Sudeep Bhatia
- Associate Professor of Psychology and Marketing
Contact Information
- Primary Email:
bhatiasu@sas.upenn.edu - Office Phone:
215-898-5096
- office Address:
Solomon Labs, Room D22
3720 Walnut Street
Philadelphia, PA, 19104
Research Interests: Judgment and Decision Making, Computational and Mathematical Modeling of Cognition
Knowledge at Wharton
Examining Equity and Opportunity in NFL Coaching Searches
Wharton emeritus professor of legal studies and business ethics discusses the NFL’s record on racial equity, the effectiveness of the Rooney Rule, and the implications of the Brian Flores lawsuit.…Read More
Knowledge @ Wharton - 6/5/2026Creating a Category: Mike Kurtz, Founder of Mike’s Hot Honey, on Brand Building, Community, and Growth
How Mike’s Hot Honey turned a simple idea into a category defining brand.…Read More
Knowledge @ Wharton - 6/4/2026How Artificial Intelligence Is Reshaping Business and Society
Wharton marketing professor reflects on the rapid evolution of artificial intelligence, from the rise of AI agents and business adoption to emerging societal and regulatory challenges.…Read More
Knowledge @ Wharton - 6/3/2026