Steve Shaw

Steve Shaw
  • Postdoctoral Researcher

Contact Information

  • office Address:

    Marketing Department
    The Wharton School
    University of Pennsylvania
    3730 Walnut Street, JMHH 700
    Philadelphia, PA 19104

Links: Personal Website

Teaching

All Courses

  • MKTG2110 - Consumer Behavior

    This course is concerned with how and why people behave as consumers. Its goals are to: (1) provide conceptual understanding of consumer behavior, (2) provide experience in the application of buyer behavior concepts to marketing management decisions and social policy decision-making; and (3) to develop analytical capability in using behavioral research.

Knowledge at Wharton

Brené Brown on Values, Vulnerability, and Playing to Win

At a recent Authors@Wharton event, Adam Grant spoke with award-winning researcher Brené Brown about her new book, 'Strong Ground.'…Read More

Knowledge @ Wharton - 12/22/2025
Data-First Leadership in the Age of AI

In this Nano Tool for Leaders, Sajjad Jaffer, co-founder of Two Six Capital, offers tips on how to translate data into business value.…Read More

Knowledge @ Wharton - 12/22/2025
Adopting AI: Starting Small While Thinking Big

In a recent episode of the 'Where AI Works' podcast, Wharton’s Peter Cappelli spoke with Jabil’s Vivian Sun about how her company became an early adopter of AI technology.…Read More

Knowledge @ Wharton - 12/22/2025