Steve Shaw

Steve Shaw
  • Postdoctoral Researcher

Contact Information

  • office Address:

    Marketing Department
    The Wharton School
    University of Pennsylvania
    3730 Walnut Street, JMHH 700
    Philadelphia, PA 19104

Links: Personal Website

Teaching

All Courses

  • MKTG2110 - Consumer Behavior

    This course is concerned with how and why people behave as consumers. Its goals are to: (1) provide conceptual understanding of consumer behavior, (2) provide experience in the application of buyer behavior concepts to marketing management decisions and social policy decision-making; and (3) to develop analytical capability in using behavioral research.

Knowledge at Wharton

The Hidden Link Between Talent Shortages and Rising M&A Activity

Wharton management professor discusses how immigration constraints influence companies’ reliance on mergers and acquisitions to secure critical skilled talent.…Read More

Knowledge @ Wharton - 11/14/2025
How Analytics Are Redefining Playoff Predictions Across College and Pro Sports

A break down of how data is transforming player awards, power rankings, and the expanded College Football Playoff.…Read More

Knowledge @ Wharton - 11/12/2025
How Coinbase’s Expansion Reflects a Shifting Regulatory Climate in Crypto

Wharton professor of economics and finance discusses Coinbase’s latest acquisition, the revival of crypto fundraising, and how evolving regulations are reshaping the digital asset landscape.…Read More

Knowledge @ Wharton - 11/12/2025