John McCoy

John McCoy
  • Assistant Professor of Marketing

Contact Information

  • office Address:

    752 Jon M. Huntsman Hall
    3730 Walnut Street
    University of Pennsylvania
    Philadelphia, PA 19104

Research Interests: human judgment; mathematical decision-making

Teaching

Current Courses

  • MKTG611 - Marketing Management

    This course addresses how to design and implement the best combination of marketing efforts to carry out a firm's strategy in its target markets. Specifically, this course seeks to develop the student's (1) understanding of how the firm can benefit by creating and delivering value to its customers, and stakeholders, and (2) skills in applying the analytical concepts and tools of marketing to such decisions as segmentation and targeting, branding, pricing, distribution, and promotion. The course uses lectures and case discussions, case write-ups, student presentations, and a comprehensive final examination to achieve these objectives.

    MKTG611001

    MKTG611003

    MKTG611005

    MKTG611007

Past Courses

  • MKTG611 - MARKETING MANAGEMENT

    This course addresses how to design and implement the best combination of marketing efforts to carry out a firm's strategy in its target markets. Specifically, this course seeks to develop the student's (1) understanding of how the firm can benefit by creating and delivering value to its customers, and stakeholders, and (2) skills in applying the analytical concepts and tools of marketing to such decisions as segmentation and targeting, branding, pricing, distribution, and promotion. The course uses lectures and case discussions, case write-ups, student presentations, and a comprehensive final examination to achieve these objectives.

Knowledge@Wharton

Why China’s Economic Troubles Run Deep

Excessive debt, increasing state control of the economy and fears over an end to reforms are undermining confidence in the Chinese economy, experts say.

Knowledge @ Wharton - 2018/10/23
The Student Debt Crisis: Could It Slow the U.S. Economy?

Growing student loan debt is “changing the culture of America,” says one expert, and it impacts the economic choices we make all the way through retirement.

Knowledge @ Wharton - 2018/10/22
Improving U.S. Infrastructure: Getting Past the ‘Coupon Effect’

Former White House infrastructure adviser D.J. Gribbin and Wharton's Kent Smetters discuss the right path forward for improving aging roads, bridges and other transportation systems.

Knowledge @ Wharton - 2018/10/22