Steve Shaw

Steve Shaw
  • Postdoctoral Researcher

Contact Information

  • office Address:

    Marketing Department
    The Wharton School
    University of Pennsylvania
    3730 Walnut Street, JMHH 700
    Philadelphia, PA 19104

Links: Personal Website

Teaching

Current Courses (Spring 2026)

  • MKTG2110 - Consumer Behavior

    This course is concerned with how and why people behave as consumers. Its goals are to: (1) provide conceptual understanding of consumer behavior, (2) provide experience in the application of buyer behavior concepts to marketing management decisions and social policy decision-making; and (3) to develop analytical capability in using behavioral research.

    MKTG2110003 ( Syllabus )

All Courses

  • MKTG2110 - Consumer Behavior

    This course is concerned with how and why people behave as consumers. Its goals are to: (1) provide conceptual understanding of consumer behavior, (2) provide experience in the application of buyer behavior concepts to marketing management decisions and social policy decision-making; and (3) to develop analytical capability in using behavioral research.

Knowledge at Wharton

How Investor Wealth Grows With Delaware’s Politically Balanced Judiciary

A study co-authored by Wharton’s Brian Feinstein shows how shareholder returns are a vote for Delaware’s partisan legal balance.…Read More

Knowledge @ Wharton - 2/3/2026
Your Organization’s Unwritten Rules and How to Fix Them

In this Nano Tool for Leaders, Wharton's Judd Kessler reveals how changing existing rules can improve opportunities for everyone in an organization.…Read More

Knowledge @ Wharton - 2/3/2026
Can Classroom Cell Phone Bans Boost Grades?

New research from Wharton’s Alp Sungu shows that collecting phones during college classes raises grades and creates calmer classrooms.…Read More

Knowledge @ Wharton - 2/3/2026