Steve Shaw

Steve Shaw
  • Postdoctoral Researcher

Contact Information

  • office Address:

    Marketing Department
    The Wharton School
    University of Pennsylvania
    3730 Walnut Street, JMHH 700
    Philadelphia, PA 19104

Links: Personal Website

Teaching

All Courses

  • MKTG2110 - Consumer Behavior

    This course is concerned with how and why people behave as consumers. Its goals are to: (1) provide conceptual understanding of consumer behavior, (2) provide experience in the application of buyer behavior concepts to marketing management decisions and social policy decision-making; and (3) to develop analytical capability in using behavioral research.

Knowledge at Wharton

How Interoperability in Payment Systems Pays Off

New research shows how a new set of gains can be unlocked when payment systems are interoperable, allowing users to transact seamlessly across different platforms.…Read More

Knowledge @ Wharton - 10/21/2025
How Can Leaders Adapt to AI?

In an excerpt from his book ‘The Leader’s Brain,’ Wharton neuroscientist Michael Platt talks about three leadership skills that are critical in an increasingly automated world.…Read More

Knowledge @ Wharton - 10/21/2025
Lucky by Design | Judd Kessler

Professor Judd Kessler explains the hidden economics that affect our lives. …Read More

Knowledge @ Wharton - 10/21/2025