The Consumer Psychology minor is a university minor between the Marketing Department in the Wharton School and the Psychology Department in the College of Arts and Sciences. This minor is not intended for Marketing Majors of Wharton or Psychology Majors in the College.
Its goal is to promote the link between experimental psychology and marketing. Only with knowledge of consumer psychology can you properly connect a corporate strategy with consumers.
Overseeing Program Advising for the consumer psychology minor are:
Requirements for the Minor
To fulfill the Minor in Consumer Psychology, students must complete
- The statistics requirement.
- Four courses from the Psychology Department in the College
- Four credit units from the Marketing Department in Wharton
Both College and Wharton requirements will consist of core courses along and a set of elective courses. College students who wish to minor in Consumer Psychology must count two of the four required psychology courses towards only the Consumer Psychology minor (and towards no other major or minor).
Statistics Requirement: To enroll in the Interschool Minor in Consumer Psychology, the student must have completed a statistics course in one of four ways:
- STAT 101: Introductory Business Statistics
- STAT 111: Introductory Statistics
- STAT 430: Probability
- or Any statistics course that satisfies the statistics requirement for Psychology majors. Students who have taken the Statistics AP test will not receive credit for the statistics requirement in the psych minor.
The statistics requirement may be fulfilled by a different course with written permission of the Minor in Consumer Psychology Wharton faculty advisor.
For those enrolled in the Interschool Minor in Consumer Psychology only: Any of the above Statistics courses will satisfy the statistics prerequisite requirement for MKTG 212. Students are encouraged to take statistics in the semester immediately before taking MKTG 212.
Psychology Course Requirements (a total of 4 courses) – (Psychology course descriptions)
- PSYC 001: Introduction to Experimental Psychology**
- Plus one of the following
- PSYC 170: Social Psychology or
- PSYC 272*: Evolutionary Psychology or
- Plus one of the following:
- PSYC 151: Language and Thought or
- PSYC 253: Judgments and Decisions or
- PSYC 265: Behavioral Economics and Psychology or
- PSYC 273: Neuroecomomics
- Plus any of the above courses not used, or a 400-level seminar in Social Psychology or Decision Making
**Note: Students who have taken the Psychology AP test and received a grade of 5 can receive a waiver for PSYC 001 (but they will NOT receive credit for PSYC 001). The AP waiver does NOT count toward the courses required for the CNPS minor. Students who use the AP waiver for PSYC 001 must therefore take one additional Psychology Department course from the above list of CNPS courses. This policy applies to all undergraduate students.
Marketing Course Requirements (a total of 4 credit units) – (Marketing Course Descriptions)
- MKTG 101: Introduction to Marketing (1.0 cu)
- MKTG 211: Consumer Behavior (1.0 cu)
- MKTG 212: Data and Analysis for Marketing Decisions (1.0 cu)
ORMKTG 271 Models for Marketing Strategy 1.0 cuORMKTG 476 Applied Probability Models in Marketing 1.0 cuORMKTG 309 Special Topics: Experiments for Business Decision Making 1.0 cu (with Marketing Department faculty advisor approval)ORMKTG 940 (0.5 cu) and MKTG 941 (0.5 cu) – Measurement and Data Analysis in Marketing (This is a PhD course. Students need instructor permission and a permit from the department to enroll)ORMKTG 942 (0.5 cu) and MKTG 943 (0.5 cu) Research Methods in Marketing (This is a PhD course. Students need instructor permission and a permit from the department to enroll)
Plus Marketing Electives totaling 1 cu (in addition to MKTG 101, 211, and the course taken to satisfy requirement 3 above) chosen from the list below:
Half semester courses (0.5 cu):
- MKTG 221: New Product Management (see notes)
- MKTG 224: Advertising Management (see notes)
- MKTG 225: Principles of Retailing
- MKTG 234: Idea Generation & the Systematic Approach for Creativity
- MKTG 241: Entrepreneurial Marketing
- MKTG 254: Pricing Policy
Full semester courses (1.0 cu):
- MKTG 262: New Product Development (see notes)
- MKTG 265: Principles of Advertising (see notes)
- MKTG 266: Marketing for Social Impact
- MKTG 277: Marketing Strategy
- MKTG 278: Strategic Brand Management
- Special Topics – various MKTG 300 series (requires approval depending upon the topic)
Notes about Marketing electives:
New Products Courses: MKTG 262 (New Product Development) is a one semester, 1 cu course that can be taken as an elective to satisfy the marketing elective requirement. The 0.5 cu mini-course, MKTG 221 (New Product Management), can be taken along with another 0.5 cu MKTG mini-course to satisfy the total 1.0 cu marketing elective requirement. Students may not receive credit for both MKTG 221 and MKTG 262.
Advertising Courses: MKTG 265 (Principles of Advertising) is a one semester, 1 cu course that can be taken as an elective to satisfy the marketing elective requirement. The 0.5 cu mini-course, MKTG 224 (Advertising Management) can be taken along with another 0.5 cu MKTG mini-course to satisfy the total 1.0 cu marketing requirement. Students may not receive credit for both MKTG 224 and MKTG 265.
Admission to the Minor
Students must apply for the minor through their respective schools, either Wharton or the College. (For the College, please contact Ms. Clair Inguilli in the Psychology Department). Applicants must have completed or be in the process of completing the statistics requirement. The respective Chair of the Minor will review and approve these applications. The Minor is not intended for Marketing Majors at Wharton.
Psychology majors (class of 2012 and later) may minor in Consumer Psychology.
College Students who wish to minor in Consumer Psychology must count two of the four required psychology courses toward only the Consumer Psychology minor (and toward no other major or minor.)
Governance – The minor will be administered by the Chairs of the Interschool Minor in Consumer Psychology in SAS and Wharton. They will be responsible for all decisions associated with the Minor.
Admission to Classes Outside a Student’s Home School – In the rare case in which a student has a problem getting into a section of a Wharton class, Wharton will give priority to them. In particular, Seniors in the Minor will be manually issued a permit to let them into the class provided that they notify the Marketing Department’s Course Coordinator as soon as possible that they were unable to obtain a seat through the Advanced Registration process. Students who wait until classes have started for the term will not be granted a seat. The Marketing Department course coordinator will be responsible for interacting with student concerns and providing them with a manual override permission to take the class if a seat is available.