Andrew Morningstar

Andrew Morningstar
  • Doctoral Student

Contact Information

  • office Address:

    727.7 Jon M. Huntsman Hall, 3730 Walnut Street, University of Pennsylvania, Philadelphia, PA 19104

Teaching

All Courses

  • MKTG1010 - Intro To Marketing

    The objective of this course is to introduce students to the concepts, analyses, and activities that comprise marketing management, and to provide practice in assessing and solving marketing problems. The course is also a foundation for advanced electives in Marketing as well as other business/social disciplines. Topics include marketing strategy, customer behavior, segmentation, customer lifetime value, branding, market research, product lifecycle strategies, pricing, go-to-market strategies, promotion, and marketing ethics.

  • MKTG1018 - Intro To Marketing

    The objective of this course is to introduce students to the concepts, analyses, and activities that comprise marketing management, and to provide practice in assessing and solving marketing problems. The course is also a foundation for advanced electives in Marketing as well as other business/social disciplines. Topics include marketing strategy, customer behavior, segmentation, customer lifetime value, branding, market research, product lifecycle strategies, pricing, go-to-market strategies, promotion, and marketing ethics. (This is the honors section of MKTG 1010 open only to Joseph Wharton Scholars).

Knowledge at Wharton

The Marketing Psychology Behind Celebrity Endorsements

Celebrity endorsements sell products, even when the star outshines the brand. In a new study, Wharton experts use neuroscience to understand consumer decision-making.…Read More

Knowledge @ Wharton - 5/30/2023
It’s Not You — It’s Your Goals: Knowing When to Quit

In this Nano Tool for Leaders, former professional poker player Annie Duke shares tips on how to set more agile goals.…Read More

Knowledge @ Wharton - 5/30/2023
Should I Pay Off My Mortgage Early in This Economy?

Wharton finance professor Michael R. Roberts revisits whether homeowners should invest extra money rather than use it to make additional mortgage payments in the current economic environment.…Read More

Knowledge @ Wharton - 5/22/2023