753 Jon M. Huntsman Hall
3730 Walnut Street
University of Pennsylvania
Philadelphia, PA 19104
Research Interests: Consumer Psychology of Technology, New Media and User-Generated Content, Digital Marketing
Consumers really do care about ESG, according to research by Wharton visiting professor Jean-Marie Meier.…Read More
Knowledge @ Wharton - 3/18/2024New research from Wharton’s Patti Williams tackles one of the biggest contradictions in consumer behavior: why we love stuff that’s so bad, it’s good.…Read More
Knowledge @ Wharton - 3/18/2024In a recent AI at Wharton webinar, experts discussed the latest research on gen AI and how it can best benefit employees.…Read More
Knowledge @ Wharton - 3/18/2024