Steve Shaw

Steve Shaw
  • Postdoctoral Researcher

Contact Information

  • office Address:

    Marketing Department
    The Wharton School
    University of Pennsylvania
    3730 Walnut Street, JMHH 700
    Philadelphia, PA 19104

Links: Personal Website

Teaching

Current Courses (Spring 2026)

  • MKTG2110 - Consumer Behavior

    This course is concerned with how and why people behave as consumers. Its goals are to: (1) provide conceptual understanding of consumer behavior, (2) provide experience in the application of buyer behavior concepts to marketing management decisions and social policy decision-making; and (3) to develop analytical capability in using behavioral research.

    MKTG2110003 ( Syllabus )

All Courses

  • MKTG2110 - Consumer Behavior

    This course is concerned with how and why people behave as consumers. Its goals are to: (1) provide conceptual understanding of consumer behavior, (2) provide experience in the application of buyer behavior concepts to marketing management decisions and social policy decision-making; and (3) to develop analytical capability in using behavioral research.

Knowledge at Wharton

The Fed Chair Transition and the Future of Central Bank Independence

Wharton associate professor of legal studies and business ethics examines the upcoming Federal Reserve chair transition and the growing debate over central bank independence amid political pressure.…Read More

Knowledge @ Wharton - 1/9/2026
Six AI Trends Shaping Business, Education, and Markets in 2026

Wharton marketing professor discusses the key artificial intelligence trends to watch in 2026 and how they will impact businesses, consumers, and higher education.…Read More

Knowledge @ Wharton - 1/7/2026
Data-Driven NFL Playoffs and College Football’s Shifting Power

Two football analysts explore how analytics, postseason uncertainty, and roster movement are reshaping both the NFL playoffs and the College Football Playoff.…Read More

Knowledge @ Wharton - 1/7/2026