Steve Shaw

Steve Shaw
  • Postdoctoral Researcher

Contact Information

  • office Address:

    Marketing Department
    The Wharton School
    University of Pennsylvania
    3730 Walnut Street, JMHH 700
    Philadelphia, PA 19104

Links: Personal Website

Teaching

Current Courses (Spring 2026)

  • MKTG2110 - Consumer Behavior

    This course is concerned with how and why people behave as consumers. Its goals are to: (1) provide conceptual understanding of consumer behavior, (2) provide experience in the application of buyer behavior concepts to marketing management decisions and social policy decision-making; and (3) to develop analytical capability in using behavioral research.

    MKTG2110003 ( Syllabus )

All Courses

  • MKTG2110 - Consumer Behavior

    This course is concerned with how and why people behave as consumers. Its goals are to: (1) provide conceptual understanding of consumer behavior, (2) provide experience in the application of buyer behavior concepts to marketing management decisions and social policy decision-making; and (3) to develop analytical capability in using behavioral research.

Knowledge at Wharton

Nobel Laureate Richard Thaler’s New Take on the Classic ‘Winner’s Curse’

Behavioral economists Richard Thaler and Alex Imas visited Wharton to talk about their new book, an update to Thaler's 1991 classic 'The Winner’s Curse.'…Read More

Knowledge @ Wharton - 1/20/2026
Why AI Disclosure Matters at Every Level

Hiding AI use can erode trust in the workplace and beyond, writes Wharton’s Cornelia Walther.…Read More

Knowledge @ Wharton - 1/20/2026
Who Gets Replaced by AI and Why?

New research from Wharton’s Pinar Yildirim reveals how AI can impact employee motivation when implemented in the wrong part of a team’s workflow.…Read More

Knowledge @ Wharton - 1/20/2026