Yu Zhao

Yu Zhao
  • Doctoral Student

Contact Information

  • home Address:

    726.8 Jon M. Huntsman Hall, 3730 Walnut Street, University of Pennsylvania, Philadelphia, PA 19104


I am a Ph.D. candidate on the quantitative marketing track. My research focuses on topics in digital economy, privacy, and economics of information. In my research, I investigate how the presence (or absence) of information affects the digital economy, from firm outcomes to consumer decisions.




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Knowledge at Wharton

Why Representation Matters in Marketing

Do TV commercials featuring diverse actors help increase sales? Wharton’s Zhenling Jiang tests this idea in her latest study on mortgage ads.Read More

Knowledge @ Wharton - 5/28/2024
Better Decisions with Data: Asking the Right Question

In this Nano Tool for Leaders, Stefano Puntoni and Bart De Langhe, authors of "Decision-Driven Analytics," explain how to get the most out of your data.Read More

Knowledge @ Wharton - 5/28/2024
Who Will Survive a Shakeout in the Electric Vehicle Market?

The edge goes to vertically integrated EV makers like Tesla and China’s BYD, along with legacy automakers and well-funded startups, according to Wharton’s John Paul MacDuffie.Read More

Knowledge @ Wharton - 5/28/2024