Michael Platt

James S. Riepe University Professor
Professor of Marketing
Professor of Psychology
Professor of Neuroscience

Contact Information

Primary Email:
mplatt@wharton.upenn.edu

office Address:
745 Jon M. Huntsman Hall
3730 Walnut Street
University of Pennsylvania
Philadelphia, PA 19104-6304

Links: Innovative Thinking: Using Neuroscience to get Out-of-the-Box Ideas

Overview

Michael Platt has been selected as the sixteenth Penn Integrates Knowledge Professor, effective July 1, 2015.

Platt, a neuroscientist whose work focuses on the brain’s decision-making processes, has appointments in the Department of Neuroscience in the Perelman School of Medicine, the Department of Psychology in the School of Arts and Sciences, and the Department of Marketing in the Wharton School.

Platt has served as Professor of Neurobiology, Director of the Duke Institute for Brain Sciences and Director of the Center for Cognitive Neuroscience at Duke University. Organizations such as the National Foundation, the Klingenstein Foundation, the McDonnell Foundation and the Department of Defense have supported his research, and he has been recognized in the New York Times, the Washington post, the Wall Street Journal, National Public Radio, A`BC, BBC and PBS.

Platt has also served as the President of the Society for Neuroeconomics. He holds a PhD in Biological Anthropology from Penn, and a BA in Biological Anthropology from Yale.

VIDEOS (SELECTED)

“How We Decide: The New Science of Neuroeconomics,” Penn Arts & Sciences 60-second Lectures, April 27, 2016
“Why Friendship Is One of Our Most Basic Needs,” Huffington Post, February 24, 2016
“Brain Power,” World Economic Forum, February 23, 2016
“This Is Your Brain on Decision-making,” Knowledge@Wharton, October 29, 2015
“Primates of the Caribbean,” ARTE Network, France, 2013
“The NeuroEconomics of Innovation,” California Academy of Sciences, April 25, 2013

“The Science of Friendship,” Ignite Philly, April 27, 2016

“Peacocks, Eye Tracking, and the Brains Behind Decisions,” Penn Current, March 29, 2017

Teaching

Past Courses

MKTG237 - BRAIN SCIENCE F/BUSINESS
Brain science offers the potential to unlock the future of business, by providing new insights that can enhance decision-making, improve precision in design and marketing, build team chemistry and cultivate leadership, fine-tune selection and human performance, drive creativity and innovation, create social value, and optimize digital interaction. New developments in biometrics, implantable and wearable devices, genomics, proteomics, metabolomics, nutrition, and the human microbiome, offer the opportunity for enhanced precision and impact in marketing, finance, management, analytics, and education. This course will provide an overview of contemporary brain science and its applications to business. Students first will be introduced to the basic anatomy and physiology of the brain and become familiar with important techniques for measuring and manipulating brain function. The course will then survey major findings in neuroscience with applications to business, including selective attention and advertising; valuation and marketing; decision making; learning, innovation and creativity; and social influence, team-building, and leadership. The course will end with a discussion of ethics, brain-machine interactions, and artificial intelligence. Applications to business, education, sports, law, and policy will be discussed throughout.
MKTG351 - SPECIAL TOPICS
INTRODUCTION TO BRAIN SCIENCE FOR BUSINESS: Brain science offers the potential to unlock the future of business, by providing new insights that can enhance decision-making, improve precision in design and marketing team chemistry and cultivate leadership, fine-tune selection and human performance, drive creativity and innovation, create social valus, and optimize digital interactions. New developments in biometrics, implantable and wearable devices, genomics, proteomics, metabolomics, nutrition, and human microbiome, offer the opportunity for enhanced precision and impact in marketing, finance, management, analytics, and education. This course will provide an overview of contemporary brain science and its applications to business. Students first will be introduced to the basic anatomy and physiology of the brain and become familiar with important techniques for measuring and manipulating brain function. The cours e will then survey major findings in neuroscience with applications to business, including selective attention and advertising; valuation and marketing; decision making; learning , innovation and creativity; and social influence, team-building, and leadership. The cour se will end with a discussion of ethics, brain-machine interactions, and artificial intelligence. Applications to business, education, sports, law and policy will be discussed throughout.
MKTG737 - BRAIN SCIENCE F/BUSINESS
Brain science offers the potential to unlock the future of business, by providing new insights that can enhance decision-making, improve precision in design and marketing, build team chemistry and cultivate leadership, fine-tune selection and human performance, drive creativity and innovation, create social value, and optimize digital interaction. New developments in biometrics, implantable and wearable devices, genomics, proteomics, metabolomics, nutrition, and the human microbiome, offer the opportunity for enhanced precision and impact in marketing, finance, management, analytics, and education. This course will provide an overview of contemporary brain science and its applications to business. Students first will be introduced to the basic anatomy and physiology of the brain and become familiar with important techniques for measuring and manipulating brain function. The course will then survey major findings in neuroscience with applications to business, including selective attention and advertising; valuation and marketing; decision making; learning, innovation and creativity; and social influence, team-building, and leadership. The course will end with a discussion of ethics, brain-machine interactions, and artificial intelligence. Applications to business, education, sports, law, and policy will be discussed throughout.
MKTG851 - SPECIAL TOPICS
INTRODUCTION TO BRAIN SCIENCE FOR BUSINESS: Brain science offers the potential to unlock the future of business, by providing new insights that can enhance decision-making, improve precision in design and marketing team chemistry and cultivate leadership, fine-tune selection and human performance, drive creativity and innovation, create social valus, and optimize digital interactions. New developments in biometrics, implantable and wearable devices, genomics, proteomics, metabolomics, nutrition, and human microbiome, offer the opportunity for enhanced precision and impact in marketing, finance, management, analytics, and education. This course will provide an overview of contemporary brain science and its applications to business. Students first will be introduced to the basic anatomy and physiology of the brain and become familiar with important techniques for measuring and manipulating brain function. The cours e will then survey major findings in neuroscience with applications to business, including selective attention and advertising; valuation and marketing; decision making; learning , innovation and creativity; and social influence, team-building, and leadership. The course will end with a discussion of ethics, brain-machine interactions, and artificial intelligence. Applications to business, education, sports, law and policy will be discussed throughout.