Yu Zhao

Yu Zhao
  • Doctoral Student

Contact Information

  • home Address:

    726.8 Jon M. Huntsman Hall, 3730 Walnut Street, University of Pennsylvania, Philadelphia, PA 19104


I am a Ph.D. candidate on the quantitative marketing track. My research focuses on topics in digital economy, privacy, and economics of information. In my research, I investigate how the presence (or absence) of information affects the digital economy, from firm outcomes to consumer decisions.

My research has been recognized through grants and fellowships from the Mack Institute in 2021 and 2023, in addition to receiving grants from the Marketing Science Institute. Furthermore, the research project with Professor Pinar Yildirim, titled “Privacy Policy and Online Search Friction: Evidence from GDPR,” was honored with the Meta Research Award in 2021.

I am on the Marketing job market 2023. Please find the most recent updates on my research below:

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