Yu Zhao

Yu Zhao
  • Doctoral Student

Contact Information

  • home Address:

    726.8 Jon M. Huntsman Hall, 3730 Walnut Street, University of Pennsylvania, Philadelphia, PA 19104

Overview

I am a Ph.D. candidate on the quantitative marketing track. I am interested in digital economics, consumer search and consumer learning. Prior to joining Wharton’s Marketing Doctoral Program, I studied Economics jointly at Beijing Jiaotong University and University of Cincinnati. After that, I received a Master of Science in Economics at University of Wisconsin-Madison.

 

 

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Knowledge at Wharton

Why Capital Investment in Equipment Doesn’t Hurt Employment

A new study co-authored by Wharton’s Daniel G. Garrett shows that giving businesses tax breaks for investment in new equipment doesn’t lead them to replace workers with machines. Read More

Knowledge @ Wharton - 2/7/2023
How Analytics Can Boost Competitiveness in Sports

Wharton’s Eric Bradlow and FanDuel CEO Amy Howe discuss how analytics can benefit teams, players, and customers while ensuring the necessary data protections.Read More

Knowledge @ Wharton - 1/31/2023
How Jazz Can Unlock Your Team’s Next Breakthrough

“Generative conversations,” in which multiple perspectives are integrated to kindle new solutions, are a powerful way to address the complex challenges facing organizations. Experts from Wharton and SEB explain the neuroscience behind why they work.Read More

Knowledge @ Wharton - 1/27/2023