Marketing Department Colloquia

Past MKTG Department
Colloquia Series
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
2012-2013
2013-2014
Wroe Alderson
Distinguished Speaker Series

2014-2015

Location: JMHH 741 Conference Room
Time: 3:00-4:20 PM (unless otherwise noted)

For Colloquia Scheduling Information and suggestions for additional speakers:
Faculty Coordinators:Ron Berman and Deborah Small

For appointments with speakers:
Staff Coordinator: Beth McCarthy

SPRING 2015

Date Speaker Abstract/Paper
Thursday
January 15, 2015
Jean-Pierre Dube
Sigmund E. Edelstone Professor of Marketing
University of Chicago Booth School of Business
Self-Signaling And Pro-Social Behavior: A Cause Marketing Mobile Field Experiment
Thursday
January 22, 2015
Sharad Goel
Assistant Professor of Management Science & Engineering
Stanford University
Do-Not-Track and the Economics of Third-Party Advertising
Thursday
January 29, 2015
Canceled Pending
  • Abstract
  • Paper
Thursday
February 5, 2015
Leaf Van Boven
Professor, Psychology and Neuroscience
University of Colorado
Perceiving Political Polarization in the United States: Identity, Extremity, and Implications for Climate Policy
Thursday
February 12, 2015
Kristin Diehl
Associate Professor of Marketing
USC Marshall School of Business
Making the Most of It: When and How Savoring the Future Enhances Consumption Enjoyment
Thursday
February 19, 2015
None Scheduled  
Thursday
February 26, 2015
None Scheduled  
Thursday
March 5, 2015
TBA  
Thursday
March 12, 2015
None Scheduled - Spring Break  
Thursday
March 19, 2015
Vladas Griskevicius
Board of Overseers Professor of Marketing and Psychology, Marketing Department Co-Chair Marketing    
Carlson School of Management, University of Minnesota
Pending
  • Abstract
  • Paper
Thursday
March 26, 2015
Michael Trusov
Associate Professor     
University of Maryland, Robert H. Smith School of Business
Pending
  • Abstract
  • Paper
Thursday
April 2, 2015
Phil Fernbach
Assistant Professor, Marketing     
University of Colorado Leeds
Pending
  • Abstract
  • Paper
Thursday
April 9, 2015
Abby Sussman
Assistant Professor of Marketing
University of Chicago, Booth
Pending
  • Abstract
  • Paper
Thursday
April 16, 2015 

Room: JMHH 350
WROE ALDERSON
George Day
Geoffrey T. Boisi Professor
Professor of Marketing
Co-Director of the Mack Institute for Innovation Management
University of Pennsylvania, The Wharton School
 
Pending
  • Abstract
  • Paper
Thursday
April 23, 2015
Andrew Sweeting
Associate Professor of Economics
University of Maryland
Pending
  • Abstract
  • Paper

FALL 2014

Date Speaker Abstract/Paper
Thursday
August 28, 2014
Jeffrey Cexun Cai
Doctoral Candidate, Marketing Department
The Wharton School, University of Pennsylvania
Silent or Salient? Perks and Perils of Performance Posting
Thursday
September 4, 2014
Arun Gopalakrishnan
Doctoral Candidate, Marketing Department
The Wharton School, University of Pennsylvania
Which Curve Are You On? A Latent Relationship Trajectory Model of Customer Behavior
Thursday
September 11, 2014
None Scheduled  
Thursday
September 18, 2014
Stephen Spiller
Assistant Professor of Marketing
UCLA, Anderson
The Perceived Value of Money Depends on Irrelevant Uses
Thursday
September 25, 2014
None Scheduled  
Thursday
October 2, 2014
None Scheduled  
Thursday
October 9, 2014
None Scheduled  
Thursday
October 16, 2014
Minah Jung
Haas School of Business
University of California, Berkeley
Selfish and Kind: An Examination of Consumer Elective Pricing
Thursday
October 23, 2014
None Scheduled  
Thursday
October 30, 2014
Xiao Liu
Carnegie Mellon University
Overhaul Overdraft Fees: Creating Pricing and Product Design Strategies with Big Data
Thursday
November 6, 2014
Øystein Daljord
Stanford University
Commitment, Vertical Restraints, and Dynamic Pricing of Durable Goods
Thursday
November 13, 2014
None Scheduled  
Thursday
November 20 2014
Markus Mobius
Principal Researcher, Microsoft Research, New England Lab &
Associate Professor of Information, School of Information, University of Michigan
Treasure Hunt: Social Learning in the Field
Thursday
November 27, 2014
None Scheduled - Thanksgiving Holiday  
Thursday
December 4, 2014
Pedro Gardete
Assistant Professor of Marketing
Stanford Graduate School of Business, Stanford University
Informative Advertising with Discretionary Search