Undergraduate Marketing and Communications

 (Dual Concentration)

Concentration Overview

Whether in advertising, the development of web-based initiatives, or in the conduct of market research, marketing professionals must understand the communication process and the most effective methods of conveying information. Students in this dual concentration will augment their understanding of the core concepts taught in their marketing courses and will be better prepared for employment or graduate study.

The dual concentration in marketing and communication allows Wharton students who are concentrating in marketing to take four courses in the Annenberg School of Communication and to have this cluster of courses recognized on their transcript as a second concentration. Students who wish to pursue a second concentration in communication must first declare a primary concentration in marketing. The concentration in communication may not be used as a primary or sole concentration.

Students are strongly encouraged to declare the dual concentration no later than the first semester of their junior year to ensure that they will be able to enroll in the necessary courses to complete the program.

Additional Undergraduate Information

For more information or to request admission application forms see Wharton Undergraduate Program

CONCENTRATION ADVISOR

The Marketing Department’s Undergraduate Faculty Advisor oversees Program Advising for the concentration.

Jonah Berger, Professor of Marketing
Marketing Department Undergraduate Advisor
3730 Walnut Street, Jon M. Huntsman Hall Room 768
jberger@wharton.upenn.edu
215.898.8249

For questions about COMM course registration, please contact the Annenberg School for Communication Registrar, Basha Starr.

Specific Requirements for the Concentration

Students who have declared a concentration in Marketing and wish to take a second concentration in Communication must

  1. Fulfill all of the requirements for the Marketing Concentration 
  2. Complete a total of four COMM courses. At least two of the four courses must be the COMM core courses listed below:
  • COMM 1230 Critical Approaches to Popular Culture
  • COMM 1250 Introduction to Communication Behavior
  • COMM 1300 Media Industries and Society

The following COMM courses cannot be taken to satisfy this requirement:

  • COMM 3091 Communication Internship Seminar
  • COMM 3999 Independent Study
  • COMM 4797/4897/4997 Honors and Capstone Thesis/Communication and Public Service Capstone Thesis

For questions about COMM course registration, please contact the Annenberg School for Communication Registrar, Basha Starr.

For questions about concentration requirements, contact the concentration adviser listed above.

How to register for COMM courses:

Wharton students completing this dual concentration should first try to register for COMM courses during the advanced registration period. Students who are not able to register during advanced registration can contact the Annenberg School for Communication Registrar, Basha Starr for potential waitlist information.