, January 23, 2020 ~ Speaker: Daria Dzyabura
Thursday, January 30, 2020 ~ Speaker: Eva Ascarza
Eva Ascarza
Jakurski Family Associate Professor of Business Administration
Harvard Business School
Overcoming the Cold Start Problem of CRM using
A Probabilistic Machine Learning Approach
Thursday, February 13, 2020 ~ Speaker: Jared Watson
Jared Watson
Assistant Professor of Marketing
New York University, Leonard N. Stern School of Business
Red Flag! The Consequences of Alerting Consumers to Fake Reviews
*TUESDAY, February 25, 2020 ~ Speaker: Dokyun Lee
Thursday, March 19, 2020 ~ Speaker: Hui Li ~ Cancelled
Hui Li
Assistant Professor of Marketing, Carnegie Bosch Junior Faculty Chair
Carnegie Mellon University, Tepper School of Business
*WEDNESDAY, March 25, 2020 ~ Speaker: Etan Green ~ Cancelled
Etan Green
Assistant Professor of Operations, Information and Decisions
University of Pennsylvania, The Wharton School, Operations, Information and Decisions Department
Thursday, April 2, 2020 ~ Speaker: Catherine Tucker ~ Cancelled
Catherine Tucker
Sloan Distinguished Professor of Management Science and Professor of Marketing
MIT, Sloan School of Management
*TUESDAY, April 7, 2020 ~ Speaker: Rima Toure-Tillery ~ Cancelled
Rima Toure-Tillery
Associate Professor of Marketing
Northwestern University, Kellogg School of Management
Thursday, April 16, 2020 ~ Speaker: Christian Hildebrand ~ Cancelled
Christian Hildebrand
Professor of Marketing Analytics
University of St.Gallen (HSG), Institute of Marketing
Thursday, April 23, 2020 ~ Wroe Alderson Lecturer: Professor J. Scott Armstrong ~ Will be Rescheduled
Wroe Alderson Lecture
J. Scott Armstrong
Professor of Marketing
University of Pennsylvania, the Wharton School, Marketing Department
Fall Colloquia Speakers
2019
Click on the + next to the speaker’s name for additional information.
Thursday, September 5, 2019 ~ Speaker: Davide Proserpio
Thursday, October 3, 2019 ~ Speaker: Abigail Sussman
Wednesday, October 16, 2019 ~ Speaker: Hema Yoganarasimhan
Thursday, October 24, 2019 ~ Speaker: Krista Li
Thursday, October 31, 2019 ~ Speaker: Juanjuan Zhang
Juanjuan Zhang
John D. C. Little Professor of Marketing
MIT, Sloan School of Management
Thursday, November 7, 2019 ~ Speaker: Benjamin Keys
Benjamin Keys
Associate Professor of Real Estate
University of Pennsylvania, The Wharton School