Steve Shaw

Steve Shaw
  • Postdoctoral Researcher

Contact Information

  • office Address:

    Marketing Department
    The Wharton School
    University of Pennsylvania
    3730 Walnut Street, JMHH 700
    Philadelphia, PA 19104

Links: Personal Website

Teaching

Current Courses (Spring 2026)

  • MKTG2110 - Consumer Behavior

    This course is concerned with how and why people behave as consumers. Its goals are to: (1) provide conceptual understanding of consumer behavior, (2) provide experience in the application of buyer behavior concepts to marketing management decisions and social policy decision-making; and (3) to develop analytical capability in using behavioral research.

    MKTG2110003 ( Syllabus )

All Courses

  • MKTG2110 - Consumer Behavior

    This course is concerned with how and why people behave as consumers. Its goals are to: (1) provide conceptual understanding of consumer behavior, (2) provide experience in the application of buyer behavior concepts to marketing management decisions and social policy decision-making; and (3) to develop analytical capability in using behavioral research.

Knowledge at Wharton

How Can Companies Incentivize AI Adoption?

The road to meaningful AI adoption should be paved with employee incentives. Wharton’s Scott Snyder draws a map to show business leaders how they can get there.…Read More

Knowledge @ Wharton - 1/13/2026
Does Testosterone Affect Men’s Economic Decisions?

A new study from Wharton’s Gideon Nave and colleagues suggests that testosterone may play a smaller role in economic behavior than previously believed.…Read More

Knowledge @ Wharton - 1/13/2026
The State of Leadership in Uncertain Times | Mike Useem

Professor Mike Useem talks about how leaders can adapt to uncertainty and change. …Read More

Knowledge @ Wharton - 1/13/2026