The Marketing and Operations Management joint concentration emphasizes the importance of partnership between marketing and operations for new product development (NPD) in light of the fact that NPD is a critical company effort highly dependent on internal innovation processes.
Given the complexity of these processes, the insights provided by cross-disciplinary collaboration can be particularly beneficial in many efforts including: creativity-based new product development, innovation in service manufacturing and new service development, customer response to next-generation products, the use of conjoint analysis in engineering designs, platform-owner market entry, and design-intensive innovation
Specific Requirements for the Concentration
The concentration gives students a choice of several complementary courses within the Marketing and OIDD departments. The concentration requires a total of four course units – two course units from each department. One of the courses must be OIDD 4150 (Product Design), MKTG 2210 (New Product Management), or MKTG 2620 (New Product Development). Each of these three courses includes a project that is relevant to the joint concentration.
PRE-REQUISITES: MKTG 1010 or MKTG 1018, and OIDD 1010 (unless exempt).
OIDD (2 CUS REQUIRED)
- OIDD 2200 – Operations Management
- OIDD 2240 – Service Operations: Models and Applications
- OIDD 2360 – Scaling Operations in Tech Ventures
- IODD 2450 – Analytics & Digital Economy
- OIDD 3140 – Enabling Technologies
- OIDD 4150 – Product Design
- OIDD 6590 – Advanced Product Design
MKTG (2 CUS REQUIRED)
- MKTG 2210 – *New Product Management (.5 cu)
- MKTG 2250 – Principles of Retailing (.5 cu)
- MKTG 2270 – Marketing and Electronic Commerce (.5 cu)
- MKTG 2340 – Idea Generation & the System Approach to Creativity (.5 cu)
- MKTG 2540 – *Pricing Policy (.5 cu)
- MKTG 2620 – *New Product Development (1.0 cu)
- MKTG 2700 – *Digital Marketing, Social Media and E-Commerce (1.0 cu) (this course replaces MKTG 230x)
- MKTG 2710 – Models for Marketing Strategy (1.0 cu)
- MKTG 2770 – Marketing Strategy (1.0 cu)
- MKTG 2880 – *Pricing Strategies (1.0 cu)
- MKTG 4760 – Applied Probability Models for Marketing (1.0 cu)
* Note that you may not take both the mini course version (0.5 cu) and full term version (1.0 cu) of the same course topic for credit. Specifically, if you take MKTG 2210, you may not also take MKTG 2620. If you take MKTG 2540 you may not also take MKTG 2880. If you take MKTG 2270, you may not also take MKTG 2700 (or the experimental version MKTG 230x).
The Marketing Department’s Undergraduate Faculty Advisor oversees Program Advising for the marketing concentration.
The Operations, Information and Decisions Department advisor is: