Sudeep Bhatia

Sudeep Bhatia
  • Associate Professor of Psychology and Marketing

Contact Information

  • office Address:

    Solomon Labs, Room D22
    3720 Walnut Street
    Philadelphia, PA, 19104

Research Interests: Judgment and Decision Making, Computational and Mathematical Modeling of Cognition

Knowledge at Wharton

The Economic Reality Behind Billionaires’ Taxes and State Budgets

Faculty director of the Penn Wharton Budget Model examines whether taxing extreme wealth can meaningfully reduce deficits and fund public spending.Read More

Knowledge @ Wharton - 2/6/2026
Ad Age Editor-in-Chief, Jeanine Poggi

Editor-in-chief of a leading advertising publication breaks down how brands are blending nostalgia with "unhinged" humor to capture a multi-generational audience.Read More

Knowledge @ Wharton - 2/5/2026
How Advertising Could Reshape ChatGPT and Digital Marketing

Wharton marketing professor examines how advertising in conversational AI could affect users, privacy, and the digital marketing landscape.Read More

Knowledge @ Wharton - 2/4/2026