Undergraduate Retailing

 (Secondary Concentration)

Concentration Overview

The secondary concentration in retailing provides an interdisciplinary overview of the retailing industry, combining courses in core retailing skills with industry-relevant electives from Wharton and the College of Arts & Sciences.

Retailing cannot be a student’s only concentration at Wharton; students must have declared a primary concentration. Also, one course unit may simultaneously count toward the Business Breadth requirement and the retailing second concentration. However, no other double counting is allowed with any other concentration or degree requirement.

Concentration Advisor

Susan McMullen, 435B Vance Hall, 215.435.0217,  mcmullen@wharton.upenn.edu

Specific Requirements for the Concentration

Four course units (cu’s) are required for the secondary concentration, based on the following framework:

  • Retailing Core Component (1.0 cu): Introductory courses in retailing and retail supply chain management;
  • Marketing Component (1.0 cu): Selected from retail-relevant courses in marketing;
  • Operations Component (1.0 cu): Selected from retail-relevant courses in Management, OIDD, real estate and transportation;
  • Design Component (1.0 cu): Selected from retail-relevant courses in architecture, communications, OIDD, urban studies and visual studies.

Required (core component):

  • MKTG 225: Principles of Retailing (0.5 cu)
  • OIDD 397: Retail Supply Chain Management (0.5 cu)

Plus one CU from (marketing component):

  • MKTG 211: Consumer Behavior (1.0 cu)
  • MKTG 212: Data and Analysis for Marketing Decisions (1.0 cu)
  • MKTG 224: Advertising Management (0.5 cu)
  • MKTG 227: Marketing and Electronic Commerce (0.5 cu)
  • MKTG 234: Idea Generation & the Systematic Approach for Creativity (0.5 cu)
  • MKTG 241: Entrepreneurial Marketing (0.5 cu)
  • MKTG 262: New Product Development (1.0 cu)
  • MKTG 265: Principles of Advertising (1.0 cu)
  • MKTG 270: Digital Marketing, Social Media and E-Commerce (1.0 cu)
  • MKTG 278: Strategic Brand Management (1.0 cu)
  • MKTG 288: Pricing Strategies (1.0 cu)

Plus one CU from (operations component):

  • OIDD 220: Introduction to Operations Management
  • OIDD 291: Negotiations
  • OIDD 314: Enabling Technologies
  • REAL 209: Real Estate Investment
  • REAL 321: Real Estate Development

Plus one CU from (design component):

  • OIDD 415: Product Design (cross-listed with MEAM 414 and OIDD 515)
  • URBS 205: People and Design
  • VLST 101: Eye, Mind, Image