Sudeep Bhatia

Sudeep Bhatia
  • Associate Professor of Psychology and Marketing

Contact Information

  • office Address:

    Solomon Labs, Room D22
    3720 Walnut Street
    Philadelphia, PA, 19104

Research Interests: Judgment and Decision Making, Computational and Mathematical Modeling of Cognition

Knowledge at Wharton

How Fast-Casual Brands Build Loyalty

Joel Bulger, CMO of WOWorks, discusses brand differentiation, customer personalization, loyalty, AI, and marketing across a portfolio of restaurant concepts.…Read More

Knowledge @ Wharton - 8/13/2026
The NFL’s Biggest 2026 Questions

Aaron Schatz, national NFL analyst at ESPN and chief analytics officer at FTN Fantasy, breaks down 2026 NFL projections, the teams poised to rise, and the factors that shape a season forecast.…Read More

Knowledge @ Wharton - 8/12/2026
Can AI Companies Regulate Themselves?

Wharton professor of legal studies and business ethics Kevin Werbach explains why AI governance is so difficult, why companies can't be left to regulate themselves, and what governments need to do as AI becomes more powerful.…Read More

Knowledge @ Wharton - 8/12/2026