Professor Jagmohan S. Raju is the Joseph J. Aresty Professor and the Executive Director of the Wharton-Indian School of Business Program. Professor Raju served as the Chair of Wharton’s Marketing Department for six years, and the Vice Dean for Wharton Executive Education and Wharton Online; also for six years. He led the integration of Wharton Online with Wharton Executive Education and shepherded Wharton Online’s several-fold growth in revenues during his term. He also led the launch of several new Open-Enrollment Programs and Senior Management Programs.
Professor Raju is internationally known for his research on pricing strategies, retailing, managing private labels, short-term price discounts, category management, incentives, and sales force compensation. In a recently published paper, Professor Raju and his co-authors examine how bricks and mortar retailers can better compete with online retailers.
Professor Raju’s research has been published in top-tier academic journals including Management Science, Marketing Science, Journal of Marketing Research and the Journal of Retailing. He served as the Marketing Editor of Management Science and the President of the INFORMS Society for Marketing Science; a professional organization whose members include marketing academics and business executives who apply quantitative methods to solve marketing problems. He is also a Fellow of the INFORMS Society for Marketing Science. His research has been recognized with several best paper awards.
He has consulted extensively with companies around the world including Pfizer, Medtronic, Abbot, Warner Home Video, and Johnson and Johnson on designing pricing strategies and developing launch plans for new products. He has also advised several Wharton student led start-ups on pricing and go to market strategies.
Professor Raju serves as an Independent Director on the board of Hero Motocorp, the largest two-wheeler manufacturer in the world, where he is a member of the audit committee, the nomination and remuneration committee and the corporate social responsibility committee. He also advises ASTARC Ventures, an early-stage VC fund, based in Mumbai.
Professor Raju’s taught the Core MBA Marketing Course at Wharton for nearly 20 years. Currently, he teaches the Pricing Policy elective offered to MBA’s as well as Executive MBA’s. He has won several teaching awards – at Wharton, UCLA and the Indian School of Business. In Executive Education, he is the Academic Director of Strategic Marketing for Competitive Advantage program, the Pricing Strategies program, as well as the General Management Program. Professor Nancy Rothbard and he are co-directing a soon to be launched flagship program targeted at Owner Presidents and CEO’s.
Professor Raju received his PhD (Business), MA (Economics) and MS (Operations Research) degrees from Stanford University, his MBA from the Indian Institute of Management where he was recognized for the best academic performance in both years, and his BTech in EE from the Indian Institute of Technology, Delhi.
Growing Wharton Online