Steve Shaw

Steve Shaw
  • Postdoctoral Researcher

Contact Information

  • office Address:

    Marketing Department
    The Wharton School
    University of Pennsylvania
    3730 Walnut Street, JMHH 700
    Philadelphia, PA 19104

Links: Personal Website

Teaching

Current Courses (Spring 2026)

  • MKTG2110 - Consumer Behavior

    This course is concerned with how and why people behave as consumers. Its goals are to: (1) provide conceptual understanding of consumer behavior, (2) provide experience in the application of buyer behavior concepts to marketing management decisions and social policy decision-making; and (3) to develop analytical capability in using behavioral research.

    MKTG2110003 ( Syllabus )

All Courses

  • MKTG2110 - Consumer Behavior

    This course is concerned with how and why people behave as consumers. Its goals are to: (1) provide conceptual understanding of consumer behavior, (2) provide experience in the application of buyer behavior concepts to marketing management decisions and social policy decision-making; and (3) to develop analytical capability in using behavioral research.

In the News

Knowledge at Wharton

Activity

In the News

How AI Is Reshaping Human Intuition and Reasoning | Gideon Nave and Steven Shaw

Researchers Gideon Nave and Steven Shaw explore how AI is being integrated into human decision-making.…Read More

Knowledge at Wharton - 2/24/2026
All News