Susan McCafferty
- Senior Research Coordinator
Contact Information
- Primary Email:
mccsusan@wharton.upenn.edu
- office Address:
719 Jon M. Huntsman Hall, 3730 Walnut Street University of Pennsylvania Philadelphia, PA 19104
Knowledge at Wharton
Five Myths About Generative AI That Leaders Should Know
Experts from Wharton and the “Magnificent Seven” tech companies debunk five misconceptions about gen AI that could stand in the way of implementation.…Read More
Knowledge @ Wharton - 4/30/2024How Bank Depositors Are Becoming More Alert
Depositors are quicker to shed bank loyalties as they look for faster transfers and ways to hedge interest rate risks, according to a new paper. …Read More
Knowledge @ Wharton - 4/30/2024Is Influencer Marketing Worth It?
Brands pay millions for mega-influencer endorsements, but new research from Wharton’s Ryan Dew and Raghuram Iyengar finds having more followers doesn't always yield the biggest bang for the buck.…Read More
Knowledge @ Wharton - 4/29/2024