Sudeep Bhatia

Sudeep Bhatia
  • Associate Professor of Psychology and Marketing

Contact Information

  • office Address:

    Solomon Labs, Room D22
    3720 Walnut Street
    Philadelphia, PA, 19104

Research Interests: Judgment and Decision Making, Computational and Mathematical Modeling of Cognition

Knowledge at Wharton

The Way of Excellence: Lead for Sustainable Performance

In this Nano Tool for Leaders, author Brad Stulberg explains why you should stop thinking of excellence as a destination and more as a process of growth.Read More

Knowledge @ Wharton - 8/17/2026
Why Gen Z Is Choosing Entrepreneurship Over Traditional Careers

Lori Rosenkopf, vice dean of entrepreneurship at the Wharton School, explains why Gen Z is increasingly turning to entrepreneurship, how AI is lowering barriers to entry, and why more startups won't necessarily mean more success.Read More

Knowledge @ Wharton - 8/14/2026
How Fast-Casual Brands Build Loyalty

Joel Bulger, CMO of WOWorks, discusses brand differentiation, customer personalization, loyalty, AI, and marketing across a portfolio of restaurant concepts.Read More

Knowledge @ Wharton - 8/13/2026