Photo of Stephen Hoch

Stephen Hoch

Laura and John J. Pomerantz Professor in Marketing

Research Interests: consumer behavior and learning, decision support systems and the psychology of forecasting, private label products., psychology of self-control, retail merchandising, assortment, pricing, and promotion strategy

Links: CV

Address: 769 Jon M. Huntsman Hall, 3730 Walnut Street
University of Pennsylvania, Philadelphia, PA 19104
Email: hochs@wharton.upenn.edu
Office: (215) 898-0233
Office Fax: (215) 898-2534