Ph.D. Program Course List

The department offers seminars that cover those areas of marketing in which all Ph.D. marketing students should have basic competence, not only to understand the contemporary literature, but to contribute to the future of the discipline.  The seminars involve in-depth consideration of various aspects of marketing. Ordinarily, a student taking these seminars will have already completed some work in quantitative methods and, perhaps, in behavioral sciences as well. The general objectives of these seminars are to: (1) discuss contemporary research problems and relevant literature, and (2) describe concepts and techniques for handling the research questions, current and future, in each field.

Full Semester Courses (0.5 – 2.0 course units)

• MKTG 9999 Independent Study

Half Semester Courses (0.5 course units)

• • MKTG 9400 Measurement and Data Analysis in Marketing – Part A (Spring)
  • MKTG 9410 Measurement and Data Analysis in Marketing – Part B (Spring)
  • MKTG 9420 Research Methods in Marketing – Part A (Fall)
  • MKTG 9430 Research Methods in Marketing – Part B (Fall)
  • MKTG 9500 Judgment and Decision Making Perspectives on Consumer Behavior (Fall)
  • MKTG 9510 Judgment and Decision Making Perspectives on Consumer Behavior (Fall every other year)
  • MKTG 9520 Information Processing Perspectives on Consumer Behavior Part A (Spring)
  • MKTG 9530 Information Processing Perspectives on Consumer Behavior Part B (Spring every other year)
  • MKTG 9540 Economic/OR Models in Marketing – Part A (Spring)
  • MKTG 9550 Economic/OR Models in Marketing – Part B (Spring every other year)
  • MKTG 9560 Empirical Models in Marketing – Part A (Spring)
  • MKTG 9570 Empirical Models in Marketing – Part B (Spring every other year)

Full Semester Half CU Courses (0.5 course units) These courses are no longer required to meet the degree requirements. Because some students who have not yet graduated, may have taken them just before the requirements changed, they are listed here for reference.

• MKTG 9710 Advanced Topics in Marketing – Part A (semester long course in Fall)
• MKTG 9720 Advanced Topics in Marketing – Part B (semester long course in Spring)
• MKTG 9730 Research Seminar in Marketing – Part A (semester long course in Fall)
• MKTG 9740 Research Seminar in Marketing – Part B (semester long course in Spring)

Dissertation Students on dissertation status register for this course number every term. The course is graded only in the spring, with a grade of “PR” given in the fall. (Prior to Fall 2022, this course was not graded, so a grade of “NR” is entered for  it for prior terms.)  If  a student graduates in December, a grade is given for the fall of their final semester. The Marketing Department’s Doctoral Program Faculty Advisor and the student’s dissertation advisor are BOTH listed as instructors in Path@Penn, and either can grade the course.

• MKTG 9950 Dissertation

Transfer Credit Courses (0.5 – 4.0 course units) In order for transfer credits to be recorded in the registration system, they need to be reported as a course number. Credit can be requested in XCAT.

• MKTG 9930 Marketing Transfer Credit

Course descriptions can be found in the course catalog.

 

Renumbered Courses

Independent Study (MKTG 9990) was replaced with new course number (MKTG 9999) effective summer 2024.

Many of the half course unit seminars currently offered by the department were once part of full course unit seminars. They were divided in order to give more flexibility for students and to accommodate the Behavioral and Quantitative Tracks offered in the Marketing Degree program. As of Fall 2022, all course numbers were converted from three to four digits. For the Marketing Department, this was accomplished by adding a zero the the end of the three digit course number.

See also Syllabi@Wharton

Additional Ph.D. Program Information