Undergraduate Program Course List

Full Semester Courses (1.0 course units)

• • • • MKTG 1010 Introduction to Marketing
      • MKTG 1018 Introduction to Marketing (Honors)
      • MKTG 2110 Consumer Behavior
      • MKTG 2120 Data and Analysis for Marketing Decisions
      • MKTG 2390 Visual Marketing
      • MKTG 2600 Innovation, Marketing Strategy, and Antitrust
      • MKTG 2650 Principles of Advertising
      • MKTG 2660 Marketing for Social Impact
      • MKTG 2710 Models for Marketing Strategy
      • MKTG 2700 Digital Marketing, Social Media and E-Commerce
      • MKTG 2770 Marketing Strategy
      • MKTG 2780 Strategic Brand Management
      • MKTG 2790 AI in Our Lives: The Behavioral Science of Autonomous Technology
      • MKTG 2880 Pricing Strategies
      • MKTG 3990 Independent Study
      • MKTG 4760 Applied Probability Models in Marketing 

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Half Semester Courses (0.5 course units)

• • • MKTG 2240 Advertising Management
    • MKTG 2250 Principles of Retailing
    • MKTG 2270 Digital Marketing and Electronic Commerce
    • MKTG 2340 Idea Generation and the Systemic Approach for Creativity
    • MKTG 2370 Introduction to Brain Science for Business
    • MKTG 2380 Consumer Neuroscience
    • MKTG 2410 Entrepreneurial Marketing
    • MKTG 2470 Marketing Strategy for Technology Platforms
    • MKTG 2520x Marketing Analytics
    • MKTG 2540 Pricing Policy
    • MKTG 2680 Contagious: How Things Catch On
    • MKTG 4010x Marketing Analytics: Learning by Doing

“x” following a course number denotes experimental

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Special Topics (number of course units varies)

The Special Topics courses offered by the Marketing Department can vary from year to year. Some previously offered Special Topics courses include:

• Courses sponsored by various Research Centers
  • MKTG 3060 Retail Merchandising (Center Special Topic) 0.5 cu (2024)
  • MKTG 3090 Experiments for Business Decision Making (Center Special Topics) 1.0 cu (2024)
• Courses offered by the department
  • MKTG 3500 Special Topics: Consumer Neuroscience 0.5 cu (2022-30)
  • MKTG 351 Special Topics: Introduction to Brain Science for Business 0.5 cu (2020A)
  • MKTG 3520 Special Topics: Strategic Brand Management 0 .5 cu (2016A)
  • MKTG 3520 Special Topics: Marketing Analytics 0.5 cu (2022A)
  • MKTG 3530 Special Topics: The Business of Wellness: Marketing and Consumption
  • MKTG 354 Special Topics: Visual Marketing 0.5 cu (2019A)
  • MKTG 3550 Special Topics – AI in Our Lives: The Behavioral Science of Autonomous Technology
  • MKTG 490 Special Topics in Communication: Reinventing the Media Economy – Experiments in Averting E-pocalypse (2015A cross listed with COMM 490)

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Renumbered Courses  and courses no longer offered

• MKTG 2210 New Product Management – Discontinued effective AY 2024-25
• MKTG 233    Social Impact of Marketing  – This 0.5 cu course was replaced by MKTG 266 (now MKTG 2660). Students cannot take both MKTG 233 and MKTG 2660 for credit toward their degree program.
• MKTG 230x  Digital Marketing and Electronic Communication  –  After offering this course as experimental, the department submitted it for approval as a permanent course with a new course number and revised title: MKTG 2700. Students cannot take both MKTG 230x and MKTG 2700 for credit toward their degree program.
• MKTG 231x   The Psychology of Consumer Financial Decisions – After offering this course as experimental, the department choose not to make it a permanent course and discontinued offering it.
• MKTG 242 Multinational Marketing was discontinued in 2020A
• MKTG 246 Business to Business Marketing was discontinued in 2017A
• MKTG 251 Sales Force Management was discontinued 2018A
• MKTG 259 Channel Management was discontinued in 2017A
• MKTG 268 Contagious: How Products, Ideas, and Behaviors Catch On was discontinued 2018A and reinstated in 2023 as a 0.5 CU course.
• MKTG 2620 New Product Development – Discontinued effective AY 2024-25
• MKTG 274 Forecasting Methods for Marketing  was discontinued 2018A
• MKTG 292 Creativity was discontinued 2020A

In Fall 2014 the department renumbered many of the undergraduate course offerings, so that the course numbers were consistent with MBA course numbers with which they might be cross listed.

In 2022 3-digit course numbers were converted to 4-digit course numbers. Courses on this page with 3-digit course numbers were previously closed or discontinued and did not receive a 4-digit course number.

See also Syllabi@Wharton