Patti Williams
- Ira A. Lipman Associate Professor of Marketing
Contact Information
- Primary Email:
pattiw@wharton.upenn.edu - Office Phone:
(215) 898-0670 - Office Fax Phone:
(215) 898-2534
- office Address:
762 Jon M. Huntsman Hall
3730 Walnut Street
University of Pennsylvania
Philadelphia, PA 19104
Research Interests: emotion regulation, emotional and attitudinal ambivalence, emotions and social identity, the persuasive effects of emotion, brand purpose
Activity
Latest Research
In the News
Into the Metaverse: Can Facebook Rebrand Itself?Facebook’s name change to "Meta" signals a lot more about the company than a simple rebrand. Wharton marketing professor Patti Williams breaks down the decision and its implications for the world’s largest social media network.
Knowledge @ Wharton - 11/8/2021Wharton Magazine
20 Years of Knowledge@WhartonIn the two decades since its launch, Knowledge@Wharton has become an invaluable resource for lifelong learning online, on the radio, and on podcasts. Meet its visionary founder and the team that’s spreading insights and education to a global audience.
Wharton Magazine - 04/19/2019Wharton Stories
The Implications of Smiling at WorkDo you know how your employees really feel about their job? New research shows that an employee’s smile could be a reliable indicator. Ira A. Lipman Associate Professor of Marketing Patti Williams sat down with Wharton Business Daily host Dan Loney to discuss a new research paper she co-authored, which…
Wharton Stories - 03/16/2020