Steve Shaw

Steve Shaw
  • Postdoctoral Researcher

Contact Information

  • office Address:

    Marketing Department
    The Wharton School
    University of Pennsylvania
    3730 Walnut Street, JMHH 700
    Philadelphia, PA 19104

Links: Personal Website

Teaching

All Courses

  • MKTG2110 - Consumer Behavior

    This course is concerned with how and why people behave as consumers. Its goals are to: (1) provide conceptual understanding of consumer behavior, (2) provide experience in the application of buyer behavior concepts to marketing management decisions and social policy decision-making; and (3) to develop analytical capability in using behavioral research.

Knowledge at Wharton

Fighting False Information Online | Eric Clemons

Professor Eric Clemons breaks down the best way to fight disinformation on social media.…Read More

Knowledge @ Wharton - 11/18/2025
How Are Companies Using Gen AI in 2025?

Now in its third year, a survey on the use of AI in business paints a clear picture about how far the technology has come in a short time, and where it’s headed.…Read More

Knowledge @ Wharton - 11/17/2025
Look Them in the Eye: Strengthen Teams and Trust

In this Nano Tool for Leaders, researchers share a simple, evidence-based practice that strengthens trust and collaboration in teams.…Read More

Knowledge @ Wharton - 11/17/2025