Undergraduate Marketing and Operations Management

(Joint Concentration)

Concentration Overview

The Marketing and Operations Management joint concentration emphasizes the importance of partnership between marketing and operations for new product development (NPD) in light of the fact that NPD is a critical company effort highly dependent on internal innovation processes.

Given the complexity of these processes, the insights provided by cross-disciplinary collaboration can be particularly beneficial in many efforts including: creativity-based new product development, innovation in service manufacturing and new service development, customer response to next-generation products, the use of conjoint analysis in engineering designs, platform-owner market entry, and design-intensive innovation

Specific Requirements for the Concentration

The concentration gives students a choice of several complementary courses within the Marketing and OID departments.  The concentration requires a total of four course units – two course units from each department. One of the courses must be OIDD 415 (Product Design), MKTG 221 (New Product Management), or MKTG 262 (New Product Development).  Each of these three courses includes a project that is relevant to the joint concentration.

PRE-REQUISITES: MKTG 101 and OIDD 101 (unless exempt).

OIDD (2 CUS REQUIRED)

  • OIDD 220 – Operations Management
  • OIDD 224 – Service Operations:  Models and Applications
  • OIDD 240 – Gamification of Business
  • OIDD 314 – Enabling Technologies
  • OIDD 415 – Product Design
  • OIDD 416x – Design of Web-Based Products and Services

MKTG (2 CUS REQUIRED)

  • MKTG 221 – *New Product Management (.5 cu)
  • MKTG 225 – Principles of Retailing (.5 cu)
  • MKTG 227 – Marketing and Electronic Commerce (.5 cu)
  • MKTG 234 – *Idea Generation & the System Apporach to Creativity (.5 cu)
  • MKTG 254 – *Pricing Policy (.5 cu) ♦ (formerly MKTG 222)
  • MKTG 262 – *New Product Development (1.0 cu) ♦ (formerly MKTG 232)
  • MKTG 270 – *Digital Marketing, Social Media and E-Commerce (1.0 cu) (this course replaces MKTG 230x)
  • MKTG 271 – Models for Marketing Strategy (1.0 cu)
  • MKTG 277 – Marketing Strategy (1.0 cu)
  • MKTG 288 – *Pricing Strategies (1.0 cu)
  • MKTG 292 – *Creativity (1.0 cu)
  • MKTG 476 – Applied Probability Models for Marketing (1.0 cu)

* Note that you may not take both the mini course version (0.5 cu) and full term version (1.0 cu) of the same course topic for credit. Specifically, if you take MKTG 221, you may not also take MKTG 262. If you take MKTG 254 you may not also take MKTG 288. If you take MKTG 227, you may not also take MKTG 270 (or the experimental version MKTG 230x). If you take MKTG 292 you may not also take MKTG234.

Renumbered Marketing courses: In Fall 2014C, several MKTG courses were assigned new course numbers. These new numbers are reflected in the requirements list above, with the old course number shown in parenthesis for reference.

CONCENTRATION ADVISOR

The Marketing Department’s Undergraduate Faculty Advisor oversees Program Advising for the marketing concentration.

Jonah Berger, Professor of Marketing
Marketing Department Undergraduate Advisor
3730 Walnut Street, Jon M. Huntsman Hall Room 768
jberger@wharton.upenn.edu
215.898.8249

The Operations, Information and Decisions Department advisor is:

Monique Guignard-Spielberg, Professor
3730 Walnut Street, Jon M. Huntsman Hall Room 569
guignard@wharton.upenn.edu
215.898.8235