Patti Williams
- Ira A. Lipman Associate Professor of Marketing
- Vice Dean, Wharton Executive Education
Contact Information
- Primary Email:
pattiw@wharton.upenn.edu - Office Phone:
(215) 898-0670 - Office Fax Phone:
(215) 898-2534
- office Address:
762 Jon M. Huntsman Hall
3730 Walnut Street
University of Pennsylvania
Philadelphia, PA 19104
Research Interests: emotion regulation, emotional and attitudinal ambivalence, emotions and social identity, the persuasive effects of emotion, brand purpose
Activity
Latest Research
In the News
How Defining a Brand Purpose Can Build Consumer TrustIs it possible for companies to increase feelings of well-being in their consumers? Yes, if they put brand purpose at the center of their marketing strategy, according to research from Wharton’s Patti Williams.…Read More
Knowledge at Wharton - 5/2/2023Wharton Magazine
20 Years of Knowledge@WhartonIn the two decades since its launch, Knowledge@Wharton has become an invaluable resource for lifelong learning online, on the radio, and on podcasts. Meet its visionary founder and the team that’s spreading insights and education to a global audience.
Wharton Magazine - 04/19/2019Wharton Stories
Growing Wharton OnlineHow many people does it take to service over three million online learners worldwide? For Wharton Online, the answer is 10. The team is about the size of a typical startup in the education technology (or “edtech”) space. And according to former Vice Dean Jagmohan S. Raju of Wharton Executive…
Wharton Stories - 04/27/2022