Photo of Jonah Berger

Jonah Berger

Associate Professor of Marketing

Research Interests: diffusion, identity, consumer decision making, product adoption and abandonment, social contagion, social influence, viral marketing, word of mouth

Links: CV, Personal Website

Address: 768 Jon M. Huntsman Hall, 3730 Walnut Street
University of Pennsylvania, Philadelphia, PA 19104-6304
Email: jberger@wharton.upenn.edu
Office: (215) 898-8249
Office Fax: (215) 898-2534