Undergraduate Consumer Psychology Minor

Program Overview

The Consumer Psychology minor is a university minor between the Marketing Department in the Wharton School and the Psychology Department in the College of Arts and Sciences. This minor is not intended for Marketing Majors of Wharton or Psychology Majors in the College.

Its goal is to promote the link between experimental psychology and marketing. Only with knowledge of consumer psychology can you properly connect a corporate strategy with consumers.

Additional Undergraduate Information

For more information or to request admission application forms see Wharton Undergraduate Program

PROGRAM ADVISORS

Overseeing Program Advising for the consumer psychology minor are:

For Marketing
Jonah Berger, Professor of Marketing
Marketing Department Undergraduate Advisor
3730 Walnut Street, Jon M. Huntsman Hall Room 768
jberger@wharton.upenn.edu
215.898.8249

For Psychology
Ms. Claire Ingulli, Coordinator, Undergraduate Program
Department of Psychology
Levin Building, Room 120, 425 South University Ave
cingulli@psych.upenn.edu
215-898-4712

Requirements for the Minor

To fulfill the Minor in Consumer Psychology, students must complete

  • The statistics requirement.
  • Four courses from the Psychology Department in the College
  • Four credit units from the Marketing Department in Wharton

Both College and Wharton requirements will consist of core courses along and a set of elective courses. College students who wish to minor in Consumer Psychology must count two of the four required psychology courses towards only the Consumer Psychology minor (and towards no other major or minor).

Statistics Requirement: To enroll in the Interschool Minor in Consumer Psychology, the student must have completed a statistics course in one of four ways:

The statistics requirement may be fulfilled by a different course with written permission of the Minor in Consumer Psychology Wharton faculty advisor.

For those enrolled in the Interschool Minor in Consumer Psychology only: Any of the above Statistics courses will satisfy the statistics prerequisite requirement for MKTG 212. Students are encouraged to take statistics in the semester immediately before taking MKTG 212.
Psychology Course Requirements (a total of 4 courses) – (Psychology course descriptions)

  • Required
    • PSYC 001: Introduction to Experimental Psychology
  • Plus one of the following
    • PSYC 170: Social Psychology or
    • PSYC 272*: Evolutionary Psychology or
    • PYSC 266*: Positive Psychology
  • Plus one of the following:
    • PSYC 151: Language and Thought or
    • PSYC 253*: Judgments and Decisions or
    • PSYC 265*: Behavioral Economics and Psychology
  • Plus any of the above courses not used, or a seminar in Social Psychology or Decision Making

*New course numbers effective Spring 2011*:   PSYC 272 (Evolutionary Psychology),  PSYC 266 (Positive Psychology), PSYC 253 (Judgment and Decisions),  PSYC 265 (Behavioral Economics and Psychology)

All seminars are now at the 400-level (e.g. PSYC 470, Seminar in Social Psychology).
Marketing Course Requirements  (a total of 4 credit units) – (Marketing Course Descriptions)

  • Required
    1. MKTG 101: Introduction to Marketing (1.0 cu)
    2. MKTG 211: Consumer Behavior (1.0 cu)
    3. MKTG 212: Data and Analysis for Marketing Decisions (1.0 cu)
         OR
      MKTG 271 Models for Marketing Strategy 1.0 cu
         OR
      MKTG 476 Applied Probability Models in Marketing 1.0 cu
         OR
      MKTG 309 Special Topics: Experiments for Business Decision Making 1.0 cu (with Marketing Department faculty advisor approval)
         OR
      MKTG 940 (0.5 cu) and MKTG 941 (0.5 cu) – Measurement and Data Analysis in Marketing (This is a PhD course. Students need instructor permission and a permit from the department to enroll)
         OR
      MKTG 942 (0.5 cu) and MKTG 943 (0.5 cu) Research Methods in Marketing (This is a PhD course. Students need instructor permission and a permit from the department to enroll)

    Plus Marketing Electives totaling 1 cu (in addition to MKTG101, 211, and the course taken to satisfy requirement 3 above) chosen from the list below:

Half semester courses (0.5 cu):

  • MKTG 221: New Product Management (see notes)
  • MKTG 224: Advertising Management  (see notes)
  • MKTG 225: Principles of Retailing
  • MKTG 233: Social Impact of Marketing (replaced by MKTG 266 in Fall 2015)
  • MKTG 234: Idea Generation & the Systematic Approach for Creativity  (see notes)
  • MKTG 241: Entrepreneurial Marketing  ♦ formerly MKTG 281
  • MKTG 242: Multinational Marketing ♦ formerly MKTG 282
  • MKTG 251: Sales Force Management  ♦ formerly MKTG 226
  • MKTG 254: Pricing Policy  ♦ formerly MKTG 222 

Full semester courses (1.0 cu):

  • MKTG 262: New Product Development  (see notes) ♦ formerly MKTG 232
  • MKTG 265: Principles of Advertising (see notes)  ♦ formerly MKTG 235
  • MKTG 266: Marketing for Social Impact (see notes)
  • MKTG 268: Contagious: How Products Ideas & Behaviors Catch On ♦ formerly MKTG 228
  • MKTG 278: Strategic Brand Management
  • MKTG 292: Creativity (see note)
  • Special Topics – various MKTG 300 series (requires approval depending upon the topic)  ♦ formerly MKTG 391

Notes about Marketing electives:
New Products Courses: MKTG 262 (New Product Development) is a one semester, 1 cu course that can be taken as an elective to satisfy the marketing elective requirement. The 0.5 cu  mini-course, MKTG 221 (New Product Management), can be taken along with another 0.5 cu MKTG mini-course to satisfy the total 1.0 cu marketing elective requirement. Students may not receive credit for both MKTG 221 and MKTG 262.

Advertising Courses: MKTG 265 (Principles of Advertising) is a one semester, 1 cu course that can be taken as an elective to satisfy the marketing elective requirement. The 0.5 cu  mini-course, MKTG 224 (Advertising Management) can be taken along with another 0.5 cu MKTG mini-course to satisfy the total 1.0 cu marketing requirement. Students may not receive credit for both MKTG 224 and MKTG 265.

Social Impact Course: MKTG 233, a 0.5 cu course, was replaced by MKTG 266, a 1.0 cu course, in Fall 2015. Students may not receive credit for both MKTG 233 and MKTG 266.

Creativity Courses: MKTG 292 is a 1.0 cu course that is a permanent course in the Marketing Department. For Fall 2016 and 2017, the department offered experimental course, MKTG 234x, which is a 0.5 cu version.  It has since been approved as a permanent course MKTG234. The the department will allow MKTG234x course to count toward the Marketing elective requirement for the minor. Students cannot take both MKTG 234 and MKTG 292. Only one course may be taken for credit.

♦  Renumbered courses: In Fall 2014C, several MKTG courses were assigned new course numbers. These new numbers are reflected in the requirements list above. The old numbers are shown after the course titles for reference.

Admission to the Minor

Students must apply for the minor through their respective schools, either Wharton or the College. (For the College, please contact Ms. Clair Inguilli in the Psychology Department). Applicants must have completed or be in the process of completing the statistics requirement. The respective Chair of the Minor will review and approve these applications. The Minor is not intended for Marketing Majors at Wharton.

Psychology majors (class of 2012 and later) may minor in Consumer Psychology.

College Students who wish to minor in Consumer Psychology must count two of the four required psychology courses toward only the Consumer Psychology minor (and toward no other major or minor.)

Governance – The minor will be administered by the Chairs of the Interschool Minor in Consumer Psychology in SAS and Wharton. They will be responsible for all decisions associated with the Minor.

Admission to Classes Outside a Student’s Home School – In the rare case in which a student has a problem getting into a section of a Wharton class, Wharton will give priority to them. In particular, Seniors in the Minor will be manually issued a permit to let them into the class provided that they notify the department as soon as possible that they were unable to obtain a seat through the Advanced Registration process. (Waiting until classes start may be too late.) The Marketing Department course coordinator will be responsible for interacting with student concerns and providing them with a manual override permission to take the class.

AP Credits for Consumer Psychology – Waivers or credits for courses based on AP exams may allow students  to enroll in advanced courses in the department but do NOT take the  place of courses that are required for the major. Students who have taken the Psychology AP test and received a grade of 5 can receive a waiver for PSYC 001 (but they will NOT receive credit for PSYC 001), and they are allowed to enroll directly into any lecture course without taking PSYC 001. The AP waiver does NOT count toward the courses required for the Psych minor or major. Students who use the AP waiver for PSYC 001 must therefore take one additional Psychology Department course. For the CNPS minor the one additional Psychology Department course must be from the list of CNPS Psychology courses. This policy applies to all undergraduate students. Likewise, AP waivers or credits issued by other departments (e.g., AP credit for STAT 111) do NOT satisfy requirements for the Psych major or minor. Students with AP in statistics must take another statistics course.