Sudeep Bhatia

Sudeep Bhatia
  • Associate Professor of Psychology and Marketing

Contact Information

  • office Address:

    Solomon Labs, Room D22
    3720 Walnut Street
    Philadelphia, PA, 19104

Research Interests: Judgment and Decision Making, Computational and Mathematical Modeling of Cognition

Knowledge at Wharton

The Business of Signing a Superstar Athlete

Kenneth Shropshire, professor emeritus of legal studies and business ethics at the Wharton School, explores the expectations, business opportunities, and community impact that come with signing a superstar athlete like LeBron James.…Read More

Knowledge @ Wharton - 10/16/2026
Why Gen Z Is Choosing Sports Betting Over Retirement Savings

Michael Platt, professor of marketing, psychology, and neuroscience at the Wharton School, explains why sports betting is capturing young people’s attention and what it means for their financial futures.…Read More

Knowledge @ Wharton - 10/14/2026
The Analytics Behind Baseball’s Small-Market Success

Mike Petriello, Major League Baseball's director of stats and research, explains the swing data, player development, and matchup decisions changing how teams compete.…Read More

Knowledge @ Wharton - 10/14/2026