Course Sequence Sample

SEMINAR SCHEDULE – All Doctoral Program seminars are offered in the same terms (spring or fall) and quarter as shown in the table below. Part B seminars are offered every other year, while all the others are offered every year. Courses in the gold shaded blocks are required of all Marketing Program students. All students must also take the Part A seminars. Students only need to take some of the Part B seminars depending upon if they choose the Behavioral or Quantitative track.

Fall Q1Fall Q2Spring Q3Spring Q4
MKTG950 (Part A)MKTG951 (Part B) Odd years onlyMKTG952 (Part A)MKTG953 (Part B) Odd years only
MKTG954 (Part A)MKTG955 (Part B) Even years only
MKTG956 (Part A)MKTG957 (Part B) Odd years only

SAMPLE SEMINAR SEQUENCE – Each student’s schedule will vary, depending upon which electives and basic courses they choose. The sample schedule below illustrates when students should take the Marketing seminars. The blue highlighted course numbers are the Quantitative Track seminars. The red highlighted course numbers are the Consumer Behavior Track seminars. Part B seminars alternate every other year, so this sequence will vary depending upon the year a student enters the program. In the sequence table, “even year” means the course will be offered when the calendar in that particular quarter, ends with an even number. 

The non-marketing courses listed in this table will vary for each individual student. See the PhD Program Requirements for the list of non-marketing courses that are available to satisfy the Basic course requirements in Economics and Statistics.

YEARS 1 and 2 
  • Coursework
  • Examination
  • Research Papers
  • Research Activities
  • Completion of Other Requirements by Field
YEAR 1 – Quantitative Track
  • Fall: MKTG 942; MKTG 943; MKTG 950, ECON 681, STAT 970
  • Spring:   MKTG 940, MKTG 941, MKTG 952,  MKTG 954, MKTG 955 (part B -even year),  MKTG 956, STAT 971 (even year)
  • Summer: Marketing Preliminary Exam, First Year Research Paper
YEAR 2 – Quantitative Track
  • Fall: Electives, Research Paper
  • Spring:   MKTG 957 (Part B – odd year), ECON 682, Electives, Research
  • Summer: Second Year Research Paper
YEAR 1 – Consumer Behavior Track
  • Fall: MKTG 942; MKTG 943; MKTG 950; MKTG951 (Part B – odd year); STAT 500
  • Spring: MKTG 940; MKTG 941, MKTG 952; MKTG 954; MKTG 956; STAT 501
  • Summer: Marketing Preliminary Exam, First Year Research paper
YEAR 2 – Consumer Behavior Track
  • Fall: BEPP 950; Electives; Research Paper (even year)
  • Spring: MKTG 953 (Part B – odd year), Electives, Research
  • Summer: Second Year Research Paper
  • Directed Reading & Research
  • Admission to Candidacy
  • Formulation of Research Topic
Dissertation proposal defense MKTG 995
  • Continued Research
  • Oral Examination
  • Dissertation
Final dissertation defense MKTG 995