Undergraduate Program Course List

Full Semester Courses (1.0 course units)

• • • • MKTG 101 Introduction to Marketing
      • MKTG 211 Consumer Behavior
      • MKTG 212 Data and Analysis for Marketing Decisions
      • MKTG 260 Law of Marketing and Antitrust
      • MKTG 262 New Product Development
      • MKTG 265 Principles of Advertising
      • MKTG 266 Marketing for Social Impact
      • MKTG 271 Models for Marketing Strategy
      • MKTG 270 Digital Marketing, Social Media and E-Commerce
      • MKTG 277 Marketing Strategy
      • MKTG 278 Strategic Brand Management
      • MKTG 288 Pricing Strategies
      • MKTG 292 Creativity
      • MKTG 399 Independent Study
      • MKTG 476 Applied Probability Models in Marketing 

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Half Semester Courses (0.5 course units)

• • • MKTG 221 New Product Management
    • MKTG 224 Advertising Management
    • MKTG 225 Principles of Retailing
    • MKTG 227 Marketing and Electronic Commerce
    • MKTG 234 Creativity: Idea Generation and the Systemic Approach for Creativity
    • MKTG 237x Introduction to Brain Science for Business
    • MKTG 241 Entrepreneurial Marketing
    • MKTG 242 Multinational Marketing
    • MKTG 254 Pricing Policy
    • MKTG 401x Marketing Analytics: Learning by Doing

“x” following a course number denotes experimental

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Special Topics (number of course units varies)

The Special Topics courses offered by the Marketing Department can vary from year to year. Some previously offered Special Topics courses include:

• Courses sponsored by various Research Centers
  • MKTG 302 Special Topics: Visual Aesthetics and Style in Retail Merchandising 1.0 cu (2010A)
  • MKTG 306 Special Topics: Retail Merchandising 0.5 cu (2017C)
  • MKTG 307 Special Topics: Retail Designscape 1.0 cu (2006A)
  • MKTG 309 Special Topics: Experiments for Business Decision Making 1.0 cu (2016C)
• Courses offered by the department
  • MKTG 350 Special Topics: Consumer Neuroscience 0.5 cu (2018A)
  • MKTG 351 Special Topics: Introduction to Brain Science for Business 0.5 cu (2018A)
  • MKTG 352 Special Topics: Strategic Brand Management 0 .5 cu (2016A)
  • MKTG 352 Special Topics: Marketing Analytics 0.5 cu (2018C)
  • MKTG 354 Special Topics: Visual Marketing 0.5 cu (2019A)
  • MKTG 490 Special Topics in Communication: Reinventing the Media Economy – Experiments in Averting E-pocalypse (2015A crosslisted with COMM 490)

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Renumbered Courses  and courses no longer offered

• MKTG 233    Social Impact of Marketing  – This 0.5 cu course was replaced by MKTG 266. Students cannot take both MKTG 233 and MKTG 266 for credit toward their degree program.
• MKTG 230x  Digital Marketing and Electronic Communication  –  After offering this course as experimental, the department submitted it for approval as a permanent course with a new course number and revised title: MKTG 270. Students cannot take both MKTG 230x and MKTG 270 for credit toward their degree program.
• MKTG 231x   The Psychology of Consumer Financial Decisions – After offering this course as experimental, the department choose not to make it a permanent course and discontinued offering it.
• MKTG 246 Business to Business Marketing was discontinued in 2017A
• MKTG 251 Sales Force Management was discontinued 2018A
• MKTG 259 Channel Management was discontinued in 2017A
• In Fall 2014 the department renumbered many of the undergraduate course offerings, so that the course numbers were consistent with MBA course numbers with which they might be cross listed.
• MKTG 268 Contagious: How Products, Ideas, and Behaviors Catch On was discontinued 2018A
• MKTG 274 Forecasting Methods for Marketing  was discontinued 2018A

See also Syllabi@Wharton