Undergraduate Program

Marketing is a challenging field of study which, to an undergraduate major, offers excellent career prospects. The marketing program at The Wharton School is one of the best in the nation. The primary undergraduate program offered by the department is the Marketing Concentration.

In addition, the department offers a dual concentration Marketing and Communications, which allows students who are concentrating in marketing to take courses at the Annenberg School of Communication. A joint concentration  Marketing and Operations Management, which emphasizes the importance and partnerships between marketing and operations for new product development, is also offered by the department

For students interested in the retailing industry, a secondary concentration Retailing has been developed which provides an interdisciplinary overview through courses offered at the Wharton School as well as the College of Arts and Sciences.

The Consumer Psychology Minor is offered in conjunction with the Psychology Department in the College of Arts and Sciences. This program is not intended for students who are also persuing a marketing concentration.

For the specific courses required for each program, and contact information for program advisors, please follow the links to the individual programs