John McCoy

John McCoy
  • Assistant Professor of Marketing

Contact Information

  • office Address:

    766 Jon M. Huntsman Hall
    3730 Walnut Street
    University of Pennsylvania
    Philadelphia, PA 19104

Research Interests: mathematical models of judgment and decision making; computational cognitive science; crowd wisdom; forecasting

Links: Personal Website

Overview

For more information and recent news, please see http://www.jpmccoy.com

John McCoy is an Assistant Professor of Marketing at the Wharton School. His research deals with the processes underlying human judgment and decision making, and applying our knowledge of such processes to problems in marketing. Methodologically, he uses a combination of behavioral experiments and computational modeling, drawing on ideas and techniques from psychology, economics, marketing, Bayesian statistics, and computer science. Much of his current work focuses on better ways to aggregate judgments from multiple individuals, including in situations where the majority may be wrong and the truth may be unverifiable. Popular accounts of his work have appeared in places like the Wall Street Journal, NPR, and the New Yorker.

 

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Research

  • Siyuan Yin, H. Arkes, John McCoy, Morris A. Cohen, Barbara Mellers (2021), Conflicting Goals Influence Physicians’ Expressed Beliefs to Patients and Colleagues, Medical Decision Making.

In the News

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Latest Research

Siyuan Yin, H. Arkes, John McCoy, Morris A. Cohen, Barbara Mellers (2021), Conflicting Goals Influence Physicians’ Expressed Beliefs to Patients and Colleagues, Medical Decision Making.
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In the News

Is There Really Wisdom in the Crowd?

New Wharton research says that a better way to crowdsource ideas is to avoid the most popular answer to a question and select the “surprisingly popular” one. Read More

Knowledge at Wharton - 1/28/2019
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Data: Crowdsourcing, Global Warming, Fintech Lenders, and More

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Wharton Magazine - 04/19/2019