MBA Program Course List

Full Semester Courses (1.0 course units)

• • MKTG 7110 Consumer Behavior
  • MKTG 7120 Data and Analysis for Marketing Decisions
  • MKTG 7390 Visual Marketing
  • MKTG 7600 Law of Marketing and Antitrust
  • MKTG 7680 Contagious: How Products, Ideas, and Behaviors Catch On
  • MKTG 7700 Digital Marketing, Social Media and E-Commerce
  • MKTG 7710 Models for Marketing Strategy
  • MKTG 7750 Managing Customer Value
  • MKTG 7760 Applied Probability Models in Marketing
  • MKTG 7770 Marketing Strategy
  • MKTG 7780 Strategic Brand Management

Half Semester Courses (0.5 course units)

• • MKTG 7210 New Product Management
  • MKTG 7240 Advertising Management
  • MKTG 7250 Principles of Retailing
  • MKTG 727 Marketing and Electronic Commerce
  • MKTG 7330 Marketing for Social Impact
  • MKTG 7340 Idea Generation and the Systematic Approach for Creativity
  • MKTG 7370 Introduction to Brain Science for Business
  • MKTG 7380 Consumer Neuroscience
  • MKTG 7410 Entrepreneurial Marketing
  • MKTG 7470x Marketing Strategy and Technology
  • MKTG 7540 Pricing Policy

Independent Study, Advanced Study and Global Modular Courses

• • • MKTG 8900    Advanced Study Project
    • MKTG 8930    Advanced Study – Marketing in Emerging Economies: Understanding & Marketing to the Chinese and Indian Consumer (Global Modular)
    • MKTG 8950     Global Business Week (Wharton Executive MBA study tour course)
    • MKTG 8970     Advanced Study: Luxury Branding and Retailing in Italy and Beyond (Global Modular)
    • MKTG 8990     Independent Study

Special Topics (number of course units varies)

The Special Topics courses offered by the Marketing Department can vary from year to year. Some current and previously offered Special Topics courses include:

• • MKTG 8060 – Special Topics: Retail Merchandising 0.5 cu (2022A)
  • MKTG 8090 – Special Topics: Experiments for Business Decision Making 1.0 cu (2020A)
  • MKTG 8500 – Special Topics: Consumer Neuroscience 0.5 cu (2022A)
  • MKTG 8510 – Special Topics: Introduction to Brain Science for Business 0.5 cu (2018A)
  • MKTG 8520 – Special Topics: Strategic Brand Management 0 .5 cu (2016A)
  • MKTG 8520 – Special Topics: Marketing Analytics 0.5 cu (2022A)
  • MKTG 8530 – Special Topics: Design Thinking – A Human-Centered Approach to Innovation 1.0 cu (2018A)
  • MKTG 8540 – Special Topics: Visual Marketing (2019A)
  • MKTG 8550 – Special Topics: AI on Our Lives: The Behavioral Science of Autonomous Technology (2023A)
  • MKTG 792 –   Special Topics: Visual Aesthetics and Style in Retail Merchandising 1.0 cu (2010A)
  • MKTG 896 –  Special Topics: Retail Designscape 1.0 cu (2006A)

Courses no longer offered

• MKTG 622 Marketing Management: Strategy – Discontinued as of 2018B – Replaced by MKTG 612 and MKTG 613
• MKTG 655 Integrating Marketing and Operations – Discontinued as of 2018A
• MKTG 730x  Digital Marketing and Electronic Communication  –  After offering this course as experimental, the department submitted it for approval as a permanent course with a new course number and revised title: MKTG 770. Students cannot take both MKTG 730x and MKTG 727 for credit toward their degree program.
• MKTG 731x   The Psychology of Consumer Financial Decisions – After offering this course as experimental, the department choose not to make it a permanent course and discontinued offering it.
• MKTG 742 Multinational Marketing – Discontinued as of 2020A
• MKTG 746 Business to Business Marketing – Discontinued as of 2017A
• MKTG 751 Sales Force Management – Discontinued as of 2018A
• MKTG 759 Channel Management – Discontinued as of 2017A
• MKTG 774 Forecasting Methods for Marketing- Discontinued as of 2018A
• MKTG 890  Advanced Study Project – Global Consulting Practicum  – Course number still active for other ASPs, but the GCP was discontinued after 2017A.
• MKTG 895x   Advanced Study Project – Domestic Consulting Practicum – After offering this course as experimental, the department choose not to make it a permanent course and discontinued offering it.
• Renumbered  In Fall 2014 the department renumbered some of the MBA course offerings, so that the course numbers were consistent with undergraduate course numbers with which they might be cross listed, or to make them consistent with other Wharton course numbering conventions.
• In 2022 all active 3-digit courses were assigned a 4-digit number (added a zero to the end). The table shows the course number changes from 2014.

See also Syllabi@Wharton

Additional MBA Program Information