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Wharton marketing professor and neuroscientist Michael Platt and his co-authors explain the neural basis of perspective taking and why it may lead to more innovation and better business outcomes. …Read More
Knowledge at Wharton - 3/22/2021One of the big stories out of the 2020 election cycle is the amount Democratic presidential candidates have spent on political advertising. Michael Bloomberg has reportedly spent more than $410 million on campaign ads, and has since dropped out of the race, whereas former Vice President Joe Biden has only…
Wharton Stories - 03/10/2020