MKTG237 - Brain Science F/business
This course provides an overview of contemporary brain science and its applications to business. Students are first rapidly introduced to the basic anatomy and physiology of the brain and become familiar with important techniques for measuring and manipulating brain function. The course then surveys major findings in neuroscience with applications to business, including vision, attention and advertising; valuation and marketing; decision making; learning, innovation and creativity; social influence, team-building, and leadership; and discussion of the ethical, legal, and societal implications of applying neuroscience to business. Applications to business, education, sports, law, and policy are discussed throughout.
MKTG237001 ( Syllabus )
MKTG737 - Brain Science F/business
This course provides an overview of contemporary brain science and its applications to business. Students are first rapidly introduced to the basic anatomy and physiology of the brain and become familiar with important techniques for measuring and manipulating brain function. The course then surveys major findings in neuroscience with applications to business, including vision, attention and advertising; valuation and marketing; decision making; learning, innovation and creativity; social influence, team-building, and leadership; and discussion of the ethical, legal, and societal implications of applying neuroscience to business. Applications to business, education, sports, law, and policy are discussed throughout.
MKTG737001 ( Syllabus )
PSYC474 - Seminar Cultural Psych
Prerequisite: Undergraduates only. PSYC 474 and 601 are LPS courses.
PSYC474301
ANTH003 - INTRO HUMAN EVOLUTION
How did humans evolve? When did humans start to walk on two legs? How are humans related to non-human primates? This course focuses on the scientific study of human evolution describing the emergence, development, and diversification of our species, Homo sapiens. First we cover the fundamental principles of evolutionary theory and some of the basics of genetics and heredity as they relate to human morphological, physiological, and genetic variation. We then examine what studies of nonhuman primates (monkeys and apes) can reveal about our own evolutionary past, reviewing the behavioral and ecological diversity seen among living primates. We conclude the course examining the "hard" evidence of human evolution - the fossil and material culture record of human history from our earliest primate ancestors to the emergence of modern Homo sapiens. You will also have the opportunity, during recitations, to conduct hands-on exercises collecting and analyzing behavioral, morphological, and genetic data on both humans and nonhuman primates and working with the Department of Anthropology's extensive collection of fossil casts.
ANTH199 - INDEPENDENT STUDY
A study under faculty supervision of a problem area or topic not included in the formal curriculum. Junior or senior standing and written permission of instructor and undergraduate chair required to enroll.
BIBB399 - INDEPENDENT RESEARCH
Individual research of an experimental nature with a member of the standing faculty leading to a written paper. The grade is based primarily on a serious term paper describing original research carried out by the student. Students must submit a proposal prior to registering. During the semester, students must attend two seminars to discuss planning and independent research project, ethical concerns in research and writing a scientific paper. Attendance at the meetings is mandatory. Students doing more than one credit of independent study will be required to present a poster at the annual BBB Symposium.
BIBB499 - ADV INDEPENDENT RESEARCH
Continuation of BIBB 399 research. Students will be required to give an oral presentation of their research at the annual BBB symposium Honors Seminar and attend weekly seminars.
COGS301 - INDEPENDENT STUDY
COGS398 - SENIOR THESIS
This course is a directed study intended for cognitive science majors who have been admitted to the cognitive science honors program. Upon admission into the program, students may register for this course under the direction of their thesis supervisor.
MKTG237 - BRAIN SCIENCE F/BUSINESS
This course provides an overview of contemporary brain science and its applications to business. Students are first rapidly introduced to the basic anatomy and physiology of the brain and become familiar with important techniques for measuring and manipulating brain function. The course then surveys major findings in neuroscience with applications to business, including vision, attention and advertising; valuation and marketing; decision making; learning, innovation and creativity; social influence, team-building, and leadership; and discussion of the ethical, legal, and societal implications of applying neuroscience to business. Applications to business, education, sports, law, and policy are discussed throughout.
MKTG399 - INDEPENDENT STUDY
MKTG737 - BRAIN SCIENCE F/BUSINESS
This course provides an overview of contemporary brain science and its applications to business. Students are first rapidly introduced to the basic anatomy and physiology of the brain and become familiar with important techniques for measuring and manipulating brain function. The course then surveys major findings in neuroscience with applications to business, including vision, attention and advertising; valuation and marketing; decision making; learning, innovation and creativity; social influence, team-building, and leadership; and discussion of the ethical, legal, and societal implications of applying neuroscience to business. Applications to business, education, sports, law, and policy are discussed throughout.
MKTG899 - INDEPENDENT STUDY
A student contemplating an independent study project must first find a faculty member who agrees to supervise and approve the student's written proposal as an independent study (MKTG 899). If a student wishes the proposed work to be used to meet the ASP requirement, he/she should then submit the approved proposal to the MBA adviser who will determine if it is an appropriate substitute. Such substitutions will only be approved prior to the beginning of the semester.
NGG 699 - LAB ROTATION
NGG 899 - PRE-DISST LAB ROTATION
NGG 995 - DISSERTATION
PPE 401 - INDEPENDENT STUDY
Student arranges with a faculty member to pursue a research project on a suitable topic. For more information about research and setting up independent studies, visit: https://ppe.sas.upenn.edu/study/curriculum/independent-studies
PSYC399 - MENTORED RESEARCH
Individual research involving data collection. Students do independent empirical work under the supervision of a faculty member, leading to a written paper. Normally taken in the junior or senior year.
PSYC474 - SEMINAR CULTURAL PSYCH
Prerequisite: Undergraduates only. PSYC 474 and 601 are LPS courses.
PSYC699 - INDIV RES FOR 1ST YR GRD
PSYC999 - INDEPENDENT STUDY
VISR699 - INDEPENDENT STUDY
This course enables student to undertake a self-directed study on a topic in Veterinary Medicine, under the supervision of a faculty member. Students are required to submit an Independent Study & Research (ISR) application to the Registrar Manager in the Office for Students. Credit may vary.
Perspective Taking: A Brain Hack That Can Help You Make Better Decisions
What Neuroscience Can Tell Us About Political Advertising