Steve Shaw

Steve Shaw
  • Postdoctoral Researcher

Contact Information

  • office Address:

    Marketing Department
    The Wharton School
    University of Pennsylvania
    3730 Walnut Street, JMHH 700
    Philadelphia, PA 19104

Links: Personal Website

Teaching

Current Courses (Spring 2026)

  • MKTG2110 - Consumer Behavior

    This course is concerned with how and why people behave as consumers. Its goals are to: (1) provide conceptual understanding of consumer behavior, (2) provide experience in the application of buyer behavior concepts to marketing management decisions and social policy decision-making; and (3) to develop analytical capability in using behavioral research.

    MKTG2110003 ( Syllabus )

All Courses

  • MKTG2110 - Consumer Behavior

    This course is concerned with how and why people behave as consumers. Its goals are to: (1) provide conceptual understanding of consumer behavior, (2) provide experience in the application of buyer behavior concepts to marketing management decisions and social policy decision-making; and (3) to develop analytical capability in using behavioral research.

Knowledge at Wharton

Why Education Still Matters for Student Athletes

Wharton's Kenneth L. Shropshire and educator Collin D. Williams, Jr. reflect on the seismic transformation of college sports since the publication of their award-winning book, 'The Miseducation of the Student-Athlete.'…Read More

Knowledge @ Wharton - 1/28/2026
Here’s the Best Way to Onboard a Manager

New research from Wharton’s Henning Piezunka reveals a common mistake that businesses make when hiring a new manager into an established leadership team.…Read More

Knowledge @ Wharton - 1/28/2026
When Monetary Policy Is Asked to Do Too Much

In the wake of the turmoil surrounding the U.S. Federal Reserve, Wharton’s Patrick T. Harker, former president and CEO of the Federal Reserve Bank of Philadelphia, explains why monetary policy cannot substitute for sustainable fiscal policy.…Read More

Knowledge @ Wharton - 1/28/2026