Steve Shaw

Steve Shaw
  • Postdoctoral Researcher

Contact Information

  • office Address:

    Marketing Department
    The Wharton School
    University of Pennsylvania
    3730 Walnut Street, JMHH 700
    Philadelphia, PA 19104

Links: Personal Website

Teaching

Current Courses (Spring 2026)

  • MKTG2110 - Consumer Behavior

    This course is concerned with how and why people behave as consumers. Its goals are to: (1) provide conceptual understanding of consumer behavior, (2) provide experience in the application of buyer behavior concepts to marketing management decisions and social policy decision-making; and (3) to develop analytical capability in using behavioral research.

    MKTG2110003 ( Syllabus )

All Courses

  • MKTG2110 - Consumer Behavior

    This course is concerned with how and why people behave as consumers. Its goals are to: (1) provide conceptual understanding of consumer behavior, (2) provide experience in the application of buyer behavior concepts to marketing management decisions and social policy decision-making; and (3) to develop analytical capability in using behavioral research.

Knowledge at Wharton

Affordable Care Act Subsidies, Coverage Losses, and What Comes Next

Wharton professor emeritus of health care management examines the impact of expiring Affordable Care Act subsidies, rising premiums, and policy proposals to reshape individual insurance coverage.…Read More

Knowledge @ Wharton - 1/23/2026
CEO of GrowthLoop, Chris O’Neill

Marketing technology leader explains how agentic AI and compounding principles are reshaping customer journeys, personalization, and marketing effectiveness.…Read More

Knowledge @ Wharton - 1/22/2026
The Unintended Consequences of Affordable Housing Lotteries

Wharton professor of business economics and public policy examines how affordable housing lotteries in major cities create hidden markets and distort access to scarce housing.…Read More

Knowledge @ Wharton - 1/21/2026