MBA Program Course List

Full Semester Courses (1.0 course units)

• • MKTG 711 Consumer Behavior
  • MKTG 712 Data and Analysis for Marketing Decisions
  • MKTG 739x Visual Marketing
  • MKTG 760 Law of Marketing and Antitrust
  • MKTG 768 Contagious: How Products, Ideas, and Behaviors Catch On
  • MKTG 770 Digital Marketing, Social Media and E-Commerce
  • MKTG 771 Models for Marketing Strategy
  • MKTG 775 Managing Customer Value
  • MKTG 776 Applied Probability Models in Marketing
  • MKTG 777 Marketing Strategy
  • MKTG 778 Strategic Brand Management

Half Semester Courses (0.5 course units)

• • MKTG 721 New Product Management
  • MKTG 724 Advertising Management
  • MKTG 725 Principles of Retailing
  • MKTG 727 Marketing and Electronic Commerce
  • MKTG 733 Marketing for Social Impact
  • MKTG 734 Idea Generation and the Systematic Approach for Creativity
  • MKTG 737 Introduction to Brain Science for Business
  • MKTG 741 Entrepreneurial Marketing
  • MKTG 747x Marketing Strategy and Technology
  • MKTG 754 Pricing Policy

Independent Study, Advanced Study and Global Modular Courses

• • • MKTG 890    Advanced Study Project
    • MKTG 893    Advanced Study – Marketing in Emerging Economies: Understanding & Marketing to the Chinese and Indian Consumer (Global Modular)
    • MKTG 895     Global Business Week (Wharton Executive MBA study tour course)
    • MKTG 897     Advanced Study: Luxury Branding and Retailing in Italy and Beyond (Global Modular)
    • MKTG 899     Independent Study

Special Topics (number of course units varies)

The Special Topics courses offered by the Marketing Department can vary from year to year. Some current and previously offered Special Topics courses include:

• • MKTG 806 – Special Topics: Retail Merchandising 0.5 cu (2020A)
  • MKTG 809 – Special Topics: Experiments for Business Decision Making 1.0 cu (2020A)
  • MKTG 850 – Special Topics: Consumer Neuroscience 0.5 cu (2020A)
  • MKTG 851 – Special Topics: Introduction to Brain Science for Business 0.5 cu (2018A)
  • MKTG 852 – Special Topics: Strategic Brand Management 0 .5 cu (2016A)
  • MKTG 852 – Special Topics: Marketing Analytics 0.5 cu (2020A)
  • MKTG 853 – Special Topics: Design Thinking – A Human-Centered Approach to Innovation 1.0 cu (2018A)
  • MKTG 854 – Special Topics: Visual Marketing (2019A)
  • MKTG 792 – Special Topics: Visual Aesthetics and Style in Retail Merchandising 1.0 cu (2010A)
  • MKTG 896 – Special Topics: Retail Designscape 1.0 cu (2006A)

Courses no longer offered

• MKTG 622 Marketing Management: Strategy – Discontinued as of 2018B – Replaced by MKTG 612 and MKTG 613
• MKTG 655 Integrating Marketing and Operations – Discontinued as of 2018A
• MKTG 730x  Digital Marketing and Electronic Communication  –  After offering this course as experimental, the department submitted it for approval as a permanent course with a new course number and revised title: MKTG 770. Students cannot take both MKTG 730x and MKTG 727 for credit toward their degree program.
• MKTG 731x   The Psychology of Consumer Financial Decisions – After offering this course as experimental, the department choose not to make it a permanent course and discontinued offering it.
• MKTG 742 Multinational Marketing – Discontinued as of 2020A
• MKTG 746 Business to Business Marketing – Discontinued as of 2017A
• MKTG 751 Sales Force Management – Discontinued as of 2018A
• MKTG 759 Channel Management – Discontinued as of 2017A
• MKTG 774 Forecasting Methods for Marketing- Discontinued as of 2018A
• MKTG 890  Advanced Study Project – Global Consulting Practicum  – Course number still active for other ASPs, but the GCP was discontinued after 2017A.
• MKTG 895x   Advanced Study Project – Domestic Consulting Practicum – After offering this course as experimental, the department choose not to make it a permanent course and discontinued offering it.
• Renumbered  In Fall 2014 the department renumbered some of the MBA course offerings, so that the course numbers were consistent with undergraduate course numbers with which they might be cross listed, or to make them consistent with other Wharton course numbering conventions.

See also Syllabi@Wharton

Additional MBA Program Information