Maarten Bos

Maarten Bos
  • Lecturer

Contact Information

  • office Address:

    Jon M. Huntsman Hall, Suite 700
    3730 Walnut Street
    University of Pennsylvania
    Philadelphia, PA 19104

Research Interests: Human-technology interaction, Consumer Decision Making, Persuasion, Human Behavior.

Links: Personal Website, LinkedIn

Overview

Maarten Bos is a quantitative experimental behavioral researcher, with expertise in decision-science, persuasion, and human-technology interaction. He worked in industry research labs at Disney Imagineering and Snap Inc. for more than 10 years, translating research and analytics to business outcomes and improvements.

Maarten’s research has been published in journals including Science, Psychological Science, Journal of Consumer Psychology, and The Review of Economic Studies. His work has been cited thousands of times and covered by the Wall Street Journal, Harvard Business Review, NPR, The New York Times, Late night with Seth Meyers, Men’s Health Magazine, the Financial Times, and on numerous podcasts.

Maarten received his PhD training in The Netherlands, and postdoc training from Harvard Business School and Harvard Medical School.

Continue Reading

Research

Google Scholar

Teaching

Current Courses (Spring 2026)

  • MKTG2110 - Consumer Behavior

    This course is concerned with how and why people behave as consumers. Its goals are to: (1) provide conceptual understanding of consumer behavior, (2) provide experience in the application of buyer behavior concepts to marketing management decisions and social policy decision-making; and (3) to develop analytical capability in using behavioral research.

    MKTG2110001 ( Syllabus )

    MKTG2110002 ( Syllabus )

All Courses

  • MKTG2110 - Consumer Behavior

    This course is concerned with how and why people behave as consumers. Its goals are to: (1) provide conceptual understanding of consumer behavior, (2) provide experience in the application of buyer behavior concepts to marketing management decisions and social policy decision-making; and (3) to develop analytical capability in using behavioral research.

Awards and Honors

2023 Academy of Marketing Science M. Wayne Delozier Award

2022 American Marketing Association EBSCO-RRBM Annual Award for Responsible Research in Marketing

 

    Knowledge at Wharton

    Inside Saks Global’s Bankruptcy and the Future of Luxury Retail

    Wharton marketing professor analyzes the causes of a major luxury retailer’s bankruptcy and what legacy department stores must do to recover.…Read More

    Knowledge @ Wharton - 1/16/2026
    CMO of HelloFresh, Jorge Samayoa

    CMO of a leading meal-kit company discusses how data, personalization, and changing health habits are reshaping the way Americans cook and eat at home.…Read More

    Knowledge @ Wharton - 1/15/2026
    When Analytics Meet Chaos in Football Playoffs

    Veteran sports analyst examines playoff randomness, team quality versus results, and what recent NFL and college football games reveal about how champions are crowned.…Read More

    Knowledge @ Wharton - 1/14/2026