Marketing Department Colloquia

Past MKTG Department
Colloquia Series
Wroe Alderson
Distinguished Speaker Series


Location: JMHH 741 Conference Room
Time: 3:00-4:20 PM (unless otherwise noted)

For Colloquia Scheduling Information and suggestions for additional speakers:
Faculty Coordinator: Pinar Yildirim

For appointments with speakers:
Staff Coordinator: Beth McCarthy



Date Speaker Abstract/Paper

Thursday, January 16, 2014
Susan Athey
Professor of Economics
School of Humanities and Sciences, Stanford
Designing Large Advertising Markets Where Agents Have Heterogeneous Objectives: A Structural Empirical Approach

Thursday, January 23, 2014
Chrysanthos Dellarocas
Professor, Chairman, Information Systems
School of Management, Boston University
Attention Allocation in Information-Rich Environments: The Case of News Aggregators

Thursday, January 30, 2014
None Scheduled


Thursday, February 6, 2014
Joseph Alba
James W. Walter Eminent Scholar Chair, Distinguished Professor, Chair, Department of Marketing
University of Florida, Warrington College of Business Administration
A Marketing Perspective on Free Will

Thursday, February 13, 2014

None Scheduled


Thursday, February 20, 2014

None Scheduled

Thursday, February 27, 2014

None Scheduled


Thursday, March 6, 2014
Harikesh Nair
Associate Professor of Marketing
Stanford University

Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation

Thursday, March 13, 2014

None Scheduled


Thursday, March 20, 2014
Juliano Laran
Associate Professor, Marketing
University of Miami
Managing Goal Pursuit

Thursday, March 27, 2014

None Scheduled


Thursday, April 3, 2014

Mitchell J Lovett
Assistant Professor of Marketing
Simon Business School, University of Rochester
The Role of Paid and Earned Media in Building Entertainment Brands: Reminding, Informing, and Enhancing Enjoyment

Thursday, April 10, 2014
  • Abstract


Thursday, April 17, 2014

Location: G30 JMHH

Wroe Alderson Distinguished Lecture

Leonard Lodish
Samuel R. Harrell Emeritus Professor Leader and Co-founder, Global Consulting Practicum Emeritus Professor of Marketing
The Wharton School, The University of Pennsylvania


Some Learnings (Lessons) That I Have Found Valuable After 45 Years In Marketing Science

Thursday, April 24, 2014
Aradhna Krishna
Dwight F. Benton Professor of Marketing
Ross School of Business, University of Michigan
  • Abstract

FALL 2013

Date Speaker Abstract/Paper

Thursday, August 29, 2013

Jonathan Berman
Doctoral Candidate, Marketing Department
The Wharton School, University of Pennsylvania

Self‐interest without Selfishness: The Hedonic Benefit of Imposed Selfinterest

Wednesday, September 04, 2013, 12:00 - 1:20

Cindy Chan
Doctoral Candidate, Marketing Department
The Wharton School, University of Pennsylvania

Experiential Gifts Are More Socially Connecting than Material Gifts

Thursday, September 12, 2013

Jae Lee
Doctoral Candidate, Marketing Department
The Wharton School, University of Pennsylvania

Social Learning and Network Characteristics - The Impact of Homophily and Balance

Tuesday, September 24, 2013

Daria Dzyabura
Assistant Professor of Marketing
NYU, Stern

The Role of Changing Utility in Product Search

Thursday, September 26, 2013

So-Eun Park 
University of California at Berkeley

Consumer Surplus Moderated Price Competition

Tuesday, October 08, 2013

Bryan Bollinger
Assistant Professor of Marketing
NYU, Stern

Learning-by-doing in the Solar Photovoltaic Industry

Thursday, October 10, 2013

Clarence Lee
Harvard Business School

Designing Freemium: a Model of Consumer Usage, Upgrade, and Referral Dynamics

Thursday, October 17, 2013

Donald Ngwe
Columbia University

Why Outlet Stores Exist: Reducing Cannibalization While Extending Markets

Thursday, October 24, 2013

Ron Berman
University of California, Berkeley

Beyond the Last Touch: Attribution in Online Advertising

Thursday, October 31, 2013

Avery Haviv
Rotman School of Management, University of Toronto

Does Purchase Without Search Explain Counter Cyclic Pricing?

Thursday, November 07, 2013

Adrian Albert
Stanford University

Data-Driven Marketing for Sustainability on the Energy Grid

Thursday, November 14, 2013

Szu-Chi Huang
Assistant Professor of Marketing
Stanford University

What Drives You? A Dynamic Analysis of Motivation in Different Stages of Goal Pursuit

Thursday, November 21, 2013

None Scheduled



Thursday, December 05, 2013

Maferima Toure-Tillery 
Assistant Professor of Marketing
Northwestern University

It Wasn’t Me:  The Effect of Perceived Self-Diagnosticity on Adherence to Goals and Standards

Thursday, December 12, 2013

Jiwoong Shin
Associate Professor of Marketing
Yale School of Management

Managing Buzz