Undergraduate Marketing and Operations Management

(Joint Concentration)

Concentration Overview

The Marketing and Operations Management joint concentration emphasizes the importance of partnership between marketing and operations for new product development (NPD) in light of the fact that NPD is a critical company effort highly dependent on internal innovation processes.

Given the complexity of these processes, the insights provided by cross-disciplinary collaboration can be particularly beneficial in many efforts including: creativity-based new product development, innovation in service manufacturing and new service development, customer response to next-generation products, the use of conjoint analysis in engineering designs, platform-owner market entry, and design-intensive innovation

Specific Requirements for the Concentration

The concentration gives students a choice of several complementary courses within the Marketing and OIDD departments.  The concentration requires a total of four course units – two course units from each department. One of the courses must be OIDD 4150 (Product Design).

PRE-REQUISITES: MKTG 1010 or MKTG 1018, and OIDD 1010 (unless exempt).


  • OIDD 2200 – Operations Management
  • OIDD 2240 – Service Operations:  Models and Applications
  • OIDD 2360 – Scaling Operations in Tech Ventures
  • IODD 2450 – Analytics & Digital Economy
  • OIDD 3140 – Enabling Technologies
  • OIDD 4150 – Product Design
  • OIDD 6590 – Advanced Product Design


  • MKTG 2250 – Principles of Retailing (.5 cu)
  • MKTG 2270 – Marketing and Electronic Commerce (.5 cu)
  • MKTG 2340 – Idea Generation & the System Approach to Creativity (.5 cu)
  • MKTG 2470 – Marketing Strategy for Technology Platforms (.5 cu)
  • MKTG 2540 – *Pricing Policy (.5 cu)
  • MKTG 2700 – *Digital Marketing, Social Media and E-Commerce (1.0 cu) (this course replaces MKTG 230x)
  • MKTG 2710 – Models for Marketing Strategy (1.0 cu)
  • MKTG 2770 – Marketing Strategy (1.0 cu)
  • MKTG 2790 – AI in Our Lives: The Behavioral Science of Autonomous Technology
  • MKTG 2880 – *Pricing Strategies (1.0 cu)
  • MKTG 4760 – Applied Probability Models for Marketing (1.0 cu)

* Note that you may not take both the mini course version (0.5 cu) and full term version (1.0 cu) of the same course topic for credit. Specifically, if you take MKTG 2540 you may not also take MKTG 2880. If you take MKTG 2270, you may not also take MKTG 2700.


The Marketing Department’s Undergraduate Faculty Advisor oversees Program Advising for the marketing concentration.

Jonah Berger, Professor of Marketing
Marketing Department Undergraduate Advisor
3730 Walnut Street, Jon M. Huntsman Hall Room 768

The Operations, Information and Decisions Department advisor is:

Maria Rieders,  Adjunct Professor
Undergraduate Advisor
3730 Walnut Street, Jon M. Huntsman Hall Room 517