Marketing and Operations Management Major

Overview

Marketing and Operations Management are two closely interrelated functional areas in all manufacturing and service firms. This cross-functional major is designed to satisfy the strong need in industry for MBAs with in-depth training in both areas. Graduates from this major are better prepared to accept future career challenges. Examples of their first job assignment include brand managers who have to coordinate marketing and manufacturing for a particular product, project managers in consulting firms, members of new product development teams, leaders of quality management programs, or managers in the service sector with responsibility for creating and marketing new services.

Requirements for the Major

The joint major requires seven credit units and emphasizes the integration of the two functional areas. Students are required to take the core courses in marketing and operations management, and s marketing research course. Remaining work for the major is satisfied by taking four credit units of electives from the Marketing department and Operations, Information and Decisions department course offerings. At least one credit unit must be from the Marketing department and at least two credit units must be from the OID Department.

Requirements for the Marketing and Operations Management Major * – Total of 7.0 course units (cu):

1. Marketing Core: MKTG 611 – Marketing Management (0.5 cu)
                 and either

  • MKTG 612 – Dynamic Marketing Strategy (0.5 cu) or
  • MKTG 613 – Strategic Marketing Simulation (0.5 cu)

2. OID Core: OIDD 611 – Managing the Productive Core of the Firm: Quality and Productivity  (0.5 cu) or OIDD 615 – Managing the Productive Core of the Firm: Operations Strategy (0.5 cu)   and either

  • OIDD 612 – Managing the Productive Core of the Firm: Business Analytics (0.5) or
  • OIDD 613 – Managing the Productive Core of the Firm: Information Technology and Business Transformation (0.5) or
  • OIDD 614 – Managing the Productive Core of the Firm: Innovation (0.5 cu) or
  • OIDD 615 – Managing the Productive Core of the Firm: Operations Strategy (0.5 cu)

3. A MKTG Research Course – One of the following MKTG courses (course sets) is required

  • MKTG 712 – Data and Analysis for Marketing Decisions (1.0 cu)  OR
  • MKTG 771 – Models for Marketing Strategy (1.0 cu) OR
  • MKTG 776 – Applied Probability Models in Marketing (1.0 cu) OR
  • MKTG 809 – Special Topics: Experiments for Business Decision Making (1.0 cu) OR
  • MKTG 940/941 – Measurement and Data Analysis in Marketing (must take both courses, each 0.5 cu) See note below OR
  • MKTG 942/943 – Research Methods in Marketing (must take both courses, each 0.5 cu) See note below.

4. Electives totaling 4.0 credit units, with

  • at least one credit unit from the Marketing Department** and
  • at least two credit units from the OID Department (additional flex-core courses (OIDD 612-615) can be included).

NOTES:

*    Pass/Fail: Marketing elective coursework may not be taken on a pass/fail basis. One credit unit of OIDD elective coursework may be taken on a pass/fail basis each semester. Waivers: Students who waive a core MKTG or OIDD course, must replace it with an elective from that department.

** MKTG 890: Students who wish to apply course MKTG 890 (Advanced Study Project) to the major must select a topic that integrates across production and marketing. Possible topics include new product development, managing the marketing/manufacturing/product engineering interface, integrating front/back office operations in services, after-sales service, and distribution channel management.

MKTG 890, 893, 895x, 897 and 899: Beginning with the class entering Fall 2014, no more than 1.0 cu credit from MKTG 890  (Advanced Study Project including Global Consulting Practicum), MKTG 895x (Advanced Study Project – Domestic Consulting Practicum), MKTG 899 (Independent Study) or MKTG 893 and MKTG 897 (Global Modular Courses) will count toward the Marketing and Operations Management Major elective requirements stated above. Students may combine such courses as long as the total credit does not exceed 1.0 cu.  

MKTG 940, 941, 942 and 943 are Doctoral level courses. Students need instructor permission and a permit from the department course coordindator in order to enroll. See PhD Program Advising and PhD Course Descriptions for more information.

The MKTG course taken to satisfy the requirement for “3” cannot also be applied to the Marketing requirement for “4”. Two different MKTG courses need to be taken. As long as one course in “3” is taken, “4” can be satisfied by taking any remaining course listed in “3” or any other permitted MKTG elective course.

PROGRAM ADVISOR

Joseph Simmons, Associate Professor of Operations, Information and Decisions
3730 Walnut Street
551 Jon M. Huntsman Hall
Philadelphia, PA 19104
jsimmo@wharton.upenn.edu
(215) 898-1630

For more information or to request admission application forms, see Wharton MBA Programs