Marketing Department Colloquia

Past MKTG Department
Colloquia Series
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
2012-2013
2013-2014
2014-2015

Wroe Alderson
Distinguished Speaker Series

2015 Wroe Alderson Lecture

2015-2016

Location: JMHH 741 Conference Room
Time: 12:00 noon -1:20 PM (unless otherwise noted)

For Colloquia Scheduling Information and suggestions for additional speakers:
Faculty Coordinators:Bob Meyer and Raghu Iyengar

For appointments with speakers:
Staff Coordinator: Beth McCarthy

 

SPRING 2016

Date Speaker Abstract/Paper
Thursday
January 14, 2016
None Scheduled

 
 
Thursday
January 21, 2016
Janet Schwartz
Assistant Professor of Marketing; Irving H. LaValle Professor
Tulane University, A.B. Freeman School of Business
Does Common Knowledge Level the Playing Field?
Thursday
January 28, 2016
 
None Scheduled

 
 
Thursday
February 4, 2016
 
None Scheduled

 
 
Thursday
February 11, 2016
None Scheduled

 
 
Thursday
February 18, 2016
None Scheduled

 
 
Thursday
February 25, 2016
None Scheduled

 
 
Thursday
March 3, 2016
Aniko Oery
Assistant Professor of Marketing
Yale School of Management
Encouraging Word of Mouth: Free Contracts, Referral Programs, or Both?
Thursday
March 10, 2016
Spring Break - None Scheduled

 
 
Thursday
March 17, 2016
Elizabeth Webb
Assistant Professor of Marketing
Columbia University, Graduate School of Business
Is Broad Bracketing Always Better? How Outcome Aggregation Leads to More Consistent Risk Preferences
Thursday
March 24, 2016
Alex Imas
Assistant Professor
Carnegie Mellon University, Social and Decision Sciences
 

Opening the Books on Mental Accounting
Thursday
March 31, 2016
Anthony Dukes
Associate Professor of Marketing
University of Southern California, Marshall School of Business
Exploiting Hassle Costs by Tiered Customer Complaint Management
Thursday
April 7, 2016
Emily Falk
Associate Professor of Communication
Annenberg School for Communication, University of Pennsylvania
Neural Predictors of Behavior Change
Thursday
April 14, 2016
Time: 3:00 PM
Room: 255 JMHH

 
Wroe Alderson Lecturer
Dominique Hanssens

Bud Knapp Professor of Marketing
UCLA, Anderson Graduate School of Management
Performance Growth and Opportunistic Marketing Spending
Thursday
April 21, 2016
Kristina Durante
Associate Professor of Marketing & PhD Program Coordinator
Rutgers Business School—Newark and New Brunswick
The Effect of Stress on Consumer Saving and Spending
Thursday
May 5, 2016
Bart de Langhe
Assistant Professor of Marketing
University of Colorado Boulder, Leeds School of Business
 
Understanding and Financial Decision-Making
Thursday
May 12, 2016

Ellen Evers
Assistant Professor
University of California, Berkeley, Haas School of Business

Sets - How the Organization of Products Affects Judgment & Choice

FALL 2015

Date Speaker Abstract/Paper
Thursday
September 3, 2015
Berkeley Dietvorst
Doctoral Candidate, Operations & Information Management Department
The Wharton School, University of Pennsylvania
Algorithm Aversion
Thursday
September 10, 2015
Alix Barasch
Doctoral Candidate, Marketing Department
The Wharton School, University of Pennsylvania
The Other Side of Sharing: How Photo-taking Goals Impact Evaluations of Experiences
Thursday
September 17, 2015
Yanhao (Max) Wei
Doctoral Candidate, Economics Department
University of Pennsylvania
Imitation vs. Innovation: Product Similarity Network in the Motion Picture Industry
Thursday
September 24, 2015
None Scheduled

 

Thursday
October 1, 2015
None Scheduled
Thursday
October 8, 2015
Pavel Kireyev
Harvard Business School
Prize Allocation and Entry in Ideation Contests
Thursday
October 15, 2015
Gideon Nave
California Institute of Technology
Single Dose Testosterone Administration Increases Preferences for Status Products and Brands
Thursday
October 22, 2015
Daniella Kupor
Stanford University, GSB
Consumer, Interrupted
Thursday
October 29, 2015
Alexander Genevsky
Stanford University, Psychology
Affective Predictors of Market-Level Consumer Behavior
Tuesday
November 3, 2015
Ioana Popescu
Professor of Decision Sciences and Strategy & Chaired Professor of Revenue Management
INSEAD
Revenue Models for Off-Grid Energy Access at the Bottom of the Pyramid
Thursday
November 5, 2015
Anna Tuchman
Stanford University, GSB
Advertising and Demand for Addictive Goods: The Effects of E-Cigarette Advertising
Thursday
November 12, 2015
Jordan Etkin
Assistant Professor of Marketing
Duke University, The Fuqua School of Business
The Hidden Cost of Personal Quantification
Thursday
November 19, 2015
None Scheduled  
Thursday
November 26, 2015
Thanksgiving Break - No Colloquia   
Thursday
December 3, 2015
Renana Peres
Assistant Professor of Marketing
Hebrew University of Jerusalem (Visiting Faculty, New York University)
Pre-release Word-of-Mouth Dynamics:
   The Role of Spikes
Thursday
December 10, 2015
Yi Zhu
Assistant Professor of Marketing
University of Minnesota: Twin Cities, Carlson School of Management
Prominent Attributes
Thursday
December 17, 2015
Kanishka Misra
Assistant Professor of Marketing
University of Michigan, Ross School of Business
Dynamic Robust Pricing with Multi-Armed Bandits