Andrew Smith

Andrew Smith
  • Doctoral Student

Contact Information

  • office Address:

    727.7 Jon M. Huntsman Hall, 3730 Walnut Street, University of Pennsylvania, Philadelphia, PA 19104

Teaching

Past Courses

  • MKTG1010 - Intro To Marketing

    The objective of this course is to introduce students to the concepts, analyses, and activities that comprise marketing management, and to provide practice in assessing and solving marketing problems. The course is also a foundation for advanced electives in Marketing as well as other business/social disciplines. Topics include marketing strategy, customer behavior, segmentation, market research, product management, pricing, promotion, sales force management and competitive analysis.

  • MKTG1018 - Intro To Marketing

    The objective of this course is to introduce students to the concepts, analyses, and activities that comprise marketing management, and to provide practice in assessing and solving marketing problems. The course is also a foundation for advanced electives in Marketing as well as other business/social disciplines. Topics include marketing strategy, customer behavior, segmentation, market research, product management, pricing, promotion, sales force management and competitive analysis.

Knowledge at Wharton

How Responsible Research Can Tackle Society’s Toughest Challenges

Companies aren’t the only ones feeling pressure to meet environmental, social, and corporate governance metrics. Business schools are also working to ensure their coursework and research adhere to a higher standard of responsibility.…Read More

Knowledge @ Wharton - 6/22/2022
Why Corporate Greed Isn’t Driving Inflation

Wharton’s John Zhang dismisses the notion of “greedflation,” saying companies are right to raise prices to meet inflationary pressures created by factors beyond their control.…Read More

Knowledge @ Wharton - 6/22/2022
Succeeding with Hybrid Work: Focus on Five Cs

If you’re struggling to manage a hybrid team or workforce, start by understanding five key challenges, says Wharton’s Martine Haas in this Nano Tool for Leaders. …Read More

Knowledge @ Wharton - 6/22/2022