MKTG2370 - Brain Science F/business
This course provides an overview of contemporary brain science and its applications to business. Students are first rapidly introduced to the basic anatomy and physiology of the brain and become familiar with important techniques for measuring and manipulating brain function. The course then surveys major findings in neuroscience with applications to business, including vision, attention and advertising; valuation and marketing; decision making; learning, innovation and creativity; social influence, team-building, and leadership; and discussion of the ethical, legal, and societal implications of applying neuroscience to business. Applications to business, education, sports, law, and policy are discussed throughout.
MKTG2370001 ( Syllabus )
MKTG7370 - Brain Science F/business
This course provides an overview of contemporary brain science and its applications to business. Students are first rapidly introduced to the basic anatomy and physiology of the brain and become familiar with important techniques for measuring and manipulating brain function. The course then surveys major findings in neuroscience with applications to business, including vision, attention and advertising; valuation and marketing; decision making; learning, innovation and creativity; social influence, team-building, and leadership; and discussion of the ethical, legal, and societal implications of applying neuroscience to business. Applications to business, education, sports, law, and policy are discussed throughout.
MKTG7370001 ( Syllabus )
ANTH3999 - Independent Study
A study under faculty supervision of a problem area or topic not included in the formal curriculum.
BDS5990 - Capstone Experience
The new capstone experience consists of two semesters where students are invited to engage in a dialogue with industry to understand the landscape of the field of Behavioral Sciences, and use the tools learned in MBDS courses to tackle specific industry problems.
In the first semester (Fall), students engaged in a conversation with industry leaders that provided them with first-hand knowledge of a) how behavioral science is applied in organizations across several domains, b) why BeSci insights and tools are becoming increasingly relevant in organizational settings, and c) what MBDS graduates can expect when they finally get to the job market.
In the Spring, students will participate in professional development workshops as they embark on a Design Challenge, when, in teams, they will have a chance to use instructional and strategic input from these conversations to shape their work. Our goal is to prepare our students to engage with industry and global organizations as soon as they complete the program.
COGS3998 - Senior Thesis
This course is a directed study intended for cognitive science majors who have been admitted to the cognitive science honors program. Upon admission into the program, students may register for this course under the direction of their thesis supervisor.
COGS3999 - Independent Study
Departmental permission required
MKTG2370 - Brain Science F/Business
This course provides an overview of contemporary brain science and its applications to business. Students are first rapidly introduced to the basic anatomy and physiology of the brain and become familiar with important techniques for measuring and manipulating brain function. The course then surveys major findings in neuroscience with applications to business, including vision, attention and advertising; valuation and marketing; decision making; learning, innovation and creativity; social influence, team-building, and leadership; and discussion of the ethical, legal, and societal implications of applying neuroscience to business. Applications to business, education, sports, law, and policy are discussed throughout.
MKTG3990 - Independent Study
MKTG7370 - Brain Science F/Business
This course provides an overview of contemporary brain science and its applications to business. Students are first rapidly introduced to the basic anatomy and physiology of the brain and become familiar with important techniques for measuring and manipulating brain function. The course then surveys major findings in neuroscience with applications to business, including vision, attention and advertising; valuation and marketing; decision making; learning, innovation and creativity; social influence, team-building, and leadership; and discussion of the ethical, legal, and societal implications of applying neuroscience to business. Applications to business, education, sports, law, and policy are discussed throughout.
MKTG8990 - Independent Study
A student contemplating an independent study project must first find a faculty member who agrees to supervise and approve the student's written proposal as an independent study (MKTG 899). If a student wishes the proposed work to be used to meet the ASP requirement, he/she should then submit the approved proposal to the MBA adviser who will determine if it is an appropriate substitute. Such substitutions will only be approved prior to the beginning of the semester.
NGG9950 - Dissertation
NRSC3999 - Independent Research
Individual research of an experimental nature with a member of the standing faculty leading to a written paper. The grade is based primarily on a serious term paper describing original research carried out by the student. Students must submit a proposal prior to registering. During the semester, students must attend two seminars to discuss planning and independent research project, ethical concerns in research and writing a scientific paper. Attendance at the meetings is mandatory. Students doing more than one credit of independent study will be required to present a poster at the annual Student Research Symposium.
NRSC4999 - Adv Independent Research
Continuation of NRSC 3999 research. Students will be required to attend weekly Honors Seminar meetings and give an oral presentation of their research at the annual Student Research Symposium.
PPE3999 - Independent Study
Student arranges with a faculty member to pursue a research project on a suitable topic. For more information about research and setting up independent studies, visit: https://ppe.sas.upenn.edu/study/curriculum/independent-studies
PSYC3100 - Being Human
This course will examine the biological basis of human behavior and culture as an emergent product of the brain and its interactions with the physical and social environment. As we explore this topic, we will emphasize human brain function at the level of neural systems and the neural networks they supply, how these systems may have evolved, how they change depending on experience, and what dysfunction of these circuits as occurs in neuropsychiatric and neurodevelopment disorders reveals about human thought and behavior. We will focus on key features of human nature, including language, mathematics, creativity and innovation, empathy, strategic thinking, cooperation, deception, economic behavior, and technology, amongst others.
PSYC4998 - Mentored Research
Mentored research involving data collection. Students do independent empirical work under the supervision of a faculty member, leading to a written paper. Normally taken in the junior or senior year.
PSYC4999 - Honors Mentored Research
The Honors Program has been developed to recognize excellence in psychology among Penn undergraduates and to enhance skills related to psychological research. The 4998 credit signifies an Honors Independent Study, completed as part of the Honors Program. The honors program involves: (a) completing a year-long empirical research project in your senior year under the supervision of a faculty member (for a letter grade). This earns 2 cu's. (b) completing a second term of statistics (for a letter grade) before graduation. (c) participating in the year-long Senior Honors seminar (for a letter grade). This seminar is designed especially for Psychology Honors majors; this receives a total of 1 cu. (d) participating in the Undergraduate Psychology Research Fair in the Spring semester, at which honors students present a poster and give a 15-minute talk about their research. (e) a total of 15 cu's in psychology is required. Students will be selected to be part of the Honors Program in the Spring of their junior year (see application process online)
PSYC6999 - Indiv Res for 1st Yr Grd
Individual Research for First-Year Graduate Students
PSYC9999 - Independent Study
Individual Study and Research
VISR6990 - Independent Study
This course enables student to undertake a self-directed study on a topic in Veterinary Medicine, under the supervision of a faculty member. Students are required to submit an Independent Study & Research (ISR) application to the Registrar Manager in the Office for Students. Credit may vary.
What Neuroscience Can Tell Us About Political Advertising