John McCoy

John McCoy
  • Assistant Professor of Marketing

Contact Information

  • office Address:

    752 Jon M. Huntsman Hall
    3730 Walnut Street
    University of Pennsylvania
    Philadelphia, PA 19104

Research Interests: mathematical models of judgment and decision making; computational cognitive science; crowd wisdom; forecasting

Links: Personal Website

Overview

For more information and recent news, please see http://www.jpmccoy.com

John McCoy is an Assistant Professor of Marketing at the Wharton School. His research deals with the processes underlying human judgment and decision making, and applying our knowledge of such processes to problems in marketing. Methodologically, he uses a combination of behavioral experiments and computational modeling, drawing on ideas and techniques from psychology, economics, marketing, Bayesian statistics, and computer science. Much of his current work focuses on better ways to aggregate judgments from multiple individuals, including in situations where the majority may be wrong and the truth may be unverifiable. Popular accounts of his work have appeared in places like the Wall Street Journal, NPR, and the New Yorker.

 

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Teaching

Past Courses

  • MKTG611 - MARKETING MANAGEMENT

    This course addresses how to design and implement the best combination of marketing efforts to carry out a firm's strategy in its target markets. Specifically, this course seeks to develop the student's (1) understanding of how the firm can benefit by creating and delivering value to its customers, and stakeholders, and (2) skills in applying the analytical concepts and tools of marketing to such decisions as segmentation and targeting, branding, pricing, distribution, and promotion. The course uses lectures and case discussions, case write-ups, student presentations, and a comprehensive final examination to achieve these objectives.

  • MKTG973 - RESEARCH SEM MKTG PART A

    This course is taught collectively by the faculty members from the Marketing Department. It is designed to expose Doctoral students to the cutting-edge research in marketing models in order to help them to define and advance their research interests. This course will offer: in-depth discussions on some important topics in marketing by experts in respective areas; tools, and methodologies required for conducting research in those areas; broad exposure to our faculty members and their proven research styles.

Knowledge@Wharton

Is Data Privacy Real? Don’t Bet on It

Companies often claim individuals’ data can be kept private if personally identifiable information remains hidden. But being anonymous is not easy, say experts from Penn’s Warren Center for Network and Data Sciences.

Knowledge @ Wharton - 2019/08/23
How Can Hospitals Best Manage the Uneven Flow of Patients?

Wharton's Hummy Song examines the common hospital practice of capacity pooling and whether it’s the best way to manage the mismatch between the number of patients and available beds.

Knowledge @ Wharton - 2019/08/23
Beating the Giants: Zhongliang’s Strategy for Growth

Stories of success in China’s real estate market invariably come from the country’s largest firms. But not always. The stunning rise of China’s Zhongliang Group Limited is one such exception. Its triumph is a reminder that strategy, not scale, anchors a firm’s competitiveness. Zhongliang, founded in China’s entrepreneurial heartland of Wenzhou, experienced rapid national expansion

Knowledge @ Wharton - 2019/08/20