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In a unique collaboration, the Wharton Neuroscience Initiative and consulting firm Slalom measured the brain activity of employees to uncover what works best at work.…Read More
Knowledge at Wharton - 9/13/2023The Visual Marketing course is so popular at Penn that there isn’t enough space for all the students who sign up to take it each spring. “We get more demand for the class than we have seats,” said Wharton Marketing Professor Barbara Kahn, who teaches the course with Elizabeth “Zab”…
Wharton Stories - 06/07/2022