SEMINAR SCHEDULE – All Doctoral Program seminars are offered in the same terms each academic year as shown in the table below. Courses in gold shaded blocks are required of all Marketing Program students. Students only need to take some of the other seminars depending upon if they choose the Behavioral or Quantitative track. If they take only one of the seminar “pairs” they usually take Part A.
|Fall Q1||Fall Q2||Spring Q3||Spring Q4|
|MKTG950 (Part A)||MKTG951||MKTG952 (Part A)||MKTG953|
|MKTG954 (Part A)||MKTG955|
|MKTG956 (Part A)||MKTG957|
|MKTG971||(spans both quarters)||MKTG972||(spans both quarters)|
|MKTG973||(spans both quarters)||MKTG974||(spans both quarters)|
SAMPLE SEMINAR SEQUENCE – Each student’s schedule will vary, depending upon which electives and basic courses they choose. The sample schedule below illustrates when students should take the Marketing seminars. The blue highlighted course numbers are the Quantitative Track seminars. The red highlighted course numbers are the Consumer Behavior Track seminars.
The non-marketing courses listed in this table will vary for each individual student. See the PhD Program Requirements for the list of non-marketing courses that are available to satisfy the Basic course requirements in Economics and Statistics.
YEARS 1 and 2
YEAR 1 – Quantitative Track
YEAR 2 – Quantitative Track
YEAR 1 – Consumer Behavior Track
YEAR 2 – Consumer Behavior Track
||Dissertation proposal defense MKTG 995|
||Final dissertation defense MKTG 995|