Location: JMHH 741 Conference Room
Time: 3:00-4:20 PM (unless otherwise noted)
For Colloquia Scheduling Information and suggestions for additional speakers:
Contact: Rom Schrift (215) 573-7021
For appointments with speakers:
Contact: Beth McCarthy (215) 573-4831
Spring 2012
| Date | Speaker | Topic |
| Thursday January 19 |
Arun Gopalakrishnan PhD Student, 2nd Year Marketing The Wharton School, University of Pennsylvania & Jeffrey Cexun Cai PhD Student, 2nd Year Marketing The Wharton School, University of Pennsylvania |
A Cross-Cohort Changepoint Model for Customer Base Analysis |
| Thursday January 26 |
Brett R. Gordon Class of 1967 Associate Professor of Business Columbia Business School, Columbia University |
Advertising Effects in Presidential Election
and |
| *Tuesday January 31 |
William Rand Assistant Professor Robert H. Smith School of Business, University of Maryland |
Differential Adaptive Diffusion |
| Thursday February 2 |
Jae Lee PhD Student, 3rd Year Marketing The Wharton School University of Pennsylvania & Valeria Montero PhD Student, 2nd Year Marketing The Wharton School University of Pennsylvania |
Social Learning and Trial on the Internet |
| Thursday February 9 |
Catherine Tucker Douglas Drane Career Development Professor in IT and Management and Associate Professor of Marketing Sloan School of Management, MIT |
Social Adverstising |
| Thursday February 16 |
None Scheduled | |
| Thursday February 23 |
None Scheduled | |
| Thursday March 1 |
Cindy Chan PhD Student, 3rd Year Marketing The Wharton School, University of Pennsylvania & Jonathan Berman PhD Student, 3rd Year Marketing The Wharton School, University of Pennsylvania |
Gratitude, Guilt and Gift-Giving
& Self-interest withouth Selfishness: The Hedonic Benefit of Imposed Self-Interest |
| Thursday March 8 |
None Scheduled – Spring Break | |
| Thursday March 15 |
None Scheduled | |
| Thursday March 22 |
Zakary Tormala Associate Professor of Marketing Graduate School of Business, Stanford University |
The Preference for Potential |
| Thursday March 29 |
None Scheduled | |
| Thursday April 5 |
None Scheduled | |
| Thursday April 12 |
Ayelet Gneezy Assistant Professor, Marketing University of California, San Diego |
Pay What You Want, Identify and Self Signaling in Markets |
| Thursday April 19 Wroe Alderson Speaker SeriesRoom: JMHH 250 |
David Aaker E.T. Grether Professor Emeritus of Marketing and Public Policy Haas School of Business, University of California, Berkeley |
Forget Brand Preference, Win the Brand Relevance Battle |
Fall 2011
| Date | Speaker | Topic |
| Thursday September 8 |
Vibhanshu Abhishek, PhD Candidate Operations and Information Management, The Wharton School, University of Pennsylvania | Reselling or Platform-Selling? Channel Structures in Electronic Retailing |
| Thursday September 15 |
Amit Bhattacharjee, PhD Candidate Marketing Department, The Wharton School, University of Pennsylvania | Tip of the Hat, Wag of the Finger: How Moral Decoupling Enables Consumers to Admire and Admonish |
| Thursday September 22 |
Dina Mayzlin Associate Professor of Marketing Yale School of Management |
Promotional Reviews: An Empirical Investigation of Online Review Manipulation |
| Thursday September 29 |
||
| Thursday October 6 |
Kaifu Zhang, PhD Candidate, INSEAD | Social Media Competition: Differentiation with Use-Generated Content |
| Thursday October 13 |
||
| Thursday October 20 |
Yang Li, PhD Candidate, Columbia Business School, Columbia University | An Empirical Study of National vs. Local Pricing under Multimarket Competition |
| Thursday October 27 |
||
| Thursday November 3 |
Amin Sayedi, PhD Candidate, Tepper School of Business, Carnegie Mellon University | Competitive Poaching in Sponsored Search Advertising and Strategic Impact on Traditional Advertising |
| Thursday November 10 |
Peter Stüttgen, PhD Candidate, Tepper School of Business, Carnegie Mellon University | A Satisficing Choice Model |
| Thursday November 17 |
Tuba Pinar Yildirim, PhD Candidate, Katz Graduate School of Business, University of Pittsburgh | User-Generated Content in News Media |