Steve Shaw

Steve Shaw
  • Postdoctoral Researcher

Contact Information

  • office Address:

    Marketing Department
    The Wharton School
    University of Pennsylvania
    3730 Walnut Street, JMHH 700
    Philadelphia, PA 19104

Links: Personal Website

Teaching

All Courses

  • MKTG2110 - Consumer Behavior

    This course is concerned with how and why people behave as consumers. Its goals are to: (1) provide conceptual understanding of consumer behavior, (2) provide experience in the application of buyer behavior concepts to marketing management decisions and social policy decision-making; and (3) to develop analytical capability in using behavioral research.

Knowledge at Wharton

How Adjustable-Rate Mortgages Are Helping Buyers Navigate Expensive Housing

Wharton real estate professor explains why adjustable-rate mortgages are gaining traction amid high home prices and interest rates.…Read More

Knowledge @ Wharton - 10/24/2025
Amgen SVP of AI, Engineering, and Data Science, Sean Bruich

Data science executive explores how artificial intelligence is reshaping the workforce.…Read More

Knowledge @ Wharton - 10/23/2025
How Analytics Changed the Soul of Baseball

Celebrated baseball writer explores how data-driven strategies have reshaped America’s pastime — and what must change to bring the game’s heart back.…Read More

Knowledge @ Wharton - 10/22/2025