Course Sequence Sample

SEMINAR SCHEDULE – All Doctoral Program seminars are usually offered in the same terms (spring or fall) and quarter as shown in the table below. Part B seminars are offered every other year, while all the others are offered every year. Courses in the gold shaded blocks are required of all Marketing Program students. All students must also take the Part A seminars. Students only need to take some of the Part B seminars depending upon if they choose the Behavioral or Quantitative track.

Fall Q1Fall Q2Spring Q3Spring Q4
MKTG 9420MKTG 9430MKTG 9400MKTG 9410
MKTG 9520
(Part A)
MKTG 9500
(Part A)
MKTG 9510 (Part B)
Odd years only
MKTG 9540
(Part A)
MKTG 9530 (Part B)
Odd years only
MKTG 9550 (Part B)
Even years only
MKTG 9560
(Part A)
MKTG 9570 (Part B)
Odd years only

SAMPLE SEMINAR SEQUENCE – Each student’s schedule will vary, depending upon which electives and basic courses they choose. The sample schedule below illustrates when students should take the Marketing seminars. The blue highlighted course numbers are the Quantitative Track seminars. The red highlighted course numbers are the Consumer Behavior Track seminars. Part B seminars alternate every other year, so this sequence will vary depending upon the year a student enters the program. In the sequence table, “even year” means the course will be offered when the calendar in that particular quarter, ends with an even number. 

The non-marketing courses listed in this table will vary for each individual student. See the PhD Program Requirements for the list of non-marketing courses that are available to satisfy the Basic course requirements in Economics and Statistics.

YEARS 1 and 2 
  • Coursework
  • Examination
  • Research Papers
  • Research Activities
  • Completion of Other Requirements by Field
YEAR 1 – Quantitative Track
  • Fall: MKTG 9420; MKTG 9430; MKTG 9520MKTG 9540, MKTG 9560, STAT 9700
  • Spring:   MKTG 9400, MKTG 9410, MKTG 9500, MKTG 9550 (part B – even year), STAT 9710
  • Summer: Marketing Preliminary Exam, First Year Research Paper
YEAR 2 – Quantitative Track
  • Fall: Electives, Research Paper, ECON 7100
  • Spring:   MKTG 9570 (Part B – odd year), ECON 7110, Electives, Research
  • Summer: Second Year Research Paper
YEAR 1 – Consumer Behavior Track
  • Fall: MKTG 9420; MKTG 9430; MKTG 9520;  STAT 5000, MKTG 9540; MKTG 9560;
  • Spring: MKTG 9400; MKTG 9410, MKTG 9500; MKTG 9510 (Part B – odd year); STAT 5010
  • Summer: Marketing Preliminary Exam, First Year Research paper
YEAR 2 – Consumer Behavior Track
  • Fall: BEPP 9500; Electives; Research Paper (even year)
  • Spring: MKTG 9530 (Part B – odd year), Electives, Research
  • Summer: Second Year Research Paper
  • Directed Reading & Research
  • Admission to Candidacy
  • Formulation of Research Topic
Dissertation proposal defense MKTG 9950
  • Continued Research
  • Oral Examination
  • Dissertation
Final dissertation defense MKTG 9950