Ph.D. Program Course List

The department offers seminars that cover those areas of marketing in which all Ph.D. marketing students should have basic competence, not only to understand the contemporary literature, but to contribute to the future of the discipline.  The seminars involve in-depth consideration of various aspects of marketing. Ordinarily, a student taking these seminars will have already completed some work in quantitative methods and, perhaps, in behavioral sciences as well. The general objectives of these seminars are to: (1) discuss contemporary research problems and relevant literature, and (2) describe concepts and techniques for handling the research questions, current and future, in each field.

Full Semester Courses (1.0 course units)

  • MKTG 9990 Independent Study

Half Semester Courses (0.5 course units)

    • MKTG 9400 Measurement and Data Analysis in Marketing – Part A (Spring)
    • MKTG 9410 Measurement and Data Analysis in Marketing – Part B (Spring)
    • MKTG 9420 Research Methods in Marketing – Part A (Fall)
    • MKTG 9430 Research Methods in Marketing – Part B (Fall)
    • MKTG 9500 Judgment and Decision Making Perspectives on Consumer Behavior (Fall)
    • MKTG 9510 Judgment and Decision Making Perspectives on Consumer Behavior (Fall every other year)
    • MKTG 9520 Information Processing Perspectives on Consumer Behavior Part A (Spring)
    • MKTG 9530 Information Processing Perspectives on Consumer Behavior Part B (Spring every other year)
    • MKTG 9540 Economic/OR Models in Marketing – Part A (Spring)
    • MKTG 9550 Economic/OR Models in Marketing – Part B (Spring every other year)
    • MKTG 9560 Empirical Models in Marketing – Part A (Spring)
    • MKTG 9570 Empirical Models in Marketing – Part B (Spring every other year)

Full Semester Half CU Courses (0.5 course units)

  • MKTG 9710 Advanced Topics in Marketing – Part A (semester long course in Fall)
  • MKTG 9720 Advanced Topics in Marketing – Part B (semester long course in Spring)
  • MKTG 9730 Research Seminar in Marketing – Part A (semester long course in Fall)
  • MKTG 9740 Research Seminar in Marketing – Part B (semester long course in Spring)

 

Dissertation Students on dissertation status register for this course number every term

  • MKTG 9950 Dissertation

Renumbered Courses

Many of the half course unit seminars currently offered by the department were once part of full course unit seminars. They were divided in order to give more flexibility for students and to accommodate the Behavioral and Quantitative Tracks offered in the Marketing Degree program. As of Fall 2022, all course numbers were converted from three to four digits. For the Marketing Department, this was accomplished by adding a zero the the end of the three digit course number.

FormerCurrentOriginal Course Titile
MKTG 960MKTG 9500
MKTG 9510
Judgment and Decision Making Perspectives on Consumer Behavior
MKTG 961MKTG 9540
MKTG 9550
Economic/OR Models in Marketing
MKTG 963MKTG 9520
MKTG 9530
Information Processing Perspectives on Consumer Behavior
MKTG 964MKTG 9560
MKTG 9570
Empirical Models in Marketing
MKTG 966MKTG 9400
MKTG 9410
Measurement and Data Analysis in Marketing
MKTG 967MKTG 9420
MKTG 9430
Research Methods in Marketing
MKTG 968MKTG 9710
MKTG 9720
Advanced Topics in Marketing Research
MKTG 969MKTG 9730
MKTG 9740
Advanced Topics in Consumer Behavior