Pinar Yildirim

Pinar Yildirim
  • Assistant Professor of Marketing

Contact Information

  • office Address:

    748 Jon M. Huntsman Hall
    3730 Walnut Street
    University of Pennsylvania
    Philadelphia, PA 19104-6304

Research Interests: advertising, industrial organization, media, news media, open innovation, political economy, privacy, social media, social networks, two-sided matching

Links: SSRN Page, Google Scholar, Google Column, Personal Website

Overview

My Wharton page is updated very infrequently. For up to date information about my research please visit here.

 

Pinar Yildirim is Assistant Professor of Marketing and Senior Fellow at the Leonard Davis Institute. She joined Wharton School in 2012. She is teaching at the MBA and undergraduate programs and is a frequent contributor for Knowledge@Wharton and Wharton Business Radio.

Pinar’s research areas are media and information economics. She focuses on applied theory and applied economics on online platforms, advertising, networks, media and politics. Her research appeared in top management and marketing journals including Marketing Science, Journal of Marketing Research, Management Science, and Journal of Marketing. Her research has received numerous grants and honors, from instititions like the Net Institute, Royal Economic Society, and Marketing Science Institute.

Pinar has industrial experience in firms including Fiat, Renault and Bosch. She conducted research with Facebook, GlaxoSmithKline, PNC Bank, Red Cross, Social Bicycles. She holds Ph.D. degrees in Marketing & Business Economics and Engineering from the University of Pittsburgh.

In 2016 she was named among the 2017 Marketing Science Institute Young Scholars, a biennial award given to potential leaders of the next generation of marketing academics.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 




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Research

For up to date information on my research please visit www.pinaryildirim.com

Teaching

Professor Yildirim teaches Marketing Research in the Wharton Undergraduate and Graduate Program.

Current Courses

  • MKTG277 - Marketing Strategy

    This course views marketing as both a general management responsibility and an orientation of an organization that helps one to create, capture and sustain customer value. The focus is on the business unit and its network of channels, customer relationships, and alliances. Specifically, the course attempts to help develop knowledge and skills in the application of advanced marketing frameworks, concepts, and methods for making strategic choices at the business level.

    MKTG277001 ( Syllabus )

    MKTG277002 ( Syllabus )

  • MKTG777 - Marketing Strategy

    This course views marketing as both a general management responsibility and an orientation of an organization that helps one to create, capture and sustain customer value. The focus is on the business unit and its network of channels, customer relationships, and alliances. Specifically, the course attempts to help develop knowledge and skills in the application of advanced marketing frameworks, concepts, and methods for making strategic choices at the business level.

    MKTG777001 ( Syllabus )

Past Courses

  • MKTG212 - DATA & ANLZ FOR MKTG DEC

    Firms have access to detailed data of customers and past marketing actions. Such data may include in-store and online customer transactions, customer surveys as well as prices and advertising. Using real-world applications from various industries, the goal of the course is to familiarize students with several types of managerial problems as well as data sources and techniques, commonly employed in making effective marketing decisions. The course would involve formulating critical managerial problems, developing relevant hypotheses, analyzing data and, most importantly, drawing inferences and telling convincing narratives, with a view of yielding actionable results.

  • MKTG277 - MARKETING STRATEGY

    This course views marketing as both a general management responsibility and an orientation of an organization that helps one to create, capture and sustain customer value. The focus is on the business unit and its network of channels, customer relationships, and alliances. Specifically, the course attempts to help develop knowledge and skills in the application of advanced marketing frameworks, concepts, and methods for making strategic choices at the business level.

  • MKTG712 - DATA & ANLZ FOR MKTG DEC

    Firms have access to detailed data of customers and past marketing actions. Such data may include in-store and online customer transactions, customer surveys as well as prices and advertising. Using real-world applications from various industries, the goal of the course is to familiarize students with several types of managerial problems as well as data sources and techniques, commonly employed in making effective marketing decisions. The course would involve formulating critical managerial problems, developing relevant hypotheses, analyzing data and, most importantly, drawing inferences and telling convincing narratives, with a view of yielding actionable results.

  • MKTG777 - MARKETING STRATEGY

    This course views marketing as both a general management responsibility and an orientation of an organization that helps one to create, capture and sustain customer value. The focus is on the business unit and its network of channels, customer relationships, and alliances. Specifically, the course attempts to help develop knowledge and skills in the application of advanced marketing frameworks, concepts, and methods for making strategic choices at the business level.

Awards and Honors

  • MSI Young Scholar, 2016
  • Mack Institute Research Grant, 2014
  • Dean’s Research Grant, 2014
  • Zicklin Center Research Support, 2014
  • ISMS Doctoral Consortium – Faculty Fellow, 2013
  • Wharton- Dean’s Research Fund Recipient, 2013
  • Wharton Mack Center Research Funding Support, 2013
  • Wharton Public Policy Initiative Summer Research Program Grant, 2013
  • Beta Gamma Sigma Honor Society, 2012
  • Wharton Customer Analytics Initiative, American Red Cross Grant, 2012
  • INFORMS Future Academician Colloquium Fellow, 2008 Description

     

     
     
  • AMA-Sheth Foundation Doctoral Consortium Fellow, 2008 Description

     

     
     
  • University of Pittsburgh Honoree, 2008 Description

     

     
     

In the News

Knowledge @ Wharton

Activity

Latest Research

Pinar Yildirim (2018), Optimizing online recurring promotions for dual-channel retailers: Segmented markets with multiple objectives, European Journal of Operations Research.
All Research

In the News

Will AI Save Journalism — or Kill It?

Many of the largest and most reputable news outlets in the world are using or dabbling in AI to expand their coverage. But as journalism robots proliferate, concern about their impact is growing.

Knowledge @ Wharton - 2019/04/9
All News

Awards and Honors

MSI Young Scholar 2016
All Awards