Undergraduate Programs & Requirements

Follow the program links for a description of the program, specific course requirements,
and the contact information of the program’s faculty adviser.

MARKETING
[Concentration – MKTG]

MARKETING AND OPERATIONS MANAGEMENT
[Joint Concentration – MAOM]

MARKETING AND COMMUNICATION
[Dual Concentration – MKCM]

RETAILING
[Secondary Concentration – RETG]

CONSUMER PSYCHOLOGY
[Minor – CNPS]

Consumer Psychology Minor (CNPS)

Program Overview

The Consumer Psychology minor is a university minor between the Marketing Department in the Wharton School and the Psychology Department in the College of Arts and Sciences. This minor is not intended for Marketing Majors of Wharton. .

Its goal is to promote the link between experimental psychology and marketing. Only with knowledge of consumer psychology can you properly connect a corporate strategy with consumers.

Program Advisors

Overseeing Program Advising for the consumer psychology minor are:

For Marketing

Overseeing Program Advising for the consumer psychology minor are:

For Marketing:
Jonah Berger, Associate Professor of Marketing
Marketing Department Undergraduate Advisor
3730 Walnut Street, Jon M. Huntsman Hall Room 768
jberger@wharton.upenn.edu 
215.898.8249

For Psychology
Ms. Claire Ingulli, Coordinator, Undergraduate Program
Department of Psychology
3720 Walnut Street, Solomon Lab Bldg. Room B24
cingulli@psych.upenn.edu
215-898-4712

Requirements for the Minor

To fulfill the Minor in Consumer Psychology, students must complete

The statistics requirement.

Four courses from the Psychology Department in the College

Four credit units from the Marketing Department in Wharton

Both College and Wharton requirements will consist of core courses along and a set of elective courses. College students who wish to minor in Consumer Psychology must count two of the four required psychology courses towards only the Consumer Psychology minor (and towards no other major or minor).

Statistics Requirement: To enroll in the Interschool Minor in Consumer Psychology, the student must have completed a statistics course in one of four ways:

STAT 101: Introductory Business Statistics

STAT 111: Introductory Statistics

STAT 430: Probability

or Any statistics course that satisfies the statistics requirement for Psychology majors.

The statistics requirement may be fulfilled by a different course with written permission of the Minor in Consumer Psychology Wharton faculty advisor.

For those enrolled in the Interschool Minor in Consumer Psychology only: Any of the above Statistics courses will satisfy the statistics requirement for MKTG 212. Students are encouraged to take statistics in the semester immediately before taking MKTG212.

Psychology Course Requirements (a total of 4 courses) – (Psychology course descriptions)

Required

  • PSYC 001: Introduction to Experimental Psychology

Plus one of the following

  • PSYC 170: Social Psychology or
  • PSYC 272*: Evolutionary Psychology or
  • PYSC 266*: Positive Psychology

Plus one of the following:

  • PSYC 151: Language and Thought or
  • PSYC 253*: Judgments and Decisions or
  • PSYC 265*: Behavioral Economics and Psychology

Plus any of the above courses not used, or a seminar in Social Psychology or Decision Making

*New course numbers effective Spring 2011*:   PSYC 272 (Evolutionary Psychology),  PSYC 266 (Positive Psychology), PSYC 253 (Judgment and Decisions),  PSYC 265 (Behavioral Economics and Psychology)

All seminars are now at the 400-level (e.g. PSYC 470, Seminar in Social Psychology).

Marketing Course Requirements  (a total of 4 credit units) – (Marketing Course Descriptions)

Required

      1. MKTG 101: Introduction to Marketing (1.0 cu)
      2. MKTG 211: Consumer Behavior (1.0 cu)
      3. MKTG 212: Data and Analysis for Marketing Decisions (1.0 cu)
        OR
        MKTG 271 Models for Marketing Strategy 1.0 cu
        OR
        MKTG 309 Special Topics: Experiments for Business Decision Making 1.0 cu (with Marketing Department faculty advisor approval)
        OR
        MKTG 940 (0.5 cu) and MKTG 941 (0.5 cu) – Measurement and Data Analysis in Marketing (This is a PhD course. Students need instructor permission and a permit from the department to enroll)
        OR
        MKTG 942 (0.5 cu) and MKTG 943 (0.5 cu) Research Methods in Marketing (This is a PhD course. Students need instructor permission and a permit from the department to enroll)

Plus Marketing Electives totaling 1 cu (in addition to MKTG101, 211, and the course taken to satisfy requirement 3 above) chosen from the list below:

Half semester courses (0.5 cu):

      • MKTG 221: New Product Management (see notes)
      • MKTG 224: Advertising Management  (see notes)
      • MKTG 225: Principles of Retailing
      • MKTG 254: Pricing Policy  ♦ formerly MKTG 222
      • MKTG 233: Social Impact of Marketing (replaced by MKTG 266 in Fall 2015)
      • MKTG 234x – Idea Generation & the Systematic Approach for Creativity – SEE NOTE
      • MKTG 241: Entrepreneurial Marketing  ♦ formerly MKTG 281
      • MKTG 242: Multinational Marketing ♦ formerly MKTG 282
      • MKTG 251: Sales Force Management  ♦ formerly MKTG 226
      • MKTG 259: Channel Management ♦ formerly MKTG 223 

Full semester courses (1.0 cu):

      • MKTG 262: New Product Development  (see notes) ♦ formerly MKTG 232
      • MKTG 265: Principles of Advertising (see notes)  ♦ formerly MKTG 235
      • MKTG 266: Marketing for Social Impact (see notes)
      • MKTG 268: Contagious: How Products Ideas & Behaviors Catch On ♦ formerly MKTG 228
      • MKTG 278: Strategic Brand Management
      • MKTG 292: Creativity  – SEE NOTE
      • Special Topics – various MKTG 300 series (requires approval depending upon the topic)  ♦ formerly MKTG 391

Notes about Marketing electives:
New Products Courses: MKTG 262 (New Product Development) is a one semester, 1 cu course that can be taken as an elective to satisfy the marketing elective requirement. The 0.5 cu  mini-course, MKTG 221 (New Product Management), can be taken along with another 0.5 cu MKTG mini-course to satisfy the total 1.0 cu marketing elective requirement. Students may not receive credit for both MKTG 221 and MKTG 262.

Advertising Courses: MKTG 265 (Principles of Advertising) is a one semester, 1 cu course that can be taken as an elective to satisfy the marketing elective requirement. The 0.5 cu  mini-course, MKTG 224 (Advertising Management) can be taken along with another 0.5 cu MKTG mini-course to satisfy the total 1.0 cu marketing requirement. Students may not receive credit for both MKTG 224 and MKTG 265.

Social Impact Course: MKTG 233, a 0.5 cu course, was replaced by MKTG 266, a 1.0 cu course, in Fall 2015. Students may not receive credit for both MKTG 233 and MKTG 266.

Creativity Courses: MKTG 292 is a 1.0 cu course that is a permanent course in the Marketing Department. For Fall 2016 the department is offering an experimental course, MKTG 234x, which is a 0.5 cu version. It is not a permanent course, but the department will allow this course to count toward the  Marketing elective requirement for the minor. Students cannot take both MKTG 234x and MKTG 292. Only one course may be taken for credit.

♦  Renumbered courses: In Fall 2014C, several MKTG courses were assigned new course numbers. These new numbers are reflected in the requirements list above. The old numbers are shown after the course titles for reference.

Admission to the Minor

Students must apply for the minor through their respective schools, either Wharton or the College. (For the College, please contact Ms. Clair Inguilli in the Psychology Department). Applicants must have completed or be in the process of completing the statistics requirement. The respective Chair of the Minor will review and approve these applications. The Minor is not intended for Marketing Majors at Wharton.

Psychology majors (class of 2012 and later) may minor in Consumer Psychology.

College Students who wish to minor in Consumer Psychology must count two of the four required psychology courses toward only the Consumer Psychology minor (and toward no other major or minor.)

Governance – The minor will be administered by the Chairs of the Interschool Minor in Consumer Psychology in SAS and Wharton. They will be responsible for all decisions associated with the Minor.

Admission to Classes Outside a Student’s Home School – In the rare case in which a student has a problem getting into a section of a Wharton class, Wharton will give priority to them. In particular, Seniors in the Minor will be manually issued a permit to let them into the class provided that they notify the department as soon as possible that they were unable to obtain a seat through the Advanced Registration process. (Waiting until classes start may be too late.) The Marketing Department course coordinator will be responsible for interacting with student concerns and providing them with a manual override permission to take the class.

AP Credits for Consumer Psychology – Waivers or credits for courses based on AP exams may allow students  to enroll in advanced courses in the department but do NOT take the  place of courses that are required for the major. Students who have taken the Psychology AP test and received a grade of 5 can receive a waiver for PSYC 001 (but they will NOT receive credit for PSYC 001), and they are allowed to enroll directly into any lecture course without taking PSYC 001. The AP waiver does NOT count toward the courses required for the Psych minor or major. Students who use the AP waiver for PSYC 001 must therefore take one additional Psychology Department course. For the CNPS minor the one additional Psychology Department course must be from the list of CNPS Psychology courses. This policy applies to all undergraduate students. Likewise, AP waivers or credits issued by other departments (e.g., AP credit for STAT 111) do NOT satisfy requirements for the Psych major or minor. Students with AP in statistics must take another statistics course.

Retailing (RETG)

(Secondary Concentration)

Concentration Overview

The secondary concentration in retailing provides an interdisciplinary overview of the retailing industry, combining courses in core retailing skills with industry-relevant electives from Wharton and the College of Arts & Sciences.

Retailing cannot be a student’s only concentration at Wharton; students must have declared a primary concentration. Also, one course unit may simultaneously count toward the Business Breadth requirement and the retailing second concentration. However, no other double counting is allowed with any other concentration or degree requirement.

Concentration Advisor

Susan McMullen, 435B Vance Hall, 215.435.0217,  mcmullen@wharton.upenn.edu

Specific Requirements for the Concentration

Four course units (cu’s) are required for the secondary concentration, based on the following framework:

  • Retailing Core Component (1.0 cu): Introductory courses in retailing and retail supply chain management;
  • Marketing Component (1.0 cu): Selected from retail-relevant courses in marketing;
  • Operations Component (1.0 cu): Selected from retail-relevant courses in Management, OPIM, real estate and transportation;
  • Design Component (1.0 cu): Selected from retail-relevant courses in architecture, communications, OPIM, urban studies and visual studies.

Required (core component):

  • MKTG 225: Principles of Retailing (0.5 cu)
  • OPIM 397: Retail Supply Chain Management (0.5 cu)

Plus one CU from (marketing component):

  • MKTG 211: Consumer Behavior (1.0 cu)
  • MKTG 212: Data and Analysis for Marketing Decisions (1.0 cu)
  • MKTG 224: Advertising Management (0.5 cu)
  • MKTG 227: Marketing and Electronic Commerce (0.5 cu)
  • MKTG 241: Entrepreneurial Marketing (0.5 cu) ♦ formerly MKTG 281
  • MKTG 259: Channel Management (0.5 cu) ♦ formerly MKTG 223 
  • MKTG 262: New Product Development (1.0 cu) ♦ formerly MKTG 232
  • MKTG 265: Advertising Theory and Practice (1.0 cu) ♦ formerly MKTG 235
  • MKTG 278: Strategic Brand Management (1.0 cu)
  • MKTG 288: Pricing Strategies (1.0 cu)
  • MKTG 292: Creativity (1.0 cu)

Plus one CU from (operations component):

  • MGMT 104: Industrial Relations and Human Resource Management
  • OPIM 220: Introduction to Operations Management
  • OPIM 291: Negotiations
  • OPIM 314: Enabling Technologies
  • REAL 209: Real Estate Investment
  • REAL 321: Real Estate Development
  • ESE 250: Logistics, Manufacturing and Transportation

Plus one CU from (design component):

  • ARCH 462: Design & Development
  • COMM 262: Visual Communication
  • OPIM 415: Product Design (cross-listed with MEAM 414 and 515)
  • URBS 205: Power of Place: People and Environmental Design
  • VLST 101: Eye, Mind, Image

♦  Renumbered Marketing courses: In Fall 2014C, several MKTG courses were assigned new course numbers. These new numbers are reflected in the requirements list above, with the old course number shown after the course title for reference.

Marketing and Operations Management (MAOM)

[Joint Concentration]

Concentration Overview

The Marketing and Operations Management joint concentration emphasizes the importance of partnership between marketing and operations for new product development (NPD) in light of the fact that NPD is a critical company effort highly dependent on internal innovation processes. Given the complexity of these processes, the insights provided by cross-disciplinary collaboration can be particularly beneficial in many efforts including: creativity-based new product development, innovation in service manufacturing and new service development, customer response to next-generation products, the use of conjoint analysis in engineering designs, platform-owner market entry, and design-intensive innovation.

Concentration Advisors

The following Undergraduate Faculty Advisors oversee Program Advising for the marketing and operations joint concentration.

Marketing:
Jonah Berger 215.898.8249 JMHH 768 jberger@wharton.upenn.edu 

Operations Management:
Monique Guignard-Spielberg (OIDD) – 569 JMHH, 215.898.2335 guignard_monique@yahoo.fr

Specific Requirements for the Concentration

The concentration gives students a choice of several complementary courses within the Marketing and OID departments.  The concentration requires a total of four course units – two course units from each department. (Note: All OIDD courses were listed as OPIM until Spring 2016.) One of the courses must be OIDD 415 (Product Design), MKTG 221 (New Product Management), or MKTG 262 (New Product Development).  Each of these three courses includes a project that is relevant to the joint concentration.

PRE-REQUISITES: MKTG 101 and OIDD101 (unless exempt).

OIDD (2 CUS REQUIRED)

  • OIDD 220 – Operations Management
  • OIDD 224 – Service Operations:  Models and Applications
  • OIDD 240 – Gamification of Business
  • OIDD 314 – Enabling Technologies
  • OIDD 415 – Product Design
  • OIDD 416x – Design of Web-Based Products and Services

MKTG (2 CUS REQUIRED)

  • MKTG 221 – *New Product Management (.5 cu)
  • MKTG 225 – Principles of Retailing (.5 cu)
  • MKTG 227 – *Marketing and Electronic Commerce (.5 cu)
  • MKTG 234x – *Idea Generation & the Systemic Approach for Creativity (0.5 cu)
  • MKTG 251 – Sales Force Management (.5 cu) ♦ (formerly MKTG 226)
  • MKTG 254 – *Pricing Policy (.5 cu) ♦ (formerly MKTG 222)
  • MKTG 259 – Channel Management (.5 cu) ♦ (formerly MKTG 223)
  • MKTG 262 – *New Product Development (1.0 cu) ♦ (formerly MKTG 232)
  • MKTG 270 – *Digital Marketing, Social Media and E-Commerce (1.0 cu) (this course replaces MKTG 230x)
  • MKTG 271 – Models for Marketing Strategy (1.0 cu)
  • MKTG 277 – Marketing Strategy (1.0 cu)
  • MKTG 288 – *Pricing Strategies (1.0 cu)
  • MKTG 292 – *Creativity (1.0 cu)
  • MKTG 476 – Applied Probability Models for Marketing (1.0 cu)

* Note that you may not take both the mini course version (0.5 cu) and full term version (1.0 cu) of the same course topic for credit.Specifically if you take MKTG 221, you may not also take MKTG 262. If you take MKTG 254 you may not also take MKTG 288. If you take MKTG 227, you may not also take MKTG 270 (or the experimental version MKTG 230x). If you take MKTG 292 you may not also take MKTG234.

Renumbered Marketing courses: Beginning Fall 2014C, several MKTG courses will have new course numbers. These new numbers are reflected in the requirements list above, with the old course number shown in parenthesis for reference.  

Marketing and Communication (MKCM)

[Dual Concentration]

Concentration Overview

Whether in advertising, the development of web-based initiatives, or in the conduct of market research, marketing professionals must understand the communication process and the most effective methods of conveying information. Students in this dual concentration will augment their understanding of the core concepts taught in their marketing courses and will be better prepared for employment or graduate study.

The dual concentration in marketing and communication allows Wharton students who are concentrating in marketing to take four courses in the Annenberg School of Communication and to have this cluster of courses recognized on their transcript as a second concentration. Students who wish to pursue a second concentration in communication must first declare a primary concentration in marketing. The concentration in communication may not be used as a primary or sole concentration.

Students are strongly encouraged to declare the dual concentration no later than the first semester of their junior year to ensure that they will be able to enroll in the necessary courses to complete the program.

Concentration Advisors

The Marketing Department’s Undergraduate Faculty Advisors oversee Program Advising for the dual concentration.

Jonah Berger 215.898.8249 JMHH 768 jberger@wharton.upenn.edu 

Specific Requirements for the Concentration

Students who have declared a concentration in Marketing and wish to take a second concentration in Communication must

  1. Fulfill all of the requirements for the Marketing Concentration
  2. Take a total of four communications courses as follows:

Required:

  • COMM 125: Introduction to Communication Behavior
  • COMM 130: Introduction to Mass Media and Society

Two of:

  • COMM 175: Argument and Public Advocacy
  • COMM 237: Health Communication
  • COMM 262: Visual Communication
  • COMM 275: Communication and Persuasion
  • COMM 299: Communication Internship Seminar
  • COMM 330: Advertising and Society
  • COMM 339: Critical Perspectives in Journalism
  • COMM 350: Non-Verbal Communication
  • COMM 399: Communication Independent Study

For questions regarding registration issues for communications courses, please contact Alison Feather, (215.898.8892) at the Annenberg School for Communication. For questions about concentration requirements, contact the concentration advisors listed above.

How to register for communications courses:

Wharton students taking the dual concentration should first try to pre-register for the course. Students who were not able to pre-register for a COMM course that is part of the dual concentration need to go to the first day of class of the course and get on the waiting list, noting that they are Wharton students pursuing the dual concentration. This will enable the coordinator of the undergraduate communication major to give Wharton students with the dual concentration priority when assigning seats.

Marketing Concentration (MKTG)

Concentration Overview

The marketing concentration focuses on the needs and wants of the organization’s key stakeholders. In particular, understanding how customer perceptions and preferences evolve – and how the firm can influence them – are fundamental determinants of an organization’s long-run success.

Students pursuing this concentration acquire a solid grounding in applying the basic disciplines (e.g., psychology, economics, statistics) essential for understanding consumer and organizational buying patterns and for developing successful marketing strategies. They also acquire practical experience in the application of these concepts and methods, via half-semester mini-courses (e.g., new product development, advertising, and retailing).

Many students with a concentration in marketing have gone on to work in brand management, advertising, sales, marketing research consulting, as well as pursuing their own entrepreneurial ventures.

Concentration Advisors

The Marketing Department’s Undergraduate Faculty Advisors oversee Program Advising for the marketing concentration.

Jonah Berger 215.898.8249 JMHH 768 jberger@wharton.upenn.edu 

Specific Requirements for the Concentration

Wharton students are required to take 4 course units (cu) in addition to MKTG 101, which is a 1 cu course required as part of the Wharton business core. Specific requirements and options for the marketing major within these requirements are presented below.

Five course units must meet the following requirements:

  1. MKTG 101 Introduction to Marketing 1 cu
  2. MKTG 211 Consumer Behavior 1 cu
  3. MKTG 212 Data and Analysis for Marketing Decisions 1 cu

or
MKTG 271 Models for Marketing Strategy 1 cu
OR
MKTG 476 Applied Probability Models in Marketing 1 cu
or
MKTG 309 Special Topics: Experiments for Business Decision Making 1 cu (with Marketing Department faculty advisor approval)
or
MKTG 940 (0.5 cu) and MKTG 941 (0.5 cu) – Measurement and Data Analysis in Marketing
(This is a PhD course. Students need instructor permission and a permit from the department to enroll)
or
MKTG 942 (0.5 cu) and MKTG 943 (0.5 cu) Research Methods in Marketing

(This is a PhD course. Students need instructor permission and a permit from the department to enroll)
4. Marketing Electives totaling 2 cu (in addition to MKTG101, 211, and the course taken to satisfy requirement 3 above.)

Marketing Electives – Please consult the notes at the end of this list that contain restrictions about how some of these electives may be applied to the concentration.

Half semester elective courses:

  • MKTG 221 – New Product Management  ►(See note below about New Product Courses)
  • MKTG 224 – Advertising Management   ►(See Note below about Advertising Courses)
  • MKTG 225 – Principles of Retailing
  • MKTG 227 – Marketing and Electronic Commerce ►(See note below about Electronic Commerce courses) 
  • MKTG 233 – Social Impact of Marketing ► (See note below about Social Impact courses)
  • MKTG 234x – Creativity: Idea Generation and the Systemic Approach for Creativity ** Experimental ►(See note below about Creativity Courses)
  • MKTG 241 – Entrepreneurial Marketing  ♦ formerly MKTG 281
  • MKTG 242 – Multinational Marketing  ♦ formerly MKTG 282
  • MKTG 246 – Business-to-Business Marketing  ♦ formerly MKTG 286
  • MKTG 251 – Sales Force Management  ♦ formerly MKTG 226
  • MKTG 254 – Pricing Policy ► (See note below about Pricing Courses) ♦ formerly MKTG 222
  • MKTG 259 – Channel Management  ♦ formerly MKTG 223

Full semester elective courses:

  • MKTG 231x -The Psychology of Consumer Financial Decisions 1 cu ** Experimental
  • MKTG 260 – Law of Marketing and Antitrust ♦ formerly MKTG 236
  • MKTG 262 – New Product Development ♦ formerly MKTG 232
  • MKTG 265 – Principles of Advertising  ♦ formerly MKTG 235
  • MKTG 266 – Marketing for Social Impact (See note below about Social Impact courses)
  • MKTG 268 – Contagious: How Products, Ideas, and Behaviors Catch On  ♦ formerly MKTG 228
  • MKTG 271 – Models for Marketing Strategy
  • MKTG 270 – Digital Marketing, Social Media and E-Commerce replaces MKTG 230x (See note below about Electronic Commerce courses.)
  • MKTG 274 – Forecasting Methods for Marketing ♦ formerly MKTG 398
  • MKTG 277 – Marketing Strategy
  • MKTG 278 – Strategic Brand Management
  • MKTG 288 – Pricing Strategies
  • MKTG 292 – Creativity
  • MKTG 399 – *Independent Study subject to approval of department undergraduate advisor and completion of the Wharton Undergraduate Independent Study Approval form. 1 cu (see note below)
  • MKTG 476 – Applied Probability Models in Marketing
  • Plus newly approved courses.

Special Topics Courses: May be applied to the concentration requirements only with the approval of the department undergraduate advisor. These can vary from year to year. Some recently offered Special Topics courses include:

  • MKTG 302 – *Special Topics: Visual Aesthetics and Style in Retail Merchandising 1 cu ♦ formerly MKTG 392
  • MKTG 306 – *Special Topics: Retail Merchandising .5 cu ♦ formerly MKTG 396
  • MKTG 307 – *Special Topics: Retail Designscape 1.0 cu ♦ formerly MKTG 397
  • MKTG 309 – *Special Topics: Experiments for Business Decision Making 1 cu ♦ formerly MKTG 269
  • MKTG 350 – *Special Topics .5 cu – topics vary – see course syllabus
  • MKTG 351 – *Special Topics .5 cu – topics vary – see course syllabus
  • MKTG 352 – *Special Topics .5 cu – topics vary – see course syllabus
  • MKTG 353 – *Special Topics .5 cu – topics vary – see course syllabus

NOTES:

  1. ** Courses marked ” ** ” are experimental and still in the approval process.
  2. * Courses marked ” * ” need approval from the undergraduate advisor in order to be applied to the concentration requirements.
  3. ♦  Renumbered Marketing courses: In Fall 2014C, several MKTG courses were assigned new course numbers. These new numbers are reflected in the requirements list above, with the old course number shown in parenthesis for reference
  4. MKTG 101 is a prerequisite for all other marketing courses and must, therefore, be taken first. It cannot be taken simultaneously with any other marketing course.
  5. MKTG Mini Courses (.5 cu) may be taken in any sequence and at any time after MKTG 101: you need two mini-courses to make up 1 cu but both need not be taken in the same year. However, it is a good idea to decide early in your program which mini-courses you are most interested in and to take them at the first opportunity. Mini-courses are generally offered only once a year, so there can be no guarantee that a particular mini-course will be available for you to schedule in any given semester or half-semester. Several mini courses are also offered as more in depth full semester courses. Students should not wait until mid-semester to attempt to enroll in mini courses offered in the second half of the term. These second half minis should be selected during the advanced registration period or during the Course Selection period prior to the drop deadline for the best chance of obtaining a seat.
  6. ► Advertising Courses: MKTG 265 (Principles of Advertising) is a one semester, 1 cu course that can be taken as an elective or as a substitute for the .5 cu MKTG 224 mini-course (Advertising Management). Students may not receive credit for both MKTG 224 and MKTG 265.
  7. ► New Products Courses: MKTG 262 (New Product Development) is a one semester, 1 cu course that can be taken as an elective or as a substitute for the .5 cu MKTG 221 mini-course (New Product Management). Students may not receive credit for both MKTG 221 and MKTG 262. Additionally students who took a Special Topics course (MKTG 391) on New Product Development for 1 cu cannot also receive credit for MKTG 221.
  8. ► Pricing Courses: MKTG 288 Pricing Strategies is a one semester, 1 cu course that can be taken as an elective or as a substitute for the .5 cu MKTG 254 mini course (Pricing Policy). Students may not receive credit for both MKTG 254 and MKTG 288.
  9. Electronic Commerce Course: Students cannot receive credit for taking both MKTG 270 (1.0 permanent) or MKTG 230x (1.0 cu experimental) and MKTG 227 (0.5 cu course). Only one course (either MKTG 230x, 270 or 227) may be taken.
  10. Social Impact Course: Students cannot receive credit for taking both MKTG 233 (0.5 cu) and MKTG 266 (1.0 cu course). Only one course (either MKTG 233 or MKTG 266) can be taken.
  11. Creativity Courses: Students cannot receive credit for taking both MKTG 234x (0.5 cu) and MKTG 292 (1.0 cu course). Only one course (either MKTG 234x or MKTG 292) may be taken.
  12. MKTG 350-353 (0.5 cu), and MKTG 360-363 (1.0 cu) are the course numbers dedicated to future Special Topics Courses ♦ formerly MKTG 391
  13. Independent Study:  The department’s undergraduate independent study course (MKTG399) is offered on a limited basis to advanced students who have a 3.4 overall GPA and wish to conduct academic research under the supervision of a Marketing Department faculty member. In order to register for MKTG399:
  • Find a faculty supervisor. It is the student’s responsibility to find a faculty member who is willing to supervise and evaluate their research; the department does not assign any particular faculty member to “teach” this course. It is recommended that students approach a faculty member who shares their research interest. Faculty research interests are listed on each faculty member’s profile.
  • Prepare a proposal. Interested students should prepare a 1 to 2 page proposal describing the research topic, procedure, time-frame, and the potential contribution of the research to the marketing field.
  • Obtain Marketing Department Approval. Get the appropriate signatures on the Independent Study form. The form is available in the Undergraduate or Marketing offices or on-line at  https://undergrad-inside.wharton.upenn.edu/academic-forms/ .
  • Get Appropriate Approvals from the Undergraduate Office. Once  your proposal is approved at the department level, it must be submitted to the Undergraduate Petitions Committee for final approval
  • Deadlines: MKTG 399 approval must be obtained no later than the start of the semester in which the research will be conducted.