Steve Shaw

Steve Shaw
  • Postdoctoral Researcher

Contact Information

  • office Address:

    Marketing Department
    The Wharton School
    University of Pennsylvania
    3730 Walnut Street, JMHH 700
    Philadelphia, PA 19104

Links: Personal Website

Teaching

All Courses

  • MKTG2110 - Consumer Behavior

    This course is concerned with how and why people behave as consumers. Its goals are to: (1) provide conceptual understanding of consumer behavior, (2) provide experience in the application of buyer behavior concepts to marketing management decisions and social policy decision-making; and (3) to develop analytical capability in using behavioral research.

Knowledge at Wharton

Examining How Amazon Fulfillment Centers Influence Local Economic Growth

Wharton senior vice dean for Innovation and Global Initiatives tells how large-scale retail fulfillment centers shape the economy of the surrounding communities.…Read More

Knowledge @ Wharton - 12/5/2025
How Chatbots Shape Emotional Well-Being in the Age of AI

Wharton marketing professor examines how consumers use AI chatbots for companionship and emotional support.…Read More

Knowledge @ Wharton - 12/3/2025
Inside NFL Chaos: Power Rankings, Prediction, and Team Strength

Veteran NFL analytics expert breaks down why traditional win-loss records often misrepresent true team strength.…Read More

Knowledge @ Wharton - 12/3/2025