Marketing Colloquia 2024 – 2025

Shannon Duncan
Doctoral Candidate
The Wharton School, Marketing Department
The University of Pennsylvania

Checking Current Status More Frequently Decreases Satisfaction

ABSTRACT

Siyuan Yin
Doctoral Candidate
The Wharton School, Marketing Department
The University of Pennsylvania

How and When Does a Used (vs. Unused) Account Affect Consumption Behavior?

ABSTRACT

Hangcheng Zhao
Doctoral Candidate
The Wharton School, Marketing Department
The University of Pennsylvania

ALGORITHMIC COLLUSION OF PRICING AND ADVERTISING ON E-COMMERCE PLATFORMS

ABSTRACT

Yihao Yuan
Doctoral Candidate
The Wharton School, Marketing Department
The University of Pennsylvania

Exclusive Contracts in the Video Streaming Market

ABSTRACT

Steve Shaw
Postdoctoral Researcher
The Wharton School, Marketing Department
The University of Pennsylvania

Biological Age and its Value to Marketing Theory and Practice

ABSTACT

Jin Yun
Postdoctoral Researcher
The Wharton School, Marketing Department
The University of Pennsylvania

Brands, Brains, and the Marketplace

ABSTRACT

Max Gaerth
Postdoctoral Researcher
The Wharton School, Marketing Department
The University of Pennsylvania

“No Cake for You”: Consumer Responses to Firms’ Ideologically-Driven Customer Denial

ABSTRACT

Cameron Martel
Doctoral Candidate, Marketing
MIT, Sloan School of Management

Harnessing Partisan Motives to Combat Misinformation

ABSTRACT
PAPER

Yunhao Huang
Doctoral Candidate, Marketing
University of California, Berkeley
Haas School of Business

Attribution and Compensation Design in Online Advertising

ABSTRACT
PAPER

Madhav Kumar
Doctoral Candidate, Marketing, MIT, Sloan School of Management &
Post Doctoral Associate, MIT Initiative on the Digital Economy

Inclusive Recommendations

ABSTRACT

Demi Oba
Doctoral Candidate, Marketing
Duke University

Brand Teasing: How Brands Build Strong Relationships by Making Fun of Their Consumers

ABSTRACT

PAPER

Maren Hoff
Doctoral Candidate, Marketing
Columbia University, Columbia Business School

The Asymmetry of Gender-fluid Trends

ABSTRACT

PAPER

Olivia Natan 
Assistant Professor in Marketing
University of California, Berkeley, Haas

Consumer Inferences from Product Rankings:
The Role of Beliefs in Search Behavior

ABSTRACT

PAPER

Julian De Freitas
Assistant Professor in Marketing
Harvard Business School

Kathleen Vohs
Distinguished McKnight University Professor; Land O’Lakes Professor in Marketing
University of Minnesota, Carlson School of Management

Shunyuan Zhang
Assistant Professor of Business Administration & 
     Assistant Professor of Marketing
Harvard University, Harvard Business School

Sanjog Misra
Charles H. Kellstadt Distinguished Service Professor of Marketing and Applied AI
University of Chicago, Booth School of Business

Sebastian Gabel
Assistant Professor, Department of Marketing Management
Rotterdam School of Management, Erasmus University

Andrea W. Luangrath
Henry B. Tippie Research Fellow in Marketing, Director, Graduate Studies, and Associate Professor
The University of Iowa, Tippie College of Business

Nicholas Epley
John Templeton Keller Distinguished Service Professor of Behavioral Science and Neubauer Family Faculty Fellow
The University of Chicago, Booth School of Business

Brett Hollenbeck
Associate Professor of Marketing
UCLA, Anderson School of Management

Alicea Lieberman
Assistant Professor of Marketing
UCLA, Anderson School of Management

Anuj Shah
Associate Professor
Princeton University, Department of Psychology