Location: JMHH 741 Conference Room
Time: 3:00-4:20 PM (unless otherwise noted)
For Colloquia Scheduling Information and suggestions for additional speakers:
Contact: Raghu Iyengar (215) 898-2391 (fall)
Contact: Geeta Menon (215) 898-5404 (spring)
For appointments with speakers:
Contact: Angela Di Santo (215) 746-3756
Fall 2009
| Date | Speaker | Topic |
| Tuesday 09.15.09 |
Nicole Verrochi, PhD Candidate Marketing Department, The Wharton School University of Pennsylvania |
Feeling like My Self: Emotion Regulation and Identity |
| Thursday 09.17.08 |
B. Kyu Kim, PhD Candidate Marketing Department, The Wharton School, University of Pennsylvania |
Understanding Anticipatory Time Perception in Consumers’ Time-related Decisions |
| Tuesday 09.22.09 |
Jeonghye Choi, PhD Candidate Marketing Department, The Wharton School, University of Pennsylvania |
Spatio-Temporal Analysis of Imitation Behavior Across New Buyers at an Online Grocery Retailer |
| Thursday 09.24.09 |
Neela Saldanha, PhD Candidate Marketing Department, The Wharton School, University of Pennsylvania |
Mixed Indulgences: Consumer Perceptions and Choice |
| Thursday 10.01.09 |
Peter Pal Zubcsek INSEAD |
Direct Marketing on a Social Network |
| Thursday 10.08.09 |
Woochoel Shin Duke University |
The Company That You Keep When to Buy a Competitor’s Keywod |
| Thursday 10-15-09 |
Daniel Bartels Northwestern University University of Chicago (post-doc) |
Psychological Connectedness and Intertemporal Choice On Intertemporal Selfishness How thePerceived Instability of Identity UnderliesImpatient Consumption |
| Thursday 10.29.09 |
Nailya Ordabayeva INSEAD |
Leapfrogging over the Joneses Effects of Inequality on Conspicuous and Inconspicuous Consumption |
| Thursday 11.05.09 |
Vicki Morwitz Research Professor of Marketing, NYU-Stern |
Categories Create Mindsets: The Effect of Exposure to Broad versus Narrow Categorizations on Subsequent, Unrelated Decisions |
| Thursday 11.12.09 |
Michael I. Norton Assistant Professor of Business Administration Harvard Business School |
The Benefits of Prosocial Spending for Individuals and Organizations |
| Thursday 11.19.09 |
Brett R. Gordon Assistant Professor of Marketing Columbia Business School |
Competition and Innovation in the Microprocessor Industry: Does AMD spur Intel to innovate more? |
Spring 2010
| Date | Speaker | Topic |
| Thursday 01.14.10 |
Hilke Plassmann Assistant Professor of Marketing INSEAD |
The Neural Underpinnings of Decision-Making Related Value Signals |
| Thursday 01.21.10 |
Eric Schwartz, 2nd year PhD Candidate Lauren Yoursaw, 2nd year PhD Candidate Marketing Department, The Wharton School, University of Pennsylvania |
Why are certain products talked about more than others? The Effect of Ambient Scent on Perceived Time Duration |
| Thursday 01.28.10 |
Sinan Aral Assistant Professor of Information, Operations and Management Sciences, New York University |
Distinguishing influence-based contagion fromhomophily-driven diffusion in dynamic network |
| Thursday 02.04.10 |
Aparna Labroo Associate Professor of Marketing, University of Chicago |
Making your Heart Fonder: The Effect of Contemplated Effort on Consumer Preference
Background Papers: |
| Thursday 02.11.10 |
Natalie Mizik Gantcher Associate Professor of Business, Columbia Business School |
Managing for the Moment |
| Thursday 02.18.10 |
Sundar Bharadwaj Visiting Professor of Marketing, The Wharton School, University of Pennsylvania and Professor of Marketing, Emory University |
Perceived Brand Quality: Its Impact on Shareholder Value and the Moderating Role of Current Period Earnings |
| Thursday 02.25.10 |
No Colloquia scheduled | |
| Thursday 03.04.10 |
Amna Kirmani Professor of Marketing University of Maryland |
Which Agent Do You Prefer: Sinful Success or Virtuous Faulure? |
| Thursday 03.11.10 |
Spring break – no colloquia | |
| Thursday 03.18.10 |
Catherine Tucker Douglas Drane Career Development Professor in IT and Management, Assistant Professor of Marketing, MIT Sloan School of Management, Cornell University |
Privacy Regulation and Online Advertising |
| Thursday 03.25.10 |
Vithala R. Rao Deane W. Malott Professor of Management and Professor of Marketing and Quantitative Methods, Johnson Graduate School of Management |
A General Consumer Preference Model for Experience Products: Application to Internet Recommendation Services |
| Thursday 04.01.10 |
David Soberman Professor of Marketing University of Toronto |
Preview Provision under Competition |
| Thursday 04.08.10 |
Robert Hornik Wilbur Schramm Professor of Communication and Health Policy, Director, Center of Excellence in Cancer Communication Research Annenberg School for Communication |
Health Communication at Annenberg and the Evaluation of the National Youth Antidrug Media Campaign |
| Thursday 04.15.10 |
Lyle Ungar Associate Professor Computer and Information Sciences University of Pennsylvania |
Analyzing Product Comparisons on Discussion Boards |
| Thursday 04.22.10 |
Location: 245 JMHH, 3:00-4:20PM
NOTE: Reception has been moved to Wednesday, April 21 at 5-6:30 PM in The Living Room of the Inn at Penn Hotel.
WROE ALDERSON DISTINGUISHED LECTURE SERIES
John G. Lynch, Jr.
Ted Andersen Professor, Director of Center for Research on Consumers’ Financial Decision Making, Leeds School of Business, University of Colorado at Boulder