Steve Shaw

Steve Shaw
  • Postdoctoral Researcher

Contact Information

  • office Address:

    Marketing Department
    The Wharton School
    University of Pennsylvania
    3730 Walnut Street, JMHH 700
    Philadelphia, PA 19104

Links: Personal Website

Teaching

Current Courses (Spring 2026)

  • MKTG2110 - Consumer Behavior

    This course is concerned with how and why people behave as consumers. Its goals are to: (1) provide conceptual understanding of consumer behavior, (2) provide experience in the application of buyer behavior concepts to marketing management decisions and social policy decision-making; and (3) to develop analytical capability in using behavioral research.

    MKTG2110003 ( Syllabus )

All Courses

  • MKTG2110 - Consumer Behavior

    This course is concerned with how and why people behave as consumers. Its goals are to: (1) provide conceptual understanding of consumer behavior, (2) provide experience in the application of buyer behavior concepts to marketing management decisions and social policy decision-making; and (3) to develop analytical capability in using behavioral research.

Knowledge at Wharton

How ‘Lemon Shocks’ Hurt Aggregate Investment

Information asymmetry about equity issuers has real costs for the economy in terms of lost investment, according to new Wharton research. …Read More

Knowledge @ Wharton - 2/17/2026
Leading With Grounded Confidence

In this Nano Tool for Leaders, author Brené Brown and Wharton's Adam Grant offer tips for maintaining courage, clarity, and compassion under pressure.…Read More

Knowledge @ Wharton - 2/17/2026
Why Firing Up the Base Can Backfire in Political Campaigns

New research from Wharton’s Pinar Yildirim shows how media coverage changes the impact campaign messaging has on voters.…Read More

Knowledge @ Wharton - 2/17/2026