Steve Shaw

Steve Shaw
  • Postdoctoral Researcher

Contact Information

  • office Address:

    Marketing Department
    The Wharton School
    University of Pennsylvania
    3730 Walnut Street, JMHH 700
    Philadelphia, PA 19104

Links: Personal Website

Teaching

All Courses

  • MKTG2110 - Consumer Behavior

    This course is concerned with how and why people behave as consumers. Its goals are to: (1) provide conceptual understanding of consumer behavior, (2) provide experience in the application of buyer behavior concepts to marketing management decisions and social policy decision-making; and (3) to develop analytical capability in using behavioral research.

Knowledge at Wharton

Understanding America’s $38 Trillion Debt and the Path Forward

Wharton professor of business economics and public policy breaks down the drivers of America’s surging national debt and outlines sustainable solutions for long-term fiscal stability.…Read More

Knowledge @ Wharton - 11/7/2025
How Companies Are Adapting to the Generative AI Revolution

Wharton marketing professor explores how organizations are adopting generative AI and the evolving effects on workforce roles and business performance.…Read More

Knowledge @ Wharton - 11/5/2025
Early NBA Trends With Dean Oliver

ESPN sports analyst discusses how emerging stars and advanced analytics are reshaping the NBA’s early season storylines.…Read More

Knowledge @ Wharton - 11/5/2025