Yu Zhao

Yu Zhao
  • Doctoral Student

Contact Information

  • home Address:

    726.8 Jon M. Huntsman Hall, 3730 Walnut Street, University of Pennsylvania, Philadelphia, PA 19104

Overview

I am a Ph.D. candidate on the quantitative marketing track. My research focuses on topics in digital economy, privacy, and economics of information. In my research, I investigate how the presence (or absence) of information affects the digital economy, from firm outcomes to consumer decisions.

 

 

 

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Knowledge at Wharton

Former Levi’s CEO on Revitalizing a Brand — and the Right Way to Wash Jeans

Former Levi’s CEO Chip Bergh talks to Wharton’s Barbara Kahn and Americus Reed about reviving the iconic brand, purpose-driven marketing, and preserving your denim.…Read More

Knowledge @ Wharton - 4/23/2024
Why Is Financial Literacy Important? | Olivia S. Mitchell

Professor Olivia S. Mitchell explains why financial literacy education should be lifelong.…Read More

Knowledge @ Wharton - 4/23/2024
From Amazon to Uber: Why Platform Accountability Requires a Holistic Approach

Platform companies like Uber, Amazon, and Instacart wield immense influence over workers. New research co-authored by Wharton’s Lindsey Cameron offers a framework that integrates different approaches to level the playing field for all users. …Read More

Knowledge @ Wharton - 4/22/2024