Location: Presentations will be held via Zoom
Time: 12:00 noon – 1:20 PM (unless otherwise noted)
For Colloquia Scheduling Information and suggestions for additional speakers:
Faculty Coordinators: Pinar Yildirim (FALL 2020) John McCoy (SPRING 2021)
For appointments with speakers:
Staff Coordinator: Beth McCarthy
In light of the COVID-19 outbreak and University of Pennsylvania event restrictions, the Marketing Colloquia schedule for Spring 2021, will be held via Zoom. We hope you remain safe and healthy, and we look forward to communicating with you about future events soon. Please contact Beth McCarthy (bmccarth@wharton.upenn.edu) if you have any questions.
Please Note: No “In-Person” speakers will be scheduled for Spring 2021. Presentations will be done via Zoom or some other system. Information will be posted as it becomes available.
For more information on how the University of Pennsylvania is responding to the COVID-19 outbreak, visit the Penn Coronavirus website.
Spring Colloquia Speakers
2021
Click on the + next to the speaker’s name for additional information.
Thursday, January 28, 2021 – Speaker: Andrey Simonov
Andrey Simonov
Assistant Professor of Marketing
Columbia University, Columbia Business School
Gaming or Gambling? An Empirical Investigation of the Role of Loot Boxes in Video Games
Thursday, February 18, 2021 – Speaker: Rima Toure-Tillery
Rima Toure-Tillery
Associate Professor of Marketing
Northwestern University, Kellogg School of Management
Good on Paper: How The Decision Context Influences Prosocial Behavior
Thursday, March 11, 2021 – Speaker: David Dubois
David Dubois
Associate Professor of Marketing
INSEAD
When and How Slow Motion Makes Products More Luxurious
Thursday, April 1, 2021 – Speaker: Kaitlin Woolley
Kaitlin Woolley
Assistant Professor of Marketing
Cornell University, SC Johnson Cornell College of Business
Motivation from an Experiential (vs. Material) Product Focus
Fall Colloquia Speakers
2020
Click on the + next to the speaker’s name for additional information.
Thursday, September 3, 2020 - Speaker: Daniela Schmitt
Daniela Schmitt
Postdoctoral Research Fellow
Wharton Marketing, University of Pennsylvania
How Much Content Should Be Paid? Managing Freemium
Along The Customer Journey
- ABSTRACT
- ZOOM: Thursday, September 3, 2020 12.00 PM to 1.20 PM
Thursday, September 10, 2020 - Speaker: Wendy De La Rosa
Wendy De La Rosa
Marketing, PhD Candidate
Stanford University, GSB
The Impact of Payment Frequency on Subjective Wealth Perceptions and Discretionary Spending
- ABSTRACT
- PAPER
- WEB APPENDIX
- ZOOM: Thursday, September 10, 2020 12.00 PM to 1.20 PM
WEDNESDAY, September 16, 2020 - Speaker: Qi Yu
Qi Yu
Doctoral Student
Wharton Marketing Department
The Dark Side of Assortment Expansion: Increased Price Sensitivity in Existing Categories
- ABSTRACT
- ZOOM: Wednesday, September 16, 2020 12.00 PM to 1.20 PM
Thursday, September 24, 2020 - Speaker: Dan Schley
Dan Schley
Associate Professor, Department of Marketing Management
Rotterdam School of Management (RSM), Erasmus University Rotterdam
How Categorization Shapes The Probability Weighting Function
Thursday, October 8, 2020 - Speaker: Dafna Goor
Dafna Goor
Assistant Professor of Marketing
London Business School
Status Pivoting
- ABSTRACT
- PAPER
- WEB APPENDIX
- ZOOM: Thursday, October 8, 2020 12.00 PM to 1.20 PM
Thursday, October 22, 2020 - Speaker: Anita Rao
Thursday, November 5, 2020 - Speaker: Navdeep Sahni
Navdeep Sahni
Associate Professor of Marketing
Stanford University, GSB
Are Consumers Averse to Sponsored Messages? The Role of Search Advertising in Information Discovery
Thursday, November 19, 2020 - Speaker: Kalinda Ukanwa
Kalinda Ukanwa
Assistant Professor of Marketing
USC, Marshall School of Business