Ph.D. Program Course List

The department offers seminars that cover those areas of marketing in which all Ph.D. marketing students should have basic competence, not only to understand the contemporary literature, but to contribute to the future of the discipline.  The seminars involve in-depth consideration of various aspects of marketing. Ordinarily, a student taking these seminars will have already completed some work in quantitative methods and, perhaps, in behavioral sciences as well. The general objectives of these seminars are to: (1) discuss contemporary research problems and relevant literature, and (2) describe concepts and techniques for handling the research questions, current and future, in each field.

Full Semester Courses (1.0 course units)

    • MKTG 999 Independent Study

Half Semester Courses (0.5 course units)

    • MKTG 940 Measurement and Data Analysis in Marketing – Part A (Spring)
    • MKTG 941 Measurement and Data Analysis in Marketing – Part B (Spring)
    • MKTG 942 Research Methods in Marketing – Part A (Fall)
    • MKTG 943 Research Methods in Marketing – Part B (Fall)
    • MKTG 950 Judgment and Decision Making Perspectives on Consumer Behavior (Fall)
    • MKTG 951 Judgment and Decision Making Perspectives on Consumer Behavior (Fall)
    • MKTG 952 Information Processing Perspectives on Consumer Behavior Part A (Spring)
    • MKTG 953 Information Processing Perspectives on Consumer Behavior Part B (Spring)
    • MKTG 954 Economic/OR Models in Marketing – Part A (Spring)
    • MKTG 955 Economic/OR Models in Marketing – Part B (Spring)
    • MKTG 956 Empirical Models in Marketing – Part A (Spring)
    • MKTG 957 Empirical Models in Marketing – Part B (Spring)

Full Semester Half CU Courses (0.5 course units)

  • MKTG 971 Advanced Topics in Marketing – Part A (semester long course in Fall)
  • MKTG 972 Advanced Topics in Marketing – Part B (semester long course in Spring)
  • MKTG 973 Research Seminar in Marketing – Part A (semester long course in Fall)
  • MKTG 974 Research Seminar in Marketing – Part B (semester long course in Spring)

All students, except those on the job market, are required to attend seminars MKTG 971, 972, 973 and 974 every term, but may only take them for credit once.

Dissertation Students on dissertation status register for this course number every term

    • MKTG 995 Dissertation

Renumbered Courses

Many of the half couse unit seminars currently offered by the department were once part of full course unit seminars. They were divided in order to give more flexibility for students and to accommodate the Behavioral and Quantitative Tracks offered in the Marketing Degree program.

FormerCurrentOriginal Course Titile
MKTG 960MKTG 950
MKTG 951
Judgment and Decision Making Perspectives on Consumer Behavior
MKTG 961MKTG 954
MKTG 955
Economic/OR Models in Marketing
MKTG 963MKTG 952
MKTG 953
Information Processing Perspectives on Consumer Behavior
MKTG 964MKTG 956
MKTG 957
Empirical Models in Marketing
MKTG 966MKTG 940
MKTG 941
Measurement and Data Analysis in Marketing
MKTG 967MKTG 942
MKTG 943
Research Methods in Marketing
MKTG 968MKTG 971
MKTG 972
Advanced Topics in Marketing Research
MKTG 969MKTG 973
MKTG 974
Advanced Topics in Consumer Behavior