Yu Zhao

Yu Zhao
  • Doctoral Student

Contact Information

  • home Address:

    726.8 Jon M. Huntsman Hall, 3730 Walnut Street, University of Pennsylvania, Philadelphia, PA 19104

Overview

I am a Ph.D. candidate on the quantitative marketing track. My research focuses on topics in digital economy, privacy, and economics of information. In my research, I investigate how the presence (or absence) of information affects the digital economy, from firm outcomes to consumer decisions.

 

 

 

Continue Reading

Knowledge at Wharton

Summer Reading: Wharton Faculty Picks

Wharton professors recommend their favorite books, from leadership primers to biographies and social commentary.Read More

Knowledge @ Wharton - 7/23/2024
What Does Your Writing Style Say About You?

Wharton’s Jonah Berger explains how writing style can predict future success.Read More

Knowledge @ Wharton - 7/23/2024
How to Align Private Equity Motives with Nursing Home Outcomes

Nursing home reforms could include helping elderly patients overcome information frictions, linking payments with performance, and strengthening ratings, according to Wharton research.Read More

Knowledge @ Wharton - 7/22/2024