Michael Platt

Michael Platt
  • James S. Riepe University Professor
  • Professor of Marketing
  • Professor of Psychology
  • Professor of Neuroscience

Contact Information

  • office Address:

    745 Jon M. Huntsman Hall
    3730 Walnut Street
    University of Pennsylvania
    Philadelphia, PA 19104-6304

Overview

Michael Platt has been selected as the sixteenth Penn Integrates Knowledge Professor, effective July 1, 2015.
Platt, a neuroscientist whose work focuses on the brain’s decision-making processes, has appointments in the Department of Neuroscience in the Perelman School of Medicine, the Department of Psychology in the School of Arts and Sciences, and the Department of Marketing in the Wharton School.
Platt has served as Professor of Neurobiology, Director of the Duke Institute for Brain Sciences and Director of the Center for Cognitive Neuroscience at Duke University. Organizations such as the National Foundation, the Klingenstein Foundation, the McDonnell Foundation and the Department of Defense have supported his research, and he has been recognized in the New York Times, the Washington post, the Wall Street Journal, National Public Radio, A`BC, BBC and PBS.
Platt has also served as the President of the Society for Neuroeconomics. He holds a PhD in Biological Anthropology from Penn, and a BA in Biological Anthropology from Yale.
 
VIDEOS (SELECTED)
How We Decide: The New Science of Neuroeconomics,” Penn Arts & Sciences 60-second Lectures, April 27, 2016
Why Friendship Is One of Our Most Basic Needs,” Huffington Post, February 24, 2016
Brain Power,” World Economic Forum, February 23, 2016
This Is Your Brain on Decision-making,” Knowledge@Wharton, October 29, 2015
Primates of the Caribbean,” ARTE Network, France, 2013
The NeuroEconomics of Innovation,” California Academy of Sciences, April 25, 2013
The Science of Friendship,” Ignite Philly, April 27, 2016
Peacocks, Eye Tracking, and the Brains Behind Decisions,” Penn Current, March 29, 2017
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Teaching

Past Courses

  • ANTH003 - INTRO HUMAN EVOLUTION

    How did humans evolve? When did humans start to walk on two legs? How are humans related to non-human primates? This course focuses on the scientific study of human evolution describing the emergence, development, and diversification of our species, Homo sapiens. First we cover the fundamental principles of evolutionary theory and some of the basics of genetics and heredity as they relate to human morphological, physiological, and genetic variation. We then examine what studies of nonhuman primates (monkeys and apes) can reveal about our own evolutionary past, reviewing the behavioral and ecological diversity seen among living primates. We conclude the course examining the "hard" evidence of human evolution - the fossil and material culture record of human history from our earliest primate ancestors to the emergence of modern Homo sapiens. You will also have the opportunity, during recitations, to conduct hands-on exercises collecting and analyzing behavioral, morphological, and genetic data on both humans and nonhuman primates and working with the Department of Anthropology's extensive collection of fossil casts.

  • ANTH199 - INDEPENDENT STUDY

    A study under faculty supervision of a problem area or topic not included in the formal curriculum. Junior or senior standing and written permission of instructor and undergraduate chair required to enroll.

  • BIBB399 - INDEPENDENT RESEARCH

    Individual research of an experimental nature with a member of the standing faculty leading to a written paper. The grade is based primarily on a serious term paper describing original research carried out by the student. Students must submit a proposal prior to registering. During the semester, students must attend two seminars to discuss planning and independent research project, ethical concerns in research and writing a scientific paper. Attendance at the meetings is mandatory. Students doing more than one credit of independent study will be required to present a poster at the annual BBB Symposium.

  • BIBB499 - ADV INDEPENDENT RESEARCH

    Continuation of BIBB 399 research. Students will be required to give an oral presentation of their research at the annual BBB symposium Honors Seminar and attend weekly seminars.

  • COGS301 - INDEPENDENT STUDY

  • COGS398 - SENIOR THESIS

    This course is a directed study intended for cognitive science majors who have been admitted to the cognitive science honors program. Upon admission into the program, students may register for this course under the direction of their thesis supervisor.

  • MKTG237 - BRAIN SCIENCE F/BUSINESS

    This course provides an overview of contemporary brain science and its applications to business. Students are first rapidly introduced to the basic anatomy and physiology of the brain and become familiar with important techniques for measuring and manipulating brain function. The course then surveys major findings in neuroscience with applications to business, including vision, attention and advertising; valuation and marketing; decision making; learning, innovation and creativity; social influence, team-building, and leadership; and discussion of the ethical, legal, and societal implications of applying neuroscience to business. Applications to business, education, sports, law, and policy are discussed throughout.

  • MKTG399 - INDEPENDENT STUDY

  • MKTG737 - BRAIN SCIENCE F/BUSINESS

    This course provides an overview of contemporary brain science and its applications to business. Students are first rapidly introduced to the basic anatomy and physiology of the brain and become familiar with important techniques for measuring and manipulating brain function. The course then surveys major findings in neuroscience with applications to business, including vision, attention and advertising; valuation and marketing; decision making; learning, innovation and creativity; social influence, team-building, and leadership; and discussion of the ethical, legal, and societal implications of applying neuroscience to business. Applications to business, education, sports, law, and policy are discussed throughout.

  • MKTG899 - INDEPENDENT STUDY

    A student contemplating an independent study project must first find a faculty member who agrees to supervise and approve the student's written proposal as an independent study (MKTG 899). If a student wishes the proposed work to be used to meet the ASP requirement, he/she should then submit the approved proposal to the MBA adviser who will determine if it is an appropriate substitute. Such substitutions will only be approved prior to the beginning of the semester.

  • NGG 699 - LAB ROTATION

  • NGG 899 - PRE-DISST LAB ROTATION

  • NGG 995 - DISSERTATION

  • PPE 401 - INDEPENDENT STUDY

    Student arranges with a faculty member to pursue a research project on a suitable topic. For more information about research and setting up independent studies, visit: https://ppe.sas.upenn.edu/study/curriculum/independent-studies

  • PSYC399 - MENTORED RESEARCH

    Individual research involving data collection. Students do independent empirical work under the supervision of a faculty member, leading to a written paper. Normally taken in the junior or senior year.

  • PSYC474 - SEMINAR CULTURAL PSYCH

    Prerequisite: Undergraduates only. PSYC 474 and 601 are LPS courses.

  • PSYC699 - INDIV RES FOR 1ST YR GRD

  • PSYC999 - INDEPENDENT STUDY

  • VISR699 - INDEPENDENT STUDY

    This course enables student to undertake a self-directed study on a topic in Veterinary Medicine, under the supervision of a faculty member. Students are required to submit an Independent Study & Research (ISR) application to the Registrar Manager in the Office for Students. Credit may vary.

Activity

In the News

Perspective Taking: A Brain Hack That Can Help You Make Better Decisions

Wharton marketing professor and neuroscientist Michael Platt and his co-authors explain the neural basis of perspective taking and why it may lead to more innovation and better business outcomes.

Knowledge @ Wharton - 3/22/2021
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Wharton Magazine

Must-Read Wharton Authors
Wharton Magazine - 10/16/2020

Wharton Stories

A blue graphic with various political images such as raised hands, scales, and person speaking at a podium.What Neuroscience Can Tell Us About Political Advertising

One of the big stories out of the 2020 election cycle is the amount  Democratic presidential candidates have spent on political advertising. Michael Bloomberg has reportedly spent more than $410 million on campaign ads, and has since dropped out of the race, whereas former Vice President Joe Biden has only…

Wharton Stories - 03/10/2020
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