Undergraduate Consumer Psychology Minor

Program Overview

The Consumer Psychology minor is a university minor between the Marketing Department in the Wharton School and the Psychology Department in the College of Arts and Sciences. This minor is not intended for Marketing Majors of Wharton or Psychology Majors in the College.

Its goal is to promote the link between experimental psychology and marketing. Only with knowledge of consumer psychology can you properly connect a corporate strategy with consumers.

PROGRAM ADVISORS

Overseeing Program Advising for the consumer psychology minor are:

For Marketing
Jonah Berger, Professor of Marketing
Marketing Department Undergraduate Advisor
3730 Walnut Street, Jon M. Huntsman Hall Room 768
jberger@wharton.upenn.edu
215.898.8249

For Psychology
Ms. Claire Ingulli, Coordinator, Undergraduate Program
Department of Psychology
Levin Building, Room 120, 425 South University Ave
cingulli@psych.upenn.edu
215-898-4712

Requirements for the Minor

To fulfill the Minor in Consumer Psychology, students must complete

  • The statistics requirement.
  • Four courses from the Psychology Department in the College
  • Four credit units from the Marketing Department in Wharton

Both College and Wharton requirements will consist of core courses along and a set of elective courses. College students who wish to minor in Consumer Psychology must count two of the four required psychology courses towards only the Consumer Psychology minor (and towards no other major or minor).

Statistics Requirement: To enroll in the Interschool Minor in Consumer Psychology, the student must have completed a statistics course in one of four ways:

The statistics requirement may be fulfilled by a different course with written permission of the Minor in Consumer Psychology Wharton faculty advisor.

For those enrolled in the Interschool Minor in Consumer Psychology only: Any of the above Statistics courses will satisfy the statistics prerequisite requirement for MKTG 212. Students are encouraged to take statistics in the semester immediately before taking MKTG 212.

Psychology Course Requirements (a total of 4 courses) – (Psychology course descriptions)

    • Required
      • PSYC 001: Introduction to Experimental Psychology**
    • Plus one of the following
      • PSYC 170: Social Psychology or
      • PSYC 272*: Evolutionary Psychology or
    • Plus one of the following:
      • PSYC 151: Language and Thought or
      • PSYC 253: Judgments and Decisions or
      • PSYC 265: Behavioral Economics and Psychology or
      • PSYC 273: Neuroecomomics
    • Plus any of the above courses not used, or a 400-level seminar in Social Psychology or Decision Making

**Note: Students who have taken the Psychology AP test and received a grade of 5 can receive a waiver for PSYC 001 (but they will NOT receive credit for PSYC 001). The AP waiver does NOT count toward the courses required for the CNPS minor. Students who use the AP waiver for PSYC 001 must therefore take one additional Psychology Department course from the above list of CNPS courses. This policy applies to all undergraduate students.

Marketing Course Requirements  (a total of 4 credit units) – (Marketing Course Descriptions)

  • Required
    1. MKTG 101: Introduction to Marketing (1.0 cu)
    2. MKTG 211: Consumer Behavior (1.0 cu)
    3. MKTG 212: Data and Analysis for Marketing Decisions (1.0 cu)
         OR
      MKTG 271 Models for Marketing Strategy 1.0 cu
         OR
      MKTG 476 Applied Probability Models in Marketing 1.0 cu
         OR
      MKTG 309 Special Topics: Experiments for Business Decision Making 1.0 cu (with Marketing Department faculty advisor approval)
         OR
      MKTG 940 (0.5 cu) and MKTG 941 (0.5 cu) – Measurement and Data Analysis in Marketing (This is a PhD course. Students need instructor permission and a permit from the department to enroll)
         OR
      MKTG 942 (0.5 cu) and MKTG 943 (0.5 cu) Research Methods in Marketing (This is a PhD course. Students need instructor permission and a permit from the department to enroll)

    Plus Marketing Electives totaling 1 cu (in addition to MKTG 101, 211, and the course taken to satisfy requirement 3 above) chosen from the list below:

Half semester courses (0.5 cu):

  • MKTG 221: New Product Management (see notes)
  • MKTG 224: Advertising Management  (see notes)
  • MKTG 225: Principles of Retailing
  • MKTG 234: Idea Generation & the Systematic Approach for Creativity
  • MKTG 241: Entrepreneurial Marketing
  • MKTG 254: Pricing Policy

Full semester courses (1.0 cu):

  • MKTG 262: New Product Development  (see notes)
  • MKTG 265: Principles of Advertising (see notes)
  • MKTG 266: Marketing for Social Impact
  • MKTG 277: Marketing Strategy
  • MKTG 278: Strategic Brand Management
  • Special Topics – various MKTG 300 series (requires approval depending upon the topic)

Notes about Marketing electives:
New Products Courses: MKTG 262 (New Product Development) is a one semester, 1 cu course that can be taken as an elective to satisfy the marketing elective requirement. The 0.5 cu  mini-course, MKTG 221 (New Product Management), can be taken along with another 0.5 cu MKTG mini-course to satisfy the total 1.0 cu marketing elective requirement. Students may not receive credit for both MKTG 221 and MKTG 262.

Advertising Courses: MKTG 265 (Principles of Advertising) is a one semester, 1 cu course that can be taken as an elective to satisfy the marketing elective requirement. The 0.5 cu  mini-course, MKTG 224 (Advertising Management) can be taken along with another 0.5 cu MKTG mini-course to satisfy the total 1.0 cu marketing requirement. Students may not receive credit for both MKTG 224 and MKTG 265.